• 한국심리학회지 : 코칭
• /
• 제7권1호
• /
• pp.59-89
• /
• 2023

본 연구에서는 성장 및 발전을 위한 변화동기(Change Motivation for Growth and Development)를 '자신의 현재 행동에 대한 현실적인 인식을 바탕으로 자신이 중요하게 생각하는 목표 달성을 위해 기꺼이 행동하도록 하는 힘'으로 정의하고, 일반 성인들의 성장과 발전을 위한 변화동기를 측정하는 척도의 개발 및 타당도 검증을 목적으로 하였다. 예비문항 개발을 위해 코칭 전문가 7명과 코칭 유경험자 9명을 대상으로 인터뷰를 실시하였고, 일반 성인 55명을 대상으로 개방형 설문을 실시하였다. 이후 3차례의 문항 분류 작업과 내용타당도 검증을 거쳐 7개 요인, 83개 문항을 선정하여, 일반 성인 321명을 대상으로 예비조사를 실시하고, 탐색적 요인분석을 통해 4개요인 42 문항을 도출하였다. 최종적으로 성장 및 발전을 위한 변화동기 척도의 구성개념 타당도와 준거관련 타당도 검증을 위해 일반 성인 631명을 대상으로 본조사를 실시하였다. 두 그룹으로 나누어 그룹1의 315명은 탐색적 요인분석을, 그룹2의 316명은 확인적 요인분석을 실시하여 변화동기 척도의 구성개념을 검증하였다. 그룹1의 요인분석을 실시한 결과, 31개 문항으로 구성된 3개 요인 구조가 적합한 것으로 나타났으며, 그룹2의 확인적 요인분석 결과, 3개 요인구조의 수정모형 적합도가 양호하게 확인됨에 따라 성장 및 변화를 위한 변화동기 척도의 구성개념타당도가 입증되었다. 성장 및 발전을 위한 변화동기 척도의 수렴타당도와 준거관련타당도 분석을 위해 다양한 변인과의 상관을 분석한 결과, 3개 각 요인은 대부분의 변인과 유의하게 관련된 것으로 확인되었다. 마지막으로 본 연구의 의의 및 시사점과 제한점, 미래 연구 등에 관해 논의하였다.

• 한국사회복지학
• /
• 제43권
• /
• pp.222-245
• /
• 2000

The purpose of this study is to analyse the realities of fundraising and distribution of the local community chest in Korea. Until now little empirical study has been conducted concerning the culture of giving. Using the sample of 900 citizens selected from 7 cities and another sample of 230 from policy-making group in 16 local community chest, this study analysed empirical1y how the capacity, motivation and opportunity of the prospective donors are related to giving and the current issues of fundraising and distribution. According to the results of analysis, the level of motivation in giving culture is very low. Also it was found that religious beliefs is the most important motivating factor in giving. Participation in volunteer activities is another important factor to influencing giving. Some effective fundraising strategies are suggested including strengthening the motivation of prospective donors, workplace donation and joint-fundraising with religious organization or other foundation, coordinating fundraising activities between the community chest and other social welfare agencies. Program-oriented distribution and change of some distribution standards are stressed as an effective distribution strategy.

• 한국콘텐츠학회논문지
• /
• 제14권10호
• /
• pp.596-609
• /
• 2014

본 연구는 병원간호사의 재직의도의 결정요인을 규명하는 연구로 동기요인, 위생요인, 분배공정성, 절차공정성, 직무만족 변수를 중심으로 연구하였다. 연구방법은 서울, 경기, 충남지역의 4개 종합병원 217명의 간호사를 대상으로 설문조사를 실시하였다. 연구결과 모든 요인들은 유의한 상관관계가 있었으며, 단계별 회귀분석 결과 특히 간호사 의 재직의도에 영향을 주는 변수 중 총 경력, 직무만족, 분배공정성이 45% 설명력이 있는 것으로 나타나 여러 선행 연구들과 이론적 내용들이 검증되었다. 재직의도에 대한 경로분석 결과 수정모형에서 직무만족에 직접영향을 주는 요인으로 위생요인 25%, 동기요인 52%로 나타났으며 재직의도에 직접 영향을 주는 요인으로 직무만족 50%, 분배공정성 26%로 나타나 동기요인, 위생요인, 분배공정성, 직무만족 변수가 간호사 재직의도에 영향을 주는 요소로 검증이 되었다. 본 연구결과를 토대로 간호사들의 만족과 재직의도를 높일 수 있는 중재방안의 기초자료를 제공 할 수 있다는데 연구의 의의가 있다고 본다.

