• The Korean Journal of Emergency Medical Services
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• v.13 no.1
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• pp.73-85
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• 2009

Purpose : The purpose of this study was to analyze the nursing care needs which can properly cope with patients' needs in emergency room, and grasp the patients' satisfaction level which can assess the care quality. It was aimed to check the level of today's care and provide basic data for care performance and care standard. Method : Data were collected from 192 patients in general hospitals in Daegu. The results are as followed. Results : First, the result of analysis conducted on the degree of overall patients' need for nursing care revealed that the need for nursing information (4.21+57) was the highest, followed by the order of information of patient's condition (4.05+53), emotional support (3.98+47), and nursing participation (3.65+54). Secondly, our study revealed that there was a significant negative correlat interrelation between care need and care satisfaction (r=.516, p<.01), indicating the higher the overall emergency room patients' nursing care need, treatment and nursing information, patient's condition, emotional support and nursing participation were, the lower the actual feeling of their satisfaction turned out. Conclusion : The study shows that treatment and nursing related information is the most highly needed and the patients' satisfaction level relies on actual care participation.

• Journal of the Korean Society of Costume
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• v.67 no.1
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• pp.22-39
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• 2017

This study intended to empirically verify the effect of message framing, cognitive need for closure, and type of fashion products on purchasing attitude of PB fashion products in discount stores. The design consisted of three-mixed design of 2(POP(Point of Purchase)message framing: benefit message vs. loss message) ${\times}2$(cognitive need for closure: high vs. low) ${\times}2$(PB fashion product type: utilitarian vs. hedonic). Survey of this study was conducted on 330 men and women in 20~50's in Seoul and Gyeong-gi, and a total of 287 data were analyzed. Data were analyzed with SPSS 18.0 program, and three-way ANOVA, simple interaction effects and simple main effects analysis were conducted. The results of this study are as follows: First, it was identified that the framing type of POP message of discount store, cognitive need for closure, and PB fashion product type had significant effect on preference and purchase intention. Secondly, it was identified that consumers with both high and low cognitive need for closure had high preference level and purchase intention when they encountered the benefit message framing than the loss message framing. Thirdly, the benefit message framing was more effective than the loss message framing for hedonic PB fashion products in discount stores, but utilitarian PB fashion products did not get affected by the message framing. Fourthly, it was identified that groups with both high and low cognitive need for closure preferred hedonic PB fashion products. Lastly, it was verified that benefit message framing POP advertisement on a group with high cognitive need for closure was effective for Hedonic PB fashion products in discount stores, and utilitarian PB fashion products showed no difference in purchase intention according to the POP message framing type and cognitive need for closure.

• Asia pacific journal of information systems
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• v.18 no.1
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• Journal of the Korean Society of Costume
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• v.13
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• pp.123-134
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• 1989

The purpose of this study was to identify the predictable variables of criteria on clothing selection. Relationships among criteria on clothing selection, psychological variable, lifestyle variable, and demographic variable were tested by Pearsons' correlation coefficients and One-way ANOVA. The predictors of criteria on clothing selection were identified by Regression. The consumers were classified into several benefit-segments by criteria on clothing selection, and then, the character of each segment were identified by Multiple Discriminant Analysis. Data was obtained from 593 women living in Pusan by self-administered questionnaires. The results of the study were as follows; 1. Relationship between criteria on clothing selection and relative variables. 1) The important variables to criteria on clothing selection were "down-to-earth-sophisticated", "traditional-morden", "conventional-different", "conscientious-expendient", need for exhibitionism, need for sex, fashion / appearance. 2) The important factor of clothing selection criteria was comfort and it has significant difference among ages. 3) The higher of social-economic status have the more appearance-oriented selection. 2. Predictors of criteria on clothing selection. There were several important predictors of criteria on clothing selection like lifestyle, need, and self-image. Especially, fashion / appearance in lifestyle variable was very important. 3. Segmentation by the criteria on clothing selection. There are four groups Classified by the criteria on clothing selection, that is practical-oriented group, appearance-oriented group, practical and appearance-oriented group, and indifference group. The significant discriminative variables were Fashion / appearance factor, need for exhibitionism, and need for sex. The result of this study can be used for a enterprise to analysis the consumer and to build the strategy of advertisement clothing.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.23-37
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• 2008

