• Asia Marketing Journal
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• v.12 no.1
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• pp.81-101
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• 2010

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

• Journal of Distribution Research
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• v.1 no.1
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• pp.83-107
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• 1996

The concern of external environment is growing up in the field of channel distribution. In the former channel distribution, the channel distribution environment is little bit unmoveable owing to a powerful manufacture control against poor distributor. Therefore intra-efficiency is channel member's core interest. The structure of channel governance, however, come to be changable because of the mature distributor power against manufacturer such as a Price Break, JIT of channel governance, and a serial of change. Accordingly, it is acceptable that the interest of external-environment of channel members' is more and more enlarged, and external-environment change in the channel distribution make the serious problems in intraorganizational system. Thus, it is meaningful that this study try to discover the consumer power as external environment factor and to find the best strategy to overcome this consumer power. Resource dependence theory, Transaction cost theory, Political Economic Approach, and Working partnership Approach are the theory foundation of the reasearch. Apparel franchise is a sample to analyse the hypothesis and correlation and multi-regression are a chief tools to estimate the hypothesis. Thus, the above results imply that a flexible governance is appropriate to consumer power, conflict is not intervening value between consumer power and channel governance, and the channel member's satisfaction can be confirmed in the flexible governance better than control governance.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.967-978
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• 2016

This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.10
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• pp.3867-3886
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• 2015

This article investigates the problem of opportunistic spectrum access in dynamic environment, in which the signal-to-noise ratio (SNR) is time-varying. Different from existing work on continuous feedback, we consider more practical scenarios in which the transmitter receives an Acknowledgment (ACK) if the received SNR is larger than the required threshold, and otherwise a Non-Acknowledgment (NACK). That is, the feedback is discrete. Several applications with different threshold values are also considered in this work. The channel selection problem is formulated as a non-cooperative game, and subsequently it is proved to be a potential game, which has at least one pure strategy Nash equilibrium. Following this, a multi-agent Q-learning algorithm is proposed to converge to Nash equilibria of the game. Furthermore, opportunistic spectrum access with multiple discrete feedbacks is also investigated. Finally, the simulation results verify that the proposed multi-agent Q-learning algorithm is applicable to both situations with binary feedback and multiple discrete feedbacks.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.352-357
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• 1998

Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

• JSTS:Journal of Semiconductor Technology and Science
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• v.17 no.1
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• pp.35-41
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• 2017

We propose a novel multi-photodiode array (MPDA) based retinal implant IC with on/off stimulation strategy for a visual prosthesis with improved spatial resolution. An active pixel sensor combined with a comparator enables generation of biphasic current pulses when light intensity meets a threshold condition. The threshold is tuned by changing the discharging time of the active pixel sensor for various light intensity environments. A prototype of the 30-channel retinal implant IC was fabricated with a unit pixel area of $0.021mm^2$, and the stimulus level up to $354{\mu}A$ was measured with the threshold ranging from 400 lx to 13120 lx.

• Journal of Communications and Networks
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• v.8 no.3
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• pp.257-266
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• 2006

The powerful benefits of multi-antenna systems can be obtained by cooperative communications among users in multiple access environments without the need for physical arrays. This paper studies a novel cooperative signaling strategy that achieves high performance and low implementation complexity for synchronous code division multiple access (CDMA) wireless mobile networks. The validity of the proposed strategy under slow flat Rayleigh fading channel plus additive white Gaussian noise (AWGN) is verified through closed-form error probability expressions and MonteCarlo simulations. A variety of analytical results reveal that the new cooperative strategy significantly outperforms direct transmission subject to the same spectral efficiency and transmit power constraint.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.4
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• pp.47-52
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• 2009

The transmitted signal from a source is transmitted to a destination through wireless channels. But if the mobile destination is out of the coverage of the source or exists in the shady side of the coverage, the destination can not receiver the signal from the source and they can not maintain communication. In order to overcome these problems, we adopt relays. A system employing relays is a multi-hop relay system. In the multi-hop relay system, coverages of each relay that is used for different systems can overlap each other in some place. When there is a destination in this place, interference occurs at the destination. In this paper, we study on the efficient co-channel interference (CCI) cancellation algorithm. In the proposed strategy, CCI is mitigated by zero forcing (ZF) or minimum mean square error (MMSE) receivers. Moreover, successive interference cancellation (SIC) with optimal ordering algorithm is applied for rejecting CCI efficiently. And we analyzed and simulated the proposed system performance in Rayleigh fading channel. In order to justify the benefit of the proposed strategy, the overall system performance is illustrated in terms of bit error probability.

• Journal of Information Technology Applications and Management
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• v.26 no.2
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• pp.41-60
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• 2019

O2O(Online-to-Offline) commerce, a kind of multi-channel, is used in various industries such as accommodation, food and beverage, transportation, and real estate. The O2O commerce, a channel of integrating online and offline, overcomes the limitations of traditional online commerce, where a customer made a purchase decision without direct experience. Despite this advantage of O2O, if the online-offline channel is not effectively linked, customer's complaints would occur due to service failure. This study, with regard to O2O service failure circumstances, intends to investigate the effect of customer's perceived justice on their emotional response, recovery satisfaction, followed by intention to repurchase. Perceived justice in this study is composed of distributive justice, interactional justice, and procedural justice. Furthermore, this study explores the moderation effect of O2O industry types in the relationship between perceived justice and emotion. An O2O industry type is classified into accommodation, food and beverage, and transportation. A hypothesized research model was empirically tested using a structural equation model. The current study collected 433 questionnaires and the target respondents are customers who have experienced service failure in O2O commerce. The empirical results showed that O2O commerce more effectively conducts service recovery strategy and causes positive customer response by integrating online and offline channel. One of the ultimate purposes of O2O service providers is to reduce the likelihood of service failures and to recover more quickly and efficiently by linking two channels rather than using a single channel. This study suggested that the O2O channel is effective in influencing customer satisfaction and loyalty by inducing customer's positive emotions in recovering service failure.

• Journal of Communications and Networks
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• v.10 no.2
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• pp.194-203
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• 2008

This paper considers the multi-input multi-output (MIMO) relay channel where multiple antennas are employed by each terminal. Compared to single-input single-output (SISO) relay channels, MIMO relay channels introduce additional degrees of freedom, making the design and analysis of optimal cooperative strategies more complex. In this paper, a partial cooperation strategy that combines transmit-side message splitting and block-Markov encoding is presented. Lower bounds on capacity that improve on a previously proposed non-cooperative lower bound are derived for Gaussian MIMO relay channels.