• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.58-67
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• 2005

This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.

• Geophysics and Geophysical Exploration
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• v.12 no.3
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• pp.268-277
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• 2009

Recently as the interest in the development of domestic ore deposits has increased, we can easily find some studies on exploration geophysics-based ore deposit survey in literature. Geophysical surveys have been applied to the investigation of both metallic and non-metallic ore deposit. For metallic ore-deposit survey, the 2D electrical resistivity method has been popularly used, because metallic mineral deposits are generally more conductive than surrounding media. However, geological structures are 3D rather than 2D structures, which may lead to misinterpretation in 2D inversion section. In this study, 3D effects are examined for several 3D structures such as a width-varying dyke model and a wedge-shaped model. We also investigate the effects of the direction of survey line. Numerical results show that the width-varying dyke model yields some low resistivity zone in the deep part, which is independent of real ore-body location. For the wedge-shaped model, even though the survey line is located apart from the ore body, the 2D inversion section still shows low resistivity zone in the deep part. When the survey line is not perpendicular to the strike of the ore body, the low resistivity zone is slightly broader but shallower than that obtained along the survey line perpendicular to the strike. For the survey lines that have an angle smaller than $45^{\circ}$ with the strike of the ore body, the inversion results are totally distorted. From these results, we conclude that 2-D survey and interpretation can lead to misinterpretation of subsurface structures, which may be linked to economical loss. Eventually, we recommend to apply 3-D rather than 2-D electrical resistivity survey for ore-deposit survey.

• Korean Journal of Agricultural and Forest Meteorology
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• v.17 no.1
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• pp.45-57
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• 2015

Soil moisture is critical for understanding the spatial-temporal variability of hydrologic processes. The distributions of soil moisture have been explored along transect line in hillslope hydrology. In this study, we measured several soil moistures along transect lines during ten-month period at a hillslope located the Cheong-mi catchment. The soil moisture properties were expressed by simple statistical methods (average, standard deviation, and recession slope) and analyzed in terms of soil depths and transects from the seasonal context. Supplementary studies were also performed about the effect of location, topography and soil texture to the soil moisture responses. The spatial distributions of average soil moisture at deep soil layer were distinguished from those at near surface due to the possibility of expected factors such as subsurface lateral flow from upslope, preferential flow and existence of bedrock. The soil moistures in combined line affected from significant contribution of upper transect line were relatively higher(wetter), low variability compared to those in other transect lines and seemed to be under stabilization process. There are confirmed heterogeneity of soil moisture variation related with preferential flow and significant influence of soil texture for soil moisture properties in upslope.

• Journal of Distribution Science
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• v.15 no.10
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• pp.81-92
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• 2017

Purpose - One of the main objectives of this paper is to identify the most effective type of social media and to analyze the priority of blogs by their informational attributes in the aspect of their impacts on word-of-mouth intention(WOM) in on-line markets. Research design, data, and methodology - We set 'attitude' variable in the middle to see if there is mediating effects between blog information and word-of-mouth intention. We conducted a survey by questionnaire and received 206 answers. Employing the OLS statistical methods through the SPSS package, we tested our hypotheses. Results - Some of the main results are the followings. First, blog, micro-blog, and profile-based services showed significant effects on WOM, while Internet community and mini-homepages are not significant. Second, blog has positive impacts on WOM. Third, attitude has perfect mediating effects between blog and WOM. Fourth, in terms of effects on WOM, interactivity shows the first priority and reliability and usability follows. Finally, attitude has a more significant effect for users of 3 types of blog compared with those of 2 types. Conclusions - In this paper, we analyzed the effects of social network services by type and identified the priority among various attributes of information contained in blogs. It would provide businesses with viable strategic options to establish public relations in their sales promotion.

