• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.553-558
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• 2020

Data has emerged as a key driver of national, corporate and individual competitiveness as a result of the entry into the data economy. The value of personal information is increasing in various fields such as customized services and social problem solving. MyData refers to a new paradigm in which individuals have the authority to manage and control their information and make active decisions on where to use and scope of personal information. MyData, which is emerging as a big topic in the data economy, is a necessary concept in an era when the value of data is important, and related laws and systems should be prepared.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.10
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• pp.3513-3533
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• 2021

This paper identifies challenging factors that hinder the successful settlement of the MyData industry, which is drawing global attention, and it analyzes the priority of solutions. To this end, a mixed-methodology including analytic network process technique was borrowed step-by-step to identify variables, analyze them, and provide interpretations. From the first step, the study found that the market aspect was the most important for the success of the K-MyData business, and the release of interesting representative services was found to be the easiest way to inspire market growth. From the second step, as a socio-cultural issue, the lack of consensus on data provisioning was found to present a major obstacle. To achieve consensus, it is very important for business participants to gain the trust of consumers. From the third step, it was found that the scope of data collection and responsibility for accidents needs to be clarified. Government and business-related persons must observe the principles of MyData while tackling these obstacles. It is also necessary for the government to be sensitive to changes in the environment as a focal actor. Doing so will lead to data industry activation and will help guarantee of rights of data subjects in a balanced manner. Finally, it is notable that technical barriers now have the lowest priority. Although technology is important, MyData business must also overcome market, socio-cultural, and institutional challenges. The study selected Korea as its research target, but it is expected to provide useful insights to other countries that are planning MyData business similar to Korea.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.2
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• pp.63-79
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• 2011

This study tried to provide users with customized services by applying the CRM theory of the MyLibrary functions of the academic library system. The first data were collected through documentary survey and homepage survey, and case study of domestic and overseas college libraries was performed and 3 systems among academic library systems were selected to conduct a survey with their librarians and users of the academic libraries. It was found that librarians in charge of each function of services didn't much utilize information data of users created in the MyLibrary functions. As for an improvement method, it was suggested that systematic management to raise recognition on CRM and utilize it as feedback data is required in order to provide high quality services as well as customized information services to users based on data created in MyLibrary.

• The Journal of Information Systems
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• v.32 no.1
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• pp.1-21
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• 2023

Purpose The purpose of this study is to investigate the intention of early application users in consideration of the characteristics of digital finance-based MyData service users. It is expected that user characteristics will affect the intention to use MyData service, which has not yet been advanced, and accordingly, it will examine how the characteristics of the initial users of MyData service and the intention to use it are connected. Design/methodology/approach The model used in this study is a value-based adoption model (VAM), and a lot of research has been conducted on information technology and online user acceptance and continuous use intention of online users. VAM has been proven useful through empirical analysis in many studies. The value-based acceptance model is a method of analyzing the intention to use Benefits and Sacrifices as the main elements of perceived value. It can be said to be a model that can analyze the benefits of use and the sacrifices to be made. Findings According to the analysis results of this study, it was found that usefulness, enjoyment, and reliability, which are the benefits of MyData service apps, had a positive effect on perceived value, which is partially consistent with existing research results. However, it was found that complexity, which is the sacrifice of MyData service apps, negatively affects perceived value and security has no negative impact. The results of security are considered to be complementary to financial institutions because MyData service deals with financial data based on personal information, and the research hypothesis is rejected because users' demands are relatively low. Therefore, MyData service apps should do more to increase benefits (usefulness, enjoyment, and reliability) than to reduce sacrifice (complexity) to users.

• The Journal of Bigdata
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• v.3 no.1
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• pp.41-46
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• 2018

With the advent of the fourth industrial revolution, data becomes very important resource. Now is called as 'Data Revolution Age.' It is said that Data Revolution Age started with Big Data, then accelerated with Open Data, finally completed with My Data. In this paper, we compared Big Data, Open Data, and suggested roles and effects of My Data as a digital resource.

