• 한국관광식음료학회지:관광식음료경영연구
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• 제10권
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• 한국의류학회지
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• 제19권5호
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• pp.713-722
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• 1995

The purpose of the study is to investigate the types of apparel usage situations percieved by female consumers. Data (N=132) were collected via a questionnaire developed on the focused stoup interviews and previous studies. By multidimensional scaling (MDS) analysis, two dimensions of perceptual criteria on apparel usage situations are identified: formality, and normative aspects of apparel style. Results indicate that apparel usage situations perceived by female consumers can be classified into four major types: (1) Formal-Normative Situations, (2) Informal-Normative Situations, (3) Informal-Normless Situations, and (4) Formal-Normless Situations.

• Journal of the Korean Data and Information Science Society
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• 제16권4호
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• pp.899-911
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• 2005

This paper conducts an explanatory analysis of the web sphere produced by National Assemblymen in South Korea, using some statistical methods. First, some descriptive metrics were employed. Next, the traditional methods of multi-variate analyses, multidimensional scaling and corresponding analysis, were applied to the data. Finally, cross-sectional data were compared to examine a change over time.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2011년도 추계학술대회
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• pp.29-30
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• 2011

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2011년도 정기 학술대회
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• pp.278-281
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• 2011

The global coordinates generated from Isomap algorithm provide a simple way to analyze and manipulate high dimensional observations in terms of their intrinsic nonlinear degrees of freedom. Thus, Isomap can find globally meaningful coordinates and nonlinear structure of complex data sets, while neither principal component analysis (PCA) nor multidimensional scaling (MDS) are successful in many cases. It is demonstrated that the adapted Isomap algorithm successfully enhances the quality of pattern classification for damage identification in various numerical examples.

• 대한가정학회지
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• 제38권10호
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• pp.85-95
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• 2000

The purpose of this study was to identify brand loyally of women's wear and construct brand positioning maps by using multidimensional scaling(MDS). There were significant differences between brand loyal and indifferent group in ages, income, occupation status and level of education. Significant differences were found between groups in the degree of importance of attributes (design/color, fashion, quality, store image, salesperson's attitude and brand reputation) when evaluating brands. The positioning maps upon the similarity and preference of brand image were composed by use of MDS.

• Journal of the Korean Data and Information Science Society
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• 제9권1호
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• pp.63-70
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• 1998

The singular value decomposition is a tool which is used to find a linear structure of reduced dimension and to give interpretation of the lower dimensional structure about multivariate data. In this paper the singular value decomposition is reviewed from both algebraic and geometric point of view and, is illustrated the way which the tool is used in the multivariate techniques finding a simpler geometric structure for the data.

• 한국지역지리학회지
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• 제11권4호
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• pp.497-510
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• 2005

본 연구는 충청권역 5개 온천관광지를 대상으로 다차원 척도법을 활용하여 이미지 유사성, 속성인식도 및 선호도를 분석하였으며 결과는 다음과 같다. 첫째, 온천관광지의 이미지 유사성 분석 결과, "수안보와 온양" 그리고 "도고와 아산"이 각각 유사한 이미지 그룹을 형성하고 있으며, 유성은 다른 이미지를 갖고 있다. 둘째, 온천관광지 속성인식도 분석 결과, 유성은 '온천전통' 속성을 경쟁 온천관광지와 비교할 때 가장 많이 반영하고 있으며, 온양은 '부대시설' 도고는 '이용비용', 그리고 수안보는 '부대시설', '고객서비스'와 '접근성'의 속성을 비교적 많이 반영하는 것으로 나타났다. '온천수질'과 '체험활동'은 모든 온천관광지에서 반영되지 않고 있는 속성으로 나타났다. 셋째, 관광객 유형별 온천 관광지 선호도 분석 결과, 패키지 관광객은 유성을, 개별, 수학여행, 가족, 연수 관광객은 수안보를, 그리고 단체 관광객은 도고를 가장 선호하는 것으로 나타났다.

• 한국학교ㆍ지역보건교육학회지
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• 제9권1호
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• pp.99-113
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• 2008

Background: School is a primary health education setting for students and the related continuous support should be provided to renovate school health education curriculum consistent to socio-cultural changes in Korean society. Objectives: This study was conducted to identify the principals' and teachers' needs and perceptions of health education topics for high school students and to analyze their conceptual map for health education curriculum in Korean high school. Methods: The sample size of the preliminary survey was 77 and that of the main survey was 276 who successfully participated in the survey among the high school teachers selected from the stratified sampling over Korea. The self-administered mailing survey was conducted to identify the factor structure of the health education topics and to analyze the conceptual properties with exploratory factor analysis and multidimensional scaling analysis in SPSS 12.0. Results: A total of 31 health education topics were generated from the preliminary survey. The five factors were determined: 'health promotion behavior and management', 'injury and sexual harassment prevention', 'bulling and aggression prevention', 'public regularity and safety perception' and 'smoking and drinking prevention'. The mean score of health education needs was between medium to high and 'public regularity and safety perception' had the highest score of education need. The two-dimensional cooperates were generated for the 31 health education topics and the two dimensional properties which divided the conceptual space were 'disease-injury' for one and 'public/environmental/individual/personal' for the other. Conclusions: Health education curriculum and its textbook should be developed considering teachers' needs and field environments for health education in every school. Therefore developing field-based health education curriculum and the textbooks should be the essential key to realize problem-solving health education for youth in real school fields.

• 한국지역지리학회지
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• 제21권3호
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• pp.569-582
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• 2015

본 연구는 충청지역 6개 온천관광지(유성, 온양, 도고, 수안보, 아산, 덕산)를 대상으로 이미지 유사성 및 선택요인 인식도를 다차원척도법을 활용하여 분석함에 목적이 있었다. 실증분석 결과는 다음과 같다. 첫째, 온천관광지의 이미지 유사성 분석 결과, "아산과 온양" 그리고 "수안보와 덕산"이 각각 다른 유사한 이미지 그룹을 형성하고 있다. 그러나 유성은 다른 온천관광지와 다른 이미지를 갖고 있다. 둘째, 온천관광지 선택요인 인식도 분석 결과, 선택요인 '온천시설', '이용비용 및 '서비스질'은 분석대상 6개 온천에서 인식도에서는 큰 차이가 없으나, '온천명소'는 온양, 유성, 덕산 및 수안보 온천에서 선택요인 반영도가 높으나 아산과 도고는 반영도가 낮게 나타났다. 선택요인 '관광명소'는 온양, 유성 및 도고 지역의 속성 반영도가 높으나 아산은 낮은 것으로 분석되었다.