• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2009.05a
• /
• pp.163-166
• /
• 2009

본 연구는 동영상자극에 의한 정서유발시의 표정변화와 생리반응을 밝혀내는 것을 목적으로 실행되었다. 18명의 실험참가자에게 각각 2종류씩의positive, negative 그리고neutral의 총5가지의 동영상자극을 약5분간 제시하였다. 표정변화는 비디오카메라로 기록하였고, 생리반응으로 뇌파(64ch), 심전도, 임피던스카디오그램, 안면근전위등을 측정했다. 표정의 분석결과, positive조건은 neutral조건에 비해 눈구석간의 거리가 감소하였고, 입 꼬리간의 거리는 증가하였다. 반면, negative조건은 neutral조건에 비해 오른쪽 눈구석과 눈 꼬리간의 거리가 증가하였다. 뇌파의 alpha/beta ratio변화량에 있어 positive조건은 neutral조건에 비해 우전두엽을 중심으로 감소하였고, negative조건은 좌전두엽에서 감소하였다. 심박수 및 PEP/LVET는 negative조건에서만 감소하였다. 또한, 근전위의 변화는 positive조건이 neutral조건보다 좌우볼 및 입부위에서 증가한 반면, negative조건은 좌우눈썹부위에서 증가하였다. 이에 본 연구를 통해, 정서유발시의 표정변화와 생리반응의 특성을 알 수 있었다.

• The Korean Journal of Community Living Science
• /
• v.26 no.2
• /
• pp.237-248
• /
• 2015

This study examines the effects of late school-aged children's perception of their mother's responses to negative emotions and their ego resilience on their life satisfaction. Data were collected from 390 fifth- and sixth-graders residing in Kwangju, Korea. With the data, frequency, percentages, and Cronbach's ${\alpha}$ were calculated. Pearson's product moment correlation coefficients and hierarchical regression analyses were also considered. The effects of various variables on life satisfaction were analyzed, and according to the results, vitality had the greatest effect on life satisfaction, followed by vitality, optimism, emotional coaching responses, interpersonal relationships, emotion-reducing responses, emotion control, and the material employment status, in that order. The study contributes to the literature by providing additional insights into the mother's desirable responses to children's negative emotions and highlighting the importance of positive ego resilience in children's life satisfaction through the elucidation of effects of late school-aged children's perception of their mother's responses to negative emotions and their ego resilience on their life satisfaction.

• Journal of Korean Clinical Nursing Research
• /
• v.18 no.3
• /
• pp.402-412
• /
• 2012

Purpose: The purpose of this study was to explore influencing factors of dysfunctional beliefs and emotion regulation strategy for nurses' problem solving ability. Methods: This study was a cross-sectional design with a sample of 745 nurses from 1 university hospital located in Gyeonggido. The scales were Dysfunctional Beliefs Test (70 items), Emotion Regulation Strategy Questionnaire (25 items) and Social Problem Solving Inventory (52 items). The data were analyzed using SPSS 17.0 employing ANOVA, pearson correlation coefficients and multiple regression analysis. Results: The mean score for problem solving ability was 11.26 points. Influencing factors for nurses' problem solving ability were identified as 'active regulation style' in emotion regulation strategy and 'negative concept of social self' in dysfunctional beliefs. Conclusion: It is plausible to assume that dysfunctional beliefs which are vulnerability factors in cognitive variables and emotion regulation strategy affect nurses' problem solving ability.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.169-186
• /
• 2005

This paper investigates how In-store crowding influences behavioral intention with mediating consumer emotion within store. We performed covariance structural analysis based on 486 subjects on family restaurants. The results showed that perceived In-store crowding negatively influences positive-customer emotion and positively influences negative-customer emotion. In addition, In-store crowding on intention to behavior channeled through consumer emotion. Finally, we discuss the results of analysis and suggest research limitation and future study.

• The Journal of Information Systems
• /
• v.29 no.3
• /
• pp.237-251
• /
• 2020

Purpose The research was studied the hierarchical Hangul emotion index by organizing all the emotions which SNS users are thinking. As a preliminary study by the researcher, the English-based Plutchick (1980)'s emotional standard was reinterpreted in Korean, and a hashtag with implicit meaning on SNS was studied. To build a multidimensional emotion dictionary and classify three-dimensional emotions, an emotion seed was selected for the composition of seven emotion sets, and an emotion word dictionary was constructed by collecting SNS hashtags derived from each emotion seed. We also want to explore the priority of each Hangul emotion index. Design/methodology/approach In the process of transforming the matrix through the vector process of words constituting the sentence, weights were extracted using TF-IDF (Term Frequency Inverse Document Frequency), and the dimension reduction technique of the matrix in the emotion set was NMF (Nonnegative Matrix Factorization) algorithm. The emotional dimension was solved by using the characteristic value of the emotional word. The cosine distance algorithm was used to measure the distance between vectors by measuring the similarity of emotion words in the emotion set. Findings Customer needs analysis is a force to read changes in emotions, and Korean emotion word research is the customer's needs. In addition, the ranking of the emotion words within the emotion set will be a special criterion for reading the depth of the emotion. The sentiment index study of this research believes that by providing companies with effective information for emotional marketing, new business opportunities will be expanded and valued. In addition, if the emotion dictionary is eventually connected to the emotional DNA of the product, it will be possible to define the "emotional DNA", which is a set of emotions that the product should have.

• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.712-722
• /
• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

• The Journal of the Korea Contents Association
• /
• v.18 no.2
• /
• pp.476-489
• /
• 2018

This study examined the factors affecting the career identity of high school students. We adopted the ecological systems theory by Bronfenbrenner. The consumer typology approach was applied based on their negative emotions, and they were categorized into two distinct groups: unstable emotion group(n=903) and stable emotion group(n=1,107). We used the panel data of Korean Children & Youth Panel Survey. Data of a total of 2,010 participants were analyzed. The results of this study are as follows. In the unstable emotion group, parental supervision, parental excessive expectation, peer communication, peer trust, and teacher attachment significantly influenced career identity. In the stable emotion group, parental supervision, parental abuse, peer communication, and teacher attachment significantly influenced career identity.

• Korean Journal of Child Education & Care
• /
• v.17 no.3
• /
• pp.83-110
• /
• 2017

The purpose of this study was to examine the moderating effects of mothers' beliefs about emotional guidance on the relations between children's emotionality and parenting stress. The participants were 213 mothers of 3~5 year old children from early childhood educational institutions located in Gyeonggi province and Daejeon, Korea. Mothers completed questionnaires regarding children's emotionality, beliefs about emotional guidance and parenting stress. The main results of this study are as follows. First, children's gender, age and mothers' age was related to parenting stress. And maternal parenting stress was positively related to children's negative emotionality and mothers' beliefs that children learn emotion by themselves and negatively related to beliefs that parent should coach children's emotion. Also, the relations between negative emotionality of children and parenting stress were significantly moderated by mothers' beliefs about emotional guidance. That is, higher levels of children's negative emotionality predicted higher parenting stress especially for mothers who believe that children learn emotion by themselves. The findings of this study suggested the importance of mothers' emotion related beliefs to reduce parenting stress.

• Knowledge Management Research
• /
• v.22 no.1
• /
• pp.243-267
• /
• 2021

Sentiment represents one's own state through the process of change to stimulus, and emotion represents a simple psychological state felt for a certain phenomenon. These two terms tend to be used interchangeably, but their meaning and usage are different. In this study, we try to find out how it affects the helpfulness of reviews by classifying sentiment and emotion through online reviews written by online consumers after purchasing and using various products and services. Recently, online reviews have become a very important factor for businesses and consumers. Helpful reviews play a key role in the decision-making process of potential customers and can be assessed through review helpfulness. The helpfulness of reviews is becoming increasingly important in practice as it is utilized in marketing strategies in business as well as in purchasing decision-making issues of consumers. And academically, the importance of research to find the factors influencing the helpfulness of reviews is growing. In this study, Yelp.com secured reviews on restaurants and conducted a study on how the sentiment and emotion of online reviews affect the helpfulness of reviews. Based on the prior research, a research model including sentiment and emotions for online reviews was built, and text mining analyzes how the sentiment and emotion of online reviews affect the helpfulness of online reviews, and the difference in the effects on emotions It was verified. The results showed that negative sentiment and emotion had a greater effect on review helpfulness, which was consistent with the negative bias theory.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.10
• /
• pp.229-239
• /
• 2023

This study aims to explore the impact of algorithmic price discrimination on negative word-of-mouth (NWOM) through the lens of attribution theory. It also examines the mediating roles of intentional attributions and negative emotions, as well as the moderating effect of price sensitivity. For this study, 772 consumers who had purchased flight tickets completed a questionnaire survey, and the collected data were analyzed and tested using SPSS 27.0 and AMOS 24.0 software. The research findings reveal that algorithmic price discrimination has a significant positive impact on intentional attributions, negative emotions, and NWOM. Specifically, deliberate attributions and negative emotions mediate the relationship between algorithmic price discrimination and NWOM, while price sensitivity positively moderates the relationship between negative emotions and NWOM. Therefore, companies should consider disclosing algorithm details transparently in their marketing strategies to mitigate consumers' negative emotions and implement targeted strategies for consumers with different levels of price sensitivity to enhance positive word-of-mouth.