• Title/Summary/Keyword: one-person media

Search Result 100, Processing Time 0.026 seconds

The Study of Infant Feeding in Weaning Period (서울 지역 어린이의 이유 실태 조사)

  • Sohn, Kyung-Hee;Yoon, Sun;Lee, Young-Mee;Jeon, Joo-Hye
    • Korean journal of food and cookery science
    • /
    • v.8 no.2
    • /
    • pp.107-115
    • /
    • 1992
  • This retrospective study was conducted to investigate the growth of children and their care person's weaning behaviors and its relation between the growth and care person's attitude and behaviors about weaning. 272 subjects who had child under 2 years old at that time were randomly selected and answered the special questionnaire. Results were as follows: Using to Kaup index, 13.4% of children were estimated undernutrition, 60.6% were normal and 26.0% were estimated overnutrition. 97.6% of respondant (children's mother) were recognized the need of weaning and the first prurpose of weaning was supplement of nutrients, and the next one was to set up normal food habits. 39.1% of subjects were used normal adult foods as weaning food. 60.9% of subjects were proepared special foods (making at home or buying commercial weaning food). The socioeconomic status was major factor to influence mother's behaviors about weaning. Vegetable and meat gruel was the most commen weaning food and the next one was fruits puree and rice with soup. The correlationship were found between Kaup index and the score of mother's weaning behaviors, between momer's eductional level and the score of weanig behaviors. 96% of subjects wanted nutritional education about weaning. They wanted to know about desirable weaning process and correct informations of commercial weaning foods mid the convenient cooking methods. According to the difference of socioeconomic status subjects were wanted different eductional methods. Upper socioeconomic group wanted special books about weaning and lower class wanted to be educted through the mass media especially television programs.

  • PDF

Analysis of Preferences for One-person Broadcast Contents in Special Makeup (특수 분장 1인 방송 콘텐츠의 선호도 분석)

  • Soo Zy Kim;Eun Sil Kim
    • Fashion & Textile Research Journal
    • /
    • v.25 no.3
    • /
    • pp.366-378
    • /
    • 2023
  • Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This study aims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on the derived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing, model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videos uploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60 respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorly focused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data using SPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were considered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic characteristics, experts, background music and sound effects, celebrities, product information, and knowhow were most preferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such data for beauty-creators-to-be in creating videos that generate more clicks.

Fringe Styling Research According to the Hair line

  • Jin Hyun, Park;Hyerroon, Jang
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.4
    • /
    • pp.403-411
    • /
    • 2022
  • Appearance management is evolving as a means of self-expression or as a way of expressing one's individuality. In particular, hairstyle is the most important part of a person's appearance and accounts for 70% of the appearance. Improving people's appearance by changing their hairstyle gives them confidence. Among them, the fringe hair style plays an important role in determining the first impression and reflects the trend. Fringe is shorter and simpler than general hair treatment, but even these small treatments have the effect of changing the impression, so women are trying to transform into a fringe hair style. A previous study was conducted on four lines classified: round, heart, square, and triangular. In this study, we added them to define 5 hairlines and created them by combining each hairline. that have been produced 5 fringe hair styles that suit the shape of the face. It is expected that the results of this study will be used as educational materials for hair line and fringe hair styles in the field, contributing to the beauty industry.

Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
    • /
    • v.22 no.4
    • /
    • pp.217-235
    • /
    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

A Study on Development of Backpack Journalism Using Digital Mobile News Gathering (무선통신망 중계방송(DMNG)을 이용한 '백팩 저널리즘' 발전방안 연구)

  • Jeong, Gyoung-Youl
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.334-342
    • /
    • 2017
  • Due to the development of telecommunication technology, the relay broadcasting system is changing rapidly. The introduction of the wireless mobile communication relay (DMNG) method has enabled the one-man relay, which has resulted in absolute reductions in terms of equipment and manpower. However, it is a reality that the basic level of broadcasting such as broadcasting stability and image quality is becoming less complete. This paper analyzes wireless telecommunication relay equipment and broadcasting system called 'backpack', and discusses future development plan. To do this, we analyze the success and failure cases of backpack relay broadcasting and present concrete plans.

Pavilion design with a sustainable architectural approach

  • Gorji, Asal Akbari;Nasiri, Seyed Amin Mortazavi;Mohammadi, Fatemeh Ali;Ghanbarnia, Hosein
    • Computers and Concrete
    • /
    • v.30 no.3
    • /
    • pp.197-207
    • /
    • 2022
  • Population growth in cities increases the need for service facilities and different urban spaces, and the organism of the city undergoes profound changes. One of the main problems that endanger the physical environment of the city due to this turmoil is the lack of public spaces and cultural complexes that increase individual and social pollution and on the other hand make leisure facilities available to the public. It severely limits people and, ultimately, the flourishing of individual and social artistic tastes. Thus, dealing with an issue called cultural complex has special importance and is one of the most basic categories in the field of architecture and urban planning, so dealing with it must be done in a measured, comprehensive and accurate manner. Cultural shock results from the immersion of an unprepared traveler in a foreign culture. In other words, human connection with people, objects, places, organizations and institutions, thoughts and the world of information will be constantly becoming more unstable and diverse. As a result, there is a need to create places for information or, in a central sense, to acquire up-to-date knowledge that requires information in the fields of human individual and social life. Spaces and places are all kinds of media tools from gramophone records to cassettes, CDs, newspapers, magazines, Internet books, etc. Each person can use them according to his needs and work.

