• 제목/요약/키워드: new product development activity

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Research on Correlation between Innovative Activities & Development Strategies of New Product and Development Performance in Taiwan's High-tech Companies

  • Chung, Yi-Chan;Tsai, Chih-Hung;Deng, Wei-Jaw;Chen, Wen-Chin
    • International Journal of Quality Innovation
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    • 제7권2호
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    • pp.157-172
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    • 2006
  • Due to the advancement of technology and rapidly changing environment of the market, the life cycle of high-tech products is becoming shorter. The enterprise must constantly innovate and select correct development strategy of new product in order to respond to customers' demands for upgrading operational performance of industry. Development of new product is the critical activity for enterprise's survival and growth. This research focuses on the effects of Taiwan high-tech companies' introduction of innovative activity and development strategy of new product on development performance of new product for analysis and exploration. The result findings reveal that: (1) High execution degree of innovative activity has positive effect on the implementation of development strategy of new product; (2) The companies with better implementation of development strategy of new product reveal better development performance; (3) The companies with higher degree of execution of innovative activity and better execution of development strategy of new product reveal better development performance of new product.

제품개발요인이 경영성과에 미치는 영향에 관한 실증연구 (An Empirical Study on the Impact of Business Performance in Factors of Product Development)

  • 이광수;이상복
    • 산업공학
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    • 제24권3호
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    • pp.196-209
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    • 2011
  • In This Study, New Product Development Activities, Innovation Activities, Technical Cooperation Activities may have an Impact on Competitive Advantage, Development Performance and Business Performance. The aim of Empirical Analyze is to identify the Structural Causal Relationship among the Activities and Performance Factors. We get the Results as Follows : New Product Development Activities have a Positive Impact on Competitive Advantage as well as the Development Performance. Technological Innovation Activities have a Positive Impact on Competitive Advantage, and do not have enough Impact on the Development Performance. Technical Cooperation Activities have a Positive Impact on the Development Performance, and do not have enough Impact on the Competitive Advantage, Competitive Advantage has a Positive Impact on the Development Performance as well as the Business Performance. Development Performance has a Positive Impact on the Business Performance.

Users Involvement in New Product Development Process: A Designers' Perspectives

  • Taha, Zahari;Alli, Hassan;Rashid, Salwa Hanim Abdul
    • Industrial Engineering and Management Systems
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    • 제10권3호
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    • pp.191-196
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    • 2011
  • The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

THE FIT BETWEEN NEW PRODUCT STRATEGY AND VALUE CHAIN STRATEGY : A SYSTEM DYNAMICS PERSPECTIVE

  • Heungshik Oh;Kim, Bowon
    • 한국시뮬레이션학회:학술대회논문집
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    • 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
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    • pp.37-43
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    • 2001
  • New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

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New Fashion Products Development through Consumer Co-Creation

  • Jaekyong Lee;Ho Jung Choo
    • 한국의류학회지
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    • 제47권3호
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    • pp.475-491
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    • 2023
  • New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its structural characteristics and examined the components of this business model through case studies. Fashion companies frequently collaborate with consumers to create unique and innovative fashion items that both satisfy consumer demand and expand their economic potential. Base on case studied involving consumer participation in NFPD, our study analyzed the structural characteristics of the co-creative NFPD process. Consequently, our investigation identified five key factors of the co-creative NFPD business model: co-value, co-creator, co-activity, co-platform, and co-partner. The co-creation approach established in this study will help advance research on new fashion strategies and provide foundational information for Korean fashion companies that are facing an increasingly competitive global market, thus making a significant contribution to the literature.

