• Human Ecology Research
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• 제54권3호
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• pp.251-262
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• 2016

This study analyzes the relation of the consumption values and ethical fashion consumption behavior as well as other influential factors between Korean and German ethical consumers based on the 'Modified Theory of Planned Behavior.' A survey was conducted on female consumers in their 20s and 30s, who experienced ethical fashion consumption in Seoul and Berlin. A factor analysis, reliability analysis, F -test and multiple regression analysis were performed for model verification. The research results indicated that emotional value (in case of Korea) and functional value out of consumption values (in case of Germany) have significant effects in regards to the influence of consumption values on ethical self-identity. The effects of ethical self-identity on ethical fashion consumption behavior indicated that Korean ethical self-identity influenced the ethical fashion consumption behavior of moderating and simplicity and eco-friendly certification versus local consumption as well as above factors (in case of Germany) explained by ethical self-identity. Both variables had a negative moderating effect in Korea in regards to the moderating effects of social comparison and materialism in the relations of ethical self-identity and ethical fashion consumption behavior; however, only materialism was an influential factor in Germany. The results of the research variables by individualism/collectivism indicated that the horizontal-collectivism group showed the highest ethical self-identity along with the lowest materialism tendency that had a high point of consumption behavior towards local consumption. However, the vertical-individualism group was outstanding. The consumption behavior aimed at moderating and simplicity.

• 한국식생활문화학회지
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• 제23권4호
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• pp.421-426
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• 2008

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

• 한국노년학
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• 제31권3호
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• pp.795-811
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• 2011

최근 양육스트레스에 따른 조손가족 조부모의 우울이 높아지면서 조부모의 양육스트레스를 조절하기 위한 관심이 증가하고 있다. 이에 본 연구는 조손가족 조부모의 양육스트레스가 우울에 미치는 영향에 있어 사회적 지지와 대처행동을 조절변수로 설정하여 이들의 조절효과를 파악하고자 했다. 이를 위해 전국 조손가족 중 사회복지서비스를 제공받고 있는 조부모 369명을 대상으로 조사했고, 그 중 334명의 조사결과를 토대로 SPSS 19.0 프로그램을 활용한 위계적 회귀분석과 구조방정식모형을 이용한 다집단분석을 실시하였다. 분석결과는 다음과 같다. 첫째, 양육스트레스, 우울, 사회적 지지, 그리고 대처행동 간에 양육스트레스가 높을수록 우울이 높고, 사회적 지지가 높을수록 양육스트레스가 낮은 관계가 있었다. 또 양육스트레스가 높을수록 대처행동 중 신앙의 의지, 부정적 감정표출, 수동적 회피의 정도가 높은 관계가 있었고, 문제 재정립은 낮은 관계가 있었다. 둘째, 사회적 지지 중 정서적 지지, 정보적 지지, 물질적 지지는 양육스트레스가 우울에 미치는 영향을 조절하는 효과가 있었다. 그러나 평가적 지지는 양육스트레스가 우울에 미치는 영향을 조절하는 데는 효과가 없었다. 셋째, 대처행동 중 신앙의지, 낮은 수동적 회피는 양육스트레스가 우울에 미치는 영향을 조절하는 효과가 있었다. 그러나 문제 재정립은 양육스트레스가 우울에 미치는 영향을 조절하는 데는 효과가 없었다. 한편, 감정표출은 양육스트레스와의 상호작용에서 조절효과를 설명하는데 무의미한 결과가 나왔다. 이를 통해 조손가족 조부모의 양육스트레스와 우울 간 사회적 지지와 대처행동의 조절효과를 높일 수 있는 사회복지실천적 함의를 도출하였다.

