• 한국의류학회지
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• 제37권6호
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• 한국의류학회지
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• 제25권5호
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• pp.901-912
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• 2001

The purpose of this study was 1) to find out the dimensions of consumers motive of variety seeking and variety seeking behavior toward clothing products, 2) to examine the relationship between above variables, and 3) to classify consumer group according to their motive and behavior of variety seeking, and to compare the groups characteristics in terms of the fashion interests and clothing purchase behavior. The data were obtained from 913 female university students, career women, and housewives using questionnaire. Consumers appeared to have the motive of variety seeking in clothing products, and the motive was composed of four factors. Consumers would show variety seeking behavior in clothing products. And the behavior was composed of three factors. Positive relationship existed between the motive and the behavior of variety seeking, while, the 4 factors of variety motive influenced differently on the different factors of variety seeking behavior. Subjects were classified into four groups according to their motive of variety seeking and variety seeking behavior. A significant differences were found among the 4 groups in fashion interests as well as quantity of purchase, frequency of purchase to clothing products.

• 복식문화연구
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• 제10권2호
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• pp.146-159
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• 2002

This study examines the textile pattern design of Italian fashion brands and their brand extensions by comparing their images. Five Italian fashion brands are chosen and the textile pattern design of their brand extensions, which were presented during the eight collection. Then their design style is compared with the design style of their main brands. The five main brands and their brand extensions are as fellows: Anna Molinari-Blumarine, Dolce & Gabbana-D&G, Girogio Armani-Emporio Armani, Gian Franco Ferre'-GFF, and Prada-MiuMiu. Their color, motive type, motive layout, motive expression, and pattern drawing technique are examined and compared. Results suggest that most brand extensions generally use color, motive type motive layout. and motive expression similar to their main brands. In particular, their pattern drawing technique is a painting style white their main brands use a graphic style. This result suggests that to create and develop new brand extensions, Italian fashion (main brand) firms in general employ color, motive type, motive layout, and motive expression technique similar to main brands, but different drawing technique to differentiate from their main brands. The results of this study suggest that textile pattern design plays an important role in developing new brand extensions and thus should be considered as a crucial part of the product.

• 한국체육학회지인문사회과학편
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• 제54권3호
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• pp.439-452
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• 2015

본 연구는 여가 스포츠 참여동기에 대한 척도 탐색을 통해, 향후 여가활동으로서의 스포츠 활동 참여동기의 세분화를 통해 이용자의 심리적 반응들을 토대로 하여 지속적으로 스포츠 활동에 참여할 수 있도록 하고, 여가스포츠에 참여의 활성화를 위한 기초적인 자료를 제시하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 국내 주요 검색사이트를 이용하여 스포츠 참여동기가 연구되어진 1997년부터 2012년까지 석, 박사학위논문, 학술지논문 자료를 수집하였다. 우선 '동기'의 키워드를 먼저 검색하고, 여가 스포츠 참여동기를 수행한 연구들을 수합하였다. 수합된 각 동기의 키워드 검색을 통해 검색어들을 적절하게 조합하고, 띄어쓰기를 체크하여 검색하여 문헌분석을 실시하였다. 그 결과 여가스포츠 참여동기는 참여동기, 내적동기, 외적동기, 여가동기, 기타동기로 구분되어 각각 참여동기는 23개의 요인으로, 내적동기는 17개의 요인, 외적동기 17개 요인, 여가동기 8개 요인, 기타동기는 57개의 요인으로 사용되고 있음이 파악되었다. 각각의 요인들을 토대로 하여 그 의미가 비슷하거나 중복되는 요인들을 제외한 76개의 요인을 여가스포츠 참여동기 연구를 위한 요인으로 사용되고 있음이 파악되었다.

• 한국의류학회지
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• 제39권5호
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• pp.765-777
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• 2015

This study examined the e-WOM acception and transmission motive of Chinese online fashion product shoppers in their 20s and analyzed the effect of acception and transmission motive factors on acception and transmission behavior. This study investigated the effect of acception and transmission behaviors on purchase satisfaction. Analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, ANOVA, multiple regression analysis, chi-square test, paired t-test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1. The factor analysis of e-WOM acception motive extracted two factors: risk reduction and confidence. The factor analysis of e-WOM transmission motive extracted three factors: Compensation/pleasure, advice, and emotion expression. 2. The two motives of e-WOM acception affected acception behavior. Confidence motive affected acception behavior more than risk reduction motive. The three motives of e-WOM transmission motives affected transmission behavior. Transmission behavior affected by advice, compensation/pleasure, and emotion expression in order of significance. 3. e-WOM acceptance behavior affected purchase satisfaction more than transmission behavior.

• 한국생활과학회지
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• 제16권2호
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• pp.299-313
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• 2007

The purposes of this study were to find the actual condition about decoration of avatar systematically, classify each motive, considering the variety of the motive for avatar, and to analyse the important variables that they have an effect on Avatar using motive. The results were as follows; First, in result executing the factor analysis about the features of Avatar using motive, it revealed the factors like 'Pleasure-oriented', 'Other-oriented', 'Superiority-oriented' and "Individual expressive-oriented" motive. Second, the users on the basis of the Avatar using motive were divided into four groups respectively, that is 'Multipurpose purchasing group', 'Superiority group', 'Individual expressive group' and 'Passive-purpose group'. The most numbers of the respondent were belong to 'Multipurpose chasing group (N=179). On the other hands, the least numbers of the respondent were belong to 'Individual expressive group (N=93). Third, it was conducted by the crossing analysis and ANOVA about the consumer's group. And the result showed the significant difference in Avatar adornment experience, consuming expense, possession item's number, gender, age, friend, mass media and self esteem.

