• 대한간호학회지
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• 제35권3호
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• pp.503-513
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• 2005

Purpose: The purpose of this study was to explore the structure and characteristics of nursing college students' personality-based career attitudes. Method: A Q-methodology was used to identify factors in nursing students' personality-based career attitudes. A Q sample was collected from in-depth and objective interviews and literature reviews. A P sample consisted of 27 nursing students. Result: Results revealed three factors: Deliberateness-oriented, Positive-oriented, and Negative-oriented. The 'Deliberateness-oriented' factor was characterized by preference of logical and objective ways in evaluation and trying to seek deep relationships with only a small number of people. The 'Positive-oriented' factor showed creative, autonomous and sociable traits and put value on extensive interpersonal relations. The 'Negative-oriented' factor focused on possibility and enjoyed artistic actions. All 3 factors were negative in NGO or political activities. Conclusion: Based on this result, curriculum development for nursing students should give students a variety of experiences. These findings will be the basic data for finding appropriate positions within the work place for nursing students and help them select appropriate careers for their own personality types.

• 복식문화연구
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• 제20권5호
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• pp.736-752
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• 2012

The purpose of this study was to identify the effectiveness of fashion banner advertising according to university students' attitudes toward internet advertisement(IA). Factors of IA were information, entertainment, negative, benefit, and topicality. A self-administered questionnaire was used for data collection. Subjects(n=678) were participated in the survey and they were segmented into IA positive group, IA intermediate group, IA indifferent group, and IA negative group. IA positive group included more women with higher household income and clothing expenditure. They preferred shopping at open market on-line malls. IA intermediate group included more women with lower income and clothing expenditure. They preferred shopping at on-line malls. IA indifferent group included more men with lower income and less clothing expenses. Banner advertisement with mixed appealing was the most effective to the university students in terms of preference and click and purchase intention. IA positive group showed the highest level of preference and click and purchase intention to the banner with rational appealing, banner with emotional appealing, and the banner with mixed appealing. IA indifferent group showed the lowest level. IA intermediate group showed a positive attitude to the banner with rational appealing and mixed appealing. IA negative group showed the lowest level of click and purchase intention to the banner with rational appealing.

• 패션비즈니스
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• 제20권6호
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• pp.135-147
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• 2016

Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제28권3호
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• pp.168-173
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• 2017

Objectives: Adolescent depression is a complex disorder influenced by a variety of personal and familial factors. In this study, we compared the familial, cognitive, and behavioral characteristics of adolescents with and without diagnosed depression. Methods: Forty adolescents with depressive disorder were recruited from two psychiatric clinics, along with 46 healthy adolescents from a middle school and a high school. We then compared the participants' cognitive and behavioral characteristics and the child-rearing attitudes of their parents. Results: Compared to the healthy adolescents, the adolescents with depression exhibited lower self-esteem, higher emotional reappraisal, greater disruptive behavior, and lower attention. Furthermore, compared to the mothers of the healthy adolescents, the mothers of those with depression reported less affective, less autonomic, and more rejecting parenting attitudes towards their children. Conclusion: We found that attentional problems, negative parenting attitudes, negative self-cognition, and expressive suppression are all associated with adolescent depression. Parenting education and interventions appear to be needed to correct the negative cognitions of adolescents with depression.

• 지역사회간호학회지
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• 제13권2호
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• pp.343-353
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• 2002

Objectives: The aim of this study was to explore nursing students' attitudes towards sexually active elderly, and to compare their attitudes with those of non-nursing students. Methods: Study subjects consisted of 118 nursing students, and 134 non-nursing students, recruited from two universities. The data were collected from September to November 2001. Vignettes, which presented hypothetical situations of sexual activities of the elderly (65 years of age, 80 years of age/sexual activity mentioned. non-mentioned), were provided as a research method, as well as the use of a structured questionnaire. Vignettes showed the hypothetical situations by male elder's sexual activity and their age. Respondents were asked to address their thoughts in the questionnaire. Results: 1. Nursing students showed more favorable attitudes toward the elderly than non-nursing students, regardless of the presence of sexual activity of the elderly. 2. No significant difference was found in nursing students' attitudes toward the elderly aged 65 and 80 years, between those who were sexually active and those who were not. These results were the same in non-nursing students. 3. Nursing students showed more favorable attitudes toward the sexually active elders aged 65 years (5.6 1.43), than toward sexually active elders aged 80 years (4.89 1.55). This result was also the same in non-nursing students. 4. The variables significantly affecting attitudes toward the sexually active elderly in nursing students were familiarity with old persons (p=. 02), presence of living grandparents (p=. 05), and the experience of caring for old people (p=. 01). However, in non-nursing students, familiarity with old people was the only significant variable that affected their attitudes toward the sexually active elderly. 5. In nursing students, one variable to predict attitudes toward the sexually active elderly was the experience of caring for old people (p=. 03), accounting for 10% of the total variance. In non-nursing students, familiarity with old people was the only variable to attitudes toward the sexually active elderly (p=. 03), accounting for 3% of the variance for attitude. In both student groups, the variables that predicted attitudes toward the sexually active elderly included college major (p=. 03), school year (p=. 01), familiarity with old people (p=. 02), accounting for 12% of the variance for attitude by these variables. conclusion: Nursing students showed more favorable attitudes toward the sexual activity of elders 65 years of age or over, than non-nursing students. However, both the nursing and non-nursing students showed negative attitudes toward the elderly who were 80 years of age when compared with those 65 years of age. There should be a consideration in nursing education curriculums that university students may have negative attitudes towards sexual activity of the elderly over 80 years of age.

