• 제목/요약/키워드: new product introduction

검색결과 150건 처리시간 0.028초

세계 주요 의류수출국의 의류수출 패턴 (The Pattern of Clothing Export in Leading Countries)

  • 지혜경;이은영
    • 복식
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    • 제56권3호
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    • pp.81-90
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    • 2006
  • The objective of the study is to review trends of clothing export in important countries of the world and thus to know the present stage of clothing export in Korea. For the purpose, changes of export amount, competitiveness and product life cycle were analysed in the countries from the 1960's to the 1990's. The results are as following: First, on the aspect of export amount, industrialized countries lost the lead to newly industrializing countries from the 1960's. Developing countries, as China, win the lead. Second, on the competitiveness aspect, industrialized countries lost competitiveness to newly industrializing countries before the 1960's. And newly industrializing countries were outpaced by China in the export competitiveness from the early 1990's. Third, on the aspect of product life cycle, industrialized countries go first through each period of product life cycle, introduction, growth, maturity and decline, and they all, excluding Japan, sustained period of Maturity for a long time. newly industrializing countries and developing countries go orderly through each period of product life cycle after industrialized countries. As to Korea, duration of each period was short. Specially characteristics of decline period appeared partly in the early 1990's. From the results, the theory of product life cycle, helping to explain changes in production and trade in new product lines, estimated to applicable to clothing export. The phenomena, Italy, Hong Kong and America sustain high competitiveness in the world clothing market for a long time, is needed to be studied carefully. The study about strong points in their clothing industries and competitiveness drive program be to influence Korean export policy in the future.

Technological Innovation Induced Growth of Engineering Industry SMEs: Case Studies in Bangalore

  • Krishnaswamy, KN;Subrahmanya, MH Bala;Mathirajan, M
    • Asian Journal of Innovation and Policy
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    • 제4권2호
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    • pp.217-241
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    • 2015
  • This paper, based on two engineering industry SME case studies, traces the origin and process of technological innovations enabling the development and introduction of new products leading to market expansion and enterprise growth. The study throws light on how entrepreneurs played a decisive role in recognizing market opportunities, building up crucial in-house technological capability, supplementing it with appropriate external assistance, to carry out technological innovations. A constant interaction with its customers is in-built into the system. As a result, the SMEs could achieve successful product innovations leading to their gradual growth, over time. Finally, based on the observations and inferences derived out of the two cases, a theoretical construct of the growth of innovation in SMEs is postulated. This is done linking the three stages of their development: (i) start-up and stabilizing, (ii) building up technological capability and implementing innovations; and (iii) opening up of new markets resulting in firm growth.

Recent Developments in Kaolin-Based Paper Coating Pigments : Innovating to Meet Changing Industry Needs

  • Johns, Ronald E.;Moore, John L.
    • 펄프종이기술
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    • 제34권5호
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    • pp.77-85
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    • 2002
  • Kaolin has long been used in aqueous coatings to produce high-quality coated paper products. While the kaolin industry hat always focused on innovation. the rate of new product introduction hat never been greater than in the past five-to-eight years due to the cost, quality and other competitive pressure facing papermakers. After summarizing many of the performance benefits offered by the new generation of kaolin-baled pigments. this paper reviews four specific pigment advances: a high-performance. ultrafine glossing pigment; an engineered pigment with a narrow particle size distribution; two products from a kaolin-based pigment family developed for metered size presses ; and a novel class of inkjet pigments.

디지털 홈 네트워크 제품디자인 프로세스와 디자인 제안 (Digital Home Network Product Design Process & the Design Proposition)

  • 이대우
    • 한국콘텐츠학회논문지
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    • 제9권5호
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    • pp.118-127
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    • 2009
  • 현재 전 세계적으로 공동주거문화의 확산과 국내 신규 분양 아파트 환경의 연속적인 증가 추세가 각 주거공간과 세대간에 홈 네트워크 기기의 수요를 증대시키고 있다. 유비쿼터스의 계속적 진화와 홈 네트워크 시스템 도입과 발전이 제품 디자인의 수요를 촉진시키고 있다. 주거문화의 변화와 아파트 실내디자인의 변화는 생활자의 라이프 스타일과 제품의 디자인에 상호 영향을 미치고 있으며, 새로운 제품디자인을 요구하고 있다. 실내 제품과의 조화, 인테리어 스타일과 제품, 제품과 패션디자인, 제품과 제품간의 요소적인 인자의 재구성과 융합이 본 디자인 연구의 핵심적 요소이다. 이것을 바탕으로 디자인 프로세스는 통합적인 디자인 전략과 컨셉트의 조사와 분석으로 연구되었으며, 디자인의 기능성, 외관의 심미적인 디자인이 일치될 수 있는 3차원 디자인으로 표현하였다. 실질적인 디자인 안을 발표함으로서 향후 발전 전망의 단면을 구체적으로 예측할 수 있기 때문이다.