• 유통과학연구
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• 제20권11호
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• pp.71-78
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• 2022

Purpose: The study aims to investigate the impact of factors affecting the work motive distribution of public universities lecturers in Hanoi. Research design, data and methodology: The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 306 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables with reliable tools (SmartPLS 3.0 software). Results: The research results show that the intrisic motivation of the lecturers, the extrisic motivation of the lecturers and the job characteristics of the lecturers all have a positive impact on the motivation of public universities lecturers in Hanoi. In which, intrinsic motivation has the greatest influence on the work motive distribution of lecturers. In addition, the research results also prove that job characteristics affect the work motive distribution of lecturers. This is a new factor in the factors affecting the work motive distribution of public universities lecturers. Conclusion: Based on the research results, the authors propose some recommendations to increase the work motive distribution of public universities lecturers in Hanoi through improving the factors affecting their work motive distribution.

• 근관절건강학회지
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• 제16권1호
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• pp.66-79
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• 2009

Purpose: The purpose of this study was to analyze the relationship between rehabilitation motive and social support perceived by spinal cord injury patients. Method: Data were collected by the questionnaires from 83 patients with spinal cord injury in a hospital. It was analyzed using descriptive statistics, t-test, ANOVA and Peason's correlation coefficients. Result: The social support score was 3.51 of 5 in average. The connectedness of subordinate portion was the highest as 3.57. The rehabilitation motive was 2.93 of maximum 4.00 in average. Among sub-dimensions of the rehabilitation motive, the mean score of change oriented motivation was 3.27 as the highest. The higher the direct support, the higher the indirect support(r=.663, p=.000). The higher the rehabilitation motive, the higher the direct(r=.282, p=.010) and indirect support(r=.397, p=.000). Conclusion: According to this study, the social support had the significant relationship with the rehabilitation motive. The social support was the key factor to enhance the rehabilitation motive psychologically. Finally, there is a need to develop the nursing intervention improve the social support for the spinal cord injury patients.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.371-380
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• 2019

본 연구는 지도자의 이미지와 참여동기의 관계를 알아보기 위하여 서울, 경기, 인천 지역 스포츠센터 6곳의 만 65세 이상의 노인 293명을 대상으로 연구하였으며, 다음과 같은 결론을 도출하였다. 첫째, 인구통계학적 특성에 따른 지도자의 이미지에서 성별은 지도자의 자질과 유의한 차이를 나타냈고, 연령은 지도자의 자질과 학습지도 이미지, 생활 이미지와 유의한 차이를 나타냈다. 참여종목은 지도자 이미지의 모든 하위요인과 유의한 차이를 나타냈다. 둘째, 인구통계학적 특성에 따른 참여동기에서 성별은 내적동기와 유의한 차이를 나타냈고, 연령과 참여종목은 참여동기의 모든 하위요인과 유의한 차이를 나타냈다. 셋째, 지도자 이미지는 내적동기와 외적동기에 유의한 영향을 미치는 것으로 나타났다, 내적동기에서는 학습지도 이미지와 인간관계 이미지가 유의한 차이를 나타냈고, 외적동기는 지도자의 자질과 생활 이미지, 인간관계 이미지와 유의한 차이를 나타냈다. 따라서 본 연구의 결과, 지도자의 이미지는 노인들의 생활체육 참여 동기를 높여주는 중요한 변수임을 확인하였다.

• 시큐리티연구
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• 제12호
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• pp.201-224
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• 2006

본 연구에서는 배우자살인을 설명할 수 있는 요인으로 인구사회학적 특성, 성장과정시의 가정환경 및 학교생활, 그리고 배우자간 갈등수준요인 등을 중심으로 이러한 요인들이 배우자살해의 동기에 어떠한 차이로 영향을 주는지 살펴보았다. 배우자살인의 동기에 영향을 미치는 요인들을 분석해본 결과, 성별, 직업유무별로는 배우자살인의 동기에 통계적 차이를 발견할 수 없었던 반면에, 연령대별로는 통계적으로 유의한 차이가 있었는데 전체적으로는 표출적 동기에 의한 살인이 대부분이지만, 배우자살인에 있어서 40대에서 11.1%가 도구적 동기에 의한 살인을 했다는 것은 좀 더 세밀한 분석이 필요하며, 타인살인과는 달리 성장과정에서 가정환경이 열악하였던 배우자살인범의 경우에는 100% 표출적 동기에 의한 살인을 한 것으로 나타났다. 이러한 결과는 어려서 불량한 가정환경에서 자란 살인범일수록 결혼 후 정서적인 이유, 즉 충동성이나 격정성, 우발성 등에 의하여 더 쉽게 배우자살인에 이를 수 있다는 증거가 될 수 있다. 반면에 성장과정시 학교생활 행태는 배우자살인의 동기를 설명하는데 유용성이 없었다. 한편 배우자간 갈등수준은 배우자살인을 설명할 수 있는 매우 유용한 요인임을 확인할 수 있었는데, 즉 배우자간 갈등수준이 높을수록 표출적 동기에 의한 살인이 많이 발생함을 알 수 있으며, 반면에 낮은 갈등속에서도 도구적 동기에 의한 배우자 살인의 비율이 13.3%나 된다는 것은 배우자간의 살인을 이해함에 있어서 주의깊게 보아야 할 대목이다.