Browse > Article
http://dx.doi.org/10.5850/JKSCT.2018.42.3.452

Racing Girl Uniforms of Domestic and Foreign Automobile Brands at the Motor Shows  

Kim, Sun Hye (Dept. of Clothing & Textiles, Kyung Hee University)
Yoo, Young Sun (Dept. of Clothing & Textiles, Kyung Hee University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.42, no.3, 2018 , pp. 452-473 More about this Journal
Abstract
This study analyzed the expressions of racing girl uniforms that promote automobile brands shown at Seoul and Busan motor shows. The results are as follows. In each of the design components expression, the glossy and plain material, the achromatic color, and the dress style appeared most frequently in the uniform design of both domestic and foreign automobile brands. In the fashion image expression, sexy image appeared the most, followed by modern image, romantic image, active image, elegance image and ethnic image. Based on the analysis results, the following expressive characteristics were identified: First, sexy images were used in uniform design to express the streamline and speedy feeling of a car metaphorically. Second, modern image, glossy material, and achromatic color were used for a uniform design to express advanced technology and the future orientation of an automobile. Third, fashion images that match the automobile type emphasized the brand image of the car. Fourth, some of the manufacturers that prevailed in the automobile market promoted several automobile brands exhibited with a unified uniform design that expressed the design philosophy and concept. As such, the motor show racing girl uniform contributed to promoting automobile brand identity and the automobile industry.
Keywords
Motor show; Racing girl; Uniform design; Fashion image;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Jeong, J. H. (2000). Uniform design research for motor show helpers for the future-oriented concept car. Unpublished master's thesis, Ewha Womans University, Seoul.
2 Jun, W. H., & Yoo, Y. S. (2014). A study on the expressive characteristics of design elements and fashion images shown in wedding dress styles in the 2000s. Journal of the Korean Society of Costume, 64(1), 64-76. doi:10.7233/jksc.2014.64.1.064   DOI
3 Jung, J. H. (2011, April 2). 2011서울모터쇼, 레이싱모델들의 위기 [2011 Seoul Motor Show, crisis of racing models]. NANUMNEWS. Retrieved February 26, 2016, from http://www.nanumnews.com/sub_read.html?uid=26734
4 Kim, C. E. (2011, March 31). [NW포토]'2011서울모터쇼' 기아의 뉴 컨셉트카 [[NW Photo] 2011 Seoul motor show KIA's new concept car]. Newsway. Retrieved February 26, 2016, from http://www.newsway.co.kr/view.php?tp=1&ud=201103311547010109183
5 Kim, D. S. (2013, March 30). [포토] 2013 서울모터쇼 쌍용차 체어맨 레이싱 모델 [[Photo] 2013 Seoul Motor Show Ssangyong motor's Chairman racing model]. Joseilbo. Retrieved February 26, 2016, from http://www.joseilbo.com/news/htmls/2013/03/20130330176781.html
6 Kim, H. S. (2015, April 10). [포토-레이싱걸] [2015서울모터쇼] 현대자동차, 레이싱모델 '시선을 압도하는 미소' [[Photo-Racing Girl] [2015 Seoul Motor Show] Hyundai Motors, racing model 'A smile that overwhelms your gaze']. Golftimes. Retrieved February 26, 2016, from http://www.thegolftimes.co.kr/news/articleView.html?idxno=21656
7 Kim, H. Y. (2011, March 31). [서울모터쇼] 세계 최초 공개 '시보레 미래'...이제 '경차' 컨버터블 시대 [[Seoul Motor Show] World's first public 'Chevrolet MIRAY', now 'compact car' era]. TOP RIDER. Retrieved February 26, 2016, from http://www.top-rider.com/news/articleView.html?idxno=4326
8 Kim, Y. H., & Yang, C. K. (2005). A study on the romantic image in modern fashion. Journal of the Korean Society of Costume, 55(1), 1-12.