The purpose of this study was to examine the differences in body cathexis, need, clothing value according to the demographic characteristics of women and to clarify the influences of demographic characteristics, body cathexis, and need on the clothing value. For the study, a questionnaire survey was conducted with 436 women in the Kyungnam region. Obtained data were analyzed by one-way ANOVA and $Scheff{\acute{e}}'s$ multiple range for differences in body cathexis, need, clothing value according to the demographic characteristics and multiple regression analysis for influence of demographic characteristics, body cathexis, and need on the clothing value. The results of this study were as follows. The body cathexis, need, clothing value according to the demographic characteristics showed significant differences in part. Among these factors, the media contact was proved to be more important on body cathexis, need, clothing value, but the income and occupation status did not have a difference on any subordinate factors of the clothing value.

• Journal of Fashion Business
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• v.20 no.3
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• Journal of the Korean Home Economics Association
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• v.28 no.1
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• pp.89-104
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• 1990

This study was a succession of the paper of Reference 1), and was an attempt to quantify the Level of Need of Living through the relation bet ween Ds(Degree of Sufficietncy) and Di(Degree of Importance). The relation formula was: Level of Need of Living=Di×(5-Ds)＋Di×lrl. From the caculated values, some indicators of highest and lowest Level of Need of Living could be cleared and by them the Level of Consumers' Life and Conciousness could be presumed. The main results are as follows. 1. The Level of Need of Living that the indicators of the equity of income allocations, social mobility, judicial equality, and residential amenity showed was the highest, and that of the life of planned expenditure, the development of transportation, the longevity, an the high level of education was the lowest. 2. The rural residents showed the highest Level of Need on the indicators of medical care, culture and basic living expenditures. 3. The higher the perception of social class and the satisfaction of living was, the lower the Level of Need Living was. 4. In general, it was presumed that the Level of Consumer's Life was in the term of sufficiency of the second need, which durable electric consume products were purchased under the intended conciousness of consumers to be as like as others.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.7 no.2
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• pp.239-255
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• 2000

The purpose of this study was to explore the care needs of family-caregivers caring for patients with a CVA and the level of self care of the patients. The subjects for the study were 112 patients with a CVA and their caregivers. These patients were seen in a hospital or out-patient-department(OPD) at two oriental medical hospital in Jeonbuk province. The survey instruments used in this study were Kang's ADL checklist for self care of patients and Kim's Likert-style checklist for care needs of family-caregivers to patient with CVA. The survey was conducted from July 4 to August 30, 1999. Internal validity by calculation of Cronbach's alpha was 0.95, which was regarded as high. The survey results were analyzed using the SPSS program, with percentages, means, t-test, ANOVA and Pearson's correlation coefficients. The results of this study are as follows : 1. The level of self care for patients with a CVA was : 1) complete dependence(M=14.9, 13.1%), 2) complete independence(M=23.6, 20.9%), 3) incomplete independence(M=23.9, 21.0%), 4) incomplete dependence(M=26.6, 25.0%), 5) dependence and independence(M=23.0, 20.0%). The items for which there was a high level of self care were : 1) drinking(M=3.62), 2) eating (M=3.25), 3) position returning(M=3.18) : and the items for which there was a low level of self care were : 1) ascending and descending stairs(M=2.08), 2) walking(M=2.47). 3) putting on and taking off trousers(M=2.55). 2. The mean score of the sum of the care needs of the family-caregivers was : 1) need for immediate care and help: 2) need of the way to communicate with patient: 3) need for education and assistance related to physical functional level: 4) need to be informed about the disease, treatment and care: 5) need for social support and consultation: 6) need for appreciation: 7) need for management of nursing problems related to immobility. The highest meed factor was the need for immediate care and help(M=3.47): and lowest need factor was the need for management of nursing problems related to immobility(M=2.80). 3. There were significant differences between the level of care need and general characteristic of the caregivers, there were family-caregivers age(P=0.001), marital status (P=0.276), occupation (P=0.006), monthly income(P=0.000), Patient's relationship to caregivers(P=0.004) and health(P=0.000). 4. There were significant differences between the level of self care and general characteristic of the patients, there were patient paralytic condition(P=0.01), blood pressure(P=0.01), and length of suffering(P=0.03). 5 There were significant differences between the level of care need and the general characteristic factors, which were CVA patient's blood pressure (P=0.05), problem of medical fee (P=0.05). 6. There was significantly correlation with the family-caregivers care need and the level of self care in the CVA patient(r=0.300, P=0.000). As a result, need to promote the level of self care in patients and to meet the care need of family-caregivers for more efficient nursing of CVA patients, is emphasized. Therefore more study is needed on an efficient way to provide rehabilitation and quality nursing interventions for family-caregivers and patients with CVA.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.119-132
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• 2005

