• 유통과학연구
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• 제12권3호
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• pp.55-63
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• 2014

Purpose - This study aims to examine differences in donation behavior as surrogates of prosocial consumption behavior among three generation types. Further, it attempts to examine the moderator roles that affect donation behavior influenced by the difference in generations. Research design, data, and methodology - This study used the statistical ANOVA technique to examine generational difference. Surveys were structured differently by ages, as 20th, 30th, 40th, 50th, 60th, and 70th to classify generations into each group. A survey to measure the psychological distance was performed to identify whether the respondents intended to donate to a domestic or overseas target. Results - First, subjective judgment of psychological distance has no effect on objective donation behavior. Second, though the result of the relationship with moral identity is not statistically significant, it provides evidence that a higher moral identity level possesses more donation behavior. Further, groups with higher symbolization tend to donate more than the others. This was especially evident among the young and baby boomer generation. Conclusion - This empirical study suggests that marketers need to differentiate the market segment of the baby-boomer generation with high purchasing power of prosocial consumption.

• 유통과학연구
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• 제18권10호
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• pp.89-99
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• 2020

Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users' intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z's intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment - Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z's adoption.

• 산경연구논집
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• 제9권8호
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• pp.7-16
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• 2018

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers' preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers' destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

• Nuclear Engineering and Technology
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• 제49권1호
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• pp.6-16
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• 2017

This study presents a coolant void reactivity analysis of Canada Deuterium Uranium (CANDU)-6 and Advanced Canada Deuterium Uranium Reactor-700 (ACR-700) fuel lattices using a Monte Carlo code. The reactivity changes when the coolant was voided were assessed in terms of the contributions of four factors and spectrum shifts. In the case of single bundle coolant voiding, the contribution of each of the four factors in the ACR-700 lattice is large in magnitude with opposite signs, and their summation becomes a negative reactivity effect in contrast to that of the CANDU-6 lattice. Unlike the coolant voiding in a single fuel bundle, the $2{\times}2$ checkerboard coolant voiding in the ACR-700 lattice shows a positive reactivity effect. The neutron current between the no-void and voided bundles, and the four factors of each bundle were analyzed to figure out the mechanism of the positive coolant void reactivity of the checkerboard voiding case. Through a sensitivity study of fuel enrichment, type of burnable absorber, and moderator to fuel volume ratio, a design strategy for the CANDU reactor was suggested in order to achieve a negative coolant void reactivity even for the checkerboard voiding case.

• 동아시아경상학회지
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• 제10권1호
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• pp.1-9
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• 2022

Purpose - Drawing upon signaling and social identity theories, this study explores the effect of engagement in CSR activities by foreign firms on applicants' intention to apply. Furthermore, this study suggests CSR education as a moderator which strengthens the positive effects of the engagement in CSR activities on the intention to apply for potential job seekers. Research design, data, and methodology - One hundred and ninety-one undergraduate students were solicited to participate in this study. Participants were randomly assigned to two scenarios depicting different levels of a given foreign firm's engagement in CSR activities. After reading the given scenario, respondents answered a series of questions on their intention to apply to the foreign organization. Result - The results from hierarchical regression reveal that Korean applicants have a more favorable perception of a foreign firm which performs engagement in positive CSR activities. Moreover, the positive effect of the engagement in CSR activities on the intention to apply has a greater impact for Korean applicants who had CSR education. Conclusion - The result indicates that foreign firms could overcome the liabilities of foreignness and attract local talent effectively, by engaging in CSR activities. Moreover, this study suggests the important role of CSR education, and significantly contributes to the international recruiting literature.

• Asia Marketing Journal
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• 제16권2호
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• pp.1-14
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• 2014

This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee's work engagement is the consequence of the employee's perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of job demand from customer's perspective, customer crowding is suggested as a negative moderator in the link between customer participation and work engagement. As such, this article proposes how different elements of a service employee's work environment interact to ultimately influence the service employee's customer-oriented attitude. Specifically, the current research focuses on how the negative contextual elements of job insecurity and job crowding (i.e., job demands) interact with the potentially positive elements of organizational support and customer participation (i.e., job resources), as well as with an employee's customer orientation, to ultimately develop a customer-oriented attitude. This study concludes with some propositions for potential causal relationships among key constructs that can be empirically tested in future research, as well as implications of the current study for both managers and researchers.

• 디지털융복합연구
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• 제16권3호
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• pp.59-73
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• 2018

본 연구의 목적은 메타분석을 통해 국내 플립러닝의 학습 효과를 검증하는 것이다. 이를 위해 2017년도까지 국내에서 발행된 플립러닝 효과성에 관한 연구들을 수집하였고, 총 95편이며 이 중 학위 논문은 59편, 학술 논문은 36편이다. CMA 프로그램을 활용하여 전체 효과크기, 종속변인에 대한 효과크기, 조절변인에 따른 효과크기 차이를 분석하였으며, 그 결과는 다음과 같다. 첫째, 플립러닝의 학습 효과가 .58로 강의식 수업에 비해 학습 효과가 높게 나타났다. 둘째, 인지적, 정의적, 대인관계 영역의 효과크기 분석 결과, 세 영역 모두에서 플립러닝의 효과가 유의하게 나타났으며, 인지적 영역, 정의적 영역, 대인관계 영역의 순으로 효과크기가 큰 것으로 나타났다. 셋째, 플립러닝의 학습 효과는 출판유형, 학교유형, 중심교과에 영향을 받으며 출판유형이 학위 논문일 때, 학교유형이 고등학교일 때, 높은 효과크기를 나타냈다. 본 연구는 이러한 연구결과를 바탕으로 향후 국내 플립러닝 수업설계 및 실행에 시사점을 제안하였다.

