• 아태비즈니스연구
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• 제12권3호
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• pp.51-69
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• 2021

Purpose - Based on literature studies of movie reviews and movie ratings, this study raised two research questions on the contents of online word of mouth and the number of movie screens as mediator variables. Research question 1 wanted to figure out which topics of word groups had a positive or negative impact on movie ratings. Research question 2 tried to identify the role of the number of movie screens between movie ratings and box office outcomes. Design/methodology/approach - Through R program, this study collected about 82,000 movie reviews and movie ratings posted on Naver's movie website to examine the role of online word of mouths and movie screen counts in 10 movies that were considered commercially unsuccessful with fewer than 2 million viewers despite securing about 1,000 movie screens. To confirm research question 1, topic modeling, a text mining technique, was conducted on movie reviews. In addition, this study linked the movie ratings posted on Naver with information of KOBIS by date, to identify the research question 2. Findings - Through topic modeling, 5 topics were identified. Topics found in this study were largely organized into two groups, the content of the movie (topic 1, 2, 3) and the evaluation of the movie (topics 4, 5). When analyzing the relationship between movie reviews and movie ratings with 5 mediators identified in topic modeling to probe research question 1, the topic word groups related to topic 2, 3 and 5 appeared having a negative effect on the netizen's movie ratings. In addition, by connecting two secondary data by date, analysis for research question 2 was implemented. The outcomes showed that the causal relationship between movie ratings and audience numbers was mediated by the number of movie screens. Research implications or Originality - The results suggested that the information presented in text format was harder to quantify than the information provided in scores, but if content information could be digitalized through text mining techniques, it could become variable and be analyzed to identify causality with other variables. The outcomes in research question 2 showed that movie ratings had a direct impact on the number of viewers, but also had indirect effects through changes in the number of movie screens. An interesting point is that the direct effect of movie ratings on the number of viewers is found in most American films released in Korea.

• Asia Marketing Journal
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• 제10권2호
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• pp.71-98
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• 2008

원산지 관련 연구는 오랫동안 마케팅과 국제경영 분야에서 연구되어 왔다. 최근 원산지 관련 연구는 급속도로 글로벌화 되어 가는 기업환경을 반영하여 원산지 효과의 존재를 입증 및 분석하고자 하는 연구흐름과 원산지 효과의 발생과정을 설명하고자 하는 연구흐름으로 분화 및 발전해왔다. 본 연구는 최근 단순한 원가절감 차원을 넘어서 브랜드 자체와 브랜드원산지의 경쟁력을 제고시키는 전략적 수단으로 활용되고 있는 제조원산지의 선택과 관련된 기업 활동의 효과를 설명하고자 하였다. 이를 위해 제조원산지와 브랜드원산지를 긍정조합 및 부정조합으로 구분하여 원산지효과를 검증하였으며, 이 과정에서 소비자의 동기성향(조절초점)이 갖는 조절효과를 살펴보았다. 연구 결과 긍정적인 원산지의 조합(예컨대, 일본에서 생산된 프랑스 브랜드 오디오)의 경우가 부정적인 조합(예컨대, 중국에서 생산된 독일 브랜드 의류)의 경우보다 호의적인 반응을 유발함으로써 제조국 원산지효과가 있음이 확인 되었다. 또한 개인의 동기성향이 제품에 대한 메시지의 내용과 일치할 때 제품에 대한 평가가 좋아지는 조절적 적합성(regulatory fit) 효과가 존재한다는 것도 확인 되었다. 끝으로 동기성향의 조절효과를 보았을 때, 긍정적인 원산지 조합에서는 개인의 동기성향에 따라 제품평가가 달라져 조절효과를 입증할 수 있었으나, 부정적인 원산지 조합에서는 동기성향의 조절효과가 태도 부분에서만 부분 지지되고 품질지각과 구매의도 부분에서는 지지되지 않아서 동기성향의 조절효과가 존재한다는 점을 부분적으로만 확인할 수 있었다. 연구결과를 토대로 기업이 제조원산지를 결정할 때 고려할 요소와 이미 제조원산지가 결정된 상황에서 보다 효과적인 마케팅 전략을 수립하기 위한 시사점을 제시하였다.