• 유통과학연구
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• 제14권2호
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• pp.93-101
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• 2016

Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

• 한국융합학회논문지
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• 제9권1호
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• pp.9-20
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• 2018

본 논문은 법인의 전기 사내유보가 당기 연구개발 투자에 미치는 영향을 분석함으로써 미환류 소득세제가 어느 정도 효과를 거두고 있는지 실증분석 하고자 하였으며 추가로 교육훈련비를 조절변수로 사용하여 정부정책의 유효성도 알아보고자 하였다. 또한 GBM 모델을 이용하여 그 효과를 한 번 더 살펴보았다. 연구 결과 교육훈련비의 조절효과와 매개효과 모두 유의미한 효과가 있는 것으로 판단할 수 있었고 모형1, 모형2, 모형3에서 모두 이자비용과 복리후생비 변수가 99% 수준에서 유의미함을 확인할 수 있었던 반면 전기유보율은 모든 모형에서 유의미하지 않은 결과를 보여주었다. 이를 통해 정부의 미환류 소득세제 도입 취지인 사내 유보금 과세를 추진하면 기업은 그 재원으로 물적 및 인적 투자를 늘릴 것이라는 가정은 아직 그 효과가 미미한 것으로 사료된다. 추가분석으로 실시한 융합 차원에서의 GBM 모형에서도 비슷한 결과가 도출되었다. 앞으로의 과제는 미환류 소득세제의 시행기간인 3년간(2015~2017)의 시계열 분석을 통하여 정부정책의 효과를 살펴볼 필요가 있다.

• 경영과정보연구
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• 제35권3호
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• pp.115-130
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• 2016

본 연구는 어떤 소셜정보가 추천신뢰에 유의한 영향을 미치는지와 이들 간의 영향관계가 제품 관여도 수준에 따라 어떻게 달라지는지를 실증적으로 살펴보는 것을 목표로 하고 있다. 관련 선행연구에 대한 검토 결과를 토대로 추천신뢰에 유의한 영향을 미칠 것으로 예상되는 소셜정보의 구성요소로써 친밀감, 유사성, 성실성, 명성 등 네 가지 요소를 도출하였으며, 이들 소셜정보와 추천신뢰 간의 영향관계에 관한 연구모형 구축 및 가설검정을 실시하였다. 더불어 소셜정보와 추천신뢰 간의 관계에 있어 제품 관여도가 유의한 조절효과를 가지는지 분석해 보았다. Google Docs 사용자들을 대상으로 온라인 설문조사를 수행한 결과, 총 55명의 응답자로부터 205개의 신뢰 관계(링크)에 관한 자료를 수집하여 가설검정을 실시한 결과는 다음과 같다. 첫째, 소셜정보의 네 가지 차원인 친밀성, 유사성, 성실성, 명성은 모두 추천신뢰에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 소셜정보 중 친밀성 및 명성과 추천신뢰 간의 관계에 있어 제품 관여도가 유의한 조절효과를 가지는 것으로 나타났다. 연구결과를 토대로 관련 분야에 대한 학문적, 관리적 차원의 시사점을 도출하였으며, 향후 연구방향을 제시하였다.

• 한국산업정보학회논문지
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• 제22권4호
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• pp.79-95
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• 2017

본 연구는 급변하는 반도체 산업의 특성을 고려하여 고객가치 제고와 기술혁신 경쟁우위를 위해 R&D역량과 시장지향성이 제품혁신성과에 유의한 영향을 미치는지를 연구하였다. 즉, 연구모형에서와 같이 독립변수인 R&D역량, 시장지향성이 기술혁신지향성이라는 조절변수를 통해 종속변수인 제품혁신성과에 미치는 인과관계를 살펴보는데 그 목적이 있다. 본 연구를 위하여 반도체 기업의 개발업무 종사자를 대상으로 설문을 진행하였고 최종적으로 118부의 유효한 설문지를 회수하였다. 수집된 자료는 인구통계학적 특성을 통제변인으로 하는 다중회귀분석을 진행하였고 기술혁신지향성 조절효과는 위계적 회귀분석을 실시하였다. 분석결과 기업의 R&D역량 중 R&D집약도와 외부네트워크 역량이 높을수록 제품혁신성과가 높아지는 것으로 나타났고 시장지향성 중 고객지향성과 경쟁자지향성에 대하여 제품혁신성과가 높게 나타났다. 또한 R&D역량만이 기술혁신지향성의 조절효과가 있음을 확인하였다. 본 연구결과는 반도체 기업의 제품혁신성과 창출을 위한 R&D역량과 시장지향성에 대한 이해를 높이고 기업의 제품혁신성과와 지속적인 경쟁우위를 확보하기 위해 기술혁신지향성이 중요한 조절 요소임을 실증적으로 지지하는 연구 자료가 될 것으로 기대한다.

