• 유통과학연구
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• 제15권2호
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• pp.21-26
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• 2017

Purpose - Sharing economy is a promising research topic as a complementary approach for solving difficult issues resulting from market economy. Motive factors for consumer participation in sharing economy are necessary to facilitate the growth of sharing economy. This study analyzes motives for participating in sharing economy using samples from a car sharing service in South Korea. Research design, data, and methodology - Four hypotheses drawn from a new research model integrating the relationships between economic and social value, social value, and the intention to use sharing economy services were proposed. 292 valid samples were collected from Socar users in South Korea. Multiple regression analysis was employed to test the hypotheses. Results - An empirical study identified the importance of convenience and time savings as determinants of intention to use continuously a car sharing service. Cost savings and social value did not significantly influence the intention to use car sharing service. Conclusions - The present study implies that managers working in sharing economy don't have to miss a role of convenience. Although a new finding implies that convenience is an important factor influencing car sharing service, the present study has a limitation of generality that samples are mostly collected from the age range of 20 to 30 years.

• 한국생활과학회지
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• 제16권1호
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• pp.61-73
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• 2007

This study looks into their process to wedding for Vietnamese brides and the motives of their marriage of whom are living in rural areas near an urban city, and the difficulties of their living in Korea. The mist significant motive of their marriage for the Vietnamese brides if financial reasons. They also think that Korean men are well-off and reliable and that the men's occupations or the age are any matter to be considered. As for the Korean men married to Vietnamese brides, the mist significant motive of their marriage is that Vietnamese brides are considered to be good-natured hardworking, sincere and respectful of the elderly. The wedding process usually takes place in 5-6 days through matchmaking, and the background of their Korean man gets inflated by their matchmaking agency. Some of the most significant difficulties for their life in Korea are due to the language barrier, their husbands' incompetence for a living, conceptions before the young brides get adjusted to Korean living. Most significant support networks are their husbands/families, and their neighbors, relatives and friends that can share Korean cultures and Vietnamese cultures with them. At last, the local communities should continuously offer them educational opportunities for Korean language and social/ cultural understanding.

• 지식경영연구
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• 제15권2호
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• pp.107-128
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• 2014

From old times, companies have created profits by developing business models utilizing their friendship with customers, so the relationships can be connected to the activity giving a gift. This activity of giving a gift is developed as the service of giving gifts via social network services (SNS) as the use of SNS and smart phones is recently increased in relation to that, this study set the online friendship desire and the SNS gift convenience as the intrinsic motive and the extrinsic motive of the SNS gift behavior, respectively. This study identified how the interactivity's sub factors influenced on the online friendship desire/SNS gift convenience by reorganizing the interactivity's sub factors in the mobile context. As the results of this study, it was found that the connectedness, the synchronicity and playfulness positively influenced on the online friendship desire for the SNS gift convenience, the only connectedness positively influenced on it. And it was identified that the SNS gift convenience and the online friendship desire positively influenced on the SNS gift intention. This study is academically meaningful in that it conducted an empirical research by focusing on the friendship desire in relation to the SNS gift. Besides, through the results of this study, the online friendship desire and the SNS gift convenience will have to be considered as providing any SNS gift service, and that is expected to create knowledge for SNS business model to companies.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.435-439
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• 2010

The purpose of this paper is to design a new management model based on the grill-formed product charscteristic area(PCA) which specify the position of products classified by the level of market and technology. This product characteristic area is composed of 9 cells and the cases sorted by market and technology are analyzed by each cell. Conclusion of this study based on many significant results gained by the various multi-variate analysis is summarized as follows; First, it can be noted that success/failure factor and progress stages are different by each cell. Second, a new management model is designed by combining the Motive Resource, Success/Failure(S/F) factors, and Progress Stages of New Product Development. Third, success products featured a balance between marketing oriented and technically oriented activities. A new attemp that combine S/F factors with development stages by each product cell will be of great usefulness for further study.

