• Journal of Distribution Research
• /
• v.9 no.2
• /
• pp.29-43
• /
• 2004

This research analyzed multi-channel strategy from the viewpoint of the customer relationship management. We hypothesized that the purchase frequency, monetary, purchase quantity of the existing customers should have increased after they used multiple channels of a company for shopping, All the hypothesis were supported in an empirical test using the customer database of a Korean TV home-shopping company, The result showed that the multi-channel strategy can be used to increase the life-time value of existing customers. Still there were a lot of customers who insists using traditional channel, which calls for a new strategy inducing them to use multi- channel for shopping.

• Journal of the Korea Safety Management & Science
• /
• v.19 no.2
• /
• pp.173-180
• /
• 2017

Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.16 no.8
• /
• pp.2666-2687
• /
• 2022

As a new alternative communication scheme in 5G, unmanned aerial vehicle (UAV) is used as a relay in the remote base station (BS) for assistant communication. In order to ameliorate the quality of the backhaul link, a UAV backhaul transmission scheme based on improved Nash equilibrium (NE) strategy is proposed. First, the capacity of air-to-ground (A2G) channel by the link preprocess is maximized. Then, the maximum utility function of each UAV is used as the basis of obtaining NE point according to the backhaul channel and the backhaul congestion. Finally, the improved NE strategy is applied in multiple iterations until maximum utility functions of all the UAVs are reached, and the UAVs which are rejected by air-to-air (A2A) link during the process would participate in the source recovery process to construct a multi-hop backhaul network. Simulation results show that average effective backhaul rate, minimum effective backhaul rate increases by 10%, 28.5% respectively in ideal A2G channel, and 11.8%, 42.3% respectively in fading channel, comparing to pure NE strategy. And the average number of iterations is decreased by 5%.

• Journal of the Korean Society of Costume
• /
• v.67 no.1
• /
• pp.40-55
• /
• 2017

The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.7 no.4
• /
• pp.651-669
• /
• 2013

In this paper, we study a novel routing algorithm based on load balancing for multi-channel wireless mesh networks. In order to increase the network capacity and reduce the interference of transmission streams and the communication delay, on the basis of weighted cumulative expected transmission time (WCETT) routing metric this paper proposes an improved routing metric based on load balancing and channel interference (LBI_WCETT), which considers the channel interference, channel diversity, link load and the latency brought by channel switching. Meanwhile, in order to utilize the multi-channel strategy efficiently in wireless mesh networks, a new channel allocation algorithm is proposed. This channel allocation algorithm utilizes the conflict graph model and considers the initial link load estimation and the potential interference of the link to assign a channel for each link in the wireless mesh network. It also utilizes the channel utilization percentage of the virtual link in its interference range as the channel selection standard. Simulation results show that the LBI_WCETT routing metric can help increase the network capacity effectively, reduce the average end to end delay, and improve the network performance.

• Journal of Communications and Networks
• /
• v.11 no.3
• /
• pp.279-286
• /
• 2009

This paper proposes an adaptive mode switching algorithm between two strategies in multiple antenna cellular networks:A single-user mode and a multi-user mode for the broadcast channel. If full channel state information is available at the base station, it is known that a multi user transmission strategy would outperform all single-user transmission strategies. In the absence of full side information, it is unclear what the capacity achieving method is, and thus there are few criteria to decide which of the myriad possible methods performs best given a system configuration. We compare a single user transmission and a multi user transmission with linear receivers in this paper where the transmitter and the receivers have multiple antennas, and find that neither strategy dom inates the other. There is instead a transition point between the two strategies. Then, the mode switching point is determined both ana lytically and numerically for a multiple antenna cellular downlink with correlation between transmit antennas.

• Fashion & Textile Research Journal
• /
• v.17 no.6
• /
• pp.919-931
• /
• 2015

Recently, with the rapid development of the Internet, the importance of the multi-channel retailing strategy including online channel has been emphasized in fashion business. The purpose of this research is to give some practical ideas of multichannel strategy for fashion retailers through comparison for multichannel choice behaviors between Korean and US consumers. The online survey was conducted on the 400 fashion customers aged between 20s and 50s living in Korea and America. The survey consisted of measurement items about channel choice behaviors for purchase or information search, risk perception on channel, repurchase intention at same channel, perception on experience or search goods among apparel items. The data were analyzed by frequency, regression, t-test using SPSS 18.0 program. The ratio of utilization multichannel was higher in fashion goods area in Korea fashion business. Also, most of Top-ranked fashion or accessory retailers in America were taking advantage of multichannel strategy. There were some differences between Korea and US consumers in channel choice behaviors for purchase or information search, risk perception for retail channel, repurchase intention at same channel, perception on experience or search goods among apparel items, etc. Some suggestion for the future research for multichannel strategy in fashion retailing was given.

• Journal of Communications and Networks
• /
• v.6 no.3
• /
• pp.203-208
• /
• 2004

A combined precoding and turbo decoding strategy for multi-path frequency-selective fading channels is presented. The precoder and multi-path fading channel are jointly modeled as a finite-state probabilistic channel to provide the multi-stage turbo decoder with its statistics information. Both a priori and a posteriori probabilities are used in the metric computation to improve the system performance. Structures of the combined turbo-encoder, interleaver, and precoder in the transmitter and two-stage turbo decoder in the receiver are described. Performance of the proposed scheme in fixed, Rician and Rayleigh multi-path fading channels are evaluated by simulation. The results indicate that the combined precoding and two-stage turbo decoding strategy provides a considerable performance improvement while maintaining the same inner structure of a conventional turbo decoder.

• ETRI Journal
• /
• v.27 no.6
• /
• pp.768-776
• /
• 2005

We compare the achievable throughput of time division multiple access (TDMA) multiple-input multiple-output (MIMO) schemes illustrated in the 3rd Generation Partnership Project (3GPP) MIMO technical report, versus the sum-rate capacity of space-time multiple access (STMA). These schemes have been proposed to improve the 3GPP high speed downlink packet access (HSDPA) channel by employing multiple antennas at both the base station and mobile stations. Our comparisons are performed in multi-user environments and are conducted using TDMA such as Qualcomm's High Data Rate and HSDPA, which is a simpler technique than STMA. Furthermore, we present the unified optimal power allocation strategy for HSDPA MIMO schemes by exploiting the similarity of multiple antenna systems and multi-user channel problems.

• The Research Journal of the Costume Culture
• /
• v.27 no.2
• /
• pp.98-108
• /
• 2019

With the expansion of various distribution channels in online and offline stores, TV, and mobile, consumers now have more information search and retail selection channels to choose from than ever before. Major retailers now use multi- and omni-channel strategies. This study focused on cross-channel consumption, which involves the use of different information search and purchase channels. Using cross-channel consumption, consumers can search for information online and then make purchases offline and vice versa. The purpose of this study was to examine the relationship between channel strategies and other consumer variables, and the study also assessed the effect of product type. To conduct this empirical study, the researchers developed a consumer questionnaire concerning three consumer channel strategies-on-on, cross, and off-off-and four product categories-clothing, cosmetics, books, and electronics. The results indicated that gender and marital status did not influence consumer channel strategies, but that age did have a significant influence. The analysis showed that consumers in their 40s preferred the cross channel strategy, perceiving it to be effective, satisfactory, and rewarding. Compared to other products, clothing products showed higher levels of cross channel strategies. Consumers indicated that they prefer searching for information online and then purchasing clothing offline. Overall, clothing products generated higher levels of channel satisfaction and channel switch intentions. Cross-channel clothing shoppers reported effective information retrieval times but longer delivery times.