• Title/Summary/Keyword: multi-action

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Global Advertising Creative Trend Based on 2019 Cannes Lion Winners (2019 칸 국제광고제(Cannes Lions)를 통해서 본 글로벌 광고 크리에이티브 트렌드)

  • Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.121-128
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    • 2019
  • This study, after analyzing 2019 Cannes Lion winners, suggests five creative trends. It was found that these global five creative trends are multi-sensory experience, integration between data and creativity, real humanism, brand activist, and consideration for socially disadvantaged. Not only visual impact or stimulus, but audio or scent could be utilized in an effort to stimulate consumers and promote brands. In 2019 Cannes Lions advertising campaigns which sought to find consumer insight through data and apply it to creativity received applause from Cannes Lions judges. In addition, advertising campaigns based on real humanism suggest that attitudes are best changed through positive experiences. Nike's 'Dream Crazy' campaign is a good example which shows a company's philosophy and brand purposes. Brands are becoming activists and are being encouraged to take real action, and for good reason. Lastly, projects such as Ikea's 'ThisAbles' and Microsoft's 'Xbox Adaptive Controller' are contrived for the socially disadvantaged.

Anti-breast cancer activity of Fine Black ginseng (Panax ginseng Meyer) and ginsenoside Rg5

  • Kim, Shin-Jung;Kim, An Keun
    • Journal of Ginseng Research
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    • v.39 no.2
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    • pp.125-134
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    • 2015
  • Background: Black ginseng (Ginseng Radix nigra, BG) refers to the ginseng steamed for nine times and fine roots (hairy roots) of that is called fine black ginseng (FBG). It is known that the content of saponin of FBG is higher than that of BG. Therefore, in this study, we examined antitumor effects against MCF-7 breast cancer cells to target the FBG extract and its main component, ginsenoside Rg5 (Rg5). Methods: Action mechanism was determined by MTT assay, cell cycle assay and western blot analysis. Results: The results from MTT assay showed that MCF-7 cell proliferation was inhibited by Rg5 treatment for 24, 48 and 72 h in a dose-dependent manner. Rg5 at different concentrations (0, 25, 50 and $100{\mu}M$), induced cell cycle arrest in G0/G1 phase through regulation of cell cycle-related proteins in MCF-7 cells. As shown in the results from western blot analysis, Rg5 increased expression of p53, $p21^{WAF1/CIP1}$ and $p15^{INK4B}$ and decreased expression of Cyclin D1, Cyclin E2 and CDK4. Expression of apoptosiserelated proteins including Bax, PARP and Cytochrome c was also regulated by Rg5. These results indicate that Rg5 stimulated cell apoptosis and cell cycle arrest at G0/G1 phase via regulation of cell cycle-associated proteins in MCF-7 cells. Conclusion: Rg5 promotes breast cancer cell apoptosis in a multi-path manner with higher potency compared to 20(S)-ginsenoside Rg3 (Rg3) in MCF-7 (HER2/ER+) and MDA-MB-453 (HER2+/ER) human breast cancer cell lines, and this suggests that Rg5 might be an effective natural new material in improving breast cancer.

Energy-Effective Low-Cost Small Mobile Robot Implementation for Mobile Sensor Network (모바일 센서 네트워크를 위한 에너지 효율적이고 경제적인 소형 이동 로봇의 개발)

  • Kim, Hong-Jun;Kim, Byung-Kook
    • Journal of Institute of Control, Robotics and Systems
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    • v.14 no.3
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    • pp.284-294
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    • 2008
  • In this paper, we describe an implementation of small mobile robot that can be used at research and application of mobile sensor networking. This robot that will constitute the sensor network, as a platform of multi-robot system for each to be used as sensor node, has to satisfy restrictions in many aspects in order to perform sensing, communication protocol, and application algorithms. First, the platform must be designed with a robust structure and low power consumption since its maintenance after deployment is difficult. Second, it must have flexibility and modularity to be used effectively in any structure so that it can be used in various applications. Third, it must support the technique of wireless network for ubiquitous computing environment. At last, to let many nodes be scattered, it must be cost-effective and small. Considering the above restrictions of the mobile platform for sensor network, we designed and implemented robots control the current of actuator by using additional circuit for power efficiency. And we chose MSP430 as MCU, CC2420 as RF transceiver, and etc, that have the strength in the aspect of power. For flexibility and modularity, the platform has expansion ports. The results of experiments are described to show that this robot can act as sensor node by RF communication process with Zigbee standard protocol, execute the navigation process with simple obstacle avoidance and the moving action with RSSI(Received Signal Strength Indicator), operate at low-power, and be made with approx. $100.

