• 제목/요약/키워드: offline sample

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COVID-19 팬데믹 위험으로 인한 소비행동의 변화 연구 (A Study on Changes in Consumption Behavior due to the Risk of the COVID-19 Pandemic)

  • 오종철;이유선;김재홍
    • 벤처혁신연구
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    • 제5권2호
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    • pp.49-66
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    • 2022
  • 본 연구는 covid-19 확산이 장기화하는 현시점에서 선행연구를 토대로 covid-19에 관한 사회적 위험지각이 소비심리와 소비행동의도에 어떠한 영향을 주는지 소비 행동의 변화과정을 검정하고자 한다. 이를 위해 본 연구에서는 소비자들의 covid-19 위험 인식이 Rogers(1983)의 개정된 보호동기이론의 지각된 심각성, 지각된 취약성, 대처방안 효율성, 자기효능감을 매개로 온라인과 오프라인 소비 행동에 어떠한 영향을 미치는지 실증분석을 통해 검정하고자 한다. 이러한 연구 목적의 달성을 위해 서울, 경기에 거주하고 있는 소비자들을 표본으로 선정하여 설문지를 통해 covid-19의 위험지각, 지각된 심각성, 지각된 취약성, 대처방안 효율성, 자기효능감, 온라인 구매 태도 및 구매 의도, 오프라인 구매 태도 및 구매 의도 등의 변수 자료를 수집하였다. 총 363부의 유효응답을 대상으로 공분산구조모형을 통해 변수간 관계에 대한 가설을 검정하였다. 본 연구의 분석결과는 첫째, covid-19 위험지각은 지각된 심각성, 지각된 취약성, 대처방안 효율성에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 지각된 심각성과 지각된 취약성은 오프라인 구매 태도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 지각된 심각성, 지각된 취약성, 대처방안 효율성, 자기효능감은 모두 온라인 구매 태도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 끝으로 오프라인 구매 태도와 온라인 구매 태도는 각각 오프라인 구매 의도와 온라인 구매 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한, 온라인 구매 태도는 오프라인 구매 의도에 부(-)의 영향을 미치는 것으로 나타났다. 이러한 분석결과는 감염병이라는 사회적 위험에 따른 유통채널의 전략 수립을 위한 의미 있는 시사점을 제공할 것이다.

공공 웹사이트의 정보서비스 및 커뮤니티 요소 평가 -한국 관공서, 군, 경찰 홈페이지를 중심으로- (The Evaluation of the Information Service and Community Factors in Korean Public Websites)

  • 이재관
    • 한국국방경영분석학회지
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    • 제29권1호
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    • pp.76-87
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    • 2003
  • This paper proposes that we need a simpler method for developing the Website strategy for public institutions. The research objectives are threefold: (1) A model that relates to the monitoring of Website strategy in the public sector is proposed. The model includes basic dimensions and a $2{\times}3$ matrix that is a simplified version of the Mohammed et dl.s Marketspace Matrix. (2) The model is tested empirically with a sample of 56 Websites selected from govemment agencies, military organizations and police stations in Korea. (3) The effect of dimension/factors on the innovation level is tested. A special attention is paid to online attracting that is important for public institutions which usually do not use offline advertising aggressively. Results from regression analyses show that main dimensions (Marketing Drivers and relationship Stages) and three factors (Basic Information, Support Information, and Participation) in the matrix are all significantly influential on the innovation level, but the Attracting is not. Colorful designs and attracting features of a homepage have not necessarily anything to do with innovation. This message can offer a good piece of advice for managers of Websites.

Linear Correlation between Online Capacitance and Offline Biomass Measurement up to High Cell Densities in Escherichia coli Fermentations in a Pilot-Scale Pressurized Bioreactor

  • Knabben, Ingo;Regestein, Lars;Schauf, Julia;Steinbusch, Sven;Buchs, Jochen
    • Journal of Microbiology and Biotechnology
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    • 제21권2호
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    • pp.204-211
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    • 2011
  • To yield high concentrations of protein expressed by genetically modified Escherichia coli, it is important that the bacterial strains are cultivated to high cell density in industrial bioprocesses. Since the expressed target protein is mostly accumulated inside the E. coli cells, the cellular product formation can be directly correlated to the bacterial biomass concentration. The typical way to determine this concentration is to sample offline. Such manual sampling, however, wastes time and is not efficient for acquiring direct feedback to control a fedbatch fermentation. An E. coli K12-derived strain was cultivated to high cell density in a pressurized stirred bioreactor on a pilot scale, by detecting biomass concentration online using a capacitance probe. This E. coli strain was grown in pure minimal medium using two carbon sources (glucose and glycerol). By applying exponential feeding profiles corresponding to a constant specific growth rate, the E. coli culture grew under carbon-limited conditions to minimize overflow metabolites. A high linearity was found between capacitance and biomass concentration, whereby up to 85 g/L dry cell weight was measured. To validate the viability of the culture, the oxygen transfer rate (OTR) was determined online, yielding maximum values of 0.69 mol/l/h and 0.98mol/l/h by using glucose and glycerol as carbon sources, respectively. Consequently, online monitoring of biomass using a capacitance probe provides direct and fast information about the viable E. coli biomass generated under aerobic fermentation conditions at elevated headspace pressures.

