• Title/Summary/Keyword: multi-attribute decision making

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Evaluation method of multi-attribute quality using data envelopment analysis (DEA에 의한 다속성 품질의 평가방법에 관한 연구 -전기보온솥의 사례를 중심으로-)

  • 이진춘
    • Journal of Korean Society for Quality Management
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    • v.25 no.2
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    • pp.169-188
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    • 1997
  • The purpose of this study is concerned with suggesting a new a, pp.oach to evaluating the overall product quality in the sense of the relative efficiency of products, whose quality is measured with 8-dimensional attributes, suggested by Garvin. The attributes included 8 quality measures, that is, performance, features, reliability, conformance, durability, serviceabilit, aesthetics, and perceived quality. This study, also, introduced DEA(Data Envelopment Analysis) as an evaluation tool to tackle the problem of how to measure one product against another when each product can be measured along a number of dimensions, and given that there exists no a priori satisfactory weighting scheme to combine these dimensions into an overall rating for each products. In order to a, pp.y the DEA to evaluating the products, we must define two concepts, such as DMU(Decision Making Units) and input-output relationship. Finally, the suggested method in this study was validated through a case study of the electric jar, and this DEA a, pp.oach can be used in evaluating the other products with multi-attrribute quality.

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A Study on the criteria map building method for MCDA based on GIS - using daysimetric mapping technique - (GIS 기반의 다기준 의사결정분석을 위한 평가기준도 구축 방안에 관한 연구 - dasymetric mapping 방법을 이용하여 -)

  • Kim, Hyung-Tae;Ahn, Jae-Seong;Kim, Sang-Wook
    • Journal of Korean Society for Geospatial Information Science
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    • v.16 no.3
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    • pp.21-28
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    • 2008
  • In MCDA (Multi-Criteria Decision Analysis) based on GIS, building the CM(Criteria Map) which represents the space phenomenon properly is important process to deduce precise and efficient site analysis result. The CM using administrative district data is widely used for site analysis process. But, there are not enough studies on site analysis using dasymetric mapping technique. For MCDA, this study suggests building the CM by using dasymetric mapping technique, which re-assigns the social-economic attribute value to more detail space unit. The suggested method is used for industrial site analysis. The criteria map for workforce and criteria map for the distance to the city were built and criteria map which represents attribute's space distribution pattern is documented. The criteria map is successfully applied to multi-criteria decision making process and eventually the analysis result of proposed suitable industrial site is derived.

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The Framework of Decision Making for Choice of Camping Site Selection Attributes according to Camping Motivation (캠핑동기에 따른 캠핑장 선택속성 의사결정의 프레임워크 구축에 관한 연구)

  • Choo, Seung-Woo
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.225-234
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    • 2015
  • This study focused on building the convergence framework of decision-making for camping site selection attributes. The first stage of study is to identify the camping motivations. The camping motivations are composed of 5 factors. The second stage is to identify the camping site selection attributes. They are composed of 4 factors. The relationships between camping site selection attributes and camping motivations are examined through the multi-regression analysis. The camping site selection attributes were significantly influenced by thr type of camping motivation. Lastly, the relationship between camping site selection attributes and camper's satisfaction and behavioral intention are testified. The implications are that camping site operators and developers need to understand the segmented camping motivations and site selection attributes. They could be the guideline of implementing the developing planning strategies of camping site.

Construction of Multi-purpose Hazard Information Map Based on Digital Image Using Geospatial Information (지형공간정보를 활용한 수치영상기반의 다목적 재해정보지도 구축)

  • Yun, Hee-Cheon;Min, Kwan-Sik;Kim, Min-Gyu
    • Journal of the Korean Association of Geographic Information Studies
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    • v.13 no.3
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    • pp.91-101
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    • 2010
  • As global warming has caused the number of abnormal changes in climate to increase throughout the world, much damage has occurred recently in Korean Peninsula which results from unexpected heavy rains, landslides, and floods from typhoons. To prevent and cope with these annually repeated natural hazards, the overall improvements are needed, including systematic management of the existing natural hazard information and improvement of hazard information. In this study, multi-purpose hazard information map based on digital image was constructed as an effective way to enhance hazard management considering regional characteristics and hazard response capabilities in the field. Multi-purpose hazard information map with a new concept by fusion of geospatial information and hazard attribute information is able to support quick decision for hazard management making and development of hazard information system.

