• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.373-384
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• 2000

This study is to demonstrate purple color characteristics by analyzing various purple clothing from Antiquity to modern fashion. In this respect, both documentary and investigative studies have been performed. Through, the documentary studies, the changes and examples of purple clothing were scrutinized, and images of purple were classified based on the Color Image Scale. Purple color samples applied during a period from 1993 to 1996, were collected from 33 women's domestic brands, and the colors were measured by the CE 7000 spectrophotometer and analyzed by Munsell HV/C. The results were shown as follows; 1. In Antiquity, the symbolic value of purple was heavenly color, because it was a bearer of light, a sign of the epiphany of the gods. 2. With the advent of synthetic dyes, purples were in the vanguard. This chemical synthesis gave purple, historically a regal prerogative, to the people, and enjoyed a memorable vogue in the mid-mineteenth century. 3. The purple images in fashion were changed by the factors such as culture-art, technological advances, political-economical situations, sports ect., and appears in modern fashion romantic, natural elegance, classic, gorgeous, chic, and dandy images. 4. In the result of analytical study on women's purple dress in domestic market, 10PB hue and P tone were mosetly used from 1993 to 1996.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.231-242
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• 2003

This study was aimed at analyzing how the dualism of hippie style in the modern retro-fashion, namely, the neo hippie style and the hippie chic style were expressed. For this study, domestic & foreign fashion magazines, preceding theses, literatures, an encyclopedia, and Internet sites were reviewed. The results of this study could be summarized as follows; 1. Silhouette : The neo hippie style was expressed in slim and long silhouette to show the natural beauty. The hippie chic style was expressed in various silhouettes depending on designer's tastes. 2. Color : The neo hippie style was expressed in strong color and analogous color coordination to show richness of human nature. The hippie chic style was expressed in psychedelic color, multi-color, and fluorescent color to show an unconventional and a future oriented idea. 3. Material . The neo hippie style used such soft, thin, and flexible materials as chiffon, satin, silk, knit, etc. to show the natural beauty The hippie chic style used expensive and luxurious materials, high-technological materials, harmony of different materials, etc. 4. Pattern . In the neo hippie style, it was generally used various patterns including plant, animal, insect. In the hippie chic style, it was widely used the natural pattern as well as the ethnic pattern. The neo hippie style was characterized by the natural beauty, purity, elegance as style symbolizing the social problem, on the other hand, the hippie chic style was characterized by designer's identity suggesting an idea of new style rather than a symbol of the social problem.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.549-557
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• 2004

The purpose of this study is to investigate design properties affecting in evaluated image by adult women's town wear in un-limited circumstance. The stimulus, adult women's town wear, were collected from shopping mall, department stores and churches and evaluated by 20's 150 people. Through the estimations, the 76 pictures of 'good image' and 65 pictures of 'bad image', were selected and analyzed by classification categories. The results were as follows : 1) 'Good Image' is classified 6 groups which are like active casual, feminine casual, adult casual, modern, sporty casual, and elegance. 2) "Bad Image' is classified 5 groups which are like easy casual, active casual, soft casual, modern casual, and feminine casual. 3) Central code of adult women's town wear from 'Good Image' are simple, bright, and harmony and 'Bad Image' are complicate, heavy, and inharmony. The coordination, how to wear, is very important to evaluate image of women's town wear with other properties. Also, body shape appeared by important variable in evaluation.

• Journal of the Korean Society of Costume
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• v.61 no.8
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• pp.100-113
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• 2011

The earlier notion of feminism regarding gender equality was changed into that of Postfeminism because of gender differences. The idea of Postfeminism has been present since the 1980s but has been influenced by modern culture theories such as Postmodernism, Poststructuralism, Theory of Power and Discourse and Psychoanalysis. Various features of Postfeminism are found in the medieval warrior images of contemporary fashion. Warrior costumes were men's exclusive property in the medieval ages, but as it is introduced as women's wear in the 21st century, it shows us new fashion images which are constructed by gender deconstruction, differences and pastiche. In this regard, the purpose of this study is to examine a key characteristic of Postfeminism fashion. An article described the historical costumes of medieval warriors and refocused on the development processes of feminism and then conducted an analysis on formative characteristics and Postfeminism tendencies in contemporary women's wear from 2000 to 2011. The results were that materials such as metallic and flexible materials, monotonic and red colors and detailed patterns of armor were used to display forms of exaggeration and restraint. These elements fully and correctly expressed the image of a medieval warrior woman in contemporary fashion. Postfeminism fashion is constructed with feminine power, gendered identity, sensual elegance and a postmodern body. Postfeminism is the contemporary cultural icon and is continuously influencing modern fashion design in the 21st century in a positive and powerful way.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.452-473
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• 2018

