• 전기학회논문지
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• 제57권12호
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• pp.2336-2344
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• 2008

In this paper, muscular activity and muscle fatigue of FDI(first dorsal interosseous muscle) and thenar muscle of hand was analyzed with surface EMG signal based on four kinds of attitudes(grip, tip, key and palmar) to measure grip strength and pinch strength after hand operation and rehabilitation treatment. The normative data are needed to interpret evaluation data to assess a patient's ability to return to labor environment. The preceding researchers proposed the standard data only by studying on maximum grip strength and the maximum pinch strength followed by each attitude of subjects' hands. But in this study, the muscle activity and muscle fatigue were considered under the various attitude to propose normative data. As a results, the muscle fatigue may be used only for presentation of normative data in labor environment.

• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

• 대한건축학회연합논문집
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• 제8권4호
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• pp.123-130
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• 2006

This paper discusses issues faced by individual building industry clients. These form the majority of clients but, because they do not possess high purchasing power, they attract less attention in the industry. Given that key decisions on project definition and procurement strategy are made at the pre-project stage, the industry would benefit from knowing relevant aspects of its clients' attitudes and behaviors, so that it can support them. There is a lack of research on this subject, and so we first describe a theoretical framework and research methodology that were developed for this specific group of clients. Theory adopted from consumer behavioral research was introduced to develop a general behavioral model of individual clients. In this model, individual clients are assumed to seek and then process information after acknowledging normative activities. To validate our model, a field survey was conducted using randomly selected individual clients. Their opinions on the importance and difficulty of 12 normative activities were analysed to establish a general attitude. Information seeking behaviour was investigated by measuring the frequency and type of source that they contacted to conduct the normative activities. The attitudes and information seeking behaviour presented in this research will contribute to the development of project tools for supporting these clients.

• 광고학연구
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• 제25권5호
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• pp.7-42
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• 2014

본 연구는 정보원의 사회적 거리감(social distance)에 따른 기업 페이스북 페이지에서의 광고 효과, 즉 메시지 태도와 온라인 구전의도(e-WOM)를 알아보았다. 또한, 사회적 거리감의 주 효과에 영향을 미치는 메시지의 노골적 설득 의도, 규범적 대인민감성(normative interpersonal influences), 정보적 대인민감성(informative interpersonal influences)의 조절 효과를 검증하고자 했다. 이를 위해 2(사회적 거리감 원/근)${\times}2$(메시지의 노골적 설득 의도 고/저)${\times}2$(규범적 대인민감성 고/저)${\times}2$(정보적 대인민감성 고/저)의 요인 설계를 하였다. 연구 결과, 사회적 거리감이 가까운 경우가 먼 경우보다 메시지 태도와 온라인 구전의도에 긍정적인 영향을 끼쳤다. 또한, 메시지의 노골적 설득 의도가 낮을 때는 사회적 거리감에 따라 메시지 태도, 온라인 구전의도 각각에 대한 차이가 크게 나타난 반면, 메시지의 노골적 설득 의도가 높을 때는 사회적 거리감에 따른 광고 효과에 큰 차이가 나타나지 않았다. 그리고 규범적 대인민감성과 사회적 거리감 각각은 광고 효과에 유의미한 영향력을 미쳤지만, 두 변인의 상호작용효과는 유의미하지 않아, 규범적 대인민감성의 조절 효과는 나타나지 않았다. 마지막으로, 정보적 대인민감성이 높을 때는 사회적 거리감에 따라 메시지 태도와 온라인 구전의도 각각에 대한 차이가 크게 나는 반면, 정보적 대인민감성이 낮을 때는 사회적 거리감에 따른 광고 효과에 유의미한 차이가 나타나지 않았다. 본 연구는 기업 페이스북 페이지의 광고 효과에 관한 다양한 변인들에 대해 탐색적으로 연구함으로써 다양한 관련 후속 연구를 위한 기반을 마련했을 뿐만 아니라 실무적 차원에서도 기업 페이스북 페이지와 관련한 보다 적극적이고 효율적인 마케팅 커뮤니케이션을 위한 기초 정보로서 다양한 전략적 시사점을 제공하고 있다.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• 한국조리학회지
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• 제21권5호
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• pp.72-87
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• 2015

본 연구의 목적은 호텔의 최고경영자의 친환경적인 태도가 호텔 직원들과 직속상사와 동료그룹들에게 Sobel z 테스트를 사용하여 녹색경영 프로세스를 구현하는 동안 어떻게 영향을 미치는지에 대한 조사이다. 첫째, 최고경영자의 환경적인 태도는 직속상사와 동료그룹의 환경적인 태도에 상당히 긍정적인 효과가 있다. 둘째, 직속상사와 동료그룹의 환경적인 태도, 호텔고용의 녹색 경영은 가치적 사명감 또는 규범적 사명감에 상당한 긍정적인 효과를 가지고 있다. 셋째, 직속상사와 동료그룹의 환경적인 태도와 최고경영자의 친환경적인 태도 그리고 호텔 직원의 가치적 사명감과 규범적 사명감 사이에는 긍정적인 매개 효과가 있다. 따라서 호텔의 최고 경영자의 녹색경영의지의 구현에서 직속상사와 동료그룹의 강력한 지원이 업무현장에서의 호텔 고용을 위하여 필요하다는 결론을 내릴 수 있다.

