• 의료법학
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• 제9권2호
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• pp.269-308
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• 2008

The contemporary age is a period of PR for the self. Regardless of how good the quality of goods or services offered is, if it is not made known to the buyers, a sell is impossible. As a result, the contemporary man is flooded with advertisements and is living in a time of over-saturated information. This is not much different in the medical services sector, as it too is experiencing an overflow of information due to the expansion of advertisement approaches to include not only the previous positive-method, but also the negative-method. In tandem, recent advancements in electronics and information technology has made possible a rapid increase in then number of internet advertisements. However, outmoded medical law, which was created to regulate newspapers and billboards, is still being applied to regulate today's modem medical advertisements. At the same time, collateral ordinances such as "corrective statutes for signs and advertisements" are not sufficient in providing the necessary regulatory countermeasures. In the midst of all this, as IPTV is scheduled to be broadcast nationwide starting next year, and with the market for search advertisements and internet advertisements annually growing at a rapid pace, it has become evermore urgent to come up with an adequate regulatory measure. Consequently, it is necessary to look into the possibility of restricting the medium and content of internet medical advertisements as well as realistic schemes for its realization. In particular, regulatory measures that take into consideration the special characteristics of internet advertisements should be found, and the necessity of an prior deliberation procedure and the likelihood of introducing a certification system should be examined.

• 정보과학회 논문지
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• 제43권11호
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• pp.1210-1215
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• 2016

스마트 기기의 발달로 많은 사람들이 인터넷 신문기사를 이용하고 있다. 하지만 인터넷 언론사간의 치열한 경쟁으로 조회수를 올리기 위한 낚시성 기사가 범람하고 있다. 낚시성 신문기사는 제목을 통해 올바른 기사의 줄거리가 제공되지 않았을 뿐만 아니라, 독자로 하여금 잘못된 내용을 떠올리게 한다. 낚시성 신문기사는 핵심에서 벗어난 유명인사 인용, 애매한 문장의 마무리, 제목과 내용의 불일치 등의 특징을 갖는다. 본 논문에서는 이러한 낚시성 기사를 분류하기 위한 특징을 추출하고 성능을 검증해 본다. 기사에 달린 댓글의 키워드를 활용하여 대용량 학습데이터를 생성하고 이를 기반으로 다섯 가지 분류 특징을 추출하였다. 추출된 특징들은 서포트 벡터 머신 분류기를 이용한 실험에서 92%의 정확도를 보여 낚시성 인터넷 신문기사를 분류하는데 적합하다고 판단된다. 뿐만 아니라 제목과 본문의 일관성을 측정하기 위한 전처리 방법으로 고안한 선택적 바이그램 모델은 낚시성 인터넷 신문기사 분류 외에도 일반적인 단문 분석을 위한 전처리 방법으로 유용할 것으로 기대된다.

• 정보기술응용연구
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• 제3권1호
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• pp.1-21
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• 2001

인터넷과 월드와이드웹 (WWW)의 폭발적인 성장은 온라인 기반의 전세계적인 전자상거래의 발전을 촉발시켰다. 상거래를 위한 매체로서의 인터넷의 급속한 도입은 기업과 소비자간에 새로운 대화 채널로서의 웹 기반 광고의 중요성을 부각시키고 있다. 제대로 된 웹 광고가 올바르게 소비자에게 전달된다면 웹 광고의 효과는 극대화되고 기업의 수입은 지대하게 증대될 수 있다. 따라서 본 논문은 인터넷 상에서 전자 신문 서비스를 제공하는 기업을 위한 지능화된 고객 서비스의 일환으로 개인화(personalization) 된 광고 기법을 제공하고자 한다. 전자 신문은 통상적으로 정치, 경제, 스포츠, 문화 등의 여러 섹션으로 구분되어 제공되어지는데, 기계 학습 (machine learning) 기법을 도입하여 고객이 전자신문 페이지에 접속, 검색하고 읽어보는 기록을 분석하고 적절한 웹 광고 (특히, 배너광고)를 선택한 뒤, 그것을 고객이 해당 웹 사이트에 재접속할 때 제시함으로써 웹 광고에 대한 고객의 반응을 극적으로 향상시키고자 한다. 이를 위하여 현재 대한민국의 인터넷 전자신문 제공업자 중 유명한 한 곳을 선정하여 본 논문에서 제시한 방법론을 적용하고자 한다.

