• Proceedings of the Korea Contents Association Conference
• /
• 2006.05a
• /
• pp.47-49
• /
• 2006

As our society has been moving from the industrial society towards the information society, individual consumers' unique needs which were concealed behind mass products and services have been revealing themselves. As for Internet businesses, they are requested to implement the 'individual marketing' which regards each consumer as a segment of market, while being pressured to meet consumers' needs at the level never accomplishable before. The purpose of this study was to review the gap between the progress of individualization and consumers' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.

• Journal of Internet Computing and Services
• /
• v.2 no.4
• /
• pp.33-39
• /
• 2001

Nowadays, Internet shopping malls have been popularized since the broadening of users of Internet and the advantage of on-line purchasing, Small and medium-sized enterprises, however, are still having difficulties in building Internet shopping malls due to the lack of technical knowledge and burdensome expenses. In this paper, we present an implementation of the Web Mall Admin Tool System by the integration of admin menus based on a public program. The system has several advantages of (1) reducing expenses for building a mall site, (2) making possible to build an shopping mall well-suited for the work environment of companies (3) providing available maintenance. Therefore, this provides the solution to enterprises that have trouble with building their own web malls because of expenses and maintenance.

• Journal of Global Scholars of Marketing Science
• /
• v.17 no.1
• /
• pp.101-122
• /
• 2007

Recently, as internet shopping mall users rapidly, a form of shopping changed from off line to on line. The rapid growth of customers and transaction volume through evolution of new media, internet, brings new problems to internet marketers. It is the most important task that how internet shopping mall operators obtain their customers trust and repeat buying. This empirical research investigates online shoppers for their trust dimensions for online retailers. The study aimed to determine whether e-trust antecedents(perceived reputation, perceived quality, perceived value) influence trust dimension and whether the multidimensional trust contributed differently to perceived risk and willingness to depend on e-retailers. Consequences of the research are as follows: First, it reveals that of reputation, web site quality of the internet shopping mall have influence upon trust dimension. Second, the higher level of trust consumers have, the higher level of willingness to depend and intent to revisit on the retailers they have. But level of perceive risk consumers have not influences on willingness to depend on the retailers. It is necessary for internet shopping mall to development its reputation and familiarity to obtain customer's trust. Accordingly, this research will be helping internet shopping mall insight for marketing strategies, constantly should study about action and mind of consumer.

• Management & Information Systems Review
• /
• v.31 no.2
• /
• pp.143-172
• /
• 2012

While e-commerce market(B2C) grows rapidly, many experts argue that EC(B2C) transactions have not reached its full potential. A notable difference between online and offline consumer markets that is suppressing the growth of EC(B2C) is the decreased presence of human and social elements in the online shopping environments. Generally online shopping lacks human warmth and sociability. In this study, social presence in online shopping mall was proposed as a substitute for face-to-face social interaction in the traditional commerce and author explored what variables affect social presence(human warmth and sociability) on online shopping malls and how human warmth and sociability can influence on online store loyalty. To achieve research objectives, we reviewed literatures related with marketing, psychology and communication research areas. Based on literature review, we proposed a research model on the online shopping mall. To examine the proposed research model, we gathered data by using a self-report questionnaire. Respondents consists of online shoppers with at least five or more times of purchase experience in online shopping malls. Because social presence is a feeling which needs frequent contacts with malls to experience, respondents must have enough purchase experiences. The empirical results are as follows : First, shopping mall's customization efforts influence perceived social presence on the mall significantly. Second, shopping mall's responsiveness influences perceived social presence significantly. Third, perceived activity of community of online shopping mall influences perceived social presence significantly. Mall managers have to activate their customer community to reinforce social presence, resulting in trust building. Finally, perceived social presence influences trust and enjoyment on the mall significantly. And then trust and enjoyment on the mall affect store loyalty significantly. From these findings it can be inferred that perceived social presence appears determinant which is critical to the formation of core variables(trust and loyalty) in existing online shopping papers.