• The Journal of Bigdata
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• v.7 no.2
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• pp.173-193
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• 2022

With the revision of the Data 3 Act, the financial MyData industry was created newly. MyData services collect the financial customers' data scattered in various financial companies and provide personalized services such as personal financial product recommendation, personal expenditure advice, etc. Although MyData service started in 2022, but the use of the service has not been significantly activated. This study attempted to analyze the factors affecting the use of MyData services from the perspective of financial consumers through VAM, UTAUT2 model. The factors related to the perceived value and intention to use MyData services of financial consumers were verified using benefit and sacrifice variables. Personal Innovativeness was used as a moderating variable. As a result of this study, it was found that personal product recommendation service has an important influence on the use of MyData services, and personal innovativeness has an effect as a modulating variable. It can be said that it is meaningful as a preceding study in terms of timing because it studied the perceived value of consumers less than a year after the MyData service began. From the practical perspectives, it was possible to show the change direction and marketing points of the MyData service. In practice, it was possible to confirm the direction of the service and the marketing point.

• Journal of Information Technology Services
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• v.22 no.1
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• pp.29-42
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• 2023

Amid the global movement to harness individual data and boost the data economy, MyData services that utilize personal data are being implemented in earnest in the financial sector in Korea due to the government's active encouragement policy. To this end, MyData service providers must have a service system for business operators that collects and efficiently loads personal information scattered in various financial institutions with individual consent, and comprehensively analyzes and provides it. The system must not only have strict security management capabilities, but also be built in a flexible form that takes into account future data scalability and additional services. In this paper, it has been proposed to be implemented the essential functions that MyData service system must have and the core functions that can manage the entire data life cycle from data collection, distribution to disposal in the form of a platform. In addition, the strengths of the platform structure were reviewed, and the effectiveness of the platform model was examined upon application.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.221-229
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• 2022

With the recent full-fledged MyData service, interest in the use of personal data is increasing. However, studies on MyData are still in the early stages, focusing on legal and institutional discussions, and studies from a comprehensive perspective are insufficient. Therefore, this study aimed at finding the potential topics formed by social discussions by analyzing news data from 2018 to the present. News data analysis using LDA topic modeling were conducted and 6 potential topics including digital transformation in finance, scope of Mydata business license, amendments and data-related laws, safe use of big data, data economy promotion policy and strategy of the financial industry were derived. This study has significance in that it comprehensively viewed the issues that emerged with the MyData and deriving gaps in previous discussion. Future research is expected to identify changes after the launch of MyData service and provide specific implications through research by specific industries.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1234-1241
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• 2008

Cost effectiveness is greatly related with the degree of reducing the testing cost by the technical reviews. In this paper, we present a new metric My for evaluating the cost effectiveness of technical reviews during software development. First, we estimate and compare My with conventional measure using data collected during practical software development procedure, then we show the validity and usefulness of the proposed measure My. Also by formulating the relationship between the data collected during the reviews and the test, we present a method to estimate the value of the metric My using only the data collected during review phase.

• Journal of Information Technology Services
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• v.21 no.1
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• pp.1-19
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• 2022

With the revision of the Credit Information Use and Protection Act in August 2020, the MyData service based on open banking policy will take effect in January 2022. Nonetheless, the previous studies focused on the legal system or security-related issues of such service. Therefore, this paper conducted an empirical study on financial consumers aged 20 or older nationwide to analyze the factors which influence the intention to use MyData services based on open banking. Five characteristics representing open banking-based MyData service were derived through prior research, and a research model that combined value-based adoption model and privacy calculus theory was presented. The proposed research model and the relationship of its variables was analyzed using a sample of 400 users that is randomly selected. The results of empirical analysis showed that personalization had the greatest influence on benefits and reliability on sacrifice among service characteristics. They also suggested that MyData operators should devote themselves to providing customized services optimized for customers and establishing trust relationships. It was confirmed that both usefulness and enjoyment had a great influence on perceived value, and in terms of sacrifice, the burden of financial costs had a greater influence than privacy concerns. This study is meaningful in that it explored the psychological propensity of financial consumers to identify service utilization factors and presented a new approach that can contribute to the successful settlement of the domestic MyData industry.