• 유통과학연구
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• 제17권10호
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• pp.27-39
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• 2019

Purpose - This study explores the relationships between e-Marketing and perceived service quality with brand trust and loyalty towards the brand of mobile telephone operators in Kosovo. Research design, data, and methodology - The conceptual model of four constructs was developed, while each construct consisted of the set of variables measured by using five-point Likert scale. The primary data was collected via an online survey through SurveyMonkey, distributed via Facebook and email. The collected data were cleaned, validated and tested for its consistency through Cronbach's Alpha; ensured that five assumptions of multiple linear regression are met. To assess the relationships between outcome variable and dependent variables of the model, performed the bivariate correlation, simple, multiple linear and hierarchical regression. Results - Perceived service quality has a positive significant effect on brand trust and loyalty. e-Marketing presents moderating direct effect on brand loyalty, and slightly higher effect through brand trust of the mobile telephone operators in Kosovo. Conclusions - The perceived service quality and brand trust are key determinants in achieving brand loyalty in telecommunication industry, followed by e-Marketing as means to creating expectations, delivering on promise to meet customers' perceptions for service quality with a purpose of building trust, that leads to loyalty towards the brands of mobile operators in Kosovo.

• 아태비즈니스연구
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• 제12권4호
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• pp.241-251
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• 2021

Purpose - Drawing on the content-process approach, this study examines the effect of employees' perceived utility of education and training in small and medium enterprises (SMEs) on their satisfaction. In addition, this study investigates how the human resource management department' activities moderate the relationship between employees' perceived utility of education and training and satisfaction. Design/methodology/approach - This study predicts the positive relationship between employees' perceived utility of education and training and satisfaction, and HR activities strengthens this positive relationship. To test these hypotheses, this study utilized Human Capital Corporate Panel (HCCP) datasets, especially 2017 data at the individual level. The number of the final sample is 425 for the test. Moreover, this study used the hierarchical regression model with SPSS. Finding - As predicted, the analytical results with the hierarchical regression model showed that employees' percieved utility of education and training and satisfaction were positively related. In addition, HR activities strengthened this relationship between employees' percieved utility of education and training and satisfaction. Research implications or Originality - This study will provide academic and practical implications for future research on human resource development, especially SMEs by deepening an understanding of the important factors in order to increase employees' satisfaction of education and training. the number of viewers is found in most American films released in Korea.

• Child Health Nursing Research
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• 제29권2호
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• pp.149-160
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• 2023

Purpose: Based on the health belief model and theory of planned behavior, this study investigated how age group (adolescence and emerging adulthood) moderated the relative effects of perceived susceptibility, perceived severity, and subjective norms on preventive behavior against coronavirus disease 2019 (COVID-19). Methods: This secondary data analysis utilized data from adolescents (n=272) and emerging adults (n=239). Hierarchical multiple regression analysis was performed to test the moderating effect of age group on the relationships among variables. Results: Higher perceived susceptibility (β=.21, p<.001), perceived severity (β=.14, p=.002), subjective norms (friends) (β=.26, p<.001), subjective norms (parents) (β=.44, p<.001), and subjective norms (schools) (β=.28, p<.001) enhanced COVID-19 preventive behaviors. Moderated regression analysis showed that subjective norms (friends and school) impacted preventive behavior in adolescents more than in emerging adults. Conclusion: Given the need to increase perceived susceptibility and severity among adolescents and emerging adults, these findings provide baseline data for designing effective COVID-19 prevention interventions that consider the developmental characteristics of different age groups. Interventions by health centers at universities can strengthen COVID-19 preventive behavior among emerging adults. As adolescents are influenced by friends, their peer roles must be strengthened to enhance adherence to COVID-19 preventive guidelines.