• 경영정보학연구
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• 제24권1호
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• pp.125-155
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• 2022

정보 통신 기술과 함께 급격하게 발전한 플랫폼은 그 혁신성에서 전통 산업과 많은 차이를 보여주고 있다. 기술 수용 모델을 기반으로 플랫폼의 수용을 촉진하거나, 혁신성에 저항하는 요인을 개별적으로 연구하던 선행 연구를 보완하기 위해, 본 연구는 듀얼 팩터 이론을 적용하여 촉진과 억제 요인이 소비자의 저항에 동시에 미치는 영향을 살펴보았다. 연구 대상으로 타 플랫폼과 차별적 특성을 보이는 온라인 중고 거래 플랫폼의 구매자를 선정했으며, 선행 연구를 기반으로 이들의 과거 구매 횟수가 플랫폼의 저항과 사용 의도의 관계에 미치는 조절 효과를 같이 살펴보았다. 연구 결과, 촉진 요인인 경제적 이익은 저항에 부(-)의 유의한 영향을 미쳤으나, 사회적 영향은 영향을 미치지 못했다. 억제 요인의 경우, 인지된 복잡성과 인지된 위험이 모두 저항에 정(+)의 유의한 영향을 미쳤다. 저항은 사용 의도에 부(-)의 유의한 영향을 미쳤으나, 사용자들의 구매 횟수가 늘어날수록 그 영향력은 정(+)의 방향으로 조절되었다. 마지막으로 저항은 선행요인(경제적 이익과 인지된 복잡성)과 사용 의도 사이에서 매개 효과를 가졌다.

• 대한통합의학회지
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• 제5권4호
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• pp.57-66
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• 2017

Purpose : The current study objective was to determine the attitudes of nursing students to death, perception of end-of life care, and perceptions of educational training needs in relation to the provision of end-of life care, and to apply the results to the development of an efficient and effective education program in this regard. Method : Data collection was carried out between March and April 2017, and was achieved through the administration of a questionnaire to 124 caregivers working in a nursing home in C. A self-report instrument was used to measure nursing attitudes to death, perceptions of end-of-life care, and perceptions of educational training needs in relation to the provision of end-of-life care. The collected data were analyzed using SPSS(R) Statistics for Windows(R)(version 21.0), and were calculated was whole numbers, percentages, $mean{\pm}standard$ deviation, and Pearson's correlation coefficient. Results : The average scores obtained were 2.85 out of a maximum of 4.00, 2.14 out of 4.00, and 2.42 out of 4.00, for attitudes to death, perceptions of end-of-life, and perceptions of educational training needs in relation to the provision of end-of-life care, respectively. A positive correlation was found between attitudes to death and perceptions of end-of-life care, and a negative correlation was found between perceptions of end-of-life care and educational training needs in relation to the provision of end-of-life care. Conclusion : The development and implementation of an educational program is necessary to ensure positive attitudes to death in nursing students and improve their perceptions about end-of-life care. Further research is also warranted to determine the impact of such a program in this regard.

• 대한치과교정학회지
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• 제46권4호
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• pp.228-241
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• 2016

Objective: Root mobility due to reciprocating movement of the tooth (jiggling) may exacerbate orthodontic root resorption (ORR). "Jiggling" describes mesiodistal or buccolingual movement of the roots of the teeth during orthodontic treatment. In the present study, buccolingual movement is described as "jiggling." We aimed to investigate the relationship between ORR and jiggling and to test for positive cell expression in odontoclasts in resorbed roots during experimental tooth movement (jiggling) in vivo. Methods: Male Wistar rats were divided into control, heavy force (HF), optimal force (OF), and jiggling force (JF) groups. The expression levels of cathepsin K, matrix metalloproteinase (MMP)-9 protein, interleukin (IL)-6, cytokine-induced neutrophil chemoattractant 1 (CINC-1; an IL-8-related protein in rodents), receptor activator of nuclear factor ${\kappa}B$ ligand (RANKL), and osteoprotegerin protein in the dental root were determined using immunohistochemistry. Results: On day 21, a greater number of root resorption lacunae, which contained multinucleated odontoclasts, were observed in the palatal roots of rats in the JF group than in rats from other groups. Furthermore, there was a significant increase in the numbers of cathepsin K-positive and MMP-9-positive odontoclasts in the JF group on day 21. Immunoreactivities for IL-6, CINC-1, and RANKL were stronger in resorbed roots exposed to jiggling than in the other groups on day 21. Negative reactivity was observed in the controls. Conclusions: These results suggest that jiggling may induce ORR via inflammatory cytokine production during orthodontic tooth movement, and that jiggling may be a risk factor for ORR.