This study analyzed the expressions of racing girl uniforms that promote automobile brands shown at Seoul and Busan motor shows. The results are as follows. In each of the design components expression, the glossy and plain material, the achromatic color, and the dress style appeared most frequently in the uniform design of both domestic and foreign automobile brands. In the fashion image expression, sexy image appeared the most, followed by modern image, romantic image, active image, elegance image and ethnic image. Based on the analysis results, the following expressive characteristics were identified: First, sexy images were used in uniform design to express the streamline and speedy feeling of a car metaphorically. Second, modern image, glossy material, and achromatic color were used for a uniform design to express advanced technology and the future orientation of an automobile. Third, fashion images that match the automobile type emphasized the brand image of the car. Fourth, some of the manufacturers that prevailed in the automobile market promoted several automobile brands exhibited with a unified uniform design that expressed the design philosophy and concept. As such, the motor show racing girl uniform contributed to promoting automobile brand identity and the automobile industry.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.59-74
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• 2000

The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

• Journal of the Korean Home Economics Association
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• v.48 no.3
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• pp.125-134
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• 2010

The purpose of this study was to analyze the characteristics and images of colors in the stewardess's uniforms. For this study, 530 color samples were selected by extracting digital color data by using the Eyedropper Tool of Photoshop 7.0. The RGB color data were transformed into H V/C and the attributes of colors and tones were analyzed. The color images were analyzed with the color image scales of IRI and Shigenobu Kobayashi. As a results, purple-blue(21.7%), neutral(20.9%), red(17.9%) and yellow(10.8%) were found to be the most frequently used colors. In the tone analysis, vivid tone(18.7%) occupied high frequency and the next orders were white(17.4%), dark grayish(12.8%), light(8.5%), dark(8.1%). The color images were focused on dynamic, modern, casual, gorgeous, classic, elegance images in the color image scales of IRI and Kobayashi.

• Journal of the Korea Furniture Society
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• v.10 no.2
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• pp.37-53
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• 1999

On the turning paradigm in the early part of the 20th century, the change of behavior patterns naturally had influence on arts based it. Also the furniture designs was formed new style by interaction between paintings and sculptures and architectures. In this study, it was focused on Art-Deco movement that was started in 1920's France and was widely developed. Besides it was found out principles and characters of this style, and was made analysis and sense of the characteristic about formative language of Art-Deco on the relation with contemporary fine art and architecture. As the result, the origin of Art-Deco is characterized by three categories : abstraction, mystery and symbolism. The Art-Deco furniture design symbolized by the desire to pursue both splendor and elegance is French style pragmatism in progress toward Modern design.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.13-24
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• 2011

This paper purports to find the characteristics of blue costumes as expressed in modern fashion. As such, we made an empirical analysis, using 436 works from 2006 S/S through 2010 F/W collections. Result indicated that modernness was emphasized by applying a minimum expressive technique to items of a simple form, and an image of simplicity was emphasized by placing focus on the rational color image of blue. Second, images of blue, such as trust, stability, and success were expressed as refined elegance through the combination of tight silhouettes, glossy and translucent materials, and indirect exposure. Third, natural image was expressed through natural silhouettes, soft or natural materials, gradation of various tones, and natural motif decorations as well as the color itself. Fourth, dynamic image was expressed by introducing fashion items, mostly worn by men only, to simple and tight forms or through the inspiration of a masculine fashion image. Fifth, abstinent image was expressed by using an image of religious apparel or symbols, covering up the body, minimizing details, and using a dark blue tone.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.101-112
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• 2011

The purpose of this study was to investigate the relationships among clothing image, make-up image, and hair image. The Data were collected from 306 women living in Gyeongnam province in June, 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows.: Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The clothing image, make-up image, and hair image according to the demographic characteristic of women showed significant difference. The clothing image resulted in correlation with the make-up image and hair image. The clothing image had a influence on the make-up image and hair image.