Anti-Anaphylactic Effects of Natural Extract Compounds(AllerQ) in the Rats (천연물 복합체가 추출물(알러큐)의 알러지 유발 흰쥐에 대한 항알러지 효과)

  • Suh Kyong-Suk;Kwon Myung-Sang;Cho Jung-Soon
    • Journal of the East Asian Society of Dietary Life
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    • v.14 no.5
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    • pp.425-437
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    • 2004
  • Medicinal plants are of great importance in providing healthcare to a large portion of the population in Korea. A number of plants are described in Dong-Ui-Bo-Gam for use in the treatment of allergic disorders, namely psoriasis, eczema, bronchial asthma, etc. In this study, we evaluated the effect of AllerQ, which is multi-complexes of various plants extracts such like Mori folium, Scutellaria baicallensis, Glycyrrhiza uralnsis, Mentha sacharinensis and Poncirus trifoliata on compound 48/80 induced anaphylactic shock, ovalbumin induced asthma in vivo and anti-IgE antibody induced hypersensitivity in vitro. We found antianaphylactic or antiallergic properties of AllerQ when given orally. AllerQ for prophylactic treatment for anaphylactic shocks have produced good results. AllerQ may modulate various aspects of immune function and allergic inflammation. In the present study, we analyse the effects of AllerQ on mast cell degranulation, mortality, cAMP/cGMP, O₂, H₂O₂ level, cyokine production and on the elicitation of IgE-mediated mast cell-dependent allergic inflammation in vivo and in vitro. We have established that AllerQ inhibited histamine release, cAMP/cGMP, O₂, H₂O₂ level, IL-4, tumor necrosis factor-alpha(TNF-α) and IL-6 production without having any significant physical change. These effects have been observed in mast cell(in vitro) and serum(in vivo) derived from three different origins that were activated by either immunological or non-immunological stimuli. These results suggest that the antianaphylactic and antiasthma tic action of AllerQ may be associated with an increase in the intracellular inhibition of the cAMP phosphodiesterase. Furthermore, AllerQ identified as potent inhibitors on O₂, H₂O₂ and cytokine activity. these data suggest that AllerQ may have an inhibitory role in mast cell-mediated allergic inflammation, and thus might be considered as an useful functional food.

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Feature Extraction by Neural Network for On-line Recognition of Korean Characters (온라인 한글인식을 위한 특징추출 신경망에 관한 연구)

  • Kim, Gil-Jung;Choi, Sug;Nam, Ki-Gon;Yoon, Tae-Hoon;Kim, Jae-Chang;Park, Ui-Yul;Lee, Yang-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.17 no.2
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    • pp.159-167
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    • 1992
  • This paper describes a feature extraction process by using a multi-layer neural network and is applied to the Korean stroke pattern for on line hand written character recognition, In the first layer the features are detected during the writing process and in the second layer the stroke specific features are extracted. A modified Masking field algorithm for direction co9nstancy has been used in this neural network and the resulting action potential of stroke specific features represents statistical distribution of the features in the on-line input stroke pattern and these results can be used in the recognition of on-line hand written Korean characters successfully.

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Reliability Analysis for Fracture of Concrete Armour Units (콘크리트 피복재의 단면파괴에 대한 신뢰성 해석)

  • 이철응
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.15 no.2
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    • pp.86-96
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    • 2003
  • A fracture or breakage of the concrete armor units in the primary cover layer of breakwaters is studied by using the reliability analysis which may be defined as the structural stability. The reliability function can be derived as a function of the angle of rotation that represents the rocking of armor units quantitatively. The relative influences of all of random variables related to the material and geometric properties on the fracture of armor units is analyzed in detail. In addition, the probability of failure for the fracture of individual armor unit can be evaluated as a function of the incident wave height. Finally, Bernoulli random process and the allowable fracture ratio may be introduced together in this paper, by which the probability of failure of a breakwater due to the fracture of armer units can be obtained straightforwardly. It is found that the probability of failure of a breakwater due to the fracture of armor units may be varied with the several allowable fracture ratios. Therefore, it should be necessary to consider the structural stability as well as the hydraulic stability for the design of breakwaters with multi-leg slender concrete armor units of large size under wave action in deep water.

