• 융합정보논문지
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• 제11권1호
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• pp.225-235
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• 2021

본 연구는 20대-50대의 네일샵 이용 여성고객 257명을 대상으로 네일샵 SNS 정보인식과 네일서비스 품질인식이 네일서비스 만족도에 미치는 영향을 연구하고자 설문을 시행하였다. 네일샵 SNS 정보인식을 이해도, 활용도, 충성도로 구성하였고 네일서비스 품질인식을 외적서비스, 내적서비스, 직원서비스로 구성하여 요인들의 타당성 및 신뢰도 검정을 진행하였다. 네일 관련 정보는 인터넷 또는 SNS가 가장 높은 것을 확인하였다. 네일샵 SNS 정보인식은 SNS 이용 만족도에 양(+)의 영향을 미쳤고 네일서비스 품질인식은 네일서비스 만족도에 양(+)의 영향을 미쳤다. 결론적으로 SNS 이용 만족도가 네일서비스 만족도에 양(+)의 영향을 미치는 것을 확인하였고 체계적인 고객서비스 제공을 통한 다양한 SNS 활용은 네일샵 홍보마케팅에 긍정적인 영향을 줄 수 있을 것으로 사료된다.

• 복식문화연구
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• 제26권4호
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• pp.519-530
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• 2018

Nail-care services are growing rapidly. If causes for the increase in nail-care service consumption is diversion or self-satisfaction, we can speculate that consumers perform self-care through nail-care services. Nail-care-service consumption should be allowed to increase because of the positive psychological effects such as improving mood or alleviating depressed emotions. Moreover, the psychological effects of nail-care services differ according to consumers' tendencies. Therefore, this study divides the types of consumers, to investigate whether there is a difference in the psychological effects of nail-care services depending on the types. This study used the questionnaire survey method. Results of the study revealed that the sub-factors of self-esteem, extracted as two factors, were "personal self-esteem" and "social self-esteem". Consumers were classified according to the sub-factors of self-esteem into four groups. There were differences in the psychological effects of nail-care services according to these four groups. It was found that all groups had psychological effects above the average value. This result indicates that only the degrees of psychological effects differ in accordance with the types of self-esteem, and that psychological effects generally play a large role in all types. Since psychological effects were positive for everyone regardless of their self-esteem, utilizing nail-care services considerably reduces the depression and anxiety of modern people. Nail-care services expected to become the basis of the nail therapy field.

• 복식문화연구
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• 제26권6호
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• pp.966-981
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• 2018

Consumers' desire for beauty has become a driving force in the beauty service industry which was further developed through specialization and segmentation. Nail-care service, which is one of the beauty services, is showing rapid growth, and intense competition among salons has become apparent. Thus, service management method and marketing strategy are required for customer satisfaction. Therefore, in this study, we tried to classify the nail-care services on the basis of systematization and realization of its characteristics which are fundamental when developing management and marketing strategies. The subjects of this study were women in their 20s and above living in Seoul, Gyeonggi, and Incheon areas. As a result, the nail-care service factors are classified as "external environment" (interior, celebrity, newness), "internal environment" (equipment and products, cleanliness, and environment), "location" (location and transportation convenience), "reputation" (good reputation), "technician skill," "kindness," "relationship" (relationship, empathy, and affinity), and "price and discount." The consumer types of nail-care services were classified into three groups according to the degree of involvement of these concept systems. These results can be used as marketing basics and will be the basis for studying marketing strategies. However, the consideration of setting up a marketing strategy for each consumer type will be presented in a follow-up study.

• 한국산업융합학회 논문집
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• 제20권5호
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• pp.365-375
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• 2017

The purpose of this study is to establish the basement of nail industries and suggest a direction for the future of the specialized nail service. besides looks at characteristics of the aged 20's to 50's, who is expected as nail shop's main customers. The results of this study are briefly summarized as follows: First, the answer wanting professional hand care was more than half (53.3%). It turned out that customers prefer basic manicure such as hand massage(43.4%) and cuticle removal(31.1%) than nail art(15.2%) and nail improvement care(10.3%) in professional nail care. The basic manicure are in remarkably high demand which are often received with nail art and nail improvement care. There were more interests in nail services and better hand health condition in the 30's group than 40's. Also significantly higher in a unmarried group than married. this results show that professional hand care is highly related to a good condition of hands and additionally life satisfaction of customers. We were convinced of the direction of inner beauty and satisfaction beyond the visible. At the same time, exploring specific methods to internally satisfy customers remains to be a challenge.

