• The Korean Society of Law and Medicine
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• v.9 no.2
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• pp.269-308
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• 2008

The contemporary age is a period of PR for the self. Regardless of how good the quality of goods or services offered is, if it is not made known to the buyers, a sell is impossible. As a result, the contemporary man is flooded with advertisements and is living in a time of over-saturated information. This is not much different in the medical services sector, as it too is experiencing an overflow of information due to the expansion of advertisement approaches to include not only the previous positive-method, but also the negative-method. In tandem, recent advancements in electronics and information technology has made possible a rapid increase in then number of internet advertisements. However, outmoded medical law, which was created to regulate newspapers and billboards, is still being applied to regulate today's modem medical advertisements. At the same time, collateral ordinances such as "corrective statutes for signs and advertisements" are not sufficient in providing the necessary regulatory countermeasures. In the midst of all this, as IPTV is scheduled to be broadcast nationwide starting next year, and with the market for search advertisements and internet advertisements annually growing at a rapid pace, it has become evermore urgent to come up with an adequate regulatory measure. Consequently, it is necessary to look into the possibility of restricting the medium and content of internet medical advertisements as well as realistic schemes for its realization. In particular, regulatory measures that take into consideration the special characteristics of internet advertisements should be found, and the necessity of an prior deliberation procedure and the likelihood of introducing a certification system should be examined.

• Journal of KIISE
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• v.43 no.11
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• pp.1210-1215
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• 2016

Readership of online newspapers has grown with the proliferation of smart devices. However, fierce competition between Internet newspaper companies has resulted in a large increase in the number of hoax articles. Hoax articles are those where the title does not convey the content of the main story, and this gives readers the wrong information about the contents. We note that the hoax articles have certain characteristics, such as unnecessary celebrity quotations, mismatch in the title and content, or incomplete sentences. Based on these, we extract and validate features to identify hoax articles. We build a large-scale training dataset by analyzing text keywords in replies to articles and thus extracted five effective features. We evaluate the performance of the support vector machine classifier on the extracted features, and a 92% accuracy is observed in our validation set. In addition, we also present a selective bigram model to measure the consistency between the title and content, which can be effectively used to analyze short texts in general.

• Journal of Information Technology Application
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• v.3 no.1
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• pp.1-21
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• 2001

The explosive growth of the Internet and the increasing popularity of the World Wide Web have generated significant interest in the development of electronic commerce in a global online marketplace. The rapid adoption of the Internet as a commercial medium is rapidly expanding the necessity of Web advertisement as a new communication channel. if proper Web advertisement could be suggested to the right user, then effectiveness of Web advertisement will be raised and it will help company to earn more profit. So, this article describes a personalized advertisement technique as a part of intelligent customer services for an electronic newspaper provide. Based on customers history of navigation on the electronic newspapers pages, which are divided into several sections such as politics, economics, sports, culture, and so on, appropriate advertisements (especially, banner ads) are chosen and displayed with the aid of machine learning techniques, when customers visit to the site. To verify feasibility of the technique, an application will be made to one of the most popular e-newspaper publishing company in Korea.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.33-59
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• 2010

Library 2.0 advocates a socially rich, multimedia enabled, user originated and communally innovative environment that poses significant opportunities for the libraries to evolve and make themselves even more relevant and significant for her users. This paper presents a case study of the National Library Board of Singapore, in playing a vital role to facilitate the realisation of a long-term key national program, The Singapore Memory (SM) Project. SM embraces the attributes of the Library 2.0 environment to enable the nation's memory to be collected, organised, preserved, discovered, researched, augmented and created. The output of is an evolving collection of knowledge assets on Singapore along a Singapore Memory Content Continuum of existing content that is steadily augmented with new content. The content will be collected across all formats, in any language, from Singaporeans and non-Singaporeans, from any institution and agency, from Singapore and abroad, and from official and unofficial sources. The utopian scenario of SM Project is that any person, community, group or institution who has ever experienced Singapore in any way or has any material on Singapore will engage actively in the contribution, discovery and creation of content for the project, and thus become advocates to further encourage and catalyse more contribution, discovery and creation. The paper outlines the key approaches, concepts and ideas for the project. An important element is the proliferation, exposure and accessibility of the rich contents envisaged in the project. The SM proliferation plan along with examples of how two existing resources, namely, the Singapore Infopedia, a database of articles on Singapore's history, culture, people and events 4 and NewspaperSG, an online resource of current and historic Singapore and Malayan newspapers, have been designed are presented to demonstrate how content can be exposed, searched and discovered.

• The Journal of Korean Association of Computer Education
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• v.15 no.2
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• pp.37-45
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• 2012

The case of South Korea's Internet newspapers, harmful advertising is illegal but rampant. The children and youth are not protected, so effective measures are urgently required. Therefore, to achieve self-regulation, a discrimination system model using collective intelligence and collective emotions is proposed. This study is to suggest a Discrimination System Model of harmful contents using collective intelligence and collective emotions as the actual program of self-regulation. The Discrimination System model forms the level of harmful contents by using contents, form, text, size as well as the implied and reminiscent story of image as discriminant factors of a group testing. The formed level is established for harmful contents discriminant criteria after going through the process of generalization again. It can be not clear and ambiguous for internet newspaper banner ads to be measure the level of harmfulness. This Discrimination System will have the strengths of resolving this problem.

