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An Empirical Study on the Impact of Business Performance in Factors of Product Development

제품개발요인이 경영성과에 미치는 영향에 관한 실증연구

  • Lee, Kwang-Soo (Dept. of Business Administration, Seokyeong University Graduate School) ;
  • Ree, Sang-Bok (Dept. of Business Administration, Seokyeong University Graduate School)
  • 이광수 (서경대학교 대학원 경영학과 6시그마 전공) ;
  • 이상복 (서경대학교 대학원 경영학과 6시그마 전공)
  • Received : 2011.02.18
  • Accepted : 2011.03.20
  • Published : 2011.09.01

Abstract

In This Study, New Product Development Activities, Innovation Activities, Technical Cooperation Activities may have an Impact on Competitive Advantage, Development Performance and Business Performance. The aim of Empirical Analyze is to identify the Structural Causal Relationship among the Activities and Performance Factors. We get the Results as Follows : New Product Development Activities have a Positive Impact on Competitive Advantage as well as the Development Performance. Technological Innovation Activities have a Positive Impact on Competitive Advantage, and do not have enough Impact on the Development Performance. Technical Cooperation Activities have a Positive Impact on the Development Performance, and do not have enough Impact on the Competitive Advantage, Competitive Advantage has a Positive Impact on the Development Performance as well as the Business Performance. Development Performance has a Positive Impact on the Business Performance.

Keywords

References

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