• 한국의상디자인학회지
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• 제11권3호
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• pp.153-162
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• 2009

The purpose of this study was to examine the differences in the service quality evaluation on the skill and expert, the shop facilities and atmosphere, the time and access, and the price and benefit of a nail care shop by age, income, spendings of appearance and a nail care, and a regular nail care. The survey was performed with questionnaires and the subjects were was 240 consumers who used the nail care. The data were analyzed by frequencies, F-test, T-test, Factor Analysis, one way ANOVA. The results of the study were as follows: Service quality evaluation were classified four factors- the price and benefits, the skill and expertness, the facilities and atmosphere, the time and access. There were no statistically significant differences in the price and benefits by age, income, spendings of appearance and a nail care, and a regular nail care, but there were statistically significant differences in the skill and expertness, the facilities and atmosphere, and the time and access. The service quality on the time and access was evaluated as high by the consumer in the 30s, with more income, and with high appearance and nail care spendings. The service quality on the shop facilities and atmosphere was evaluated as high by the consumers with high nail care spending. The consumers with a regular nail care evaluated the service quality on the skill and expertness, the time and access, the shop facilities and atmosphere as high.

• 한국패션뷰티학회지
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• 제6권1호
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• pp.1-15
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• 2008

Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.

• 한국산업융합학회 논문집
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• 제26권2_2호
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• pp.349-358
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• 2023

This study aimed to identify factors influencing awareness and interest in male nail care and nail art among people in their 20s and 30s, using a survey that included 390 men and women. The survey consisted of sub-factors, including awareness of appearance management, interest in nails, perception of male nail care and nail art, behavioral factors in nail care, and image factors in nail care. The results showed that the overall average interest in male nail care and nail art was 3.76, which fell between "average" and "yes". Women showed higher interest in male nail care than men did. While there was no statistically significant difference in the average value, interest in male nail care and nail art was higher among those in their 30s than those in their 20s. Unmarried individuals showed more interest in male nail care than married ones, and higher levels of education were associated with higher interest. In terms of occupation, service workers showed the highest interest in male nail care and nail art. In conclusion, the findings suggest the need for marketing research that caters to the development of services and programs targeting the male nail industry. The study also highlights the importance of segmenting and differentiating marketing strategies that target male and female customers with a high interest in male nail care and nail art. Based on these findings, this study aims to provide direction for the male nail care industry and serve as a basis for the development of customized programs. Additionally, it aims to provide basic data to aid in the development of the nail industry in Gyeongnam.

• 한국생활과학회지
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• 제16권4호
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• pp.877-884
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• 2007

Today the number of economically independent women are increasing in Korea, they have a tendency to pay more attention to their appearance in their social life. Female university students show a high tendency of that kind, especially when they prepare for their job interviews. They purchase beauty products, visit beauty salons and skin care centers to improve their looks. Above all, their interest in nail art is amazingly increasing for maintaining their self-image. This study thus aims at surveying the relationship between college woman's life style and their interest in nail care, by analysing life styles of college women pursuing up-to-date style. The results show that an 'egoistic' type has a high interest in and a high frequency of using a nail care center, and 'egoistic' type's demand for the nail service is equal to or quite higher than 'appearance-oriented' type's. That means that the 'egoistic' type seems to pay much attention to how they look, because they think their neat appearance help to accomplish their ego.

• 한국생활과학회지
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• 제16권1호
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• pp.145-157
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• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

• Journal of Korean Neurosurgical Society
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• 제55권5호
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• pp.293-295
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• 2014

Post-traumatic cerebral infarction (PTCI) is a secondary insult which causes global cerebral hypoxia or hypoperfusion after traumatic brain injury, and carries a remarkable high mortality rate. PTCI is usually caused by blunt brain injury with gross hematoma and/or brain herniation. Herein, we present the case of a 91-year-old male who had sustained PTCI following a low-energy penetrating craniocerebral injury due to a nail without evidence of hematoma. The patient survived after a decompressive craniectomy, but permanent neurological damage occurred. This is the first case of profound PTCI following a low-energy penetrating craniocerebral nail injury and reminds clinicians of possibility this rare dreadful complication for care of head-injured patients.