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http://dx.doi.org/10.9728/dcs.2017.18.7.1267

Reinventing the revenue model for the content platform  

Choi, Kwang-Hun (Department of Global Cultural Contents, Hankuk University of Foreign Studies)
Kim, Junic (School of Business, Konkuk University)
Publication Information
Journal of Digital Contents Society / v.18, no.7, 2017 , pp. 1267-1280 More about this Journal
Abstract
This study examines the changes of the online music market and revenue models by the theory of network society and communications of Manuel Castells for the content platform. As a result of this study, we found that active communications among the members in the network, played a crucial role in the creation of contents and the promotions of profit for platform providers. It is especially important to create an environment in which members can voluntarily communicate rather than an artificial control. The content platform business consists of people, thus it has been proven that providing play elements of culture and society are important, as well as necessary conditions to the generation related to content based platform businesses.
Keywords
Contents Platform; Digital Music; Homo Ludens; Online Streaming; Manuel Castells;
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Times Cited By KSCI : 4  (Citation Analysis)
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