생산자의 직접경로인 전자상거래 도입이 전통적 독립중간상과 시장에 미치는 영향 (The Impact of the Manufacturer's E-business through Direct Internet Channel on the Incumbent Independent Physical Store and the Market)

  • 유원상
    • 한국경영과학회지
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    • 제34권3호
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    • pp.165-177
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    • 2009
  • The purpose of this study is to investigate the impact of the Internet channel introduction on the channel composed of a monopoly manufacturer and an independent physical retailer. This study also examines what would be the best strategy for the Independent physical retailer to respond to the new internet channel entry. The game theoretic model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an internet store. The audition of the internet store to this channel system results in a mixed channel comprised of two different types of channels. The new internet store is launched by the manufacturer. The results show that an Internet channel entry has the following impacts on the existing channel members. First, the manufacturer's internet channel introduction mitigates the double marginalization problem of the traditional channel. Second, the manufacturer could enhance Its channel power by introducing its own internet channel while it diminishes that of the incumbent independent physical retailer. Third, manufacturer's adding a new internet store leads to a higher demand. Finally, with its own internet direct channel, the manufacturer has an opportunity to practice price discrimination. The manufacture leaves only those with a strong preference for the physical store to be served by the Independent physical store. The results suggest that the independent physical store's best strategy to the entry of the manufacturer's Internet channel is to focus on the consumers who are highly loyal to the physical store while maintaining a high retail price.

기술지주회사 연구동향과 기업성과 향상을 위한 제언 : Project Management Office(PMO) 도입을 중심으로 (Research Trends of Technology Holding Companies and Suggestions for improving Corporate Performance : Focusing on the introduction of PMO)

  • 이강오;이찬호
    • Journal of East Asia Management
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    • 제4권1호
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    • pp.53-77
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    • 2023
  • Modern company faces an uncertain future and a competitive environment and are seeking new technologies and creative products to ensure the corporate growth and survival in the market through continuous innovation. "University Industry Cooperation(UIC)" is a point of contact for overcoming the crisis faced by companies and universities in this era and a cooperation platform for mutual prosperity. As a subsidiary of a university, "Technology Holding Company(THC)" is attracting attention as a new window for UIC in Korea. The role of THC is to establish and foster the business opportunities of their subsidiaries and to return investment profits to the university ecosystem again. But recently, the life cycle of technology is getting shorter, and the development cost is steadily increasing. In particular, with the increase of hybrid projects based on convergence and combination, the risk of conducting research(R&D) and new product development(NPD) projects is gradually increasing. A PMO refers to a project management organization that can contribute to improving the success rate of projects with increasing uncertainty by supporting project visibility and appropriate decision-making. The purpose of this study is to raise a research question on whether THC's corporate performance can be improved when "Project Management System(PMO Service)" is introduced into the subsidiary incubation system of THC. This study proposes several research methods to identify the relationship between the introduction of PMO and the corporate performance of THC.

Foreign Direct Investment -Small and Medium Enterprises Linkages and Global Value Chain Participation: Evidence from Vietnam

  • NGUYEN, Thi Minh Thu;NGUYEN, Thi Tuong Anh;NGUYEN, Thi Thuy Vinh;PHAM, Huong Giang
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1217-1230
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    • 2021
  • Using a multinomial logit model with the panel-data set of Vietnam manufacturing firms, this paper investigates the impacts of foreign direct investment (FDI) - small and medium enterprises (SMEs) linkages and other factors on SMEs' participation in the global value chain (GVC). We consider GVC firms are those engaging in any of the three modes including (i) using domestic inputs to export (D2E), (ii) using imported inputs to produce for the domestic market (I2P), (iii) using imported inputs to export (I2E). We discover that FDI-SME linkages statistically encourage Vietnamese SMEs to integrate into the GVC via I2P and I2E, while no statistical association between FDI-SME linkage and D2E participation is found. GVCs participation likelihood is also positively correlated with the introduction of new product introduction. The establishment of firms' production facilities in industrial zones and foreign ownership are both reported to be significantly decisive factors to SMEs' decisions on GVC participation. Besides, there is a strong association between firms' attributes, i.e. employment, capital intensity as well as financial access, and their participation in the GVC. Local governance quality (proxied by the Provincial Competitiveness Index) and the share of skilled labor at the province-level can facilitate firms' integration into GVCs, while greater market concentration may be a hurdle to such potential.

유가공 업체의 서비스 마케팅 차원의 분석과 발전 방안에 관한 연구 (A Study on the Service Marketing Analysis and Development Plan)