Preceding Research for Developing Floral Design Education Contents (화예디자인 교육 콘텐츠 개발을 위한 선행연구)

  • Hong, Yun Joo
    • Journal of the Korean Society of Floral Art and Design
    • /
    • no.42
    • /
    • pp.97-116
    • /
    • 2020
  • In this paper, the need for lifelong education and distance education is increasing due to the decrease of population and the increase of life expectancy. In addition, the popularization and everydayization of education, which combines daily life and learning, is an educational feature. Individuals can more easily access knowledge, and video plays an important role. Video content is the most basic medium that leads to the popularization and daily life of education. With the development of information and communication technology, popularization of media content production and editing technology, anyone can easily create and share. The video education contents business is expected to increase globally through SNS. Especially, the video contents education industry related to flower design is regarded as a suitable content field in an era where environment is essential. In the modern era, characterized by the "one-person household, one-person media" era, the environment of plants protects people from stress by restoring human emotional efficiency, environmental comfort, and stability. In other words, because humans have a preference for nature, plants play an important role for humanity recovery. Against this backdrop, flower design is expected to be a promising industrial sector with high growth, high value added and high job creation effects. In the era of the fourth revolution of the human race, competitive video contents are expected to influence the growth of the future country. will be.

A Study on the Housing as Medium between the Self-establishment and the Selection - Focused on Narrative Structure of 'Online-housewarming' - (선택행위를 통한 자아확립의 매개로서 현대주거에 관한 연구 - '온라인집들이'의 서사구조 분석을 중심으로 -)

  • Hur, Eun-Seok;Zo, Hangman
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.35 no.5
    • /
    • pp.41-50
    • /
    • 2019
  • In this study, we analyzed the process of the housing reflecting the self, based on the qualitative data that people describe their thoughts about their housing in social media 'online-housewarming'. Especially, based on the precedent study that modern self is established on continuous selection behavior, we focused on the selection behavior of the self and the role of the housing that affected it through the narrative. Each narrative component corresponds to the self-establishment process of modern people, identified through precedent study. We can confirm the existing internal criteria changing into new internal criteria through accumulation, interaction and nonverbal communication of selection by housing. Housing has been involved in the selection behavior of self throughout the narrative. From this, it can be seen that the thought of the self and housing are identified in three ways. In 'Online-Housewarming', (1) Housing equates with the self, in the sense that housing is a physical entity in which one's own choices are accumulated (2) People perceive the change of choice caused by the realistic constraints of housing as their interaction with housing. (3) People relate the opinions of others about housing with the opinions about their own self. In contemporary society, house reforming process is a process of mediating the self and the external world based on the selection behavior and affects the establishment of self.

How "Covid-19" Affected Reporters' News Coverage?: Focusing on Reporters' Perception of Changes in Work Environment Before and After the Pandemic (코로나 19는 기자들의 취재관행에 어떤 영향을 주었나?: 팬데믹 전후의 근무형태 변화에 대한 기자 인식을 중심으로)

  • Yang, Young-Yu
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.5
    • /
    • pp.11-21
    • /
    • 2021
  • The purpose of this study is to explore and analyze how the Covid-19 pandemic has affected the reporting practices and news production of the reporters working with Korean media over the past one year. To this end, this study has conducted in-depth interviews with reporters working with daily newspapers, news agencies, and broadcasting companies. The analysis of the interviews resulted in the following generalizations. The reporters are working at home, which was never experienced before the Covid-19 pandemic, and they have difficulties in covering their reporting beats because they have little or no access to contact points. The reporters rely heavily on indirect coverage and online briefings via phones or SNS because they have difficulties in meeting news sources in person. As a result, the diversity of news contents and the media's on-site monitoring functions has been severely weakened. In addition, the reporters have no chances to both exchange ideas with fellow reporters and to transfer the know-how of collecting news items to their juniors. This paper has also discussed the disruption of practices that the ongoing Covid-19 has brought to the media ecosystem from a variety of perspectives.

The User Perception in ASMR Marketing Content through Social Media Text-Mining: ASMR Product Review Content vs ASMR How-to Content (텍스트 마이닝을 활용한 ASMR 콘텐츠 분야에 따른 소비자 인식 및 구전효과 차이점 분석: ASMR 제품리뷰 및 ASMR How-to 콘텐츠 중심으로)

  • Tran, Hung Chuong;Choi, Jae Won
    • The Journal of Information Systems
    • /
    • v.30 no.4
    • /
    • pp.1-20
    • /
    • 2021
  • Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.