• 한국조리학회지
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• 제23권5호
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• pp.129-139
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• 2017

The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

• 한국융합학회논문지
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• 제8권10호
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• pp.311-321
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• 2017

최근 소통과 배려를 통하여 타인과 행복한 삶을 영위하기 위한 방법으로 재능기부에 대한 인식이 높아지고 있다. 본 연구는 재능기부에 참여하고 있는 미용전공자들을 중심으로 참여난관요인, 참여기간, 봉사대상, 참여분야, 참여방식, 참여동기 등의 특성을 분석하자 하였다. 설문응답은 701명의 미용재능기부자들을 대상으로 하였다. 참여난관으로는 능력 및 기술부족, 사회적 인식부족과 여유시간 부족 등으로 나타났다. 참여특성은 성별, 연령, 학력, 직업, 월소득 등에 따라 상이한 차이가 존재하였다. 이러한 연구결과를 토대로 미용재능기부를 위한 활성화 방안과 제언을 제시하였다.

• 컴퓨터교육학회논문지
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• 제17권3호
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• pp.41-51
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• 2014

최근 정보영재 교육기관은 정보영재의 창의적 활동을 장려하고 이를 지속, 확장 시킬 수 있도록 다양한 노력을 하고 있다. 그러나 관련 연구가 부족하고 대부분의 연구가 정보영재의 인지적인 측면에만 집중되어 있어, 정보영재의 특성을 반영한 창의적 활동 교육을 제공하는 데 한계가 있다. 따라서 본 연구는 초등 정보영재 56명의 창의적 산출물 성취도를 평가하고 그 결과를 정의적, 환경적 변인들과 함께 종합적으로 분석하였다. 분석 결과 초등정보영재의 창의적 산출물 성취도는 내적동기가 높을수록 더 높은 것으로 나타났으며, 부모의 지지 또는 외적동기에 따른 유의한 차이는 없었다.

• 복식
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• 제59권10호
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• pp.10-21
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• 2009

The shape of floral pattern in the period of Rococo are a pots, a flower and ribbon style, a flower and a stripe style, a lace style and a scene style etc, and also in that time an apperance of softness of curved line, delicacy and smoth line, irregular and unrestraint line, motive of tiny and extra ordinarily, little bunch of flowers, and stripe style was a feature. The style of presentation were a presentation of fixed style such effect as lace, and a presentation of realistically style emphasized a massiveness and a cubic effect, and also used a natural color, and the presentation of abstract expressed like imagined anything and fancied. Weaving expressed delicate, brilliant, fantastic, and an atmosphere with elegant. embroidery was expressed in creation with emphasized in reality. Printing was fantastic with exotic in development of chintz due to effection of orient. The based on a salon civilization, the refind beauty of taste of royalty gave a refinded feeling with over affectionate in preference with a softness of curved line, and a motive of tiny and extra ordinarily. The classical beauty of elegant was realistic in being concentrated on building up blance and homony. The natural beauty of romantic was in being devoted the theme with soft and fantastic.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.439-446
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• 2012

본 연구는 골프관광 동기가 골프장 선택속성 및 만족, 행동의도에 어떠한 영향을 미치는지 알아보고자 하였다. 이를 위해 중국 골프장을 방문한 한국관광객을 대상으로 설문지를 이용해 연구를 진행하였다. 연구결과는 다음과 같다. 첫째, 골프관광 동기는 골프장 선택에 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프관광 동기는 만족 및 행동의도에 유의한 영향을 미치는 것으로 나타났다. 이를 통해 첫째, 중국을 방문하는 골프관광객의 골프장 선택을 위한 새로운 마케팅 전략을 위한 자료를 제시할 수 있었다. 둘째, 골프관광 동기에 따른 만족 및 행동의도를 향상시킬 수 있는 마케팅 전략에 대해 제시할 수 있었다.

• 복식
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• 제49권
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• pp.113-124
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• 1999

The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test $\chi^2$-Test Factor analysis MANOVA Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability The results are as follows: 1. brand-switching behaviors are categorized into 4 groups by strength of variety-seeking and perceived differences between brands that are small or large which are habitual brand switchers internal derived brand-switchers external derived brand-switchers and combined derived brand-switchers. 2. Among the 4 sub-groups there were significant difference in brand-switching motive according to factors such as change-seeking needs and price & promotion. And there were significant differences in perceived differences between brands according to factors such as apparel design clothing -symbolism fitness except apparel shop. 3. According to strength of variety-seeking levels of clothing-involvement and buying price have increased Combined derived brand-switchers have totally the strongest variety-seeking and the highest clothin-involvement and they purchase the highest priced jean-pants of the other types of consumers.