• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.10 no.3
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• pp.247-252
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• 2010

In this paper, we investigate the relations among formal concepts, attribute oriented concept and object oriented concepts on a complete residuated lattice.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.785-794
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• 2005

This is an empirical research on the effect of the product placement advertisement on the consumption behavior of college students. A structured survey to 342 students in and near Seoul shows that life style of the students significantly matters to the effect. That is, beauty-oriented students are more sensitive to the PPL than other student groups (i.e., career-oriented, saving-oriented, leisure-oriented, or freedom-oriented students). On the other hand, the freedom-oriented students are not sensitive to the PPL at all. Some statistical methods including factor analysis and multiple regression analysis were employed in order to get those results.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.53-64
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• 2008

This study was to investigate the learning motive types and degree of psychological well-being of middle-aged married women attending the Korea National Open University and to examine the difference in their psychological well-being according to the types of learning motives. For these purposes, a survey was conducted to 263 middle-aged married women from 36 to 60 at the Korea National Open University. The findings were as follows: First, learning motive types of middle-aged women could be classified into 3 types; a non-oriented type, an activity and goal-oriented type and a multi-oriented type. A multi-oriented types were the most popular among those. Second, the overall level of self-respect was above the median, but the life satisfaction level was below the median. Third, there was difference in their self-respect level according to the learning motive types. That is, students who had a multi-oriented learning motive were higher self-respect level than those who had an activity and goal-oriented learning motive. Therefore, lifelong education is very significance in these days when average life span is prolonged.

• Bulletin of the Korean Mathematical Society
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• v.43 no.1
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• pp.17-25
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• 2006

We generalize the results about eigenvalues of random walks on central hyperplane arrangements computed by Bidigare, Hanlon and Rockmore to the cases of random walks on oriented matroids.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.33-47
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• 2008

The purposes of this study were to extract the effects of emotional labor, self-efficacy and burnout on customer-oriented selling behavior of salesperson by literature review and to examine the effect variables on customer-oriented selling behavior empirically. The questionnaire was administered to 400 salespersons who were selling clothes, cosmetics, shoes, leather products and accessories in department stores located in Kwang-ju city during August 18-24, 2006. Data collected from 307 salespersons were analyzed by using descriptive statistics, factor analysis, t-test, ANOVA, Duncan-test, correlation, regression analysis and path analysis. The results were as follows: First, Salesperson's emotional labor was composed of two factors; emotional labor toward the customer and emotional labor toward the organization. Second, Salesperson's emotional labor had negative significant influence on customer-oriented selling behavior. Specifically, the emotional labor toward the organization negatively influenced on customer-oriented selling behavior, but the emotional labor toward the customer positively influenced on customer-oriented selling behavior. Third, Salesperson's emotional labor positively influenced on burnout. Specifically, emotional labor toward organization significantly influenced on burnout, but emotional labor toward customer did not influenced on burnout. Fourth, Salesperson's self-efficacy positively influenced on customer-oriented selling behavior. Fifth. Salesperson's self-efficacy negatively influenced on burnout. Finally, Salesperson's burnout negatively influenced on comer-oriented selling behavior. The direct effect of salesperson's self-efficacy on customer-oriented selling behavior was large than the indirect effect of salesperson's self-efficacy mediate burnout. But the indirect effect of salesperson's emotional labor mediate burnout was large than the direct effect of salesperson's emotional labor on customer- oriented selling behavior.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.15-30
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• 2009

This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.

• Journal of Korean Academy of Nursing Administration
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• v.14 no.1
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• pp.5-12
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• 2008

Purpose: This study aimed to examine the impact of Organizational Culture on job satisfaction and organizational commitment in nursing organization. Methods: The sample consisted of 264 nurses of 2 tertiary medical institutions. The instruments used in this study were the nursing organizational culture questionnaire (Han, 2001), job satisfaction scale (Paula, 1978), and Organizational Commitment scale (Mowday et al., 1979). The data were analyzed by descriptive statistics, one-way ANOVA, t-test, Pearson Correlation. Coefficient, and multiple regression using the SPSS Win 14.0 program. Results: The dominant organizational culture of nursing organization was rank-oriented culture. The mean score of job satisfaction and organizational commitment was 3.28 and 3.40 respectively. Organizational commitment and Job satisfaction were positively correlated with affiliative-oriented culture, innovative-oriented culture, and task-oriented culture. Affiliative-oriented and task-oriented culture were major variables influencing on job satisfaction and affiliative-oriented culture was a major variable influencing organizational commitment. Conclusion: Organizational culture, especially affiliative-oriented culture had a significant influence on nurses' job satisfaction and organizational commitment. Therefore, we have to develop strategies to enhancing the affiliative-oriented culture to improve the job satisfaction and organizational commitment of nurses.

• Journal of the Korean Home Economics Association
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• v.37 no.1
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• pp.29-44
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• 1999

The objectives of this study are (1) to identify sub-areas of the pro-environmental behavior, (2) to examine the level of the pro-environmental attitude and behavior, (3) to examine the degree of inconsistency between attitude and behavior, and (4) to investigate the reasons of the inconsistency. Data was collected from the questionnares with 299 married men and 378 married women and the deep interviews with 10 married women. The major findings are follows : (1) The pro-environmental behavior can be classified into 2 sub-areas : social-oriented area and individual-oriented area. (2) The level of pro-environmental attitude and behavior in the social-oriented area is lower than those in individual-oriented area. (3) The attitude-behavior inconsistency in the social-oriented sub-area is stronger than that in the individual-oriented sub-area. (4) The reasons of the pro-environmental attitude-behavior inconsistency are the lack of the sincere environmental consciousness and the existence of the pro-environmental behavior restriction factors.

• Journal of the Korean Chemical Society
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• v.67 no.1
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• pp.68-71
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• 2023