A Study on the Selection of Logistic Service Quality Priority with TOPSIS (TOPSIS방법을 이용한 물류서비스품질 우선순위 선정에 관한 연구)

  • Kim, Seok-Cheol;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.19 no.3
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    • pp.137-150
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    • 2017
  • Logistic enterprises want to be competitive enterprises in fierce logistic market and worry about the securement of discriminative competitiveness for it. The standards for the judgement of logistic industry's maintenance of competitiveness are not only economic feasibility of logistic costs but also the satisfaction of users because well-established service system for variety and enhancement of logistic needs. Some of the quality attributes sufficiently satisfy expectation of customers, but not guarantee high-quality satisfaction. Therefore, it's difficult to grasp quality attributes with the existing approach of perceived service quality. Quality attribute model suggested by Kano is widely used as the concept is accurate, there is high possibility to be used at the stage of product/service planning, and it can be easily applied. Kano model has a limitation that quality attributes are classified with mode and the differences between strong property of the quality attribute and week property in quality attributes were ignored. Therefore, Timko calculated customer satisfaction coefficient with the result of Kano's survey and effects of customer satisfaction and unsatisfaction through relations between satisfaction coefficient and unsatisfaction coefficient. The purposes of this study are to use ASC, the average of satisfaction coefficient and unsatisfaction, as the satisfaction of quality characteristics, decide the importance of quality characteristics with TOPSIS, a representative multi-standard decision-making method, and calculate strategy improvement propriety of logistic service quality.

A Similar Product Recommendation System Development for Implementing a Collaborative Commerce Model (협업적 전자상거래 비즈니스 모델 구현을 위한 유사상품 추천 시스템 개발)

  • Choi, Sang-Hyun;Jeon, Young-Jun
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.332-339
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    • 2005
  • We developed a similar product recommendation system for implementing a collaborative commerce model between the cooperating companies. The system is based on a similar product finding algorithm. The main idea of the proposed algorithm is using a multi-attribute decision making(MADM) to find the utility values of products in same product class of the companies. Based on the values we determine what products are similar. The system helps the companies to recommend products in accordance with the customer's preferences regarding product specifications.

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Customer Selection for a Happy Call in the City Gas Business (도시가스업에서 해피꼴 고객의 선정)

  • 변대호
    • Korean Management Science Review
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    • v.20 no.1
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    • pp.125-139
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    • 2003
  • City gas is becoming an essential resource in households due to its convenience and low price in comparison to other energy sources. However, in order to prepare for the gas market to be saturated, many city gas companies must pursue customer satisfaction management and develop happy call systems for a promising solution. In the development of the happy call systems, the difficult problem is that we cannot contact all customers because of limited resources and calling efficiency in the call center, We should find best customers according to their value. This paper suggests a methodology for the selection of happy call customers when city 9as companies consider two strategies. First, they should launch a new business area. Second, they must attempt to prevent current customers from moving from city gas to other fuels. We will discover important attributes and derive rules of weighting for the attributes through an exploration study that affect customer satisfaction and preference. Through a simulation model, we will show how many customers will be selected by our methodology.

An interactive approach to select optimal solution in MADM situations (다속성 의사결정문제의 최적대안 선정을 위한 대화형 접근방법)

  • 이강인;조성구
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.04a
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    • pp.978-989
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    • 1995
  • 현실적으로 다속성 의사결정(Multi-Attribute Decision-Making:MADM)문제들은 대안과 속성의 수가 매우 많은 것이 보통이기 때문에 이것을 모두 합리적으로 고려하여 최적의 대안을 선정한다는 것은 매우 어려운 일이다. 지금까지 연구 개발된 기존의 수리적 방법들은 주어진 문제에 대한 제약을 가하여 최적해(optimal solution)를 구할 수 있지만 의사결정자들의 입장을 정확히 반영하지 못하는 경우가 대부분이며, 이를 개선하기 위한 기존의 대화형 접근방법은 고려해야 할 대안과 속성의 수가 많아지면 대안 간의 쌍비교등을 통하여 의사결정자가 제공해야 하는 정보의 양이 기하급수적으로 증가한다는 어려움과 함께 최적해가 보장되지 못하는 문제점이 있다. 따라서, 본 연구의 목적은 대안과 속성의 수가 매우 큰 의사결정상황 하에서 의사결정자가 중요하다고 생각하는 속성의 그룹부터 단계적으로 고려해 가면서 대안의 수를 점차적으로 감소시킬 수 있는 보다 효율적인 대화형 접근방법을 구축하는데 있다.

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Building a Product Design of Innovative Strategy for Creating Enterprise Development

  • Liao, Shih-Chung
    • The Journal of Industrial Distribution & Business
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    • v.5 no.1
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    • pp.17-25
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    • 2014
  • Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

글로벌 협업 전자상거래를 위한 유사상품 탐색 알고리즘

  • 최상현;조윤호
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.211-220
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    • 2004
  • This paper suggests a collaborative business process between the companies that each has a restricted physical branch in its own area and wants to extend globally sales and delivery service. The companies integrate their business processes for sales and delivery using a shared product taxonomy table. We also suggest a similar product finding algorithm to make the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Using the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.

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