• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.275-289
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• 2009

A new computerized testing system, called the Computerized Multiple-choice Testing (CMMT) system, was introduced. In this system, questions of multiple choice (MC) items are presented first without options, so that students must generate answers for themselves. They can click for the options when they are ready, and can respond within a brief, specified time period. The present study was performed to examine whether this system is effective in reducing backward reasoning, I. e., using the options of MC items as cues to find the correct answer. One hundred and seventy-seven 6th grade students (12 year olds) were divided into two groups so that mean scores from a prior test were equal: The experimental group took an intervening computerized test in the new format, and the control group in the MC format. Five days after the computerized intervening test, a short answer paper-and-pencil final test was given. Testing effect was greater in the new system than in the MC system. Analysis of the final test response in relation to the intervening test response showed that i) the students retained the correct answer in the new system more than in the MC testing system, and that ii) students corrected their previous failures in the intervening CMMT format more than those in the MC format. These results suggest that the new system is effective in reducing backward reasoning.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.235-246
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• 2008

The aims of this study were to identify benefits sought for herbal cosmetics and its significance in influencing consumers' attitude and brand choice. A questionnaire was distributed to 900 women between 20 and 50 years old who had purchased herbal cosmetics from Nov. 6, 2006 to Dec. 15, 2006. SPSS 12.0 package was used for data analysis. Factor analysis, $X^2$-test, frequency, percentage, multiple regression analysis were utilized. The results were as follows: 1. The benefits that consumer was seeking from herbal cosmetics could be classified into 9 dimensions; special function, brand, nutritional reinforcement, economy, scarcity, feeling, fragrance, fashion and skin fitness. 2. All of the above benefits sought except economy and fashion had positive impact on consumers' attitude of herbal cosmetics. 3. There was a correlation between types of benefits sought by consumers and their brand selection.

• Journal of Families and Better Life
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• v.26 no.6
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• pp.193-207
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• 2008

This study analyzed the impact of the well-being trends and the attributes of the choice of the walnut-cookie on the consumer's purchasing intention. The results of this study would enhance newly revised product so that brand and product marketing strategy would be strengthened. This study also would contribute for the consumer related management through systematic and exploring research regarding consumers' expectation of products' values and trends. Specific results are as followings. Well-being oriented trends had various meanings such as "Commercial Well-being", "Eco-friendly Well-being", "Physical Well-being", and " Favors for leisure". Consumer's attributes of choice for the walnut-cookie were "Branding", "The Value of Traditional Food", "Environmental Position", and "The Function of Products". And the "Popularity", "Nutrition". and the "Service" were most preferred factors to be chosen. The multiple regression analysis was tried to test the impact of demographics, well-being trend, and the attributes of choice for walnut-cookie influence on the consumer's purchasing intention. The statistically significant factors were age, job, and leisure oriented consumer style of consumer's characteristics as well as corporation's brand strategy on a basis of marketing aspects. The younger groups, leisure pursing groups, and student groups showed the higher level of purchasing intention for the walnut-cookie compared to other groups.

• Korean Journal of Cognitive Science
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• v.28 no.4
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• pp.315-328
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• 2017

Even though assessment using information and communication technology will most likely lead the future of educational assessment, there is little domestic research on this topic. Computerized assessment will not only cut costs but also measure students' performance in ways not possible before. In this context, this study introduces a tool which can overcome the problems of multiple choice tests, which are most widely used type of assessment in current Korean educational setting. Multiple-choice tests, in which options are presented with the questions, are efficient in that grading can be automated; however, they allow for students who don't know the answer, to find the correct answer from the options. Park(2005) has developed a modified multiple-choice testing system (CMMT) using the interactivity of computers, that presents questions first, and options later for a short time when the student requests for them. The present study was conducted to find out if penalizing wrong answers could lower the possibility of students choosing an answer among the options when they don't know the correct answer. 116 students were tested with the directions that they will be penalized for wrong answers, but not for no response. There were 4 experimental conditions: 2 conditions of high or low percentage of penalizing, each in traditional multiple-choice or CMMT format. The results were analyzed using a two-way ANOVA for the number of no response, the test score and self-report score. Analysis showed that the number of no response was significantly higher for the CMMT format and that test scores were significantly lower when the penalizing percentage was high. The possibility of applying CMMT format tests while penalizing wrong answers in actual testing settings was addressed. In addition, the need for further research in the cognitive sciences to develop computerized assessment tools, was discussed.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.694-701
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• 2016

The smart phone application to provide auto identification and answer explanation of multiple choice answer for each OMR answer item in the test paper different from ordinary OMR test by using smart phone is very useful in terms of a self learning and a smart learning. In this paper, smart phone application of OMR mark identification for each question item in test paper is proposed. QR code for each OMR answer is provided for the encrypted correct answer and the reference location of multiple choice answer rectangle location. The OMR answer region is extracted and the marked answer is identified in each question of test paper, in order to compare between the marking answer and the correct answer. Experimental result of smart phone application of the proposed algorithm for the OMR answer images with various size and direction shows excellent recognition performance.