Design of a BLDC Servo Motor Control System for the Auto Process of Assembly and Supply (자동 조립 및 공급을 위한 BLDC 서보 전동기 제어시스템 설계)

  • Sim, Dong-Seok;Choi, Jung-Keyng
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.5
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    • pp.1095-1101
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    • 2012
  • This paper presents a design of a BLDC servo motor control system for the auto process of assembly and supply using DSP(Digital Signal Processor) controller and IGBT driver. The assembly and supply auto processing system needs torque, speed, position control of servo motor for variable action. This paper implements those servo control with vector control and space vector PWM(Pulse Width Modulation) technique. As CPU of controller, TMS320F240 DSP was adopted because it has PWM waveform generator, A/D converter, SPI(Serial Peripheral Interface) port and many input/output port etc. This control system consists of 3-level hierarchy structure that main host PC manages three sub DSP system which transfer downward command and are monitoring the states of end servo controllers. Each sub DSP system operates eight BLDC servo controllers which control BLDC motor using DSP and IPM. Between host system and sub DSP communicate with RS-422, between main processor and controller communicate with SPI port.

Comparison Analysis on Operation Characteristics of Design Consultancies between Korea and America (한국과 미국의 디자인컨설팅기업의 운영현황 비교 분석)

  • Lee, Jin Ryeol
    • Smart Media Journal
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    • v.5 no.1
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    • pp.95-103
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    • 2016
  • This study aims to consider the action plans to make the industry of Korean design consultancies accomplish qualitative growth by comparing the operation characteristics of design consulting firms between Korean design firms and American ones. For this, questionnaire survey and comparison analysis was performed for the operation characteristics of 109 Korean design firms and 97 American ones. The analysis results shows that operation characteristics of Korean design firms comparing to those of American ones keep low in all 7 areas of building long-term partnership relationship, building multi- disciplinary organization, utilizing result-based compensation system, developing design at the strategic business level of clients, executing active design business, making convergent networking with other industry and performing specialized design services. In order to accomplish stable industry infrastructure of design consulting industry with qualitative growth, it requires continuous effort to execute 7 operation characteristics of Korean design firms.

Discrete-Time Analysis of Throughput and Response Time for LAP Derivative Protocols under Markovian Block-Error Pattern (마르코프 오류모델 하에서의 LAP 계열 프로토콜들의 전송성능과 반응시간에 대한 이산-시간 해석)

  • Cho, Young-Jong;Choi, Dug-Kyoo
    • The Transactions of the Korea Information Processing Society
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    • v.4 no.11
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    • pp.2786-2800
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    • 1997
  • In this paper, we investigate how well the channel memory (statistical dependence in the occurrence of transmission errors) can be used in the evaluation of widely used error control schemes. For this we assume a special case named as the simplest Markovian block-error pattern with two states, in which each block is classified into two classes of whether the block transmission is in error or not. We apply the derived pattern to the performance evaluation of the practical link-level procedures, LAPB/D/M with multi-reject options, and investigate both throughput and user-perceived response time behaviors on the discrete-time domain to determine how much the performance of error recovery action is improved under burst error condition. Through numerical examples, we show that the simplest Markovian block-error pattern tends to be superior in throughput and delay characteristics to the random error case. Also, instead of mean alone, we propose a new measure of the response time specified as mean plus two standard deviations 50 as to consider user-perceived worst cases, and show that it results in much greater sensitivity to parameter variations than does mean alone.

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Antijuvenoid Action of Terpenoid Imidazole Compound on Larval - Pupal - Adult Development of Silkworm, Bombyx mori L.

  • Saha, Atul Kumar;Datta (Biswas), Tapati;Das, Salil Kumar;Kar, Niharendu Bikash
    • International Journal of Industrial Entomology and Biomaterials
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    • v.14 no.2
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    • pp.127-135
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    • 2007
  • Precocious metamorphosis was induced in two popular bivoltine breeds i.e. YB and $NB_4D_2$ by an imidazole compound having anti-juvenile hormone activity. The chemical was administered by feeding treatment with mulberry leaf to freshly moulted (0-6 hrs) IV instar larvae. The dose of the chemical was found to be breed specific being 650 ppm for YB and 500 ppm for $NB_4D_2$. The chemical caused complete skipping up of the fifth instar larvae which is most susceptible to diseases. But IV instar was somewhat prolonged. As a result the total larval period was reduced by 4-5 days. However, some of the rearing and reeling parameters like cocoon yield, cocoon weight, shell weight, shell %, filament length and fecundity were reduced for that particular generation only. The effective rate of rearing (ERR %) was significantly increased in trimoulters during the most unfavourable August - September seed crop season. Number of cocoons / kg and number of male moth were significantly higher in trimoulters. These may be useful for preparation of $multi{\times}bi$ hybrid seed. Fine denier was also found in trimoulter cocoon which is the cause of getting fine silk filament from trimoulter cocoons. Normal mating behaviour and emergence pattern was recorded in trimoulters. Bivoltine trimoulter males also showed competence for mating with multivoltine females. These results suggest the possibility of getting trimoulter males during hot and humid seasons when rearing of bivoltine is almost impossible particularly in Eastern and North Eastern India.