• Fashion, Industry and Education
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• 제16권1호
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• pp.19-35
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• 2018

This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

• 한국의류학회지
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• 제42권5호
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• 가정과삶의질연구
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• 제20권2호
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• pp.175-183
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• 2002

This study aimed to identify the relationship between MBTI personality types and parent-child relationships among the juvenile delinquents non-delinquent adolescents. From the analyses of empirical data, the following tendencies were found. First, delinquent juveniles are more likely to be classified to be such MBTI types as "Extroverted," "Sensing," "Thinking," and "Judging" than non-delinquent juveniles. Second, contrary to popular belief, the juvenile delinquent group was fecund to have more positive attitudes toward their relationship with their parents than the non-delinquent juvenile group. Third, for both the non-delinquent juveniles and the delinquent juveniles, "I" and "P" preferences were related with a positive perception of the relationship with their parents. Fourth, "EJ," as a psychological temperament type, was related with a Positive relationship with parents for both groups. Fifth, the psychological function types were not significantly related with the relationship with parents. Sixth, "EP" and "IP," as psychological attitudes types, were related significantly with a positive relationship with parents. Seventh, the juveniles classified as "ESTJ" had good relationships with parents, whereas "ISTP" types, on the other hand, tended to show the most negative attitudes toward their relationship with parents. The most interesting result of this study was the finding that the "P (perceiving)" types in the non-delinquent juveniles group as well as in the juvenile delinquents group tend to have negative attitudes toward their parents.

• 한국생활과학회지
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• 제23권2호
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• pp.205-217
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• 2014

This study examined attitudes of grandmothers who had experience in grandchild care in order to explore their subjectivity. Research questions were 1) to categorize the attitudes toward grandchild care, and 2) to analyze each type's characteristics and elucidate the analyses. The results are as follows. Grandmothers' attitudes toward grandchild care were categorized into three types: (1) adjusting-to-role-change type, (2) recognizing-the-role-burdens type, (3) enjoying-the-traditional-role type. Type 1, the adjusting-to-role-change type was aware of positive facets of grandchild care, and actively accepted the caring responsibility, but did not think it was a grandmother's duty to care for the grandchildren or that it was the sole pleasure in a grandmother's life. Type 2, the recognizing-the-role-burdens type, had a negative view regarding grandchild care, perceiving the cost too high relative to the reward. On the other hand, Type 3, the enjoying-the-traditional-role type considered grandchild care as a pleasure and a duty, and downplayed negative aspects such as having no time to herself, assuming the traditional grandmother role and enjoying it. These results imply that the attitudes of grandmothers nowadays are undergoing a change from the traditional grandmother role attitude.

• 복식
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• 제56권2호
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• pp.45-55
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• 2006

The purposes of this study were to identify clothing attitudes and purchasing motives according to consumption orientation of Chinese middle aged women. The results of this study were as follows: 1. Factors of shopping orientation were rich & fashion, economy & profit, traditional virtue & leisure utilizing, and frugality & pragmatism. Chinese middle aged women were classified into practicality pursuit group, material & fashion pursuit group, conservative leisure utilizing group, and negative stagnating group. 2. Factors of clothing attitudes were fashion, self-confidence & symbol, politeness, comfort, and luxury. Practicality pursuit group considered politeness of clothing more and did not purchase impulsively, but material & fashion pursuit considered many factors of clothing attitudes most. Conservative leisure utilizing group considered economy most, but negative stagnate group considered less. 3. Factors of clothing purchasing motives were fashion & conformity, fitness, impulse, and practical needs. Practicality pursuit group purchased clothing because of practical needs, but material & fashion pursuit group purchased of fashion & conformity, fitness, impulse, and practical needs.