• Journal of Fashion Business
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• v.20 no.3
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• Journal of the Korean Operations Research and Management Science Society
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• v.26 no.4
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• pp.55-70
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• 2001

Artificial neural network(ANN) models have been widely used for the classification problems in business such as bankruptcy prediction, credit evaluation, etc. Although the application of ANN to classification of consumers＇ choice behavior is a promising research area, there have been only a few researches. In general, most of the researches have reported that the classification performance of the ANN models were better than conventional statistical model Because the survey data on consumer behavior may include much noise and missing data, ANN model will be more robust than conventional statistical models welch need various assumptions. The purpose of this paper is to study the potential of the ANN model for forecasting consumers＇ choice behavior based on survey data. The data was collected by questionnaires to the shoppers of department stores and discount stores. Then the correct classification rates of the ANN models for the training and test sample with that of multiple discriminant analysis(MDA) and logistic regression(Logit) model. The performance of the ANN models were betted than the performance of the MDA and Logit model with respect to correct classification rate. By using input variables identified as significant in the stepwise MDA, the performance of the ANN models were improved.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.109-114
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• 2017

The objective of this study was to investigate the factors of career choice in high school seniors and to utilize the data to guide their career selection. From July 2, 2016 to August 2, 2016, a total of 145 high school seniors from six different high schools in Daejeon and Chungcheong area participated the study. Pearson's correlation coefficients, t-test, one-way ANOVA and multiple regression analysis, using SPSS 24.0 version program. It was shown that the participants who had a positive relationship with their school nurse, or those who had experience in nursing-related career activities inside or outside the school, or participants who had career-related classes, expert counseling, and educational experience in school were interested in applying to nursing school. The findings from this study provided implications for promoting career education programs attracting talent from high school seniors who are interested in applying nursing school.

• Journal of Korean society of Dental Hygiene
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• v.14 no.1
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• pp.9-15
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• 2014

Objectives : The purpose of the study was to investigate the influencing factors of major and university choice in the changing environments that kick out the insincere universities keeping pace with the national policy. Methods : A self-reported questionnaire was completed by 177 subjects after receiving informed consents. The questionnaire consisted of general characteristics, influencing factors on university and department choice including multiple application. Chi-square test was used for analysis of the difference between early and regular admission. Results : Employment was the most important reason for choice of dental hygiene department that accounted for 96%. The access route for university information was college homepage for entrance information that accounted for 72.3% and 76.3% of applicants were advised by their parents for their choice for university. The information was mainly composed of school life(92.1%) and employment (81.9%). The applicants wanted to meet the students(58.8%) and to come in contact with the university homepage(57.1%). Early and regular applicants differed in reasons for college entrance(p=0.032), information delivery for major(p=0.013) and multiple application for entrance(p<0.01). Conclusions : University homepage and communication with the students will give much information to the applicants. So the university had better choose the homepage and communication for marketing strategy.

• Journal of The Korean Association of Information Education
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• v.11 no.3
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• pp.349-358
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• 2007

This study is to develop a web-based career guidance system to be a help making a decision on one's occupation, which is important for a person's life. As career development education for higher grades of elementary school aims at providing basic knowledge necessary for career choice and forming a basic attitude toward occupation and values, it is desirable to carry out the guidance of a variety of occupations on the basis of personal interest and aptitude of individual students. Previously, however, most studies have remained at the level where simply test results are notified. Therefore, the study administered a career development test fit for higher grades of elementary school who are at the stage of potential career choice and developed a web-based career guidance system in which suitable occupation types are advised of based on the results. Beyond notifying test results, the developed career guidance system presents 3 excellent intelligences, rather than converting test results into scores. Thus, it is expected that the system will help students understand their areas of excellent intelligence, efficiently study related occupation types and duties, and learn to have awareness and make a better decision in relation to their career.