• The Journal of the Convergence on Culture Technology
• /
• v.10 no.2
• /
• pp.181-185
• /
• 2024

The purpose of this research is to investigate how purchase cycle of a product and bundle frame influence consumers' responses to the bundle promotion. In order to test hypotheses of this study, we conducted an experimental study that was a 2(Purchase cyle: Long vs. Short) X 2(Bundle frame: 1+1 vs. Buy2 and 50% off) between-subjects design. The reseults of this study showed the interaction effects of purchase cycle of product and bundle frame on perceived level of discount and product attitude. Based on the results, we provide theoretical implcations to extent the existing research regarding bundling promotion. Moreover, the results of this study suggest some practical implications and a new aspect about bunle promotions.

• Journal of Korean Home Economics Education Association
• /
• v.27 no.1
• /
• pp.13-29
• /
• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• Progress in Medical Physics
• /
• v.25 no.2
• /
• pp.65-71
• /
• 2014

A Varian Portal Dosimetry system was compared to an isocentrically mounted MapCHECK 2 diode array for volumetric modulated arc therapy (VMAT) QA. A Varian TrueBeam STx with an aS-1000 digital imaging panel was used to acquire VMAT QA images for 13 plans using four photon energies (6, 8, 10 and 15 MV). The EPID-based QA images were compared to the Portal Dose Image Prediction calculated in the Varian Eclipse treatment planning system (TPS). An isocentrically mounted Sun Nuclear MapCHECK 2 diode array with 5 cm water-equivalent buildup was also used for the VMAT QAs and the measurements were compared to a composite dose plane from the Eclipse TPS. A ${\gamma}$ test was implemented in the Sun Nuclear Patient software with 10% threshold and absolute comparison at 1%/1 mm (dose difference/distance-to-agreement), 2%/2 mm, and 3%/3 mm criteria for both QA methods. The two-tailed paired Student's t-test was employed to analyze the statistical significance at 95% confidence level. The average ${\gamma}$ passing rates were greater than 95% at 3%/3 mm using both methods for all four energies. The differences in the average passing rates between the two methods were within 1.7% and 1.6% of each other when analyzed at 2%/2 mm and 3%/3 mm, respectively. The EPID passing rates were somewhat better than the MapCHECK 2 when analyzed at 1%/1 mm; the difference was lower for 8 MV and 10 MV. However, the differences were not statistically significant for all criteria and energies (p-values >0.05). The EPID-based QA showed large off-axis over-response and dependence of ${\gamma}$ passing rate on energy, while the MapCHECK 2 was susceptible to the MLC tongue-and-groove effect. The two fluence-based QA techniques can be an alternative tool of VMAT QA to each other, if the limitations of each QA method (mechanical sag, detector response, and detector alignment) are carefully considered.

• The Journal of Korean Association of Computer Education
• /
• v.8 no.1
• /
• pp.55-63
• /
• 2005

Recently, web-based E-learning systems have entered the spotlight by providing new learning environments that break down spatial and temporal limitations. The key to building the web-based E-learning system is in determining how to effectively use the system and to evaluate the degree of learning achieved by the students that use it. In traditional off-line learning systems, we can evaluate students by counting how many questions, designed to evaluate their learning achievement, he or she answers correctly within a predetermined time limit. But this method would make individualized learning, a strong point of E-learning systems, impossible because these systems provide same learning strategy to all students even though they achieve a different level of learning. Therefore, in this paper, I will find any relationships between given test answers using fuzzy implication theory, I call these fuzzy correlations, and then generate evaluation results that are reflected in those relationships. I will compare the differences between this evaluation method and a traditional evaluation method where a student takes a test to evaluate his or her learning achievement after some learning period. Finally, I will discuss how we can use these results in individualized learning.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.2
• /
• pp.73-80
• /
• 2018

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15^th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.9
• /
• pp.4109-4114
• /
• 2015

Background: Full-field digital mammography (FFDM) with dense breasts has a high rate of missed diagnosis, and digital breast tomosynthesis (DBT) could reduce organization overlapping and provide more reliable images for BI-RADS classification. This study aims to explore application of COMBO (FFDM+DBT) for effect and significance of BI-RADS classification of breast cancer. Materials and Methods: In this study, we selected 832 patients who had been treated from May 2013 to November 2013. Classify FFDM and COMBO examination according to BI-RADS separately and compare the differences for glands in the image of the same patient in judgment, mass characteristics display and indirect signs. Employ Paired Wilcoxon rank sum test was used in 79 breast cancer patients to find differences between two examine methods. Results: The results indicated that COMBO pattern is able to observe more details in distribution of glands when estimating content. Paired Wilcoxon rank sum test showed that overall classification level of COMBO is higher significantly compared to FFDM to BI-RADS diagnosis and classification of breast (P<0.05). The area under FFDM ROC curve is 0.805, while that is 0.941 in COMBO pattern. COMBO shows relation of mass with the surrounding tissues, the calcification in the mass, and multiple foci clearly in breast cancer tissues. The optimal sensitivity of cut-off value in COMBO pattern is 82.9%, which is higher than that in FFDM (60%). They share the same specificity which is both 93.2%. Conclusions: Digital Breast Tomosynthesis (DBT) could be used for the BI-RADS classification in breast cancer in clinical.

