• Asia pacific journal of information systems
• /
• 제19권2호
• /
• pp.73-94
• /
• 2009

The general aspects for the future warfare shows that the concept of firepower and maneuver centric warfare has been replacing with that of information and knowledge centric warfare. Thus, some developed countries are now trying to establish the information systems to perform intelligent warfare and innovate defense operations. The C4I(Command, Control, Communication, Computers and Intelligence for the Warrior) systems make it possible to do modern and systematic war operations. The basic idea of this study is to investigate how TAM(Technology Acceptance Model) can explain the acceptance behavior in military organizations. Because TAM is inadequate in explaining the acceptance processes forcomplex technologies and strict organizations, a revised research model based upon TAM was developed in order to assess the usage of the C4I system. The purpose of this study is to investigate factors affecting the usage of C4I in the Korean Army. The research model, based upon TAM, was extended through a belief construct such as self-efficacy as one of mediating variables. The self-efficacy has been used as a mediating variable for technology acceptance, and the variable was included in the research model. The external variables were selected on the basis of previous research. The external variables can be classified into following: 1) technological, 2) organizational, and 3) environmental factors on the basis of TOE(Technology-Organization-Environment) framework. The technological factor includes the information quality and the task-technology fitness. The organizational factor includes the influence of senior colleagues. The environmental factor includes the education/train data. The external variables are considered very important for explaining the behavior patterns of information technology or systems. A structured questionnaire was developed and administrated to those who were using the C4I system. Total 329 data were used for statistical data analyses. A confirmatory factor analysis and structured equation model were used as main statistical methods. Model fitness Indexes for measurement and structured models were verified before all 18 hypotheses were tested. This study shows that the perceived usefulness and the self-efficacy played their roles more than the perceived ease of use did in TAM. In military organizations, the perceived usefulness showed its mediating effects between external variables and dependent variable, but the perceived ease of use did not. These results imply that the perceived usefulness can explain the acceptance processes better than the perceived ease of use in the army. The self-efficacy was also used as one of the three mediating variables, and showed its mediating effects in explaining the acceptance processes. Such results also show that the self-efficacy can be selected as one possible belief construct in TAM. The perceived usefulness was influenced by such factors as senior colleagues, the information quality, and the task-technology fitness. The self-efficacy was affected by education/train and task-technology fitness. The actual usage of C4I was influenced not by the perceived ease of use but by the perceived usefulness and selfefficacy. This study suggests the followings: (1) An extended TAM can be applied to such strict organizations as the army; (2) Three mediation variables are included in the research model and tested at real situations; and (3) Several other implications are discussed.

• 패션비즈니스
• /
• 제20권6호
• /
• pp.111-134
• /
• 2016

A luxury brand bag is a medium to symbolize brand identity and plays a role in enhancing brand value. A typical example is a designer signature bag such as Hermes Kelly Bag, Birkin Bag, and Lady Dior Bag. The purpose of this study is to analyze the design changes and acceptance of identity of luxury brand bags and examine the design characteristics that succeed to the value of a luxury brand bag. The subjects of the study focused on Louis Vuitton, Gucci, and Chanel bags. Photos were collected from www.vogue.co. uk. based on the fashion collections from S/S 2007 to S/S 2016. The study methodology was to analyze the kinds, shapes, colors, materials, and the ornament of subject bags based on previous studies. The results of the study were summarized as follows. For the identity and design changes of each brand, Chanel has tried to combine functionality pursued in the past with constantly changing femininity by making bags in fantastic moods using various materials and free shapes. Gucci has constantly used Ornament elements holding the brand identity of classic bags and trend colors to keep tradition. Louis Vuitton holds fast to its functional shape to protect brand identity through design philosophy that started with a travel luggage and attempts to express modern emotion through Ornament changes. This study confirmed that luxury brands have accepted their unique design characteristics holding brand identity to improve their brand value and attempted to change constructive elements in many different ways for modern reinterpretation.

