• Title/Summary/Keyword: new product development activity

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Research on Correlation between Innovative Activities & Development Strategies of New Product and Development Performance in Taiwan's High-tech Companies

  • Chung, Yi-Chan;Tsai, Chih-Hung;Deng, Wei-Jaw;Chen, Wen-Chin
    • International Journal of Quality Innovation
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    • v.7 no.2
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    • pp.157-172
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    • 2006
  • Due to the advancement of technology and rapidly changing environment of the market, the life cycle of high-tech products is becoming shorter. The enterprise must constantly innovate and select correct development strategy of new product in order to respond to customers' demands for upgrading operational performance of industry. Development of new product is the critical activity for enterprise's survival and growth. This research focuses on the effects of Taiwan high-tech companies' introduction of innovative activity and development strategy of new product on development performance of new product for analysis and exploration. The result findings reveal that: (1) High execution degree of innovative activity has positive effect on the implementation of development strategy of new product; (2) The companies with better implementation of development strategy of new product reveal better development performance; (3) The companies with higher degree of execution of innovative activity and better execution of development strategy of new product reveal better development performance of new product.

An Empirical Study on the Impact of Business Performance in Factors of Product Development (제품개발요인이 경영성과에 미치는 영향에 관한 실증연구)

  • Lee, Kwang-Soo;Ree, Sang-Bok
    • IE interfaces
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    • v.24 no.3
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    • pp.196-209
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    • 2011
  • In This Study, New Product Development Activities, Innovation Activities, Technical Cooperation Activities may have an Impact on Competitive Advantage, Development Performance and Business Performance. The aim of Empirical Analyze is to identify the Structural Causal Relationship among the Activities and Performance Factors. We get the Results as Follows : New Product Development Activities have a Positive Impact on Competitive Advantage as well as the Development Performance. Technological Innovation Activities have a Positive Impact on Competitive Advantage, and do not have enough Impact on the Development Performance. Technical Cooperation Activities have a Positive Impact on the Development Performance, and do not have enough Impact on the Competitive Advantage, Competitive Advantage has a Positive Impact on the Development Performance as well as the Business Performance. Development Performance has a Positive Impact on the Business Performance.

Users Involvement in New Product Development Process: A Designers' Perspectives

  • Taha, Zahari;Alli, Hassan;Rashid, Salwa Hanim Abdul
    • Industrial Engineering and Management Systems
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    • v.10 no.3
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    • pp.191-196
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    • 2011
  • The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

THE FIT BETWEEN NEW PRODUCT STRATEGY AND VALUE CHAIN STRATEGY : A SYSTEM DYNAMICS PERSPECTIVE

  • Heungshik Oh;Kim, Bowon
    • Proceedings of the Korea Society for Simulation Conference
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    • 2001.10a
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    • pp.37-43
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    • 2001
  • New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

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New Fashion Products Development through Consumer Co-Creation

  • Jaekyong Lee;Ho Jung Choo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.475-491
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    • 2023
  • New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its structural characteristics and examined the components of this business model through case studies. Fashion companies frequently collaborate with consumers to create unique and innovative fashion items that both satisfy consumer demand and expand their economic potential. Base on case studied involving consumer participation in NFPD, our study analyzed the structural characteristics of the co-creative NFPD process. Consequently, our investigation identified five key factors of the co-creative NFPD business model: co-value, co-creator, co-activity, co-platform, and co-partner. The co-creation approach established in this study will help advance research on new fashion strategies and provide foundational information for Korean fashion companies that are facing an increasingly competitive global market, thus making a significant contribution to the literature.

Impact of Corporate's Innovation Climate, the recognition of intellectual property's importance and NPD internal activity On the New Product Development Performance (기업 조직혁신문화와 지식재산권 중요성 인식, 신제품 개발 내부 활동이 신제품 개발 성과에 미치는 영향에 관한 탐색적 연구)

  • Hwangbo, Yun;Kim, Hong Chul
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.163-170
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    • 2014
  • This aims to study impact of corporate's innovation culture, the recognition of intellectual property's importance and corporate's internal activity for New Product Development on the new product development(NPD) performance by analyzing Kosdaq market listed companies. In contrast to the prior research, this study measures innovation climate which is included with innovative corporate organization climate and the recognition of intellectual property's importance as a impact factors on the new product development performance, along with NPD's strategy, NPD process and independent organization for NPD. The empirical results show that corporate's innovative organization climate and the recognition of intellectual property's importance can impact on the NPD's performance and NPD process can influence on recognition of the attainment of corporate's NPD goal. The study has an implication that it provides a basic data on supporting strategies of how to enhance the Korean companies' new product development performance.

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Chinoketides A and B, Two New Antimicrobial Polyketides from the Endophytes of Distylium chinense with the "Black-Box" Co-culture Method

  • Lv, Meng-Meng;Tan, Ming-Hui;Lu, Li-Wen;Zhang, Rong-Hua;Guo, Zhi-Yong;Liu, Cheng-Xiong;Yang, Jin;Zou, Kun;Proksch, Peter
    • Natural Product Sciences
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    • v.24 no.3
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    • pp.159-163
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    • 2018
  • Two new polyketides, chinoketides A and B (1 - 2) with a known compound xylarphthalide A (3), were isolated from the solid medium of the endophytes from the leaves of the relic plant Distylium chinense with the "black-box" co-culture method, and the structures of two new compounds were elucidated by NMR, MS and CD spectra. And the absolute configurations of chinoketides A (1) and B (2) were determined as 2R,3R,8S and 5R,6S by calculating their ECD spectra to compare with the experimental CD spectra. Finally, the antimicrobial activities were evaluated to Erwinia carotovora sub sp. Carotovora (Jones) Bersey et al, and the results showed that compounds 1 - 3 displayed the antimicrobial activities with MIC value at 20.5, 30.4 and $10.2{\mu}g/mL$.

Two Androstane Derivatives from the Cultures of Fungus Marasmiellus ramealis (Bull.) Singer

  • Yang, Ning-Ning;Ma, Qing-Yun;Huang, Sheng-Zhuo;Dai, Hao-Fu;Guo, Zhi-Kai;Yu, Zhi-Fang;Zhao, You-Xing
    • Bulletin of the Korean Chemical Society
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    • v.35 no.11
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    • pp.3224-3226
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    • 2014
  • A new androstane derivative, $4{\beta}$-methyl-15-oxa-$14{\beta}$-androstane-7-ene-$4{\alpha}$-carboxylic acid (1) and a known one $4{\beta}$-methyl-15-oxa-$14{\beta}$-androstane-7-ene-$4{\alpha}$-hydroxyl (2) were isolated from the EtOAc extract of the cultures of the fungus Marasmiellus ramealis (Bull.) Singer. Their structures were elucidated on the basis of 1D and 2D NMR as well as MS spectroscopic data analysis. The inhibitory activity of two isolates against acetylcholinesterase (AChE) revealed that compound 1 exhibited definitely inhibitory activity.