Fourth Industrial Review (4차산업연구)

Korea Fourth Industrial Association (한국4차산업학회)
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Effects of Unified Theory of Acceptance and Use of Technology (UTAUT) Within the Circumstance of Fourth Industrial Setting

  • Soo-Hwa LEE (Department of Business Administration, Sungkyunkwan University) ;
  • Eungoo KANG (Becamex School of Business, Eastern International University)
  • Received : 2024.08.18
  • Accepted : 2024.09.19
  • Published : 2024.09.30
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Abstract

Purpose: This research delves into the topic by exploring the impacts of the Unified Theory of Acceptance and Use of Technology (UTAUT) on the fourth industrial setting. As the study begins with a comprehensive review of the literature to find other scholars' contributions, the present authors try to synthesize and integrate scattered related topics in the literature dataset. Research design, data and methodology: We used a descriptive, causal, and explanatory research design hybrid. A causal research design is an approach used to investigate the interaction and relationship between given variables. The screening began with searching using keywords, filtering using the inclusion criteria, and arriving at the final set of sources. Results: There were four crucial findings: 1. The Performance Expectancy Construct Has Strongly Influenced and Influenced the Decision to Acquire and Use a Given Technology. 2. Effort Expectancy Construct Has Influenced the Trends of Adopting. 3. Social Influence and Impact on Choice and Use of Technologies. 4. Facilitating Conditions as A Factor in Modern Production and Consumption. Conclusions: All in all, UTAUT is used in a predictive manner and very instrumental for the producers and users of various technologies. Four primary constructs are critical in making the theory complete, essential, and reliable within the fourth industrial setting.

Keywords

Acknowledgement

This work was supported by the research grant of the KODISA Scholarship Foundation in 2024.

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