• Human Ecology Research
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• v.57 no.2
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• pp.225-241
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• 2019

This study develops and validates an objective scale to measure newspaper use at home by elementary school students and parents. We developed a preliminary scale of 59 items through the review of literature on newspaper use and mediation as well as the examination of content validity by education experts. Collected data were analyzed using SPSS 21.0 and AMOS 21.0 programs. A total of 42 items were supported by 703 parents with students in grades 1-6 using exploratory factor analysis. The model included 3 categories and 9 sub-factors: instruction (modeling, restriction, and text instruction), activities (play activity, conversation, online mediation, and scrap activity), and belief (academic achievement and information acquisition). Confirmatory factor analysis confirmed and validated the model fit; in addition, convergent validity, and discriminant validity, and cross validity was confirmed through correlation analysis by gender comparison and grade comparison. We also verified the validity of this scale through correlation analysis based on Yu and Jung (2012)'s newspaper mediation variables and scale in regards to children's motivation for using newspapers. Finally, internal consistency reliability and half reliability were also confirmed. In conclusion, the suitability and stability of home newspaper utilization scale for elementary students (HNUS-E) were confirmed. This scale provides parents and educators with ideas for the development of the children's literacy, cognitive, and affective domains that can be effectively used in research on newspaper use for school-aged children.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.11-21
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• 2021

The purpose of this study is to explore and analyze how the Covid-19 pandemic has affected the reporting practices and news production of the reporters working with Korean media over the past one year. To this end, this study has conducted in-depth interviews with reporters working with daily newspapers, news agencies, and broadcasting companies. The analysis of the interviews resulted in the following generalizations. The reporters are working at home, which was never experienced before the Covid-19 pandemic, and they have difficulties in covering their reporting beats because they have little or no access to contact points. The reporters rely heavily on indirect coverage and online briefings via phones or SNS because they have difficulties in meeting news sources in person. As a result, the diversity of news contents and the media's on-site monitoring functions has been severely weakened. In addition, the reporters have no chances to both exchange ideas with fellow reporters and to transfer the know-how of collecting news items to their juniors. This paper has also discussed the disruption of practices that the ongoing Covid-19 has brought to the media ecosystem from a variety of perspectives.

• Korean Journal of Clinical Pharmacy
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• v.32 no.3
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• pp.166-177
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• 2022

Background: Recently clinical trials have expanded extensively in Korea; thus, ensuring the rights of subjects participating in clinical trials is imperative. Accordingly, national regulations on subject recruitment advertisement were enforced from October 25, 2018. In this study, the effect of this regulation was evaluated by analyzing the difference in the provision of information before and after enforcement of the regulation. Methods: Recruitment advertisements for clinical trial subjects 3 years before and after enforcement of the regulation were collated by the significance sampling approach. Print-based (newspapers, buses, and subways) and web-based (clinical trial center websites and online platforms) materials for recruitment in clinical trials of phase 1 to 4 for investigational drugs, medical devices, and oriental medicine were considered. Chi-square tests were conducted for inter-group comparisons. SPSS version 26 was employed for statistical analyses. Results: A total of 137 advertisements were collected comprising 60 pre- and 77 post-regulation enforcement. The overall rate of delivery of critical information in advertisements increased significantly from 47.5% before regulation to 93.2% after regulation enforcement. Particularly, details on expected adverse events augmented significantly (p<0.001). Benefits from participation in clinical trial reduced significantly from 88.3% to 70.1% (p<0.05). As the information provision amplified, the inclusion of professional terms increased. Conclusions: Enforcement of regulations has led to a surge in the amount of information and challenging terms contained in advertisements for recruiting subjects. Therefore, additional efforts are required by subjects to completely understand the information provided in the advertisements.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.20-29
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• 2021

This study aims to explore the issue of drones and crime in newspaper articles. BIG KINDS, an online news archive of the Korea Press Foundation, collected 1,213 newspaper articles that met the terms of "drone" and "crime" in 11 central and 28 regional comprehensive newspapers between January 1, 1990 and May 1, 2021. Among them, we perform keyword frequency, centrality analysis, network structure construction, CONCOR analysis, and density matrix analysis on 117 key keywords. According to the analysis, the main issues were classified into eight, and the report analysis on drones and crimes in newspaper articles showed that the government's policy-making and social problems on protecting people's privacy, preventing illegal filming, securing navigation safety, social security and resolution. This study attempts to expand the field of humanities and social studies related to drones and crime, and specifically suggests the current status and counterplan against drone-related crimes as policy implications and media implications.

• Journal of the Korean Society of Food Culture
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• v.27 no.6
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• pp.666-676
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• 2012

The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.