• 컴퓨터교육학회논문지
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• 제14권3호
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• pp.25-36
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• 2011

본 연구는 국내에서 연구된 석 박사 학위논문과 학술지에 게재된 논문 중에서 선정기준에 부합하는 교육용프로그래밍언어(EPL)에 관한 논문 31편을 대상으로 메타분석 방법을 적용하여 학습효과를 분석하였다. 분석대상 자료로부터 45개의 효과크기를 산출하였고, 효과크기의 변인 간 차이에 대해 t검정 및 F검정을 하였다. 연구결과 첫째, EPL의 전체 평균 효과크기는 1.01, $U_3$지수는 84.38%로 나타나 EPL 수업은 전통적 프로그래밍 수업에 비해 34.38% 학습효과가 높은 것으로 나타났다. 둘째, 중재변인별로 분석한 결과는 교과별, 간행형식별 통계적으로 유의한 차이가 없었다. 학령별로는 고등학생보다 초 중학생에게 조금 더 큰 효과크기가 나타났으나 통계적으로 유의한 차이는 없었다. 실험설계별로는 단일집단 전후검사설계보다 이질통제집단 전후검사설계에서 통계적으로 큰 효과크기가 나타났다. 셋째, 종속변인별로는 전체 EPL 효과크기가 창의성 1.90, 문제해결력 1.25, 논리적 사고 1.18, 학습동기 0.81, 학업성취도 0.59 순으로 나타났다. 종합적으로 EPL은 전통적인 교수 학습방법보다 학습효과에 긍정적인 영향을 미치는 것으로 나타났다.

• 스트레스연구
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• 제26권4호
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• pp.340-349
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• 2018

본 연구의 목적은 콜센터 상담원의 감정노동과 소진의 관계에서 회복 탄력성과 사회적 지지의 조절효과를 확인하는 것이다. 콜센터 상담원을 대상으로 한 설문조사를 통해 총 444명의 자료를 수집하였으며, 감정노동이 소진을 예측하는지 확인하였고, 회복 탄력성과 사회적 지지의 조절효과를 탐색하였다. 연구 결과, 감정노동의 하위요인 중 내면 행위는 소진을 감소시켰고, 반대로 표면행위, 감정표현의 빈도, 다양성, 주의 정도는 소진을 증가시켰다. 조절변인인 회복 탄력성과 상사의 사회적 지지는 부분적으로 감정노동과 소진의 관계에서 완충효과가 나타났으나, 동료의 지지는 조절효과가 나타나지 않았다. 감정노동으로 야기되는 소진에 대한 예방 및 치료를 위해 본 연구에서 확인된 조절변인을 활용할 수 있을 것으로 기대된다.

• 유통과학연구
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• 제10권11호
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• pp.61-70
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• 2012

Purpose - The entry of Super Supermarkets (SSM), operated by large corporations, into the retail distribution market weakens the competitive power of local supermarkets (SM) and their families leading to a rapid collapse of the local-SM market. Accordingly, this is a very sensitive and urgent issue in Korean society and politics. Therefore, the government is required to take steps to activate a local-SM market and regain the loyalty of their customers. However, in spite of the urgent need of a comparative study on the advantages and competitive power of local-SM in relation to the SSM, little research has been done on this issue to date. One purpose of this study is to analyze the differences in store characteristics of the local SM and SSM, and to explore the relationships amongst various store characteristics, such as consumption emotion, relation quality, and store loyalty between store types to provide an efficient solution to activate a local-SM market. Research design, data, methodology - To analyze the differences in the evaluation of store characteristics between store types, and to test the moderator and mediator effects, data were collected from 488 customers in Seoul, Incheon,and Gyeonggi Province. The theoretical model consists of four hypotheses, and data was processed to test these using factor analysis, t-test, regression analysis, hierarchical regression, and the three step regression proposed by Baron and Kenny. Results - First, the analysis shows that local-SM customers evaluate location characteristic factors significantly higher compared to SSM customers. However, SSM customers evaluate quality of merchandise, sales promotion activities, and store environment significantly higher. Yet, there are no significant differences in the evaluation of consumption emotion, relation quality,and store loyalty between the store types. Second, the analysis of moderator effects of the store type show that sales promotion and store atmosphere factors have a significantly negative moderating effecton positive consumption emotion, while positive consumption emotion has a significantly positive moderating effect on absorption of relation quality, while there are no significant moderating effects between consumption emotion and store loyalty. Third, while both trust and absorption of relation quality are partially mediated between consumption emotion and store loyalty, only absorption is partially mediated between positive consumption emotion and store loyalty. There are no significant mediating effects of absorption between negative consumption emotion and store loyalty. Conclusions - We strongly recommend that location restrictions on entrance of SSM into local-SM market should either be further strengthened or sustained for the activation of the local store market. Government should strengthen financial support to improve the quality of merchandise, sales promotion, employee education, store environment of the local-SM by providing appropriate business consulting. Moreover, the result implies that the owners of alocal-SM should take measures to increase customers' absorption and store loyalty, such as store cleanliness, maintaining a delightful atmosphere at the store, and training employees on attitudes towards customers. As this study is restricted within Seoul, Incheon, and Gyeonggi Province, care needs to be taken in generalizing the interpretation and application to the national level.