  • 박진호
    • 서비스연구
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    • 제9권1호
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    • pp.33-49
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    • 2019
  • 본 연구에서는 유가공 업체의 국내외 시장 발전성과 향후 홍보 및 유통전략에 대해 알아보고자 한다. 국내 유가공 업체의 제품들을 차별화하여, 이를 통한 핵심역량을 개발하고 새로운 시장을 개척하여 새로운 소비를 창출하는 유통 과정의 혁신을 이루어 유가공 업체의 매출증대를 높이고 우유의 품질을 향상시키며 프리미엄 우유 시장을 새롭게 형성하여 소비 활성화를 극대화 시키고 이를 기대하며 또한, 한류를 이용한 판매촉진 활동을 활성화 시키고 해외수출 시장을 적극 개척하여 새로운 소비를 창출함과 동시에 백색시유의 품종 다양화를 노려야 한다. 그리고 저지종(Jersey)의 도입을 통하여 치즈의 제조원가를 낮추고 음용 이외에 미용과 요리 분야에서 다양하게 우유를 활용하면 유가공 업체의 수익을 증대시킬 수 있고 유제품 소비의 활성화를 기대할 수 있을 것이다. 그리고 영양학적인 가치와 풍미, 더 나아가 환경을 생각하는 방향으로 품종의 전환이 필요하며 향후 고품질의 프리미엄 우유가 새로운 트렌드로 자리매김해 나갈 것으로 판단된다. 또한 우유 효능에 대한 다양한 홍보를 통하여 인식전환을 도모하고 높은 연령대일수록 낮아지는 우유 소비율을 높이는데 기여할 것으로 보인다.

키워드 네트워크 분석을 이용한 NPD 연구의 진화 및 연구동향 (A Study on Recent Research Trend in New Product Development Using Keyword Network Analysis)

  • 편제범;정의범
    • 한국산업정보학회논문지
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    • 제23권5호
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    • pp.119-134
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    • 2018
  • 오늘날 기업은 기술의 급속한 발전, 고객의 다양한 요구로 인해 높은 불확실성과 경쟁 상황에 놓여 있다. 이러한 기업 환경 속에서 지속적인 경쟁우위와 미래 성장 동력을 확보하는 방안 중 가장 중요한 것이 NPD (신제품 개발)와 관련된 문제로, 이는 기업과 학계에 매우 중요한 이슈이다. 이에 본 연구는 NPD 분야의 기존 연구 흐름과 앞으로의 동향을 파악하여 NPD와 관련된 실무자와 연구자들에게 새로운 가치를 제공하고자 한다. 이를 위해 본 연구는 Scopus 데이터베이스를 활용하여 해외 저명한 저널에 게재된 논문의 키워드를 수집하여 키워드 네트워크 분석을 실시하였다. 이를 통해 NPD 분야의 기존 연구 흐름을 파악할 수 있었고, 각 키워드 간의 연결 관계와 시간의 흐름에 따른 변화를 바탕으로 구체적인 연구주제들의 변화 과정을 제시하였다. 또한, NPD 분야에서 선호되는 키워드를 바탕으로 앞으로의 연구 동향을 제시하였다. 본 연구를 통해 NPD 키워드 네트워크는 멱함수 법칙의 분포를 따르고 있는 좁은 세상 네트워크이고, 키워드의 선호에 의해서 링크가 형성되어 네트워크의 성장이 이루어졌음을 확인할 수 있었다. 또한, 컴포넌트 분석 및 중심성분석을 통해 NPD 키워드 네트워크에서는 주로 Innovation(혁신), New Product Innovation(신제품 혁신), Risk Management(리스크 관리), Concurrent engineering(동시공학), Research and Development(연구개발), Product Life Cycle Management(제품 수명주기 관리) 등과 같은 키워드들이 중심성이 높음을 확인하였다. 한편, 시간의 흐름에 따른 키워드의 선호적 연결의 변화를 살펴본 결과, Innovation(혁신), New Product Introduction(신제품 출시), Project Management(프로젝트 관리) 등의 주제를 중심으로 i) 공급업체와 NPD 협업, ii) 시장의 불확실성을 고려한 NPD, iii) 기술 경영 및 지식경영 분야와 통섭을 고려한 NPD, iv) 중소기업 관점의 NPD 등과 같은 주제의 연구가 요구됨을 확인하였다. 본 연구의 분석 결과는 NPD의 연구 동향, 다른 분야와의 학제간 연구를 위한 새로운 연구주제를 결정하는데 유용하게 쓰일 수 있다.

나트륨 섭취 감소를 위한 식품표시 개선에 대한 연구 (A Study on Introduction of New Food Labeling for Reduction of Sodium Intake)

  • 석다솜;양성범
    • 한국식품영양학회지
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    • 제31권1호
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    • pp.143-148
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    • 2018
  • The objective of this study is to provide direction in the improvement of sodium labeling in an effort to reduce consumption. We surveyed confirmation and importance of food labeling and nutrition information and we also analyzed the willingness to pay on new nutrients labeling. Consumers checked the sell-by-date, product name, method of intake, but not nutritional information. They also checked for calories and carbohydrates but they were not interested in sodium, sugar, and trans fat which are health hazard nutrients. It is necessary to improve nutrition labeling, because consumers are experiencing difficulties in obtaining sodium information under the nutrition labeling system. Consumers will pay about 0.66% more if new sodium labeling is introduced. In conclusion, food labeling system can be improved by smooth and efficient access of information. for health-hazard nutritional components, such as sodium, it is important to introduce policies that reduce their intake. This can be done by providing consumers with clear and concise information. The social costs of high sodium intake could be reduced, hence improving the national health.