• 한국문헌정보학회지
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• 제44권4호
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• pp.33-59
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• 2010

Library 2.0 advocates a socially rich, multimedia enabled, user originated and communally innovative environment that poses significant opportunities for the libraries to evolve and make themselves even more relevant and significant for her users. This paper presents a case study of the National Library Board of Singapore, in playing a vital role to facilitate the realisation of a long-term key national program, The Singapore Memory (SM) Project. SM embraces the attributes of the Library 2.0 environment to enable the nation's memory to be collected, organised, preserved, discovered, researched, augmented and created. The output of is an evolving collection of knowledge assets on Singapore along a Singapore Memory Content Continuum of existing content that is steadily augmented with new content. The content will be collected across all formats, in any language, from Singaporeans and non-Singaporeans, from any institution and agency, from Singapore and abroad, and from official and unofficial sources. The utopian scenario of SM Project is that any person, community, group or institution who has ever experienced Singapore in any way or has any material on Singapore will engage actively in the contribution, discovery and creation of content for the project, and thus become advocates to further encourage and catalyse more contribution, discovery and creation. The paper outlines the key approaches, concepts and ideas for the project. An important element is the proliferation, exposure and accessibility of the rich contents envisaged in the project. The SM proliferation plan along with examples of how two existing resources, namely, the Singapore Infopedia, a database of articles on Singapore's history, culture, people and events 4 and NewspaperSG, an online resource of current and historic Singapore and Malayan newspapers, have been designed are presented to demonstrate how content can be exposed, searched and discovered.

• 컴퓨터교육학회논문지
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• 제15권2호
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• pp.37-45
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• 2012

아동 청소년도 이용 가능한 국내 인터넷신문에 불법 유해 광고가 난무하고 있어 대책이 시급한 실정이다. 이에 자율규제 실현 장치로서, 집단의 지성과 감성을 활용한 유해 콘텐츠 판별 시스템 모델을 제안한다. 유해 콘텐츠 판별 시스템 모델은 이미지의 내용(스토리)과 형식(크기), 텍스트(카피), 심상(감정과 연상)을 집단검사의 판별 요소로 사용하여 유해 콘텐츠에 대한 레벨을 구축한다. 구축된 레벨은 다시 일반화 과정을 거쳐 유해 콘텐츠 판별의 기준으로 확립된다. 본 유해 콘텐츠 판별 시스템은 유해성 판별이 모호한 인터넷신문 광고 배너를 집단지성과 집단감성을 활용하여 판단할 수 있는 장점을 가진다.

• Human Ecology Research
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• 제57권2호
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• pp.225-241
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• 2019

This study develops and validates an objective scale to measure newspaper use at home by elementary school students and parents. We developed a preliminary scale of 59 items through the review of literature on newspaper use and mediation as well as the examination of content validity by education experts. Collected data were analyzed using SPSS 21.0 and AMOS 21.0 programs. A total of 42 items were supported by 703 parents with students in grades 1-6 using exploratory factor analysis. The model included 3 categories and 9 sub-factors: instruction (modeling, restriction, and text instruction), activities (play activity, conversation, online mediation, and scrap activity), and belief (academic achievement and information acquisition). Confirmatory factor analysis confirmed and validated the model fit; in addition, convergent validity, and discriminant validity, and cross validity was confirmed through correlation analysis by gender comparison and grade comparison. We also verified the validity of this scale through correlation analysis based on Yu and Jung (2012)'s newspaper mediation variables and scale in regards to children's motivation for using newspapers. Finally, internal consistency reliability and half reliability were also confirmed. In conclusion, the suitability and stability of home newspaper utilization scale for elementary students (HNUS-E) were confirmed. This scale provides parents and educators with ideas for the development of the children's literacy, cognitive, and affective domains that can be effectively used in research on newspaper use for school-aged children.

