• Culinary science and hospitality research
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• v.19 no.2
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• pp.190-202
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• 2013

The arrival and expansion of the Internet has extended consumers' options and has provided consumers' opportunities to offer their own consumption. Through a laboratory experiment, we investigated questions: 1) do consumers trust the accuracy of reviews posted by anonymous reviewers or experts and 2) do readers trust negative and positive reviews equally? The messages were created as a form of 4 scenarios for this study. The statistical analysis was conducted using SPSS Win(v.16.0) for descriptive analysis, and t-test. Our results from a 2(positive reviews vs. negative reviews)*2(consumer vs. expert) experiment design showed that there was a significant difference between consumers' review and experts' one in restaurant visit intention(p<.001) and information credibility(p<.001). Also, between positive review and negative one, significant difference was found in restaurant visit intention(p<.001) and information credibility(p<.01). Other results, limitations and future research directions were also discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.12
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• pp.6097-6120
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• 2019

Online consumer reviews (OCRs) provide product information and recommendations especially pictures in reviews depict the true information about the product. This study investigates the influence of pictured reviews on online seller (for a particular product of a seller) rating with moderating effect of price, brand type (foreign vs local), goods type (experience vs search), and brand familiarity. Multiple robust linear regression analysis with moderation interaction and quadratic effect used to explain the relationship of the explanatory variables with the criterion variable. We collected cross-sectional data from the two most renowned Chinese online shopping platforms (B2C) of total 15,621 product links. Results show that higher number of reviews with a low ratio of picture reviews response negative effect on rating, whereas the lower number of reviews with a high ratio of picture reviews response positive effect on the rating. In overall picture in the reviews improve the online seller product rating. For the moderation effect, results show that price and brand familiarity have a positive interaction effect on the relation of pictured reviews and rating whereas experience goods have less negative effect comparing search goods. Finally, local brand has less negative interaction effect comparing foreign brand to pictured reviews and rating.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.27 no.4
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• pp.350-357
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• 2016

In this paper, a small mu-zero zeroth order resonance(ZOR) antenna based on meta structure is proposed using parasitic patch at 5.8 GHz. The mu-zero ZOR antenna is designed by utilizing the resonance of series inductance and capacitance of mu-negative transmission line and its size can be further reduced by a simple parasitic patch. The parasitic patch can increase series capacitance of mu-negative transmission line related to a resonant frequency. We have simulated and optimized dimension of the parasitic patch using Ansys commercial simulator(HFSS). As a result, the antenna has the following characteristics: kr of 0.59, efficiency of 92 %, and gain of 6.57 dBi. Also, its size is reduced by 24 % compared to a conventional mu-zero ZOR antenna. The measured results are in good agreement with the simulated results.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.153-165
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• 2021

The purpose of this study is to find precedent factors that positively and negatively affect the information security compliance intention. In detail, the study finds precedent factors to reduce anxiety that negatively affects compliance intentions, and confirms that feedback moderates the negative relationship between anxiety and compliance intention. The questionnaire was targeted at office workers working in organizations with information security policies, and research hypothesis verification was conducted through structural equation modeling to analyze main effects and moderation effects. As a result of the study, anxiety had a negative effect on the compliance intention, and the organizational culture that was raised through management support reduced anxiety of employees. In addition, feedback mitigated the negative impact relationship between anxiety and compliance intention. The implications of this study were to suggest a direction to mitigate the anxiety of the employees of the organization through the introduction and operation of information security technology.

• Korean Management Science Review
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• v.28 no.3
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• pp.95-112
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• 2011

The Internet has generated a number of online review sites where dissatisfied consumers can easily articulate their opinions and comments on products or services. Little attention, however, has been directed to investigating the relationship between negative electronic word-of-mouth (eWOM) and its critical determinants that affect consumers' purchasing behaviors. This study attempts to explore the influence of the key determinants of consumers' negative eWOM behaviors, including their social relationships online. The results show that tie strength is positively associated with the proposed determinants, such as information credibility, external search efforts, and product involvement. Further, we find that perceived risk plays a mediating role in the relationship between consumers' intention to spread eWOM and its key determinants.

• Proceedings of the IEEK Conference
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• 2003.07c
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• pp.2753-2756
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• 2003

A convenient, tunable loop-gain negative impedance circuit that increases input impedance of a front-end in a bioimpedance measurement has been proposed. Since the proposed circuit comprises wide-band operational amplifiers, selecting operational amplifiers is easy, while an operational amplifier of proper bandwidth should be chosen to use conventional circuit. Also, since loop-gain can be controlled by a feedback resistor connected serially with a feedback capacitor, loop-gain is tunable with a potentiometer. The input impedance of the proposed circuit is two times larger than that of the conventional circuit. Furthermore, closed loop phase response of the proposed circuit is better than that of the conventional circuit or without a negative capacitance circuit. The implemeted, proposed circuit showed stable operation and a zero input capacitance.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.111-128
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• 2015

In this paper, we examined the effects of emotional and individual variables on flow in the usage of mobile application. We selected four relevant emotional and individual factors such as positive affect, negative affect, addiction and habituation. We also attempted to figure out the moderating role of communication in the effect of positive affect, negative affect, and addiction on the flow. For empirical analysis, we surveyed real users of mobile application and applied PLS (Partial Least Square) methodology for SEM (Structural Equation Modeling). As a result, we found that positive affect, addiction, and habituation have significant and positive impact on the flow. Furthermore, we also found that the moderating effects of communication on the relationships between positive/negative affect and communication are significant. Our findings provide important theoretical grounds for the effects of human behavior and emotion on the flow of mobile applications. Lastly, we also suggest significant managerial implications for the development mobile applications industry.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2001.05a
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• pp.35-37
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• 2001

The Al etching was studied employing negative ions generated in the downstream $Cl_2$ plasma. In order to etch the Al film practically on an insulator covered electrode coupled with RF power, reduction of the negative self bias voltage (Vdc) was examined using a magnetic filter which trapped electrons. Addition of $SF_6$ and $H_2$ to a $Cl_2/BCl_3$ mixture reduced significantly Vdc.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.233-247
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• 2012

There are so many studies on perceived risk and purchasing intention. But the results of those studies were inconsistent; some studies showed the positive effect of perceived risk on purchasing intention; others showed the negative effect. This research supposed that the inconsistence of studies resulted from the difference of group innovativeness and set up research hypotheses : among users from the lower innovativeness group, perceived risk has a negative effect on purchasing intention, but from the higher group, perceived risk has a positive effect on purchasing intention. We compared Internet shopping mall users of South Korea representing low innovativeness with those of China representing high innovativeness. The results provided that among South Korean users, perceived risk had the statistically insignificant negative effect on purchasing intention, but among Chinese users, it had the statistically significant positive effect on purchasing intention. Additionally, this study found that perceived risk influenced users' fun which in turn influenced purchasing intention.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.439-440
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• 2008

A high-speed DCO is proposed that uses the negative-skewed delay scheme. The DCO consists of a ring of inverters with each PMOS transistor driven from the output of 3 earlier stage through a set of minimum-sized pass-transistors. The digitization of negative-skewed delay is achieved by selecting pass-transistors turned on and digitizing the gate voltages of the selected pass-transistors. The proposed 7-stage DCO has been simulated using 1.8V, $0.18\;{\mu}m$ TSMC CMOS process to obtain a resolution of 3ps and an operation range of 2.88-5.03GHz.