• Journal of Distribution Science
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• v.21 no.11
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• Korea Trade Review
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• v.46 no.2
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• pp.161-175
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• 2021

The purpose of this study is to empirically analyze the effect of cultural distance between partner firms on international joint venture performance, focusing on the moderating effects of the conflict resolution techniques and the competitive relationship between partner firms. We tested hypotheses based on joint venture firms that were surveyed which formed by equity investment between Korean and foreign firms in the manufacturing industry. The empirical analysis results of this study are as follows. First, in international joint ventures, the cultural distance between partner firms was found to have a negative effect on the international joint venture performance, and the higher the cultural distance, the lower the joint venture performance. Second, it was found that constructive conflict resolution techniques weaken the negative impact of the cultural distance between partner firms in international joint ventures on the performance of international joint ventures. Third, competitive relationship between international joint venture partners showed no moderating effect on the relationship between cultural distance and international joint venture performance.

• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.121-139
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• 2023

This study tried to identify factors affecting online activity before and after the COVID-19 pandemic. To this end, the effects of consumer innovativeness, self-esteem, and need for cognition on the activity of online media such as Internet and social media were investigated, and whether privacy concerns had a moderating effect. For this study, survey data from 2019(before the outbreak of COVID-19) to 2021(after the outbreak of COVID-19) of the 'Korea Media Panel Survey' surveyed by the Korea Information Society Development Institute was used for analysis. The research results that affect Internet activity are as follows. Before the outback of COVID-19, it was found that hedonic innovativeness and social innovativeness had a positive effect and cognitive innovativeness had a negative effect on increasing Internet activity. There was no moderating effect on privacy concerns. The period after the outbreak of COVID-19, need for cognition was found to have a positive effect on increasing social media activity. In addition, the moderating effect of privacy concerns was found in the relationship between need for cognition and Internet activity. There was no privacy concern effect before the outbreak of COVID-19, and the privacy concern effect appeared on functional innovation and need for cognition after the outbreak of COVID-19. This study aims to present various implications for companies to understand the characteristics of online consumers using the Internet and social media after the pandemic.

• Journal of Korean Society for Quality Management
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• v.51 no.4
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• pp.589-606
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• 2023

Purpose: This study investigates the effects of scuba diving resort service quality on customer satisfaction and revisit intention, considering the moderating effects of perceived risk by scuba divers such as individual, social, and physical risks. Methods: This study surveyed scuba divers using scuba diving resorts in South Korea. The data were analyzed using multi-regression and hierarchical regression analysis. Results: The results of this study are as follows; all five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) significantly affected customer satisfaction and customer satisfaction also affected revisit intention. However, no moderating effect by perceived risk were observed between customer satisfaction and revisit intention. The cause of these results is believed to be the nature of scuba diving as a adventure sport. Conclusion: These results implies that scuba divers' purchase action can be different from the general service users from the perspective of perceived risk. Considering the uniqueness of adventure sports of scuba diving, the managers of scuba diving resorts need to act actively paying attention to all dimensions of service quality, and customer satisfaction.

• Journal of Convergence for Information Technology
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• v.8 no.3
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• pp.137-144
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• 2018

The purpose of this study is to examine the effects of undergraduates' Big 5 personality on entrepreneurship. Particularly, this author has verified if immersion and self-efficacy have mediating effects in it. According to the results, first, undergraduates' Big 5 personality are found to exert effects on entrepreneurship. Second, there is difference found in the influence of Big 5 personality on self-efficacy. Third, Big 5 personality and a parameter, self-efficacy, have all significant influence on entrepreneurship. Also, in all the models, the parameter of self-efficacy has partly mediating effects in correlation between Big 5 personality and entrepreneurship. Based on these results, this researcher here suggests implications and provides suggestions for follow-up research.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.350-360
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• 2014

