• Title/Summary/Keyword: movie platform

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Does Online Social Network Contribute to WOM Effect on Product Sales? (온라인 소셜네트워크의 제품판매 관련 구전효과에 대한 기여도 분석)

  • Lee, Ju-Yoon;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.85-105
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    • 2012
  • In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.

Development of Collaborative Script Analysis Platform Based on Web for Information Retrieval Related to Story (스토리 정보의 검색을 위한 웹 기반의 협업적 스크립트 분석 플랫폼 개발)

  • Park, Seung-Bo;Kim, Hyun-Sik;Baek, Yeong-Tae;You, Eun-Soon
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.9
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    • pp.93-101
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    • 2014
  • Movie stories can be retrieved efficiently by analyzing a script, which is a blueprint of the movie. Although the movie script is described in the formatted structure of Final Draft, it is hard to restore the type without analyzing the story of the sentences since the scripts open on the website are mostly broken. For this purpose, it is necessary to develop and provide the web-based script analysis software so that users collaboratively and freely check and correct the errors in the results after automatically parsing the script. Hence, in this paper we suggest the structure of the web-based collaborative script analysis platform that enables users to modify and filter the type error of the script for high level of film data accumulation and performance evaluation for the implementation results is conducted. Through the experiment, accuracy of automatically parsing appears to be 64.95% and performance of modification by collaboration showed 99.58% of accuracy of parsing with errors mostly corrected after passing through 5 steps of modification.

The Glam Style Expressed in the Movie "Velvet Goldmine" (영화(映畵) "벨벳 골드마인(Velvet Goldmine)"에 나타난 글램 스타일(Glam Style))

  • Kim, Eun-Ah;Yum, Hae-Jung
    • Journal of Fashion Business
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    • v.5 no.1
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    • pp.73-85
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    • 2001
  • The purpose of this study is to understand what the Glam Style is, focus on the movie "Velvet Goldmine". The Glam Style is refered early 1970s Glam rockers' costume, typified by silver lurex, corksoled platform, men in make-up, personified, for example, by David Bowie, Marc Bolan, New York Dolls, Roxy Music and Iggy Pop. To approach the Glam Style comprehensively, I have divided the formative background of Glam Style into the improvement technology, the advent of the young generation and the diffusion of mass media, the rock music fever and influence on Pop art. Following is the result of analyzing of the character in the movie. First, Brian Slade has the flamboyant transsexual image by skin-tight space suit, glitter pants, lurex, satin and sequined stretch fabrics, vivid color, gauze make-up, feather boa. Second, Curt Wild expresses the outrageous sexual image by black leather jacket, emphasized black eyes make-up. Third, Mandy Slade appears the exaggerated and frivolous image by gold leopard patterned one piece, fur coat, ornamented with beads, tropical make-up, spangles and the costume jewelry. Forth, Auther Stuart has the complex image by black leather jacket, velvet jacket, skin-tight bold shirt, glitter pants, glitter make-up, silk scarf, cherry-red sunglasses. The characteristics meaning of Glam Style implied in this formative characteristic could be presented as the experimental expression of androgynous, the hordes of outrageous alien and kitsch parody.

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Distributed Recommendation System Using Clustering-based Collaborative Filtering Algorithm (클러스터링 기반 협업 필터링 알고리즘을 사용한 분산 추천 시스템)

  • Jo, Hyun-Je;Rhee, Phill-Kyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.101-107
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    • 2014
  • This paper presents an efficient distributed recommendation system using clustering collaborative filtering algorithm in distributed computing environments. The system was built based on Hadoop distributed computing platform, where distributed Min-hash clustering algorithm is combined with user based collaborative filtering algorithm to optimize recommendation performance. Experiments using Movie Lens benchmark data show that the proposed system can reduce the execution time for recommendation compare to sequential system.

Edison's Kinetoscope Motion Picture Study in Prehistory (프리히스토리 시대 에디슨의 키네토스코프 영화 연구)

  • Lee, Won-Ik
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.126-136
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    • 2019
  • The film born by Lumiere brothers in 1895 was not the first. Edison, who invented the Kinetograph four years ago, has already made dozens of films. But it has been relatively undervalued. That's because the platform for projecting a movie was through a single person viewer called Kinetoscope. However, the physical characteristics of the film itself are the same as those of modern films, and have a unique aesthetic distinction compared to other early films. The subject is entertainment-oriented, and the image is characterized by contrast effect. In addition, even before the birth of the film, it shows the important creative elements and genres pursued by fictional films, and has industrial production systems and experts. If Lumiere's film is the beginning of a documentary film that portrays the fact, Edison's film deserves historical value as the beginning of popular film, which is the hallmark of modern cinema.