• 한국콘텐츠학회논문지
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• 제21권5호
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• pp.11-21
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• 2021

이 연구는 코로나 19 팬데믹이 지난 1년 동안 한국 언론사 기자들의 취재 관행, 조직 내부 관행, 뉴스 생산에 어떤 영향을 미치고 있는지를 탐색하였다. 이를 위해 종합일간지, 경제일간지, 뉴스통신사, 방송사에 근무하는 취재 기자를 대상으로 심층 인터뷰를 하였다. 그 결과, 기자들은 한 번도 경험하지 못한 재택근무를 하고 있으며, 출입처가 통제되거나 폐쇄되어 현장 취재에 어려움을 겪고 있는 것으로 나타났다. 기자들은 취재원을 직접 만나기 어려워 전화나 SNS를 통한 간접 취재와 온라인 브리핑에 의존하고 있으며, 결과적으로 뉴스의 다양성과 현장성이 떨어지고 현장 감시기능이 약화하고 있다는 인식을 보였다. 또한, 조직 내 회의나 모임이 사라져 아이디어 교감이나 선후배 간 취재 노하우 전수에도 애로가 있다고 언급하였다. 현재 진행형인 코로나 19가 국내 언론의 취재 관행, 조직 내부 관행, 뉴스 생산 등 미디어 생태계에 불러온 변화를 다양한 관점에서 논의하였다.

• 한국임상약학회지
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• 제32권3호
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• pp.166-177
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• 2022

Background: Recently clinical trials have expanded extensively in Korea; thus, ensuring the rights of subjects participating in clinical trials is imperative. Accordingly, national regulations on subject recruitment advertisement were enforced from October 25, 2018. In this study, the effect of this regulation was evaluated by analyzing the difference in the provision of information before and after enforcement of the regulation. Methods: Recruitment advertisements for clinical trial subjects 3 years before and after enforcement of the regulation were collated by the significance sampling approach. Print-based (newspapers, buses, and subways) and web-based (clinical trial center websites and online platforms) materials for recruitment in clinical trials of phase 1 to 4 for investigational drugs, medical devices, and oriental medicine were considered. Chi-square tests were conducted for inter-group comparisons. SPSS version 26 was employed for statistical analyses. Results: A total of 137 advertisements were collected comprising 60 pre- and 77 post-regulation enforcement. The overall rate of delivery of critical information in advertisements increased significantly from 47.5% before regulation to 93.2% after regulation enforcement. Particularly, details on expected adverse events augmented significantly (p<0.001). Benefits from participation in clinical trial reduced significantly from 88.3% to 70.1% (p<0.05). As the information provision amplified, the inclusion of professional terms increased. Conclusions: Enforcement of regulations has led to a surge in the amount of information and challenging terms contained in advertisements for recruiting subjects. Therefore, additional efforts are required by subjects to completely understand the information provided in the advertisements.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.20-29
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• 2021

본 연구는 신문 기사에서의 드론과 범죄에 관한 이슈를 탐색하는 데 목적이 있다. 한국언론재단의 온라인 뉴스 아카이브인 빅카인즈에서 1990년 1월 1일부터 2021년 5월 1일 기간 동안 11개 중앙지와 28개의 지역 종합지의 '드론'과 '범죄' 조건에 맞는 1,213건의 신문기사를 수집하였다. 그중 117개의 핵심 키워드를 대상으로 키워드빈도, 중심성분석, 네트워크 구조 구축, CONCOR 분석, 밀도 매트릭스 분석을 수행하였다. 분석결과, 주요 이슈는 8개로 분류되었으며 신문 기사 속의 드론과 범죄에 관한 보도 분석을 통해 국민의 사생활 보호와 불법 촬영 예방, 항행 안전 확보, 사회적 치안 유지와 해결, 테러와 전쟁 등에 관한 정부의 정책 수립과 사회적 문제점들이 중점적으로 논의되었음을 확인할 수 있었다. 본 연구는 드론과 범죄에 관련한 인문사회학적 연구 분야의 확장을 시도하며, 구체적으로 드론 관련 범죄에 대한 현황과 대책을 정책적 함의와 언론적 함의로 제언하였다.

• 한국식생활문화학회지
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• 제27권6호
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• pp.666-676
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• 2012

The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.