• 디지털융복합연구
• /
• 제17권6호
• /
• pp.69-75
• /
• 2019

본 연구는 동양적 문화가치관과 서양적 문화가치관을 반영한 온라인 광고에 대한 반응이 연령별, 성별로 어떤 차이를 보이는 가를 검증하기 위한 목적으로 실시되었다. 서울에 거주하고 있는 10대에서 60대 남녀 180명을 대상으로 3가지 동양적 문화가치관과 3가지 서양적 문화가치관을 반영한 광고에 대한 소비자 반응 정도를 조사하였다. 이들 두 가지 상반된 문화적 가치관을 강조한 온라인 광고에 대한 소비자의 수용 정도는 연령대별로 차이를 보일 것인 반면 성별로는 차이가 없을 것이라는 가설을 세웠다. 연구결과는 전통매체 광고를 대상으로 실시되었던 기존의 연구 결과와 유사하게 온라인 광고를 대상으로 실시된 본 연구에서도 가설이 지지되었다. 본 연구는 온라인 광고표현은 문화적 가치관을 반영하고 소비자들은 광고를 평가하는데 있어서도 문화적 가치관에 영향을 받는 다는 것을 실증적으로 보여준 최초의 연구라는 점에서 이론적 가치와 실무적 기여도가 높다고 하겠다.

• International Journal of Computer Science & Network Security
• /
• 제22권3호
• /
• pp.141-146
• /
• 2022

In modern educational practices, the issue of dependence on the experience of using multimedia by students and the adoption of technologies in education, the perception of their benefits and effectiveness in blended learning is little covered. The purpose of the academic paper lies in assessing the audiovisual context of multimedia technologies, its acceptance by students in practice on the example of using video lectures in blended learning. The methodology is based on an online survey of 120 students of Ukrainian universities who have assessed the experience level in using video lectures, as well as the constructs as follows: Technology Characteristics, Fit, Perceived Usefulness, Perceived Ease of Use, Attitude, Intention to Use, Actual Use. The results show that the majority of students use video lectures to a certain extent in their training (20,8% have used technology to a certain extent, 49,2% have often used technology in training, 20% are regular users of technology). It has been revealed that most students agree with the relevance of video lectures, the accuracy of lectures, the brevity of lectures, the clarity of lectures, as well as the high quality of lecture videos. It has been estimated that 42,5% believe that lecture videos are an effective tool towards supporting students in hybrid learning. 26,7% of students consider video lectures to be appropriate technologies for online / hybrid courses. In general, 37,5% of respondents find video lectures useful; however, 35,0% do not agree with this statement. 83,3% of students have rated the high level of ease of access to video. In total, 95% of students find lecture videos easy to use. In general, positive attitude of students to video lectures has been revealed.

• 한국철학논집
• /
• 제53호
• /
• pp.131-163
• /
• 2017

우리는 근대의 본질과 수용의 타당성에 대해 성찰하기 전에 이미 일본이라는 타자에 의해 이식된 근대 속에 던져졌으며, 이로 인해 근대에 대한 가치 판단은 유보되거나 정서상 회피, 또는 비판적으로 접근할 수밖에 없었다. 아울러 구한말 전통 문화와 사상의 무기력함으로 인해 야기된 망국의 상황도 사람들이 근대에 대한 부정적인 인식을 갖게 하는 원인이 되었다. 그러나 근대란 연속되는 역사 시간 속에서 전통과 현대라는 상대적 개념 속에서 자신의 위치를 규정받는다. 따라서 회피하거나 망각하고 싶은 근대라 할지라도 현대를 이해하고 그 원류가 된 전통 시기를 파악하기 위해서는 근대에 대한 정면적인 직시가 필요하다. 근대의 실패는 전통 계승의 실패라 할 수 있다. 그렇다면 전통 계승 실패의 원인을 분석해 가다보면 우리가 근대를 실패한 시기로 인식하는 원인의 일부를 알 수 있지 않을까? 과거와의 단절을 꾀하는 반전통주의는 서구 교육의 전래와 깊은 연관이 있다. 신교육은 반전통주의를 서구화 교육의 중요한 요소로 활용하였다. 서구문화를 추종하는 개화론자들은 조선이 뒤처지게 된 원인을 전통교육에서 찾았다. 따라서 조선이 새로 태어나기 위해서는 전통과의 단절, 그리고 급격한 서구화가 필요하다고 생각했다. 그러나 이러한 반전통주의는 근대교육으로의 진전이라기보다는 서구교육에 대한 일방적인 예속이라고 볼 수 있다. 신교육의 일각에서 나타나는 극단적인 반전통적 입장은 기존의 교육 체제를 철저히 부정하였을 뿐만 아니라 수천 년간 계승되어 내려온 교육 내용과 형식마저도 도외시함으로써 문화적 주체성을 잃어버리게 되었다. 서구 교육의 수용이 지닌 양면성을 고려할 때, 전통교육을 부정하는 모든 신교육을 곧 근대교육으로 파악하는 단선적 이해 방식은 재고되어야 한다. 본 논문에서는 구한말 발간된 잡지와 신문의 전통 교육 계승 관련 글들을 중심으로 근대 지식인들이 전통을 바라보는 다양한 시각을 있는 그대로 이해하고자 한다. 아울러 전통 단절 원인과 그것의 결과로 야기된 교육적 병폐의 양상을 논함으로써 오늘날 새롭게 조명해야 할 전통적 요소를 찾아 교육적 참고로 삼고자 한다.

