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Sport Business Strategies and Developmental Tasks of Sports Marketing Agencies in Korea (한국 스포츠마케팅 에이전시의 비즈니스 전략과 발전과제)

  • Shin, Jae-Hyoo
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.352-362
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    • 2010
  • This research aims to analyze business strategies of professional sports marketing companies which have properties of sports organizations in Korea, with a view to investigating into the nature of the business of the agencies and the characteristics of business models and to considering what kinds of suggestions such characteristics have for the development of professional sports marketing agencies in Korea. Professional sports marketing agencies do not simply acquire their property rights or act as a proxy in getting the property rights but also multiply opportunities for their business while acting as a proxy and developing extension commodities so as to maximize their profit, which is a core capability of sport businesses. Sports marketing businesses in Korea are characterized by dual structure: advertisement companies specializing in BTL (Below The Line)-centered promotion business, and sports marketing agencies specializing in the business focused on sports contents. This structure serves as an obstruction for Korean sports marketing agencies to build up their capabilities to maximize opportunities and extension.

High frequency plant proliferation via direct fronds regeneration of Korean endemic duckweed species (국내 자생 좀개구리밥 (Lemna paucicostata) 및 개구리밥(Spirodela polyrhiza)의 엽상체 증식을 통한 기내 식물체 대량 증식체계 확립)

  • Oh, Myung-Jin;Park, Jong-Mi;Ko, Suk-Min;Liu, Jang R.;Kim, Suk-Weon
    • Journal of Plant Biotechnology
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    • v.36 no.2
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    • pp.157-162
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    • 2009
  • High frequency plant proliferation system via direct frond regeneration of endemic duckweed plants Lemna paucicostata and Spirodela polyrhiza was established. Fronds of L. paucicostata and S. polyrhiza were able to multiply half-strength MS basal medium without plant growth regulators. However, addition of BA at a range of 1 to 3 mg/L was more effective than high concentration of BA treatments for fronds proliferation. Also half-strength MS salts was suitable for the fronds proliferation. Increase of salts concentration had inhibitory effect on fronds proliferation. Also the frequency of callus formation from fronds of L. paucicostata was 3.3%, when they cultured onto 1/2 MS medium supplemented with 1 mg/L of BA. Similarly the frequency of callus formation from S. polyrhiza was very low. After subculture of white globular structures derived from fronds of L. paucicostata, numerous globular somatic embryos and calluses were developed onto the surface of fronds. However these somatic embryos did not fully develop into normal plants when transferred to 1/2 MS basal medium. Therefore direct frond regeneration system was more efficient for mass proliferation of L. paucicostata and S. polyrhiza. The plant regeneration system of L. paucicostata and S. polyrhiza established in this study, might be applied to mass proliferation and genetic transformation for molecular breeding.

Recent Progress in Development of Vaccines against Avian Coccidiosis (조류 콕시듐증의 백신개발에 대한 최근의 진보)

  • Lillehoj, Hyun S.
    • Korean Journal of Poultry Science
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    • v.26 no.3
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    • pp.149-170
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    • 1999
  • Protozoa of the genus Eimeria are the etiologic agents of avian coccidiosis, the most economically important Parasitic disease for the poultry industry. Coccidia multiply in intestinal epithelial cells of a wide range of hosts, including livestock in addition to poultry. Chemotherapy is extensively used to control coccidiosis. However, development of drug resistance by Eimeria parasites, the intensive cost and labor involved in the identification of new anticoccidial compounds and public awareness of drug residues in foods warrant alternative methods to prevent coccidiocic in the fast growing poultry industry. For these reasons, there is a great interest in developing vaccines against avian coccidiosis. Live Eimeria vaccines confer protective immunity, however a significant disadvantage of using these types of vaccines is their pathogenicity. Live parasites with attenuated pathogenicity also usually produce immunity but may revert back to a pathogenic form and may be contaminated with other pathogenic organisms. Killed Eimeria vaccines are safer but, unlike live attenuated vaccines, are not able to generate cytotoxic T lymphocyte responses. Recombinant vaccines are biochemically purified proteins produced by genetic engineering that consist of particular epitopes or metabolites of Eimeria. Unlike live attenuated organisms, recombinant vaccines do not possess as much risk and generally are able to induce both humoral and cell mediated immunity. DNA vaccines consist of genes encoding immunogenic proteins of pathogens that are directly administered into the host in a manner that the gene is expressed and the resulting protein generates a protective immune response. Although all of these different types of vaccines have been applied to coccidiosis, this disease continues to cause substantial morbidity and mortality in the poultry industry. Future development of an effective vaccine against coccidiosis will depend on further investigation of protective immunity to Eimeria infection and identification of important immundgenic parasite molecules.