• Journal of the Society of Disaster Information
• /
• v.10 no.4
• /
• pp.511-517
• /
• 2014

Recently, the fire by sheath heater has been occurred frequently on winter season. The sheath heater has simple internal structure and boils water simply. Therefore, the use of sheath heater has been increased. In this study, found the fire hazard property of sheath heater from understanding the fire mechanism through the experiment to get the measure for decreasing the occurrence of fire. For the analysis of the fire hazard property of the sheath heater, performed the test of temperature change and ignition temperature by using current product. On the result of test, the sheath heaters are the most dangerous appliance to arise fire. Water temperature controller attached to sheath heater is not sufficient to prevent overheating it. The sheath heater should have level switch of water and temperature controller for heater itself to shut off the power supply. Because the cause of fire by sheath heater is overheating itself in the situation of lack water.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2011.10a
• /
• pp.821-832
• /
• 2011

Recently, the noise of vehicle is the one of the key factors for customers to purchase a vehicle and the most important part which is related to the noise is the exhaust system. Thus, car makers have their own ways to assess this exhaust noise not only to decrease the level of noise but to enhance the feeling of it. Typically, to do these things in the early stage of development, the tuning code of the exhaust system has to be made by CAE tool, which is very reliable but expensive, and the prototype parts of this code would be made for the validation test. Then this process can be iterated to meet the target of the performance. In this study, a new algorithm which adapts the '3 dimensional convective sound wave theory 'and 'Doppler effect' has been developed. With this new algorithm, a brand new system for the calculation of tail pipe noise has been developed and validated by acoustic wind tunnel test. As a result of this study, various comparisons and have been carried out, for example, the comparison with other CAE tool has been performed for the validity and the improvement of the new calculation code could be achieved.

• Applied Microscopy
• /
• v.39 no.1
• /
• pp.49-56
• /
• 2009

In this study, we investigated tensile properties and ultrastructural changes of straight permed hair using the rheometer and the scanning electron microscopy. First, we compared the morphological characteristic between the virgin hair and the straight permed hair after testing tensile strength. Cuticle cells were heavily lifted off in straight permed hair than in the virgin hair. Cuticle cells were separated by the destruction of intercellular membrane complex and no destruction or damage were found in cytoplasm. In the comparative test for tensile characteristic between the virgin hair and the straight permed hair, tensile distance of the straight permed hair was decreased by 24.5% or 3.05 mm than the virgin hair. The tensile strength was decreased by 34.63% or $5.62\;g/cm^2$ and the maximum stress by 34.59% or 56.12 g. As a result, the tensile property dropped to the lowest level with the straight permed hair than with the bleached hair or the permanent dyed hair of previous studies.

• Advanced Composite Materials
• /
• v.17 no.3
• /
• pp.277-299
• /
• 2008

High quality and expedient processing repair methods are necessary to enhance the service life of bridge structures. Deterioration of concrete can occur as a result of structural cracks, corrosion of reinforcement, and freeze.thaw cycles. Cost effective methods with potential for field implementation are necessary to address the issue of the vulnerability of bridge structures and how to repair them. Most infrastructure related applications of fiber-reinforced plastics (FRPs) use traditional hand lay-up technology. The hand lay-up is tedious, labor-intensive and relies upon personnel skill level. An alternative to traditional hand lay-up of FRP for infrastructure applications is Vacuum Assisted Resin Transfer Molding (VARTM). VARTM uses single sided molding technology to infuse resin over fabrics wrapping large structures, such as bridge girders and columns. There is no work currently available in understanding the interface developed, when VARTM processing is adopted to wrap fibers such as carbon and/or glass over concrete structures. This paper investigates the interface formed by carbon fiber processed on to a concrete surface using the VARTM technique. Various surface treatments, including sandblasting, were performed to study the pull-off tensile test to find a potential prepared surface. A single-lap shear test was used to study the bond strength of CFRP fabric/epoxy composite adhered to concrete. Carbon fiber wraps incorporating Sikadur HEX 103C and low viscosity epoxy resin Sikadur 300 were considered in VARTM processing of concrete specimens.