• 4차산업연구
• /
• 제4권2호
• /
• pp.11-18
• /
• 2024

Purpose: This research delves into the topic by exploring the impacts of the Unified Theory of Acceptance and Use of Technology (UTAUT) on the fourth industrial setting. As the study begins with a comprehensive review of the literature to find other scholars' contributions, the present authors try to synthesize and integrate scattered related topics in the literature dataset. Research design, data and methodology: We used a descriptive, causal, and explanatory research design hybrid. A causal research design is an approach used to investigate the interaction and relationship between given variables. The screening began with searching using keywords, filtering using the inclusion criteria, and arriving at the final set of sources. Results: There were four crucial findings: 1. The Performance Expectancy Construct Has Strongly Influenced and Influenced the Decision to Acquire and Use a Given Technology. 2. Effort Expectancy Construct Has Influenced the Trends of Adopting. 3. Social Influence and Impact on Choice and Use of Technologies. 4. Facilitating Conditions as A Factor in Modern Production and Consumption. Conclusions: All in all, UTAUT is used in a predictive manner and very instrumental for the producers and users of various technologies. Four primary constructs are critical in making the theory complete, essential, and reliable within the fourth industrial setting.

• 패션비즈니스
• /
• 제6권1호
• /
• pp.1-19
• /
• 2002

The purpose of this study was to suggest the most appropriate design concepts for sportive fashion product based on the analysis of consumers' acceptance of the recent sportive fashion trends according to their lifestyle. The subjects consisted of 295 males and females, between 17 and 35 year-old. A self-report questionnaire with 4 stimuli was employed for data gathering, and the data were analyzed by the methods of frequency, factor analysis, cluster analysis, and Pearson's correlation coefficient. The results of this study were summarized as follows: For the First, the recent sportive fashion trends were categorized into four groups; 'street- sportive' trend, 'futuristic-sportive' trend, 'ethnic-sportive' trend and 'urban-utility sportive' trend. Secondly, based on the result of cluster analysis on consumers' lifestyle, total four consumer groups were identified; 'pursuing sense' group, 'pursuing culture' group, 'pursuing utility' group, and 'indifference' group. Thirdly, the consumers relatively preferred two sportive styles among the four groups, typically representing 'urban-utility' trend and 'street' trend. The typical 'urban-utility' style was particularly preferred by the consumers who desired to express themselves as urban, modern, and luxurious. The typical 'street' style was preferred by the consumers who tried to express themselves as active and fashionable. Finally, preferences of the sportive trends according to consumers' lifestyle were interpreted as follows: the 'pursuing sense' group relatively preferred 'urbanutility' style and 'street' style, the 'pursuing culture' group preferred 'street' style and the 'pursuing utility' group preferred 'urban-utility' style, meaningwhile the 'indifference' group preferred 'street' style and 'urban- utility' style.

