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http://dx.doi.org/10.7465/jkdi.2014.25.1.11

A case study on verification of internet survey  

Ryu, Gui-Yeol (Department of Computer Science, SeoKyeong University)
Moon, Young-Soo (Department of ASTI Business Team, KISTI)
Publication Information
Journal of the Korean Data and Information Science Society / v.25, no.1, 2014 , pp. 11-18 More about this Journal
Abstract
The object of study is to verify the accuracy of internet survey by comparing database data and internet survey. Internet survey was conducted on August, 2012. Respondents were subscribers of KISTI NDSL. Variables were age, organization as demographic variables, number of use, and period of use as attitude variables. Mismatch rates of age, organization, number of use, and period, are 7.5%, 5%, 92%, and 55% respectively. We could estimate the mismatch rate for age as 3% as a pessimistic point of view, and 1% as an optimistic point of view by detail verification. The mismatch rates of organization are 4.5% as a pessimistic point of view, and 2% as an optimistic point of view. The mismatch rates for the frequency of use, the period of use are very high, because measurement error, problems in memory, and internet attitude, etc. Implication of this study is that data of internet survey could be reliable. Many further researches are needed for verification of internet survey.
Keywords
Internet survey; measurement error; mismatch; on-line survey;
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Times Cited By KSCI : 5  (Citation Analysis)
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