9 Hyundai - Tirol. (2011, January 24). ALLCARINDEX. Retrieved May 10, 2016, from https://www.allcarindex.com/auto-car-model/Korea-South-Hyundai-Tirol
10 Yoo, Y. J. (2015, April 6). [2015서울모터쇼] 자동차와 모델 [[2015 Seoul Motor Show] Cars and models]. NEWSCJ. Retrieved February 26, 2016, from http://www.newscj.com/news/articleView.html?idxno=284333
11 Yoon, M. S. (2013, March 28). [Photo news] Seoul Motor Show. The Korea Herald. Retrieved February 26, 2016, from http://www.koreaherald.com/view.php?ud=20130328000785
12 레이싱 모델 [Racing model]. (2017, November 4). Wikipedia. Retrieved December, 16, 2017, from https://ko.wikipedia.org/wiki/%EB%A0%88%EC%9D%B4%EC%8B%B1_%EB%AA%A8%EB%8D%B8
13 Kwon, Y. K. (2013, March 29). 2013 서울모터쇼 컴패니언 [2013 Seoul Motor Show companion]. Auto Times. Retrieved February 26, 2016, from http://autotimes.hankyung.com/apps/news.sub_view?popup=0&nid=08&c1=08&c2=&c3=&nkey=201303291602521
14 Kim, Y. I., Kim, H. Y., & Han, E. J. (2010). Development of an integrated color design system for fashion based on personal color image. Journal of the Korean Society of Costume, 60(7), 61-73.
15 Kim, Y. K., & Kang, K. J. (2003). The effect of clothing style and color, tone combination on impressions formation. Journal of the Korean Society of Clothing and Textiles, 27 (3/4), 395-406.
16 Ko, S. Y. (2015, April 10). [서울모터쇼] M4 겨냥한 렉서스의 고성능 쿠페 RC F [[Seoul Motor Show] High-performance coupe RC F of Lexus aimed at M4]. encarmagazine. Retrieved May 10, 2016, from http://www.encarmagazine.com/theme/theme2/view/2874
17 Lee, K. S., & Kim, H. S. (1998). Fashion coordination. Seoul: Gyomoon Publishers.
18 Lim, S. H., & Kim, J. G. (2003). A study on the cognitive error in perceiving process of clothing style. The Research Journal of the Costume Culture, 11(4), 606-617.
19 Lee, S. C., & Kim, J. C. (2006, November 11). 모터스포츠의 "꽃" 레이싱 모델 "우린 기업의 얼굴" ["Flowers" of motor sports, racing models, "We are the faces of corporations"]. Nocut News. Retrieved February 24, 2016, from http://m.nocutnews.co.kr/news/212002
20 Lim, J. B. (2016, June 3). 다양한 변화, 다목적 밴 현대상용차 쏠라티 컨버전 [Various changes, multipurpose van Hyundai commercial vehicle Solati conversion]. CAR REPORT. Retrieved February 15, 2017, from http://car.tvreport.co.kr/cindex.php?c=news&m=newsview&idx=655870
21 Nam, D. H. (2015, April 10). [영상] 모터쇼 모델아닌 큐레이터 쉐보레. BMW 등 車홍보 '열전' [[Video] Motor show curator instead of model, Chevrolet . BMW, etc. car promotion 'thermoelectric']. NewDaily. February 26, 2016, from http://biz.newdaily.co.kr/news/article.html?no=10070752
22 Seoul motor show. (n.d.). Doopedia. Retrieved February 26, 2016, from http://www.doopedia.co.kr/doopedia/master/master.do?_method=view&MAS_IDX=101013000781533
23 AutoTribune. (2016, June 3). 시신경 자극하는 블랙 시스루의 포드 모델 [Ford model with seductive black see-through]. AutoTribune. Retrieved February 16, 2017, from http://www.autotribune.co.kr/865
24 Busan International Motor Show. (n.d.). NAVER 지식백과-네이버 기관단체사전: 박람회 [NAVER Knowledge Science- NAVER Organization Dictionary: Exhibition]. Retrieved February 26, 2016, from http://terms.naver.com/entry.nhn?docId=645548&cid=43129&categoryId=43129
25 Oh, J. H. (2013, March 28). [2013 서울모터쇼] 쌍용차의 현재와 미래, 체어맨 W 서밋 & LIV-1 [[2013 Seoul Motor Show] SsangYong motor's present and future, Chairman W Summit & LIV-1]. AUTODIARY. Retrieved February 26, 2016, from http://www.autodiary.kr/2013/03/3869124/