The purpose of this study was to investigate the effect of adolescents' need on their attitudes to aesthetic surgery and clothing. Subjects were 627 middle and high school students. In this statistical analysis, SPSS 10.0 for Windows Program was used to calculate percentage, mean, and standard deviation. Also, these data were verified by Factor analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient, and Multiple Regression Analysis. The results of this research were as follows: Adolescents with higher need for achievement showed negative attitudes toward the secret and risk of aesthetic surgery. On the other hand, those with higher need for dominance and exhibition were in favor of the surgery and willing to have it despite its high cost and risk. Individuality of clothing was directly affected by need for achievement and dominance. Adolescents with higher need for achievement and dominance considered individuality as one of the most important factors. And sexual attractiveness of clothing had a positive correlation with both need for dominance and exhibition. Such a fact leaded that adolescents with higher need for dominance and exhibition considered sexual attractiveness as one of the most important factors, along with individuality. As a conclusion, adolescents' need play an important role in explaining the recently observed trends among adolescents in aesthetic surgery attitude and clothing attitude.

• Journal of the Korean housing association
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• v.20 no.4
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• pp.89-102
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• 2009

The purpose of this study is to investigate the influence the need for improvements to dormitory environments and to study the stress from school-life according to residential satisfaction in dormitories and housing. For the purpose of this study, a survey was conducted including a questionnaire consisting of a residential satisfaction scale, a need of dormitory environment improvement scale, and a school-life stress scale. The subjects were 453 special purpose students in Daegu and Gyeongsangbuk-do who all live in a dormitory. Factor analysis, Cronbach' $\alpha$ and MANOVA were employed for data analysis, and Scheffe test was used for post-hoc analysis. First, the lower group the satisfaction of a physical residential environment in a dormitory, the more likely it is that the dormitory environment need improvement. The result of this study suggests that dormitory students are much more sensitive to conditions relating to physical residential satisfaction than to sociopsychological residential satisfaction. Also, the residents believe that change to these physical residential conditions facilitate an improvement to sociopsychological residential satisfaction. Moreover, when the satisfaction of a physical residential environment is lower group, more perceptive stress occurs from academic, health and personal factors while a lower satisfaction for the sociopsychological residential environment results in a more perceptive stress from the environment. The result of this study suggests that dormitory conditions indicate the necessity of improving the environment to adapt well to school-life, thus reducing stress. Also when simply providing a supplementary physical residential environment the sociopsychological residential environment should be considered, as this can cause conflicts between roommates. Second, the lower group the satisfaction for a physical residential environment in housing, the more likely it is that the dormitory environment need improvement. The result of this study suggests that for environments of inadequate housing there is a strong urge towards needing more independence and a better living environment. Third, when group feel there is a more substantial difference in the physical residential environment between dormitories and housing, it is more likely it is that the dormitory environment need to be improved. Also, when they feel there is more substantial difference in the sociopsychological residential environment between dormitories and housing, a more perceptive stress is detected from the environment. The result of this study suggests that dormitory students want to have the same level of conditions as those provided in housing. Also, dormitory students want to need more physical environment improvement than sociopsychological environment improvement.