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http://dx.doi.org/10.22156/CS4SMB.2021.11.01.225

Study on SNS Information and Quality of Service  

Li, Shun-Hua (Dept. of Education Theory of Cosmetology, Graduate School of Education, Konkuk University)
Choi, Seong-Hye (Dept. of Education Theory of Cosmetology, Graduate School of Education, Konkuk University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.1, 2021 , pp. 225-235 More about this Journal
Abstract
This study presents how the recognition of nail care shop's SNS information and nail care service's quality affects to customer's satisfaction, with 257 women who is aged between 20 and 50, with survey. The recognition of nail care shop's SNS information is comprised with understanding, utilization, and loyalty. The recognition of nail care service's quality is comprised with external service, internal service, and the service attitude of employee. All the factors are verified with feasibility study and reliability test. The information about nail care service can be found at the internet and SNS most. The recognition of nail care shop's SNS information has positive effect with the satisfaction of SNS, and the recognition of nail care shop's quality has positive relationship with the satisfaction of nail care service. The various utilization of SNS service with systemic service attitude of employee can lead to positive effect of promoting a nail care shop.
Keywords
Nail shop; Social networking site(SNS); Nail service quality recognition; SNS information recognition; Satisfaction;
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Times Cited By KSCI : 3  (Citation Analysis)
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