• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.281-290
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• 2019

The purpose of this study was to examine how musical advertising communication affects the viewing attitude, the intention to see, and the revisit intention of musical audiences. The results of the study were as follows. First, as a result of examining the influence of musical advertising viewing attitudes on musical performances, the familiarity of musical performance brand and advertising novelty of advertising communications had positive effects on musical performances. On the other hand, the message complexity did not have a significant effect on the musical performance. Second, the attitude toward the musical performance had a positive influence on the intention to see the musical performance. Third, the intention to see a musical performance had a positive effect on the intention to revisit the musical performance. The result of this study is expected to be able to suggest communication methods and strategies along with useful implications for enhancing the communication effect on the audience of musical contents in the future.

• Korean journal of communication and information
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• v.69
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• pp.111-138
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• 2015

The purpose of this study is to suggest that cultural consumption practices are changing with social and media changes and re-conceptualize 'cultural consumption' beyond attendance or exposure to high culture genres. We look at four types of musical consumption - news reading, posting a review, amateur participation, interaction with others - as expanded musical consumption. We expect expanded musical consumption to be closely associated with cultural capital than with attendances at musical events since high-culture events gets popularized, musical information abundant and cultural interaction easier. We explore the question of the relationship between inherited cultural capital and cultural consumption using recent survey data. More evident are positive relationships between cultural capital and production than attendance.

• The Journal of the Korea institute of electronic communication sciences
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• v.14 no.3
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• pp.607-612
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• 2019

In this paper, we measured and analyzed the EEG signals related to the relativity between musical stimuli and human concentration for memorization. In our experiments, the subjects carried out the tasks related to human memorization exposing to musical stimuli and the tasks are to memorize the english words. We used two kinds of musical stimuli, one is a sedative tendency music and the other is a stimulative tendency music. We presented the results that are analyzed as the EEG signals by frequency bands, respectively.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.229-238
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• 2015

This study is to look into importance and achievement on awareness of creative musical audiences, who use SNS, by the use of Importance Performance Analysis(IPA), and to find ways to improve the recognition of creative musical by performance enterprise. In other words, the study is to discover choice attributes, that need to be urgently improved, which importance is rated high but which achievement is rated low. As a result, it is learned that composition of content(memorable dialogue), admission fee(ticket prices, charges of using additional facilities), theater(parking), composition of stage(acoustics of the stage), staff services(ticket box staff, usher, and etc. are should be properly controlled by staff expertise) need to be consistently improved. In addition, it is learned for SNS non-user group that choice items such as creative musical choice attribute(admission fee), composition of stage(acoustics of the stage), production(overall music from a musical), admission fee(ticket prices, charges of using additional facilities), and theater(parking) need to be improved.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.15-23
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• 2019

This paper aims to identify the characteristics implied in the process of change of Stephen Sondheim's musical style and to derive the structural communication tools that connect the creator and audience and the implications. The strategies that appear in Sondheim's musical works are the following. First, Sondheim's early musical works follow the principles of book musical and emphasize the integration faithful to the basic elements such as the rhythm and meaning of the lyrics. Second, in the era of early postmodernism, Sondheim attempts the principle of extreme deconstruction through the concept musical Company and pursues rational thought through fragmented dramatic flow. Third, while maintaining dramatic linearity to overcome the lack of immersion caused by extreme deconstruction, Sondheim realizes a more elaborate and formalized fusion style of the principles of integration and deconstruction through the choruses and the songs of the characters in Little Night Music and Sweeney Todd. Finally, Sondheim attempts multiple experiments to break down the boundaries of act and scene and to express new subject matters through his works such as Sunday Park with George and Into the Woods. In conclusion, Sondheim's fusion experiments and strategies are the process of finding a framework and a medium of communication to induce dramatic immersion of audience and at the same time create rational thinking about social problems to deliver the message of the creative work with the leading aesthetics of the modern musical's box-office success.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.413-422
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• 2015

This study is conducted for the purpose of conceptualizing a choral communication model. first, the musical communication models analyzed to know how it can apply in the choral music. As a result, we take the music communication is the interaction between composers, performers and audience. But the choral music have properties not found in the general music. The choral music is the need for internal communication process before performing music. First, the conductor is to interpret the music. Next, choral members are shared the interpretation of music. This internal communication be conducted properly, musical communication with the audience will be successful. The trial model provided for in this study will be a guideline for successful communication in the choral music, theoretically or practically.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.10
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• pp.1997-2003
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• 2009

Methods for effective musical score recognition and efficient editing of musical scores are demanded because functions of computers for researches on musical activities become more and more important parts in recent days. In the conventional methods for handling musical scores manually, there are weak points such as incorrect score symbols in input process and requirement of much time to adjust the incorrect symbols. And also there is another weak point that the scores edited by each application program can be remodified by a specific application program only. In this paper, we proposed a method for automatic musical score recognition of printed musical scores in order to make up for the weak points. In the proposed method, staffs in a scanned score image are eliminated by horizontal histogram, noises are removed by 4 directional edge tracking algorithm, and then musical score symbols are extracted by using Grassfire algorithm. The extracted symbols are recognized by hierarchical ART2 algorithm. In order to evaluate the performance of the proposed method, we used 100 musical scores for experiment. In the experiment, we verified that the proposed method using hierarchical ART2 algorithm is efficient.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.481-486
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• 2018

In this paper, we aimed to analysis EEG signals related to the relativity between musical stimuli and human brain activity for the arithmetical calculation and present the experimental results. We use two kinds of musical stimuli, one is a sedative tendency music and the other is a stimulative tendency music. The SMR wave and Mid-beta wave are analyzed because of the concentration. In our results, the sedative tendency music is not more interfere with human brain activity for the arithmetical calculations than the stimulative tendency music.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.4
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• pp.773-778
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• 2020

In this paper, we analyzed the effects of musical stimuli on humans in performing mathematical tasks through EEG measurements. The musical stimuli were divided into preferred music and non-preferred music, and mathematical tasks were divided into memorization task and procedure task. The data measured in the EEG experiments was divided into frequency bands of Theta, SMR, and Mid-beta because of the concentration. In our results, preferred music causes more positive emotional response than no music and non-preferred music regardless of the type of mathematical task.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.5
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• pp.1064-1069
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• 2013

In this paper, we propose a Musical Score Recognition with SOM and Enhanced ART-1 Algorithm. First, we apply Hough transform and Otsu's binarization to the original BMP format image and extract notes from separated passages by histogram analysis with removing staff lines. Then extracted musical notes are normalized to same size by SOM algorithm and ART-1 algorithm plays the learning and recognition role. The experiment verifies that the proposed method is quite effective on printed musical score recognition.