• 한국심리학회지:법
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• 제13권1호
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• pp.75-97
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• 2022

프로파일링은 국내 범죄심리학의 대표적인 활용 영역으로 인식되고 있으며, 경찰청 프로파일러는 확고한 직업군으로 자리 잡고 있다. 그러나 사회적 인지도와 비교하면 정작 경찰 내부에서의 인식이나 활용도는 높지 않은 편이다. 본 연구에서는 강력사건 발생 시 프로파일러에게 프로파일링을 요청하고 활용하는 수사관의 인식을 파악하여 프로파일링 활용 의도에 영향을 미치는 요인을 확인하고자 하였다. 이를 위해 수사관들이 범죄 수사과정에서 고려하는 요소들에 대한 중요도 인식과 프로파일링에 대한 태도가 프로파일링 활용 의도에 미치는 관계를 경로모형을 통해 검증했다. 경찰 수사관 340명을 대상으로 조사한 결과, 수사관의 수사요소에 대한 중요도 인식은 규범적 수사(증거 수집과 법적 판단 등)와 사실적 수사(범죄자 분석, 범죄정보 시스템 분석 등) 중요도의 2가지 요인으로 구분되었으며, 이 중 사실적 수사 중요도가 프로파일링에 대한 태도를 매개하여 활용 의도에 정적 영향을 미치는 것으로 나타났다. 반면, 규범적 수사 중요도의 경우 프로파일링에 대한 태도에 부적 영향을 미치는 것으로 나타났다. 이러한 결과는 수사관이 자신의 주 업무 영역인 수사에 대해 가지는 인식이 프로파일링에 대한 태도뿐 아니라 프로파일링 요청 여부를 결정하는 역할을 하고 있음을 시사한다. 연구결과를 바탕으로 프로파일링 이용 활성화에 필요한 전략을 논의하였다.

• 지역사회간호학회지
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• 제31권3호
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• pp.375-383
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• 2020

Purpose: The purpose of this study was to investigate factors influencing care workers' intention of hand hygiene implementation in long-term care hospitals. Methods: A total of 180 care workers working at long-term care hospitals were recruited. Data collection was done from July 22 to September 7, 2018. Results: The significant TPB variables influencing the intention of hand hygiene implementation were perceived behavior control (β=.41, p<.001), normative belief (β=.28, p<.001) and attitude toward behavior (β=.15, p=.014). These factors explain 39% of care workers' intension of implementing hand hygiene in long-term care hospitals. Conclusion: In order to strengthen the commitment of hand hygiene, it is necessary to have a positive attitude toward hand hygiene by eliminating the obstacles to hand hygiene.

• 한국컴퓨터정보학회논문지
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• 제20권12호
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• pp.163-168
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• 2015

Empirical studies of superior's ethical leadership on organizational effectiveness of organization member have been done in various fields. However, it is difficult to find the previous research on civil servant in public sector. Therefore, the purpose of this study is to analyse causal relationship of ethical leadership and organizational effectiveness and to suggest theoretical and political implication for enhancing the level of civil servant's organizational citizenship behavior. As the result of analysing the causal relationship of superior's ethical leadership and organizational citizenship behavior, the factor of organizational effectiveness as the public attitude, this study shows that normative behavior, communication, reinforcement, and right decision-making have significant effect on organizational citizenship behavior. Based on these results, this study suggested theoretical and political implication and the limitations of study.

• Journal of Preventive Medicine and Public Health
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• 제32권2호
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• pp.215-227
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• 1999

Objectives: To investigate compliance of hypertension patients using modified Theory of Reasoned Action(TRA). Methods: The data were collected for 7-12 April 1997, by interviewing 190 Hypertension patients in Hwachon, Kangwon-do. The analytical techniques employed include contingency table analysis and logit analysis. Results: 15.1% of patients were unaware of the fact that he/she has hypertension and 11.2% did not know that he/she should take drug. 20.8% of patients took drug continuously, 20.1% had drug intermittently, and 53.1% had never have treatment. In the contingency table analysis, several variables were found to be significantly related to patient compliance. They included variables for attitude towards the consequences of taking drugs, normative beliefs, systolic BP at the enrollment, knowledge of how to take hypertensive drugs, variables for general health behavior and experience with having health worker's home visit. The logit analysis was performed by two steps. first step uses experience with drug treatment of hypertension as the dependent variable, and second step uses continuity of treatment. Included in the predictors that are significantly related to the former analysis are subjected norms produced by combining normative beliefs and motivation to comply, knowledge of how to take hypertensive drugs, and opinion about natural recovery of diseases. The only significant determinant of continuous treatment was knowledge of how to take hypertensive drugs. Conclusions: The results of analysis suggest the usefulness of TRA as a framework for the study of compliance of hypertensive patients. The findings have some practical implication as well. One is that efforts for enhancing compliance should be directed not only patients but also to other persons influencing patient's attitude and behavior. It also suggest that correct understanding of hypertension treatment is essential to perform the appropriate patient role.