• 한국조리학회지
• /
• 제20권4호
• /
• pp.210-223
• /
• 2014

본 연구의 목적은 우리나라의 유일한 대표축제인 김제지평선 축제 방문객의 방문동기에 따른 향토음식점 만족도와 재방문 의도, 추천 의도와의 영향관계를 분석하여 해당 기관에 유용한 기초자료로 제공하고자 한다. 조사 시기는 2013년 10월 2일부터 10월 6일까지 이며, 설문지는 총 283부를 통계처리 하였다. 분석 방법은 신뢰도 분석, 요인분석, 회귀분석을 실시하였다. 결과를 요약하면 다음과 같다. 첫째, 지평선 축제의 방문동기는 문화체험성 요인, 일탈성 요인, 친화성 요인 3개의 요인으로 추출되었다. 둘째, 가설1 축제 방문동기가 관광객들의 향토음식점 만족도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 셋째, 가설2 축제 관광객들의 향토음식점 만족도가 재방문 의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 넷째, 가설 3 축제 관광객들의 향토음식점 만족도가 추천 의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 그러므로 축제를 활성화시키기 위해서는 지속적으로 다양한 먹거리 제공과 욕구를 만족시킬 수 있는 프로그램 운영과 서비스에 많은 노력을 기울여야 한다.

• 복식
• /
• 제67권4호
• /
• pp.21-37
• /
• 2017

Fashion market in the past had a physical structure, and the supply and demand developed within that space. However, this has changed with the development of online fashion market, as it no longer requires physical space. The purpose of this study was to examine the satisfaction level of online shopping purchase based on the purchase motivation of women in their 20's. It aimed to look into how the online media affected the market, and find ways to improve the shopping malls according to the demands of the market. This study examined the effect of female students' online shopping motivation on their satisfaction with a premise that purchase motivation is related to the satisfaction level. The researched subjects were selected among female college students, and the regression analysis was done using the collected questionnaires. Results showed that economic purchase motivation, product purchase motivation, hedonic purchase motivation, and social purchase motivation had positive correlation to satisfaction level. The most influential factors to the satisfaction level were convenient purchase motivation and product purchase motivation, then social purchase motivation in shopping. Hedonic purchase and economic purchase were less influential than other factors in online shopping. Social purchase motivation factor is least influential when compared to others. As for detailed purchase motivations affecting the satisfaction level, reasonable price, latest fashion goods, interest and fun of online shopping, and the ease of shopping were important factors. The research result indicates that alternative shopping solutions can be better understood by examining the online shopping satisfaction according to purchase motivation, and improve current online shopping malls.

• 산경연구논집
• /
• 제9권7호
• /
• pp.71-82
• /
• 2018

Purpose - This study examined the effects of intrinsic and extrinsic motivation on employee creativity. Past research has consistently shown that intrinsic motivation is positively related to creativity. Yet conflicting results have been reported about the relationship between extrinsic motivation and creativity. To explore the reason why extrinsic motivation can either help or hurt creativity, we examined the role of contingent rewards as a moderator and tested whether either tangible or intangible rewards contingent upon creative performance significantly impact the relationship between extrinsic motivation and creativity. Research design, data, and methodology - Survey data was collected from employees working for diverse organizations in Korea through online research firm. Only employees who reported their job or organization provided opportunities to use their creativity were allowed to continue the survey. Out of 305 initial responses collected, those with too much missing data were deleted, which finally left 278 responses for statistical analyses. To examine the validity of the measurements, confirmatory factor analysis was first conducted. Next, to test the hypothesized relationships, multiple hierarchical regression analyses were conducted. Results - As hypothesized, both intrinsic and extrinsic motivation had positive effects on creativity. It was shown that contingent rewards did not influence the positive relationship between intrinsic motivation and creativity, but did significantly moderate the relationship between extrinsic motivation and creativity in a way that tangible rewards strengthened the relationship while intangible rewards mitigated the same relationship. Conclusions - This research enhances our understanding on the relationship between motivation type, rewards, and creativity. Intrinsically motivated employees showed a high level of creativity regardless of whether rewards were expected or not. In contrast, extrinsically motivated employees showed more or less creative behavior depending on whether they were expected to have tangible or intangible rewards. As extrinsic motivation is typically associated with tangible rewards such as pay, promotion, etc., tangible rewards were seen to be more effective in promoting creative performance from extrinsically motivated employees than intangible rewards. Our findings make a significant theoretical contribution to reconcile prior inconsistent findings. Furthermore, they provide useful insights for managers and organizations into developing effective strategies for facilitating employee creativity.