기업 조직혁신문화와 지식재산권 중요성 인식, 신제품 개발 내부 활동이 신제품 개발 성과에 미치는 영향에 관한 탐색적 연구 (Impact of Corporate's Innovation Climate, the recognition of intellectual property's importance and NPD internal activity On the New Product Development Performance)

  • 황보윤;김홍철
    • 벤처창업연구
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    • 제9권6호
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    • pp.163-170
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    • 2014
  • 본 연구는 신제품 개발 성과에 미치는 영향요인으로 기존 연구에서 다루어진 요인들 외에 기업의 혁신 문화 요인으로 조직의 혁신문화와 지식재산권 중요 인식 요인을 신규요인으로 선정하고 기업의 신제품 전략요인, 신제품 개발 과정 요인, 신제품 개발 독립 조직 요인들과 함께 실증분석 하고자 하였다. 코스닥 기업 134개를 대상으로 단계입력 다중 회귀 실증분석에 의하면 혁신적 조직문화와 지식재산권 중요인식이 신제품개발 성과 측정치 2개 모두에 정(+)의 영향을 미치는 것으로 나타났고, 신제품 개발과정은 목표달성 성공 인식에만 정(+)의 영향을 미치는 것으로 나타났다. 조사대상 기업들의 신제품 개발 전략 보유 여부는 50.8%가 보유하는 것으로 나타나 미국 PDMA 2003년 조사 평균 74%보다 상당히 낮은 것으로 나타났고, 표준화된 신제품 개발 과정을 보유하고 있는 기업은 44.8%로 PDMA 69% 보다 매우 낮은 것으로 나타났다. 본 연구의 시사점은 최근 기업 환경이 무한 경쟁 체제 속에서 기업들의 생존 전략을 위한 신제품 개발 전략 방향을 제시하는 데 그 의의가 있다. 본 연구를 통해 볼 때 기업내의 조직의 혁신 문화 조성과 지식재산권 중요 인식 분위기, 그리고 신제품 개발과정에 대한 표준화 및 정형화가 필요하다는 것을 제시할 수 있다.

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Chinoketides A and B, Two New Antimicrobial Polyketides from the Endophytes of Distylium chinense with the "Black-Box" Co-culture Method

  • Lv, Meng-Meng;Tan, Ming-Hui;Lu, Li-Wen;Zhang, Rong-Hua;Guo, Zhi-Yong;Liu, Cheng-Xiong;Yang, Jin;Zou, Kun;Proksch, Peter
    • Natural Product Sciences
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    • 제24권3호
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    • pp.159-163
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    • 2018
  • Two new polyketides, chinoketides A and B (1 - 2) with a known compound xylarphthalide A (3), were isolated from the solid medium of the endophytes from the leaves of the relic plant Distylium chinense with the "black-box" co-culture method, and the structures of two new compounds were elucidated by NMR, MS and CD spectra. And the absolute configurations of chinoketides A (1) and B (2) were determined as 2R,3R,8S and 5R,6S by calculating their ECD spectra to compare with the experimental CD spectra. Finally, the antimicrobial activities were evaluated to Erwinia carotovora sub sp. Carotovora (Jones) Bersey et al, and the results showed that compounds 1 - 3 displayed the antimicrobial activities with MIC value at 20.5, 30.4 and $10.2{\mu}g/mL$.

Two Androstane Derivatives from the Cultures of Fungus Marasmiellus ramealis (Bull.) Singer

  • Yang, Ning-Ning;Ma, Qing-Yun;Huang, Sheng-Zhuo;Dai, Hao-Fu;Guo, Zhi-Kai;Yu, Zhi-Fang;Zhao, You-Xing
    • Bulletin of the Korean Chemical Society
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    • 제35권11호
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    • pp.3224-3226
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    • 2014
  • A new androstane derivative, $4{\beta}$-methyl-15-oxa-$14{\beta}$-androstane-7-ene-$4{\alpha}$-carboxylic acid (1) and a known one $4{\beta}$-methyl-15-oxa-$14{\beta}$-androstane-7-ene-$4{\alpha}$-hydroxyl (2) were isolated from the EtOAc extract of the cultures of the fungus Marasmiellus ramealis (Bull.) Singer. Their structures were elucidated on the basis of 1D and 2D NMR as well as MS spectroscopic data analysis. The inhibitory activity of two isolates against acetylcholinesterase (AChE) revealed that compound 1 exhibited definitely inhibitory activity.