26 Paris motor show. (n.d.). Daum 백과 [Daum Encyclopedia]. Retrieved February 24, 2016, from http://100.daum.net/ency clopedia/view/b23p0628n10
27 Park, S. J. (2016, June 2). Hyundai introduces 'RM16' concept car at Busan Motor Show. Aju Business Daily. Retrieved February 26, 2017, from http://www.ajudaily.com/view/20160602145242214
28 Ro, B. U. (2016, June 2). [2016 부산모터쇼] 폭스바겐 '신형티구안.파사트 GT' 국내 최초 공개 [[2016 Busan Motor Show] Volkswagen, First release of new Tiguan . Passat GT in Korea]. Newsprime. Retrieved February 16, 2017, from http://www.newsprime.co.kr/news/article.html?no=339052
29 Seo, J. H. (2013, October 5). [F1] 그리드 걸 예행연습 [[F1] Grid girl rehearsal]. NEWSIS. Retrieved May 10, 2016, from http://www.newsis.com/pict_detail/view.html/?pict_id=NISI20131005_0008770991
30 Shin, S. Y., & Kim, Y. I. (2013). The classification of fashion frame and fashion image of Korean women in their twenties and thirties. Journal of the Korean Society of Costume, 63(4), 118-131. doi:10.7233/jksc.2013.63.4.118   DOI
31 Son, S. H. (2016, June 2). [부산모터쇼] 토요타 수소차 '미라이'… 3분 충전 650km 주행 [[Busan Motor Show] Toyota Hydrogen Fuel Cell Car 'MIRAI'… charging for 3 minutes, cruising of 650km]. NEWSCJ. Retrieved February 16, 2017, from http://www.newscj.com/news/articleView.html?idxno=353683
32 Tokyo motor show. (n.d.). NAVER 지식백과-네이버 기관단체 사전: 박람회 [NAVER Knowledge Science-NAVER Organization Dictionary: Exhibition]. Retrieved February 26, 2016, from http://terms.naver.com/entry.nhn?docId=645526&cid=43129&categoryId=43129
33 Detroit motor show. (n.d.). Daum 백과 [Daum Encyclopedia]. Retrieved February 24, 2016, from http://100.daum.net/encyclopedia/view/b05d2870n10
34 Byun, S. H. (2012, May 24). [포토] '2012 부산모터쇼' '토요타86' 공개 [[Photo] '2012 Busan Motor Show', 'Toyota 86' open]. The Korea Economic Daily. Retrieved May 10, 2016, from http://news.hankyung.com/article/2012052448927
35 Choi, J. W. (2015, April 3). [2015 서울모터쇼][사진] 토요타 수소연료전지차 'FCV' [[Seoul Motor Show][Photo] Toyota hydrogen fuel cell vehicle 'FCV']. MHJ21. Retrieved February 26, 2016, from http://www.mhj21.com/sub_read.html?uid=87780§ion=section21
36 Choi, S. W. (2011, April 5). 한국지엠, '서울모터쇼'서 '라세티 프리미어 해치백' 버전 선보여 [GM Korea to present 'Lacetti Premiere Hatchback' version at 'Seoul Motor Show']. AVING. Retrieved February 26, 2016, from http://kr.aving.net/news/view.php?articleId=192683
37 Frankfurt motor show. (n.d.). Daum 백과 [Daum Encyclopedia]. Retrieved February 24, 2016, from http://100.daum.net/encyclopedia/view/b24p0036o10
38 Geneva motor show. (n.d.). Daum 백과 [Daum Encyclopedia]. Retrieved February 24, 2016, from http://100.daum.net/encyclopedia/view/b19j1610n10
39 Han, Y. H., & Park, M, H. (2005). The plasticity of uniform design (Part I). Journal of the Korean Society of Clothing and Textiles, 29(5), 649-661.
40 Hong, G. P. (2016, June 3). [포토] <부산모터쇼> 포즈 취하는 인피니티 레이싱모델 [[Photo] INFINITI racing model to take pose]. ILYOSISA. Retrieved November 16, 2016, from http://www.ilyosisa.co.kr/news/articleView.html?idxno=103161
41 Hong, J. W. (2015, April 2). [포토][2015서울모터쇼]BMW 부스에 전시된 'BMW i8' [[Photo] [2015 Seoul motor show] 'BMW i8' exhibited at the BMW booth]. ASIATODAY. Retrieved February 26, 2016, from http://www.asiatoday.co.kr/view.php?key=20150402010001235
42 Hyundai Heritage #2. (n.d.). HYUNDAI. Retrieved May 10, 2016, from http://brand.hyundai.com/ko/brand/heritage/hyundai-heritage2.do