한국 청소년 도박유형 특성의 잠재계층분석 (Latent Class Analysis of Gambling Activities among Korean Adolescents)

  • 강경화;김형수;박애란;김희영;이건세
    • 대한간호학회지
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    • 제48권2호
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    • pp.232-240
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    • 2018
  • Purpose: The aim of this study is to identify the types of gambling among adolescents and provide basic prevention information regarding adolescents' gambling problems. Methods: Secondary data from representative national survey on 2015 Youth Gambling Problems of Korea Center on Gambling Problems were used. Using latent class analysis (LCA), 13 gambling types such as offline and online games of 14,011 adolescents were classified, and gambling experiences and characteristics were analyzed. Results: The subgroups of adolescent gambling were identified as four latent classes: a rare group (84.5% of the sample), a risk group (1.0%), an offline group (11.9%), and an expanded group (2.6%). The types and characteristics of gambling among the latent classes differed. In the risk group, adolescents participated in online illegal sports betting and internet casino, and gambling time, gambling expenses, and the number of gambling types were higher than other groups. Conclusion: Gambling frequently occur among adolescent, and the subtypes of gambling did not reveal homogeneous characteristics. In order to prevent adolescent gambling problems, it is a necessary to develop tailored prevention intervention in the nursing field, which is appropriate to the characteristics of adolescent gambling group and can help with early identification.

페이스북 소셜 데이터를 이용한 동적 영향 요인 및 영향력 측정 방법에 관한 프레임워크 (Framework for Measuring Dynamic Influence Index & Influence Factors using Social Data on Facebook)

  • 고승현;유연우
    • 디지털융복합연구
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    • 제14권10호
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    • pp.137-145
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    • 2016
  • 스마트기기 대중화에 따른 소셜 네트워크 서비스의 폭발적인 증가로 온라인상의 관계와 활동이 오프라인상의 실생활까지 영향을 미침에 따라 온라인상의 소셜 네트워크 활동에 대한 관심과 중요성이 지속적으로 증가하고 있다. 본 연구에서는 SNS 활동에 영향을 미치는 요소를 대상(object, 사용자(User), 영향력 방향(Influence direction), 영향력 강도(Influence distance) 4가지 요소로 정의하고 SNS 사용자 상호간 영향을 유기적 관점에서 측정하는 방법을 제안하였다. 기존 영향력 측정 요소를 반응횟수, 친구의 수, 접촉횟수 등 정형 데이터와 원인시간과 반응시간의 차이, 호감도, 반응의 유형 등 비정형 데이터까지 확대하여 영향력 방향(Influence Directio)과 영향력 강도(Influence Strength or Distance)의 측정 기법을 정교화 하였다. 또한, 영향력 측정을 위한 data를 수집하고 분석하는 시스템과 facebook으로 수집한 sample data를 이용한 영향력 측정 기법 프로세스를 실험하고 구현 가능성을 설명하였다.

메타버스 이용자의 심리 특성 탐색 연구 (An Exploratory Study of Psychological Characteristics of Metaverse Users)

  • 김현정;김현중;김범수;노환호
    • 지식경영연구
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    • 제24권4호
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    • pp.63-85
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    • 2023
  • 본 연구는 코로나-19 시대를 거치며 증가한 메타버스 공간에 관한 관심을 바탕으로 주된 이용층을 확인하고 이를 예측하는 변인을 탐색하고자 했다. 온라인 활동을 예측하기 위해서는 이용자 이용 목적과 동기 및 관련된 인구통계적 요인을 확인해야 하므로 이를 예측 변인으로 모형 분석을 진행했다. 2022년 한국미디어패널조사 데이터를 바탕으로 메타버스 이용자를 예측하는 Heckman 2단계 표본선택모형 분석을 수행했다. 분석 결과 1단계 선택모형에서 메타버스 이용을 결정하는 주된 요인으로는 오프라인 활동, 개방성, OTT 이용 여부, 그리고 유료 콘텐츠 구입 여부가 확인되었다. 또한 2단계 결과모형에서는 개방성, 성별, 유료 콘텐츠 구입 여부가 메타버스 이용 시간을 높이는 주된 변인으로 확인되었다. 이 연구 결과는 코로나-19 시대 온라인 활동 증가와 함께 메타버스 서비스에 관한 관심이 높아지고 있는 상황에서, 메타버스 이용자를 이해하고 예측하는 데 기여할 수 있을 것이다. 또한 메타버스 플랫폼 관련 기업과 개발자에게 유용한 정보를 제공할 수 있을 것이다.

