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http://dx.doi.org/10.14400/JDC.2015.13.10.225

The Framework of Decision Making for Choice of Camping Site Selection Attributes according to Camping Motivation  

Choo, Seung-Woo (Dept. of Hotel & Convention Management, Dong-Eui University)
Publication Information
Journal of Digital Convergence / v.13, no.10, 2015 , pp. 225-234 More about this Journal
Abstract
This study focused on building the convergence framework of decision-making for camping site selection attributes. The first stage of study is to identify the camping motivations. The camping motivations are composed of 5 factors. The second stage is to identify the camping site selection attributes. They are composed of 4 factors. The relationships between camping site selection attributes and camping motivations are examined through the multi-regression analysis. The camping site selection attributes were significantly influenced by thr type of camping motivation. Lastly, the relationship between camping site selection attributes and camper's satisfaction and behavioral intention are testified. The implications are that camping site operators and developers need to understand the segmented camping motivations and site selection attributes. They could be the guideline of implementing the developing planning strategies of camping site.
Keywords
Camping Motivation; Selection Attribute; Satisfaction; Behavioral Intention; Decision-making Convergence Framework;
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