A study on the implementation of Digital Cinema platform and its security system (디지털 시네마 플랫폼 구축과 보안에 관한 연구)

  • Kim Jong-An;Kim Jin-Han;Kim Jong-Heum
    • 한국정보통신설비학회:학술대회논문집
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    • 2006.08a
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    • pp.82-86
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    • 2006
  • Film has been used widely since Auguste and Louis Lumiere hold the first private screening in 1895. Star Wars Episode II: Attack of the Clones directed by George Lucas released on May 16, was the first motion picture both to be shot completely on a high definition digital 24-frame system and to be projected by digital projectors. Its success showed us that the digital cinema era is imminent. Digital Cinema will enable the studios and movie distributors to low the expenses of making and delivering film prints and dissemination of it can put the entire digital cinema ecosystem in great jeopardy. Therefore DRM and other security policies are used for digital cinema content protection. In this paper it will be discussed how the digital cinema platform can package (encooe & encrypt), transport, and project the digital cinema contents safely.

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3D Library Platform Construction using Drone Images and its Application to Kangwha Dolmen (드론 촬영 영상을 활용한 3D 라이브러리 플랫폼 구축 및 강화지석묘에의 적용)

  • Kim, Kyoung-Ho;Kim, Min-Jung;Lee, Jeongjin
    • Cartoon and Animation Studies
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    • s.48
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    • pp.199-215
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    • 2017
  • Recently, a drone is used for the general purpose application although the drone was builtfor the military purpose. A drone is actively used for the creation of contents, and an image acquisition. In this paper, we develop a 3D library module platform using 3D mesh model data, which is generated by a drone image and its point cloud. First, a lot of 2D image data are taken by a drone, and a point cloud data is generated from 2D drone images. A 3D mesh data is acquired from point cloud data. Then, we develop a service library platform using a transformed 3D data for multi-purpose uses. Our platform with 3D data can minimize the cost and time of contents creation for special effects during the production of a movie, drama, or documentary. Our platform can contribute the creation of experts for the digital contents production in the field of a realistic media, a special image, and exhibitions.

A new type of multimedia content with Chinese characters as the core-Barrage

  • Pan, Yang;Kim, KiHong;Yan, JiHui
    • International journal of advanced smart convergence
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    • v.11 no.2
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    • pp.118-127
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    • 2022
  • Barrage language is a new media language based on Internet video. It is a representative expression of the Internet environment regardless of its format and content. As a unique movie viewing characteristic provided by the barrage function, the timeliness of feedback, entertainment, and interactivity of the content are excellent. Characteristic. Barrage language itself is closely related not only to the value of linguistic research, but also to the spread of the Internet in the Internet environment. Based on the current situation of Chinese video sites, this thesis explores how Barrage is an organic cycle of culture and consumption in a specific platform and group, and analyzes its propagation methods and effects. By analyzing the characteristics of content production patterns unique to the barrage culture, implications and reference values for production activities of other cultures, the effect of popularization on viewers and the production and consumption of the 'barrage' culture of the industry is studied, and furthermore, the 'barrage' culture is It was designed to be a reference for the development of the platform, internet culture, and animation industry culture.

Automatic Video Editing Technology based on Matching System using Genre Characteristic Patterns (장르 특성 패턴을 활용한 매칭시스템 기반의 자동영상편집 기술)

  • Mun, Hyejun;Lim, Yangmi
    • Journal of Broadcast Engineering
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    • v.25 no.6
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    • pp.861-869
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    • 2020
  • We introduce the application that automatically makes several images stored in user's device into one video by using the different climax patterns appearing for each film genre. For the classification of the genre characteristics of movies, a climax pattern model style was created by analyzing the genre of domestic movie drama, action, horror and foreign movie drama, action, and horror. The climax pattern was characterized by the change in shot size, the length of the shot, and the frequency of insert use in a specific scene part of the movie, and the result was visualized. The model visualized by genre developed as a template using Firebase DB. Images stored in the user's device were selected and matched with the climax pattern model developed as a template for each genre. Although it is a short video, it is a feature of the proposed application that it can create an emotional story video that reflects the characteristics of the genre. Recently, platform operators such as YouTube and Naver are upgrading applications that automatically generate video using a picture or video taken by the user directly with a smartphone. However, applications that have genre characteristics like movies or include video-generation technology to show stories are still insufficient. It is predicted that the proposed automatic video editing has the potential to develop into a video editing application capable of transmitting emotions.

Platform Design of Unity Launcher for the IoT Beacon based 3D Position (IoT 비콘기반의 3차원 위치표출 위한 유니티 런처의 플랫폼 설계)

  • Kang, Min-Goo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.4
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    • pp.477-482
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    • 2015
  • In this paper, an android platform with Unity engine was proposed for the effective 3D presentation of IoT sensor's position to IoT(Internet of Things) users. This android platform based home-gateway was designed with the cooperation of 3D unity engine for 3D texture according to MovieTexture simultaneously. As a result, the 3D presentation technology of IoT sensors was described with Unity based 3D modeling. In this proposed smart gateway, the 3D position was presented with the received RSSI(Received Signal Strength Indicator) and angle of IoT sensors. This 3D Unity launcher can be used for the 3D position, monitoring, and the life managing of IoT sensors with the beacon and 3 dimensional cube-style after the 3D conversion of 2D.