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Histological Study of the Early Gonadal Development and Sexual Differentiation in Rhynchocypris oxycephalus (버들치, Rhynchocypris oxycephalus 초기 생식소 발달과 성분화에 관한 조직학적 연구)

  • 박인석
    • Development and Reproduction
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    • v.2 no.1
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    • pp.69-74
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    • 1998
  • The early gonadal development and sexual differentiation of Rhynchocypris oxycephalus are described from the stage of hatching to 150 days after hatching. During this peroid, the average length of the body grew from 0.64 cm to 5.96 cm. the primordial germ cells (PGCs), which could be recognized at the time of hatching, began to protrude into peritoneal cavity at a standard total length of 1.91 cm. At a standard total length of 2.29cm, initial ovarian differentiation wasidentified by the transformation of PGCs to meiotic oocytes. Finally, at the standard total length of 5.96 cm, the female gonads gradually developed towards migratory nucleus oocytes, characterisiing the maturation. Oocytes proliferated rapidly after sex differentiation while the testis entered a period of quiescence, as they continued to multiply but did not undergo growth until the standard total length of 4.00 cm. At a standard total length of 4.00 cm, spermatocytes arrested in thephase of interkinesis, Sertoli-like cells and sperm duct formation, with signs of meiotic activity, were observed. Therefore it may be concluded that R. oxycephalus belongs to the differentiated type of gonochoristic teleosts.

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the Effect of Freezing and Thawing Rates on the Percentage of Sub-lethally Injured Total Coliform on Beef Surface (냉동 및 해동속도가 우육표면 대장균군의 반치사적 손상율에 미치는 영향)

  • 이용욱;황성우
    • Journal of Food Hygiene and Safety
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    • v.3 no.1
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    • pp.19-26
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    • 1988
  • Most of meat spoilage bacteria area Gram negative, which are very sensitive to freezing ; for instance , 90% of E. coli cells are killed or sub-lethally injured by freezing at -3$0^{\circ}C$, and the freeze-injury rate is dependent upon freezing rate. Since the injured bacterial cells are sensitive to selective agents, they fail to multiply in selective media. Injured bacterial cells are, however, capable of spontaneous repair at appropriate environmental and nutritional conditions . Enumeration of injured bacterial cells involves artificial induction of repair at these conditions. Cubic beef samples(3$\times$3$\times$3cm) were frozen at -6$0^{\circ}C$, -4$0^{\circ}C$, or -18$^{\circ}C$. The samples frozen at each temperature were thawed at 4$^{\circ}C$, 2$0^{\circ}C$, or by microwave . After these respective freezing an thawing treatments, the percentage of sub-lethally injured total coliforms out of total surviving ones was measured and compared. The results were as follows: 1. The interaction between freezing and thawing on injury rate was not significant. 2. The injury rates(as means of all three thawing treatments post-freezing) by freezing at -6$0^{\circ}C$, -4$0^{\circ}C$, or -18$^{\circ}C$ were 32.2$^{\circ}C$ and 19.2$^{\circ}C$ respectively . 3. The injury rates(as means of all three freezing treatments)by thawing at 4$^{\circ}C$, 2$0^{\circ}C$, or by microwave were 49.3%, 11.7% and 21.0% respectively. The highest injury rate was caused by freezing at -6$0^{\circ}C$ and subsequent thawing at 4$^{\circ}C$. However since the injury rates by freezing treatment were not significantly different, freezing at -18$^{\circ}C$ and subsequent thawing at 4$^{\circ}C$ can also be recommended , from an economic perspective.

