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http://dx.doi.org/10.13000/JFMSE.2017.29.2.492

The Effects of Surfing Participants' Participation Motivation on Flow Experience and Continuous Participation Intention  

KWON, Jae-Yoon (Hanyang University)
Nam, Sang-Back (Hanyang University)
PARK, Sang-Kyu (Gachon University)
KANG, Hee-Yeob (Yonsei University)
Publication Information
Journal of Fisheries and Marine Sciences Education / v.29, no.2, 2017 , pp. 492-502 More about this Journal
Abstract
The purpose of this study was to verify the influences of surfing participants' participation motivation on flow experience and continuous participation intention. The study conducted a research survey through purposive sampling method after selecting 2 surfing center in Ganwon-do. 280 questionnaires distributed and 269 were selected as final valid sample by removing 11 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, participation motivation factors have positive effect on flow experience. Second, participation motivation factors have an influence on continuous participation intention. Third, flow experience have an influence on continuous participation intention. Fourth, leisure flow have an influence on continuous participation intention.
Keywords
Surfing participants; Participation motivation; Flow experience; Continuous participation intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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