Design, Implementation and Testing of HF transformers for Satellite EPS Applications

  • Zahran, Mohamed
    • Journal of Power Electronics
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    • 제8권3호
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    • pp.217-227
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    • 2008
  • The electric power subsystems (EPS) of most remote sensing satellites consist of a solar array as a source of energy, a storage battery, a power management and control (PMC) unit and a charge equalization unit (CEU) for the storage battery. The PMC and CEU use high frequency transformers in their power modules. This paper presents a design, implementation and testing results of a high frequency transformer for the EPS of satellite applications. Two approaches are used in the design process of the transformer based on the pre-determined transformer specifications. The transformer is designed based on an ETD 29 ferrite core. The implemented transformer consists of one center-tapped primary coil with eleven center-tapped secondary coils. The offline calculation results and measured values of R, L for transformer coils are convergence. A test circuit for measuring the transformer parameters like voltage, current and B-H hysteresis was implemented and applied. The test results confirm that the voltage waveforms of both primary and secondary coils were as desired. No overlapping occurred between the control signal and the transformer, which was not saturated during testing even during a short circuit test of the secondary channels. The dynamic B-H loop characteristics of the used transformer cores were measured. The sample test results are given in this paper.

인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향 : 제품평가 용이성의 조절효과를 중심으로 (Effects of Word-of-Mouth and Assurance on Trust in the Internet Shopping Mall Environments: The Moderation Effect of Ease of Product Evaluation)

  • 이규하;곽기영
    • 지식경영연구
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    • 제15권3호
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    • pp.141-168
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    • 2014
  • Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

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The Impact of Technology Adoption on Organizational Productivity

  • LAKHWANI, Monika;DASTANE, Omkar;SATAR, Nurhizam Safie Mohd;JOHARI, Zainudin
    • 산경연구논집
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    • 제11권4호
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    • pp.7-18
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    • 2020
  • Purpose: This research investigates the impact of technology adoption on organisation productivity. The framework has three independent variables viz. technological change, information technology (IT) infrastructure, and IT knowledge management and one dependent variable as organisational productivity. Research design, data and methodology: An explanatory research design with a quantitative research method was employed, and data was collected using a self-administered questionnaire using online as well as an offline survey. The sample consisted of 300 IT managers and senior-level executives (production as well as service team) in leading IT companies in Malaysia selected using snowball sampling. Normality and reliability assessment was performed in the first stage utilising SPSS 22, and Confirmatory Factory Analysis (CFA) was performed with maximum likelihood estimation to assess the internal consistency, convergent validity, and discriminant validity. Finally, Structural Equation Model (SEM) and path analysis are conducted using AMOS 22. Results: The research findings demonstrated that technological change and IT infrastructure positively and significantly impact the organisation's productivity while IT knowledge management has significant but negative impact on organizational productivity of IT companies in Malaysia. Conclusion: The research concludes that all three factors plays important role in deciding organizational producvity. Recommendations, implications, limitations and future research avenues are discussed.

A Study on the Effect of Online Activation Business Transaction Factors of Fresh Food Shopping Mall on e-Customer Relationship Quality and e-Customer Loyalty

  • Shin, Jong-Kook;Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제7권1호
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    • pp.1-16
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    • 2019
  • Purpose - For the development of fresh food shopping malls, consumers should continue to experience loyalty and favorability for the company's products or brands, and this should lead directly to purchase so that active word-ofmouth and recommendation should be encouraged. Therefore, the purpose of this study is to investigate the effect of e-service quality and e-ERM on e-loyalty with customer satisfaction and commitment as mediators. Research design, data, and methodology - This study was conducted by sample survey method on 320 online customers who have experience in using major online fresh food shopping malls for more than one year. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - Hypothesis 1 through Hypothesis 7 were all supported. The results of this study suggest that e-service quality and e-CRM of online fresh food shopping malls have a significant effect on satisfaction and commitment. Therefore, the conclusion has been derived that the focus of this study, that such satisfaction and commitment have a significant effect on e-customer loyalty. has been supported theoretically and empirically. Conclusion - This study suggests that studies on customer loyalty based on activation commerce factors related to fresh food in online shopping malls will be an index that can reflect on customer's needs corresponding with future trends of not only online shopping malls but also offline shopping malls.