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Antimicrobial Resistance and Molecular Epidemiologic Characteristics of Stenotrophomonas maltophilia Isolated from Clinical Specimens (병원 재료에서 분리한 Stenotrophomonas maltophilia의 항균제 내성 및 분자역학적 특성)

  • Seol, Sung-Yong;Jang, Kyoung-Soo;Jeong, Oung-Gi;Cho, Eung-Rae;Kim, Neung-Hee;Yu, Hak-Sun;Lee, Yoo-Chul;Cho, Dong-Taek
    • The Journal of the Korean Society for Microbiology
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    • v.35 no.3
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    • pp.239-250
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    • 2000
  • Sixty-eight clinical isolates of Stenotrophomonas maltophilia from inpatients of 2 university hospitals in Taegu were epidemiologically analyzed by using the minimum inhibitory concentrations of 25 antimicrobial drugs, biochemical reaction, pulsed-field gel elctropgoresis (PFGE), and PCR with enterobacterial repetitive intergenic consensus sequences as primer (ERIC-PCR). 1. All the strains were susceptible to minocycline. More than 57% were susceptible to sulfisomidine (Su), ciprofloxacin (Ci), Ofloploxacin (Of), nalidixic acid (Na), and chloramphenicol (Cm), and $19{\sim}35%$ to ceftazidime (Cd), trimethoprim (Tp), Ticacillin-clavulanic acid, and cefoperazone-sulbactam. Most isolates were resistant to ${\beta}$-lactam antibiotics such as ampicillin (Ap), carbenicillin (Cb), cefotaxim (Ct), cefoxitin (Cx), and aminoglycosides including gentamicin (Gm), tobramycin (Tb), amikacin (Ak). 2. All the isolates were multiply resistant of 5 to 17 drugs and showed 40 different resistance pattern types. 3. All the strains showed very similar biochemical reactions except ${\beta}$-galactosidase and nitrate reduction test. Fourteen strains selected randomly were classified 10 different pattern type by PFGE and ERIC-PCR. These two methods showed identical result. Four strains isolated from wound in 1994 showed similar MIC pattern and identical API 20NE profile, PFGE, and ERIC-PCR pattern indicating episodes of cross-infection among patients. These results indicate that PFGE or ERIC-PCR profile has comparable discriminatory power for epidemiological typing of S. maltophilia.

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Generalized Divisibility Rule of Natural Number m (자연수 m의 일반화된 배수 판정법)

  • Lee, Sang-Un
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.5
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    • pp.87-93
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    • 2014
  • For n/m=qm+r, there is no simple divisibility rule for simple m=7 such that is the n multiply by m? This problem can be more complex for two or more digits of m. The Dunkels method has been known for generalized divisibility test method, but this method can not compute very large digits number that can not processed by computer. This paper suggests simple and exact divisibility method for m completely irrelevant n and m of digits. The proposed method sets $r_1=n_1n_2{\cdots}n_l(mod m)$ for $n=n_1n_2n_3{\cdots}n_k$, $m=m_1m_2{\cdots}m_l$. Then this method computes $r_i=r_{i-1}{\times}10+n_i(mod m)$, $i=2,3,{\cdots}k-l+1$ and reduces the digits of n one-by-one. The proposed method can be get the quotient and remainder with easy, fast and correct for various n,m experimental data.

Design and Fabrication of Stratified Microwave Absorbing Structure Consisted of Glass/Epoxy - Resistive Sheet - Foam

  • Choi, Won-Ho;Shin, Jae-Hwan;Song, Tae-Hoon;Lee, Won-Jun;Kim, Chun-Gon
    • Composites Research
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    • v.27 no.6
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    • pp.225-230
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    • 2014
  • In this study, a novel microwave absorber which consists of a structural part, a resistive sheet, and a low dielectric layer is proposed. Unlike the conventional Salisbury screen, a newly proposed absorber is capable of a range of absorbing performance, from narrowband to broadband. In the case of the narrowband absorber, the fabricated absorber with optimized design parameters has a strong resonance at 9.25 GHz and reflection loss of -44 dB with satisfying the -10 dB absorption in whole X-band (8.2 GHz~12.4 GHz). For the broadband absorber design, the reflectivity was minimized in the considered frequency ranges. The designed absorber showed two weak resonances near 6.5 GHz and 16.5 GHz and satisfied the -10 dB absorption from C-band to Ku-band (4 GHz~18 GHz). The measured reflection loss of fabricated absorber was well matched with simulation results, though the measurement was only performed on X-band. For the Salisbury screen to be capable of broadband absorption, it should be stacked multiply in a structure known as the Jaumann absorber. However, for the microwave absorber presented here, broadband as well as narrowband capabilities can be implemented without a change of the structure.