• 한국어병학회지
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• 제32권2호
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• pp.91-96
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• 2019

Rainbow trout (Oncorhynchus mykiss) were treated with ultrasonic (40kHz) and microbubble. The organic serum components, glucose were decreased compared to control at microbubble single treatment (M) and ultrasonic treatment (UL), but glucose concentrations in fish serum of all experimental groups analyzed in this study were also within the normal range. The organic serum components, cholesterol and total protein were no significant change by ultrasonic and microbubble treatment. There were no significant changes in the lysozyme activity on ultrasonic and microbubble treatment. Serum bactericidal activity decreased on ultrasonic single treatment (UL) compared to the control (P<0.05), but the numbers of bacterial colonies were significantly lower than those in the negative (PBS). The results of this study indicate that ultrasonic and microbubble treatment did not have a critical effect on the serum composition and innate immunity of O. mykiss, and that it is a way to do not significant stress on the fish body as a countermeasure against sea lice.

• 한국조경학회지
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• 제28권1호
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• pp.109-117
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• 2000

The purpose of this study is to examine the effect factors in suburban rural landscape and significant factors of apartment complex which are effective to the skyline of the sloped mountains. Also it is to propose the basic resources to preserve and improve the suburban rural landscape. The target site is Young-In, which shows the typical of rural development. Sides were take in young-In City along the roads and selected for 20 pieces. This study used questionnaire about the suburban rural landscape surveying of 45 students in Kyunghee Univ.. Also we found 2 dependent variables and 8 independent variables totally. Moreover, we have analyzed the data using descriptive statistics, correlation analysis, and multiple linear regression method between the preference and physical factors, and between the vulnerability and perceptional factors. The results are as follows: 1) With the dependent variable of preference, the areas of "green space" and "agricultural productive lands" were highly influenced in the suburban rural landscape positively, but the areas of "apartment complex" and "other buildings" were negatively effected. 2) With the dependent variable vulnerability, the area "apartment complex" and cutting numbers of the "skyline of mountainous ridge" were proved as significantly positive factors, but the length of the "skyline of mountainous ridge" turned out to be a negative factor. Although this study has the difficulty to be generalized, it can be used for planning and designing of the apartment complex in suburban rural landscapes, and it will provide the basic guideline for preserving and managing of the suburban rural landscapes.uideline for preserving and managing of the suburban rural landscapes.

• Journal of Oral Medicine and Pain
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• 제24권4호
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• pp.361-374
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• 1999

