• Korean Journal of Health Education and Promotion
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• v.25 no.4
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• pp.13-28
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• 2008

Objectives: The purpose of this study was to assess general population' AIDS knowledge and attitudes towards AIDS. Methods: Using a multistage area sampling and random digit dialing method, a random sample of individuals aged 19-59 years, living in 16 different area in Korea during September 2007 were interviewed by telephone. Results: In all, 1,087 respondents completed the survey. In most items, respondents displayed a fairly good degree of knowledge about AIDS. However it was lower than that in developed countries. Respondents' attitudes towards AIDS were found to be negative. The knowledge and attitudes towards AIDS were more positive for respondents who were young, educated, office worker or students, higher in income. The higher level of knowledge, the more positive attitudes towards AIDS. Conclusions: In general AIDS related knowledge was relatively low and people showed negative attitudes towards AIDS. Incorrect knowledge and lack of information on AIDS would lead to unnecessary negative attitudes and there need to be addressed by health education programs and campaigns using mass media.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.4930-4941
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• 2014

This study had three purposes. First, the effects of job-related affective states on emotional labor (deep acting and surface acting) of employees engaging in service job were examined. Second, previous studies focused on the negative effects of emotional labor on job attitudes. On the other hand, this study dealt with not only the negative effects of emotional labor but also its positive effects. In particular, this study examined the effects of emotional labor on positive job attitudes, such as job commitment and job involvement, as well as negative job attitudes, such as exhaustion and cynicism. Finally, this study examined the mediation effect of emotional labor on the relationship between the job-related affective state and job attitudes. The data was collected from 150 employees working in 15 service firms in Korea. The results were as follows. First, the positive job-related affective state increased the deep-acting. On the other hand, negative job-related affective state increased surface-acting. Second, the main effect of deep-acting on positive job attitudes (dedication and vigor) was significant. In addition, the main effects of surface-acting on the negative job attitudes (exhaustion and cynicism) was significant. Finally, the mediating effect of deep-acting on the relationship between positive job-related affective state and positive job attitudes was significant. In addition, surface-acting mediated the relationship between negative job-related affective state and negative job attitudes. The theoretical and practical implications of this study are provided in the discussion session.

• Journal of the Korean Home Economics Association
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• v.17 no.3
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• pp.1-11
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• 1979

The purposes of this study were ; (1) to investigate attitudes toward Korean clothing in relation to 3 aspects of clothing behavior , and in relation to attitudes toward women's role, age and education, and (2) to ascertain the extent to which Korean clothing was used and valued. Clothing measures consisted of statements dealing with positive and negative attitudes toward psychological and practical aspects of Korean clothing, frequency of use of Korean clothing, and modesty and confirmity -individuality measure. The measure of attitudes toward women's role consisted of items selected form the Inventory of Feminie Values and the Sex Role Ideology Scale. Product-moment correlation was used to analyze the data which consisted of the responses of 700 adult Korean women to questionnaires administered by the researcher. The results obtained are as follows : 1) Positive attitudes toward Korean clothing for both psychological and practical aspects were, (1) related negatively to nontraditional attitudes toward women's role and education, and (2) related positively to age, frequency of wearing Korean clothing and modesty in clothing. 2) Negative attitudes toward Korean clothing for practical aspect was related negatively to age and education , whereas, the psychological aspect was negatively related to attitudes toward women's role. 3) Conformity-individuality in clothing was related positively to attitudes toward women's role and education. 4) Modesty in clothing was related negatively to attitudes toward women's role and education, conformity individuality, and was related positively to age. 5) In 1945 most of the subjects over 51 -year-old wore Korean clothing always or most of time, whereas, about 1/3 of them wore the same in 1976 , Only 4% of the total participants regardless of their ages wore Korean clothing for everyday life in 1976. 6) In general , highly positive attitudes toward Korean clothing were found on psychological aspect, whereas, highly negative attitudes toward Korean clothing were found on practical aspect.

• Journal of Environmental Science International
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• v.13 no.10
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• pp.955-963
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• 2004

This study was conducted to find and explain characteristics of diverse social groups' attitudes toward nuclear power plant. 7 hypotheses were constructed and statistically tested. In order to test 7 hypotheses, both Nuclear Energy Attitude Scale and Environmental Attitude Scale were distributed and field surveyed on 839 respondents representing a diverse range of subject groups. The results showed that 6 hypotheses were statistically accepted while 1 hypothesis statistically rejected. Contrary to the first hypothesis, this test found that people in close proximity to the nuclear power plant had more positive attitudes toward nuclear power than those living in distance from the nuclear power plant. Males had more positive nuclear energy attitudes than females. Academic backgrounds were not related to nuclear energy attitudes. Environmental attitudes showed negative relationship with nuclear energy attitudes. While anti-nuclear citizen action groups had the most negative attitudes, nuclear power plant workers had the most positive attitudes among responding groups. Finally, university students majoring in nuclear engineering had more positive attitudes than those of religious studies.