Bacteriological Hazard Analysis in Minimally Processed Shellfish Products Purchased from Korean Seafood Retail Outlets (유통 중인 패류 단순가공품의 세균학적 위해요소 분석)

  • Kim, Hyun-Jung;Lee, Dong-Soo;Lee, Ji-Min;Kim, Young-Mog;Shin, Il-Shik
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.51 no.2
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    • pp.121-126
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    • 2018
  • The purpose of this study was to assess bacteriological hazards in the following 7 kinds of minimally processed shellfish products purchased from Korean seafood retail outlets: raw oysters stored with seawater in polyethylene bags, frozen oysters, raw mussels, frozen mussels, boiled mussels, raw short-necked clam, and frozen short-necked clams, obtained from Korean seafood retail outlets. The total coliform and Escherichia coli counts determined in all samples were detected below regulation limit of the Korean government guidelines (Food Code). In addition, the high-risk bacterial pathogens, Listeria monocytogenes, Salmonella spp., and E. coli O157:H7 were not detected in any samples. Low-risk pathogens such as Staphylococcus aureus and Vibrio parahaemolyticus were detected at levels above $1.0{\times}10^2$ colony forming unit (CFU)/g in some minimally processed shellfish products. Notably, S. aureus was detected in all samples. Raw oysters stored with seawater in polyethylene bags, frozen oysters, and boiled blue mussels are commonly ingested without heating, and therefore these minimally processed shellfish products pose bacteriological hazards. The detection of S. aureus in all shellfish products, an organism indicative of poor personal hygiene, which can grow and multiply during distribution, indicates the necessity of improving the food safety of minimally processed shellfish products.

A Study on Multiple Influences on Parenting (부모역할행동에 미치는 복합적 영향들에 관한 고찰)

  • Jeun, Kyeung-Sook
    • Korean Journal of Human Ecology
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    • v.5 no.2
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    • pp.1-16
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    • 1996
  • This study has examined multiple influences of several variables on parenting behavior by looking into illustrative studies. This study provides support to the view that various factors influence parenting and that parenting behavior is multiply determined. Characteristics of parents, children and the context in which parent-child relations occur cause different childrearing patterns among parents. This study can be summarized as follows: 1) Parental behavior is influenced to a large degree by what the parent brings to the situation. In other words, characteristics of the parent including personality characteristics, interpersonal skills, problem-solving skills, level of maturity, values and childrearing beliefs contribute to individual differences in parenting. 2) The parent's relationship history influences the personality characteristics that the parent brings to his or her adult roles. To understand who the parent is today, we have to look at who the parent was, and what the parent was doing in the years prior to parenthood. That is, we need to see the life course of the individual before parenthood. 3) Contextual variables including the immediate context and the larger context have proved to influence parental behaviors. Characteristics of the immediate context such as the quality of marital rationship can influence the parent's psychological well-being and his or her behavior toward the childen while characteristics of the larger context such as the economic situation and the neighborhood can influence the level of stress experienced by the parent and cosequently how the parent relates to his or her child. 4) In order to understand the development of the parent-child relationship we need to look at the characteristics of the child. Children may elicit positive behaviors from their parents, or they may possess characteristics that the parents find aversive thus leading to difficulties in the relationship. Therefore, much depends on the fit beween the characteristics of the parents and characteristics of the child. By examining multiple contemporaneous influences on parenting, this study could deepen the understanding of why parents have different childrearing patterns, why some parents fail to meet their children's demands and why parents act in certain ways. What we ultimately hope is that as we learn more about parenting and the development of parent-child relationships, we will be better able to provide parents with the supports they need to achieve their parenting goals.

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