• 한국조리학회지
• /
• 제18권5호
• /
• pp.165-175
• /
• 2012

직원교육은 직원들의 직무 수행도를 높여 줄 뿐만 아니라, 직원 스스로 자기개발을 하도록 도와주며 기업에서는 장기적인 수익을 위한 투자가 될 수 있다. 따라서, 직원교육을 받은 직원들의 훈련동기요인은 무엇이며 교육만족도에 어떠한 영향을 미치고 교육만족도는 직무만족도에 어떤 영향이 있는지에 대한 실증적 연구가 필요하다. 따라서 본 연구는 외식업 종사자들의 인구통계학적인 특성에 따른 교육만족도의 차이를 알아보고, 훈련동기요인을 규명하며 교육만족도와 직무만족도 간의 관계를 규명하고자 수행되었다. 미 동남부 지역 15개의 레스토랑의 종사자들을 대상으로 설문조사를 실시하여, 192개의 유효한 데이터를 분석한 결과 훈련동기요인으로는 두 개의 'Intrinsic Motivation' 과 'Extrinsic Motivation'으로 추출되었으며, 이 두 개의 요인 모두 훈련만족도에 유의한 영향을 끼치며, 특히 Extrinsic Motivation이 교육만족도에 더 큰 영향을 끼침을 알 수 있었다. 이어 실시한 단순회귀분석 결과, 직원들의 교육만족도는 직무만족도에 긍정적 영향을 끼치고 있음을 알 수 있었다. 따라서 본 연구는 직원교육에 있어서 다양한 측면의 훈련 동기를 고려하고 직원 교육에 대한 만족이 직원들의 직무 만족에도 영향을 끼침을 고려하여 설계해야 함을 제안하였다.

• 한국지역사회생활과학회지
• /
• 제26권1호
• /
• pp.87-102
• /
• 2015

This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

• 수산해양교육연구
• /
• 제29권2호
• /
• pp.492-502
• /
• 2017

The purpose of this study was to verify the influences of surfing participants' participation motivation on flow experience and continuous participation intention. The study conducted a research survey through purposive sampling method after selecting 2 surfing center in Ganwon-do. 280 questionnaires distributed and 269 were selected as final valid sample by removing 11 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, participation motivation factors have positive effect on flow experience. Second, participation motivation factors have an influence on continuous participation intention. Third, flow experience have an influence on continuous participation intention. Fourth, leisure flow have an influence on continuous participation intention.

• 대한가정학회지
• /
• 제31권1호
• /
• pp.25-33
• /
• 1993

Sex preference and pregnancy motivation are analyzed using the data of 117 pregnant women in Chonju City. The results indicate that women prefer son, regardless of various sociodemographic variables such as pregnancy experience, number of children, women's education, occupation, income, religion, experience, number of children, women's education, occupation, income, religion, and men's education and occupation. Sex preference is statistically significant by women's marital status and age, and children's sex composition. The analysis on 19 pregnancy motivation items shows that pregnancy motivation differs by women's occupation, marital status, number of children, education and their partner's education. Factor analysis on pregnancy motivation items reveals six dimensions for all pregnancy: economic ability, value of child-care, psychological stability, family lineage, old economic dependency are statistically significant dimensions for son preference compared with daughter preference.