• Journal of Korean Society of Forest Science
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• v.5 no.1
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• pp.10-15
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• 1966

1) The purpose of this study was to compare the forest survey by ground method with that by aerial photo method. 2) In this study, the forest type map was made by use of the radial line plotter and radial line triangulation method. 3) The difference between the area found by the forest type map above mentioned and that by compass surveying on the ground was none-significant. 4) On aerial photo the stratification was carried out very easily. 5) The following sampling methods were applied : line plot method, representative sampling method and stratified random sampling on the aerial photo. 6) In confirming sampling point the line plot method and the representative sampling method were easier than another. 7) As to stands volume the maximum value was given by stratification, and the minimum by line plot method.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.171-174
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• 2001

This study investigates the differences in critical dimensions which impact on operations and strategy in Internet EC of service related intangible product. For this purpose, services are newly classified by two selected dimensions such as 1)the proportion of substitute by on-line, and 2)the needs of interaction and customization. Secondly, on the classification of services, the differences of 1) customer needs of geographical accessibility, 2) needs of cooperation with off-line functions, and 3) customer purchase intention in Internet EC are tested among classified groups. Finally, implementations on operations and strategy in Internet EC are suggested, based on the results of analysis. Data are collected by the survey on the customer groups, and analyzed by statistical method, such as mean score plot, cluster analysis, and analysis of variance.

• Asia pacific journal of information systems
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• v.14 no.1
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• pp.1-21
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• 2004

Recently, many internet firms have opted the strategic alliances with other on/off-line firms in order to gain and sustain their competitive advantages. Previous research on market reaction to such alliances, however, shows mixed results. Therefore, the purpose of this thesis is to analyze the announcement effects of the alliances among internet firms in the stock market. Focusing on on-line firms that have been outside the scope of previous research, this study applied the event study methodology and examined the cumulative abnormal returns(CAR) for 245 alliance announcements between October 1998 and May 2002. Further, this study conducted a survey to categorize various types of announcements and 40 usable returns has been analyzed. The notable results from this study include: 1) The strategic alliances announcements do not have statistically positive effects on stock prices of the announcing firms. 2) Contrary to the results of the previous research, the CARs associated with marketing alliances are higher than those with technology alliances. 3) The degree of fitness among firms' disposition, their alliance purpose, and alliance type chosen influences the performance of their alliances.

• Journal of Fashion Business
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• v.9 no.5
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• pp.96-113
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• 2005

The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

• Journal of the Korean Data and Information Science Society
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• v.25 no.1
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• pp.11-18
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• 2014

The object of study is to verify the accuracy of internet survey by comparing database data and internet survey. Internet survey was conducted on August, 2012. Respondents were subscribers of KISTI NDSL. Variables were age, organization as demographic variables, number of use, and period of use as attitude variables. Mismatch rates of age, organization, number of use, and period, are 7.5%, 5%, 92%, and 55% respectively. We could estimate the mismatch rate for age as 3% as a pessimistic point of view, and 1% as an optimistic point of view by detail verification. The mismatch rates of organization are 4.5% as a pessimistic point of view, and 2% as an optimistic point of view. The mismatch rates for the frequency of use, the period of use are very high, because measurement error, problems in memory, and internet attitude, etc. Implication of this study is that data of internet survey could be reliable. Many further researches are needed for verification of internet survey.

• Journal of Fashion Business
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• v.1 no.1
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• pp.99-109
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• 1997

The purpose of this study is to survey the conditions of women's wears manufacturing industries and finds out their qualitative problems and suggests the solutions to help women's wears manufacturing industries adapting themselves well to the fashion industries which is being individualized, high profiled and differentiated and thus helpes them to produce the competitive commodities through high-qualities and technological improvements. For this purpose, I had sampled the factories which located in Seoul and Kyunggido areas and produced women's apparels for domestic consumers. The questionnaires for this survey were designed by interviewing the representatives of 31 women's wears manufacturing industries, while the collected data were processed using the SAS statistical program for frequency, percentage, chi-square test, t-test. The results of the survey can be summarized as follows; 1. It was found that women's wears manufacturing industries were getting smaller scale or pettier in terms of capital, number of employees or scale of factory. 2. The number of the employees is getting decrease every year, which is posed as most serious problems of the surveyed manufacturer. Such a decrease of employees may be attributable to the fact that women's wears manufacturing industries are regarded as one of 3D businesses and therefore the employees leave their workspaces for more rewarding service industries. 3. It was found that women's wears manufacturing industries relied on more recontracts than self-productions. In 1995, 83.7% of their productions were out of recontracts, and this rate is getting increase. 4. 51.6% of the surveyed manufacturer operate by straight line system or other types of line system, while 48.4% of the remaining managed a pair system. 5. As a result of surveying the perspective of women's wears manufacturing industries into the 21 st century is as followed. 41.9% of them were optimistic, and 25.8% were pessimistic about their futures.