• 패션비즈니스
• /
• 제13권4호
• /
• pp.85-98
• /
• 2009

Advance development of the internet has brought significant changes to the distribution structure of the fashion industry, resulting in decreased sales in Road shops and sudden growth of online fashion specialty shopping malls. As detailed analysis on internet fashion shopping malls is necessary in order to make a future projection on changes in the fashion industry, this thesis aims to study the color, fabric / pattern, silhouette, item / detail, image, etc of 2008 S/S apparel fashion style sold in the top ten shopping malls, selected in terms of sales volume and awareness. The results were further analyzed to characterize each individual shopping malls, upon which the design was compared with the five main trends for the season provided by three fashion research agencies in order to study the level of trend acceptance. Studies showed that 'Romantic Sake' trend was most widely accepted, followed by 'Eco Nature' which most reflected the characteristics of Spring. 'Modern Ethenic' trend was most aggressively accepted at more upscale shopping malls targeting older demographic, while " Play Urban' was highly accepted by shopping malls specializing in young casual. Due to the disadvantage of not being able to try on the items before purchase, styles following the 'City Luxe' trend featuring fitted suits showed the lowest trend acceptance. Amongst the design elements, color was most widely accepted.

• 비교문화연구
• /
• 제33권
• /
• pp.241-262
• /
• 2013

Nietzsche in the early 20th century, many Western thought came to China pushed the time, who want to reform the Chinese young intellectuals was a great welcome. Around 5.4 times writers representing China Journalism Guo Mo ruo Mao Dun and social needs of the times according to the spirit, according to their ideology, no tubes and four optional understand Nietzsche. Was acceptable, in the process, Nietzsche was transformed hem into various forms. In this paper, two Guo Mo ruo Mao Dun accept Nietzsche as Nietzsche socreated their own awards and also looked at these similarities and difference. Nietzsche Guo Mo ruo the remnants of the old feudal ideas and traditions were to break down and accept only select perspective. Nietzsche's self-discovery and individual liberty, and against the reality and accept the terms of loan 5.4 seconds, an ideal Nietzsche award was created. However Guo Mo ruo particular aspect of the acceptance of Nietzsche, whereas Nietzsche regarded as an extreme pessimist history, and his extreme caution and idealistic form of individualism was often criticized. Mao Dun the core ideas of Nietzsche 'Superman' and 'will power' noted. 5.4 All time view of life, a new morality must re-evaluate the need for a practical, based on the old tradition of Nietzsche completely against the spirit of rebellion was to have especially appreciated. But this was different Mao Dun Nietzsche and moral beliefs. What is the old morality Nietzsche corrupt, bourgeois morality and ethics, and was negative for democracy and freedom, Mao Dun dark realities facing the old Chinese feudal and traditional idea ofrevolution as a democrat were negative for. Guo Mo ruo Mao Dun optional for Nietzsche's acceptance was 5.4 times that contemporary needs can be met.

• International Journal of Costume and Fashion
• /
• 제9권1호
• /
• pp.1-14
• /
• 2009

This study is intended to examine the modernization of Chinese costumes through historical events, and to analyze the characteristics of the costume modernization process. The modernization of Chinese costumes appears to have begun with the Opium Wars, and the Nanjing Treaty(1842), the Beijing Treaty(1860) and the official residence of western people in Chinese territory. Afterwards, in order to initiate change, the Chinese people themselves implemented the Westernization movement(1861-94), placing an emphasis on the westernization of external elements such as technology and form, but aspects such as costume, deeply saturated in their traditions, do not appear to have changed significantly. Despite self-empowering movements such as these, as western forces diffused deeper into the Chinese mainland, neo-intellectuals formed the axis of a revolutionary movement. A major example can be found in the Xinhai Revolution(1911) revolution, which forbade the binding of feet and shaving of frontal hair and partially implemented western formal dress. Through these factors, the modernization process of Chinese costume demonstrates characteristics of an adherence to traditional dress and partial acceptance of western attire. Through this, we may understand the modern costumes of China, which adhered more to tradition than Japan, which pursued western costumes actively within a similar period, and Korea, which rushed modernization due to Japanese authority.