• Journal of the Korean Society of Costume
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• v.39
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• Korean Journal of Adult Nursing
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• v.19 no.4
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• pp.614-623
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• 2007

Purpose: The purpose of this study was to examine the relationships among knowledge, attitudes, and the use of negative control maintenance techniques toward older adults among nurses working in geriatric hospitals (n=86). Methods: Data were collected from April 4th to May 30th in 2006 by using questionnaires of Fact on Aging Quiz Part I, Aging Semantic Differential Scaling, and Control Maintenance Techniques. Results: The findings showed that the nurses displayed lack of knowledge concerning older adults and their average rate of correct answer was 45.6%. They also hold some negative bias and attitudes, especially in psychological and social aspects. The level of using negative control maintenance techniques in managing older patients' problematic behaviors was reported as the mean of 5.65 with a possible range of 0-40. Nurse's knowledge of older adults was positively associated with their attitudes toward older adults, but their knowledge and attitudes were not associated with the use of negative control maintenance techniques. Conclusion: It is necessary to provide educational programs for nurses that focus on a comprehensive understanding of aging with lifetime developmental perspectives. Further studies are needed to understand the factors associated with using negative control maintenance techniques and to evaluate the intervention programs in reducing the use of negative control maintenance techniques.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.440-451
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• 2013

Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.140-154
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• 2021

This study examines the structural relationship between parents' positive and negative parenting attitudes, life satisfaction, and academic helplessness. To this end, 2,595 middle school students (1,405 boys and 1,185 girls) were used among the KCYPS 2018 panel materials. The model was validated using a structural equation model, and the verification of the mediated effects of life satisfaction was significant with bootstraps. The results of the study are as follows. First, the positive and negative parenting attitudes of parents have a significant impact on life satisfaction. These results can be interpreted as having an impact on the lives of adolescent children, depending on their parenting attitudes. Second, the positive and negative parenting attitudes of parents have a significant impact on academic helplessness. These results can be interpreted as having an effect on the academic performance of adolescent children depending on their parenting attitudes. Third, satisfaction in life has a significant adverse effect on academic helplessness. These results can be interpreted as having a positive impact on studies according to the satisfaction level of youth's life, and having a negative impact on studies if life satisfaction is high and life satisfaction is low. Fourth, the satisfaction of life is mediated between parents' positive and negative parenting attitudes and academic helplessness. Through this study, it is meaningful in that it allows parents to understand the process of life satisfaction affecting their academic helplessness according to their parenting attitudes.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.95-106
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• 2006

The purpose of this study is to investigate the attitude of housewives towards the elderly people. Three hundred and eighty-one housewives were selected, and a set of questionnaire was used to collect data. The Instrument for this study consisted of 20 item semantic differential format. The results are as follows: Housewives hold a slightly negative attitude towards the old. The main reasons for that were significantly different according to their educational level, religion, economic level, and marital satisfaction. By using a cluster analysis, the housewives could be divided into four groups. Among them, a group with positive attitudes towards the old had an experience living with parents. Based on the results of this study, it is revealed that the data on the attitudes of housewives towards the elderly will offer valuable information in developing education programs to change their negative attitudes.

• The Journal of Korean Academic Society of Nursing Education
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• v.29 no.4
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• pp.440-449
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• 2023

Purpose: This study aimed to identify the reciprocal relationship between parenting attitudes (positive and negative) and adolescent emotional problems as indicated by aggression, social withdrawal, and depression. Methods: This study analyzed longitudinal data from 2,325 parents and their children from the Korea Children and Youth Panel Survey 2018 at three time points over a three-year period (the first to third grade of middle school). Autoregressive cross-lagged modeling was conducted using AMOS 26.0. Results: The results indicated that both parenting attitudes and adolescents' emotional problems were relatively stable over time. In other words, the parenting attitude at a previous point affects the parenting attitude at a later point, and the emotional problem at the previous point continues to affect the emotional problem at the later point. There were no significant cross-lagged effects from both positive and negative parenting attitudes to adolescents' emotional problems. In contrast, adolescents' emotional problems at previous time points positively predicted negative parenting attitudes at later time points. In other words, if there were many emotional problems of aggression, social withdrawal, and depression in adolescents at a previous time, negative parenting attitudes such as rejection, force, and inconsistency at a later time increased. Conclusion: This study can reflect the characteristics of the development of independence in adolescence. Parents should deal with their children's emotional problems based on their understanding of the developmental characteristics of adolescence, and this study provides a strategy for parents to establish appropriate parenting attitudes for adolescents with emotional problems.