F. nucleatum is a gram-negative obligate anaerobe which is the principal and most frequent cause of gingival inflammation and is the predominant pathogen isolated in subsequent periodontal breakdown. It is also one of the most numerous bacteria found in subgingival plaque samples from healthy sites; its numbers are about 10-fold greater in plaque from periodontally diseased sites. The purpose of this study is to examine the effects of outer membrane(OM), outer membrane vesicle(OMV), and lipopolysaccharide(LPS) from F. nucleatum ATCC 25586 strain on the growth of human gingival fibroblasts and HOS 941 cells, and on the $TNF-{\alpha}$ production / $TNF-{\alpha}$ mRNA expression of mouse splenocytes. For the examination of cytotoxic effects, $TNF-{\alpha}$ production and $TNF-{\alpha}$ mRNA expression, the MTT assay, the ELISA and the RT-PCR were performed, respectively. All extracts of F. nucleatum tested were cytotoxic to both of human gingival fibroblasts and HOS 941 cells, and the significant difference of cytotoxic activity among the extracts was not observed. In the effects of these extracts on the $TNF-{\alpha}$ production / $TNF-{\alpha}$ mRNA expression of mouse splenocytes, all extracts of F. nucleatum tested also stimulated the $TNF-{\alpha}$ production / $TNF-{\alpha}$ mRNA expression, but the effects of the OM extracts on the $TNF-{\alpha}$ production / $TNF-{\alpha}$ mRNA expression were higher than those of the OMV and the LPS extracts. The pattern of the $TNF-{\alpha}$ mRNA expression was similar to that of the $TNF-{\alpha}$ production. These results indicate that F. nucleatum seems to contribute to the pathogenesis of periodontal diseases at least by its cytotoxicity, directly and its $TNF-{\alpha}$ production, indirectly.

• 한국과학교육학회지
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• 제12권3호
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• pp.109-118
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• 1992

In this study, the attitudes of about 1200elementary and secondary students towards sciences lessons and scientists were investigated. For the survey of this study, simillar numbers of students in Seoul were selected from the 5th, 8th and 11th grades and from both sexes. For the attitudes towards science lessons, in the survey questionnaire, there were questions on the type of science lesson which students prefer and on student's assessment of science lessons which they receive. For the attitudes towards scientists, there were questions on scientists whom students respect, on students assessment of scientists and on students assessment of themselves. Results of this study can be summarized as follows: (1) A great majority of students prefered the laboratory-based to classroom-based lessons, but this tendency was less apparent in olderstudents.More boys, compared with girls, prefered laboratory-based study. (2) The student's assessment of science lessons was positive in the elementary school, neutral in the middle school and negative in the high school level. Boys showed more positive attitudes towards the study of science. (3) Apparently more girls than boys mentioned Madam Curie as a scientist whom they respect, Students tended to respect scientists in terms of their personalities rather than their cognitive abilities. (4) Students tended to assess that scientist's are more able than themselves in cognitive areas while themselves are better in affective areas. The gap between student's asessments of scientists and that of themselves became bigger in high school students. The gap between boy's assessments of themselves and girl's assessments of themselves was bigger in high school level than in middle school. (5) The decline of students attitude towards science lessons was bigger than their attitude towards scientists.

• 보건교육건강증진학회지
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• 제18권2호
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• pp.129-140
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• 2001

Harmful environment around school area have been increased with socio-economic development in Korea. Those entertainment facilities have caused a negative effect on the learning environment in many schools. As a result of increased entertainment harmful facilities in school area, the numbers of deviant behaviors such as drinking, smoking, substance abuse and sexual activity among junior high school students have been significantly increased. Given this situation, the aim of this study was to describe the distribution of the facilities; to access applied(experience) of the facilities according to students demographic variables; and to identify the relationship between use of the facilities and students risk health behaviors such as smoking, drinking, substance abuse and sexual activity. The field theory was used to study the relationship between the use of the facilities and risk health behaviors among students. A self-administered questionnaire survey was conducted in Korea. 2,114 junior and senior high school students(middle and high school students) were recruited by the method of proportional stratified random sampling from June to July 2000. Results indicated that: 1) The rates of using game centers, PC rooms, Song rooms and comic rooms were 78.3%, 75.6%, 71.6%, and 34.3% respectively. 2) High school students visited the entertainment facilities significantly more than middle school students(p〈0.001). 3) The rates of using facilities near schools were significantly associated with parents job(p〈0.05). 4) The rates of drinking, smoking, drug abuse, and sexual activity were 21.6%, 11.9%, 4.3% and 1.6% respectively. 5) Risk health behaviors such as smoking(p〈0.001) and drinking(p〈0.001), amount of smoking and drinking(p〈0.001) and sexual activity(p〈0.05) were associated with the experience of using the facilities. Those who had drinking experience were more likely to go the facilities than those without drinking experience. Also, those who were smoker had higher probability of going using the facilities than non-smokers.