• Journal of Information Technology Application
• /
• v.3 no.2
• /
• pp.103-132
• /
• 2001

The internet-based business is considered as a new strategic alternative for small-medium size companies. However, very little research about them has been reported. The objectives of this study are to analyze factors influencing the operation for the sites(we call, 'internet shopping mall') which small-and-medium sized firms have built, and to provide the general directions of the successful internee-based business for the small-and-medium sized firms. This paper reports the case studies in which the internet-based electronic commerce practices of 6 small-and-medium sized firms were examined over a 3 month period. In the meantime, this paper reports their present business condition, system environment, positioning, marketing strategy, forward business expectation, and market barrier. This study also focuses on two environmental dimensions of system development; One dimension is on-line only or off-line widened, and the other is self-built or outsourcing. The results found in this study are as follows: 1. The internet shopping mall broadens the company's activity to new business areas. 2. The degree of system outsourcing of the small-medium size company depends on its IT ability and resource capability 3. The marketing strategies on their internet shopping mall differentiate with their business area and market environment. 4. Each interviewed company has its own success and failure factors, in addition to the general factors. 5. Each interviewed company has a positive response for their internet shopping mall for its future. 6. The lack of capital, technology, and government support is the barrier to the improvement of the internet shopping mall system.

• Journal of Digital Convergence
• /
• v.11 no.11
• /
• pp.209-217
• /
• 2013

This study focuses on the analysis of purchased items' relationship occurred by consumers' purchasing behavior observed in on-line shopping mall based on social network analysis. In order to find relational characteristics of each item for establishing marketing strategy, we apply three definitions of centrality in network, which are degree centrality, betweenness centrality, and closeness centrality in the purchased items' network. Thus, the research results provide the criteria for selection of market segmentation variables. Furthermore, the details of case has been introduced to validate the analyzed results in terms of marketing strategy, and supporting evidences are provided accordingly.

• The Research Journal of the Costume Culture
• /
• v.18 no.3
• /
• pp.408-422
• /
• 2010

The purposes of this study is to investigate the attitudes and value of fashion product description and consumer replies used in online shopping malls, and to examine the differences in the perceived reliability(objectivity, expertise, trustworthiness) preference and purchase intention toward the product as determined by the appeal type (evaluation-sentimental vs. factual-information) of the product description, the direction(negative vs. positive) and type(factual vs. evaluative) of consumer replies for the product in online shopping malls. Data was collected from female college students with fashion products purchase experience at online shopping malls by questionnaire survey (N=424) and analyzed by using frequency analysis, t-test and ANOVA. Results showed that consumers respondents tended to read product description and other consumer replies before purchasing, when shopping for fashion products through an on-line shopping mall. They thought that sellers' product description and the consumers' replies were helpful in making their decision; but, they were also skeptical about product description. Respondents showed higher perceived reliability, preference and purchase intention to the factual-information type product description than the evaluation-sentimental type. Positive consumer replies were more effective in yielding higher preferences and purchase intentions. Factual replies tend to yield higher reliability than evaluative replies.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.05a
• /
• pp.507-519
• /
• 2006

• Fashion & Textile Research Journal
• /
• v.10 no.2
• /
• pp.164-172
• /
• 2008

This study explores the attributes of the on-line shopping products and prices, and their effects on the customer satisfaction. In doing so, the sample population has been segmented according to their shopping propensity of consumption on clothing to understand the group differences. Based on the previous researches, the researcher have chosen four important characteristics of the customer's shopping propensity. The number of iteration on factor analysis revealed that the sample population can be classified into three different groups; the convenience/pleasure-seeking group, the fashion/utility-seeking group, and the unconcerned group. The significant group differences resulted on the following study variables; the product assortment, the price rationality, and the value of the price. Also, from the product aspect, the characteristic, the assortment, and the expression in order, explained the significant portion of the Y variance. While, on the aspect of price, the rationality, and information in order, significantly contributed on the customer satisfaction.

• Convergence Security Journal
• /
• v.5 no.2
• /
• pp.29-36
• /
• 2005

The industrial structure of the Internet is changing from off-line to on-line. E-commerce on the Internet will be formed a big market by developing of network. E-commerce on the Internet is natural. And it will be increase in interest of many people. By the way, it must support to institutional and technical problem. First of all, we need user authentication technique. In this paper, we described about safe Electronic shopping mall construction and operation by three main categories. First is security solution method of E-commerce, Second is analyzing about various threats and vulnerability when is user authentication in Electronic shopping mall. Third is to propose countermeasures of that.