The purpose of this study was to identify the moderating effect of resilience and hope among satisfaction of university, family cohesion, and perceived entrapment. It was conducted to measure research variables from 610 university students. The moderating effect according to resilience and hope was analyzed through hierarchical regression analysis and presented in graphs of significant moderating effect. As a result of analysis, first, there were significant relationship, among satisfaction of university, family cohesion, and perceived entrapment. Second, satisfaction of university and family cohesion had a significant negative effect on the perceived entrapment. Third, resilience had moderating effect within the relationship of university satisfaction and perceived entrapment. Forth, hope had moderating effect within the relationship of family cohesion and perceived entrapment. Implications of these results were explored in relation to the importance of resilience and hope that could be taken to reduce perceived entrapment.

• Journal of the Korea Society of Computer and Information
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• v.25 no.8
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• pp.137-144
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• 2020

In this paper, we propose the moderating effects of self-efficacy and social support on the relationship between physical therapists' job stress and psychological burnout. Based on the previous studies, this study set up three types of variables: 1) independent variable, 2) moderating variable, 3) dependent variable. Job stress was identified as an independent variable, self-efficacy and social support was identified as a moderating variable and psychological burnout was identified as a dependent variable. To empirically conduct this study, a total of 200 questionnaires were distributed to physical therapists. Consequently, a total of 155 survey responses were collected. The survey results are as follows. First, the result showed a high-level of correlation among job stress, psychological burnout, self-efficacy, and social support. Second, self-efficacy was found to have a moderating effect on the relationship between the physical therapists' job stress and psychological burnout. Third, social support was found to have a moderating effect on the relationship between the art therapists' job stress and psychological burnout.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.297-303
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• 2019

The purpose of this study was to investigate the moderating effect of growth mindset between female adolescents' domestic abuse experience and school adaptation. For this purpose, a survey was conducted on 485 female adolescent girls in D city, Chungcheongnam-do, and the data collected were analyzed for differences test, correlation analysis, and regression analysis of moderating effects. Findings are as follows. First, school adaptation differed according to parents' earning income and academic achievement. Second, growth mindset and school adaptation showed significant positive correlation, but home abuse showed negative correlation with other variables. Third, the result of regression effect of moderating effect showed that the growth mindset for personality had a moderating effect. Finally, based on this study, we discussed ways to improve the school life of female students and teenagers. Specifically, it was suggested to consider the growth mindset and age for personality.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.559-577
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• 2022

The purpose of this study was to analyze the influence of Big 5 Personality Traits(Extroversion, Agreeableness, Conscientiousness, Openness to experience, Neuroticism) on the organizational commitment of employees and also to investigate the moderating effect of leadership. To summarize the research results, First, Extroversion, Agreeableness, Conscientiousness, Openness of Big 5 Personality Traits had a positive effect on organizational commitment. Second, transactional, transformational and servant leadership had a moderating effect on the relationship between conscientiousness and organizational commitment. And transactional and transformational leadership had a moderating effect on the relationship between openness and organizational commitment. In Pharmaceutical and Medical Device Companies, it was confirmed that personality traits of employees are important factors that affect organizational commitment and organizational leadership interacts with the personality of employees and affects organizational commitment. This study is meaningful in that it attempted to analyze the moderating effect through quantitative design using the scale for the role of personality factors and leadership individually.

• Journal of Families and Better Life
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• v.25 no.5
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• pp.65-82
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• 2007

This study investigated the moderating effects of conflict-coping strategies between marital conflict and satisfaction according to gender and marital period. The subjects of this study were 178 couples from Cheongju who have been married less than fourteen years. For husbands and wives who have been married less than 7 years, nothing moderated the interaction between marital conflict and satisfaction. However, for husbands who have been married between 8 and 14 years, their conflict withdrawal moderated the interaction between marital conflict and satisfaction. For their wives, their conflict-expression strategy and their husbands' conflict-expression strategy moderated the interaction between marital conflict and satisfaction.