• Korean journal of communication and information
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• v.61
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• pp.28-51
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• 2013

The present study analyzed the effects of brand extension on the existing parent brand by applying the media brand extension model which previous studies had suggested based on consumer based brand equity model. Based on previous studies, the present study constructed a research model in which pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived number of brand extensions, perceived fit between parent brand and brand extended channel, and brand extended channel evaluation are supposed to affect post-brand extension brand extension evaluation, and tested the media brand extension feedback effects model through structural equation modeling. The analysis results show that pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived fit, and brand extended channel evaluation affect post-brand extension parent brand evaluation while the effect of perceived number of brand extensions is not significant.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.6
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• pp.2437-2445
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• 2013

The objective of this study is finding the relationship between interstate highway accident frequencies and geometrics using Random Parameter Negative Binomial model. Even though it is impossible to take account of the same design criteria to the all segments or corridors on the road in reality, previous research estimated the fixed value of coefficients without considering each segment's characteristic. The drawback of the traditional negative binomial is not to explain the integrated variations in terms of time and the distinct characters specific segment has. This results in under-estimation of the standard error which inflates the t-value and finally, affects the modeling estimation. Therefore, this study tries to find the relationship of accident frequencies with the heterogeneous geometrics using 9-years and 7-interstate highway data in Washington State area. 16-types of geometrics are used to derive the model which is compared with the traditional negative binomial Model to understand which Model is more suitable. In addition, by calculating marginal effect and elasticity, heterogeneous variables' effect to the accidents are estimated. Hopefully, this study will help to estiblish the future policy of geometrics.

• Journal of IKEEE
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• v.22 no.1
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• pp.185-188
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• 2018

This paper describes the parasitic capacitance modeling according to the coil structure, section bobbin and winding method for hybrid choke coil with reduced parasitic capacitance capable of the EMI attenuation of broad bands from lower frequency to higher frequency applied in the EMI attenuation filter of LED-TV SMPS. Especially, the hybrid choke coil with reduced parasitic capacitance($C_p$) proposed in this paper can reduces the parasitic capacitance($C_p$) by adopting the winding methods of rectangular copper wire, compared to the conventional common mode choke coil with the winding method of automatic type. The first resonant frequency of the proposed hybrid choke coil has a tendency to increase as the parasitic capacitance is smaller and its impedance characteristics, especially in the high frequency bands, improves as the first resonant frequency increases. In the future, the proposed hybrid choke coil with reduced parasitic capacitance shows it can be actually utilized in not only LED-TV SMPS but also various applications such as LED Lighting, Note-PC Adapter, and so forth.

• Journal of the Korean Association of Geographic Information Studies
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• v.13 no.1
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• pp.62-73
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• 2010

A bird is needed efficient conservation through habitat management, as the representative of an organism to evaluate the steady of complex ecosystem. So, this study will offer the useful basic data for preserving habitat from now on, as presenting a estimating model with the GIS program which selected factors effecting the habitat of a forest-dwelling bird in Changwon. As the resort of the survey, the number of forest-dwelling birds living in the 135 survey sites were 5 order, 15 family, 26 species and 922 individual. Also, as the result of making habitat analysis into a predict model, 'NDVI', 'Distance to valley', 'Distance to mixed forest' and 'Area of field' were significant and they had R-squares of 51.3%. Next, as the resort of researching the accuracy of Model, it was a reasonable prediction, as the correlation coefficient is 0.735 and MAPE is 20.7%, and a predict map of habitat was made with the model. This map could predict species diversity of no investigated areas and could be an useful basic data for preserving habitat, as an on-the-spot survey.

• Journal of the Korean Institute of Intelligent Systems
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• v.23 no.3
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• pp.232-237
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• 2013

The aim of this study is to structuralize a model of the factors determining the quality of nursing care perceived by the director or manager of a long-term care facilities (hospitalization of patients) using FSM(Fuzzy Structural Modeling), employed in structuralizing social systems. The results were as follows: first, quality in the top tier was shown to be connected with job commitment, commitment to the organization, work experience, care skills, knowledge about the elderly, training and education, which are factors in the middle tier; and second, the structure of the middle tier (job commitment, commitment to the organization, work experience, care skills, knowledge about the elderly, training and education) either showed a connection with the lower tier, which includes employment type, job satisfaction, leadership, relationship with users and workplace relationships, or showed a connection among the factors within. These results confirmed the following: first, care skills and knowledge about the elderly, which demonstrate the job expertise of caregivers, showed a connection with service quality based on work experience; second, job commitment in the middle tier was observed to affect various factors in the same tier such as care skills, knowledge about the elderly, training and education amongst others, and it was determined that it is an important determining factor in service quality. Lastly, a meaningful result was shown in relation to leadership. The leadership skills of the director of the facilities had a connection with the care caregivers' commitment to the organization, which had a connection with service quality. This structure showed the kind of role the director must play in order to improve service quality.

• Korean Journal of Construction Engineering and Management
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• v.16 no.4
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• pp.118-128
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• 2015

Recently BIM technology has been expanded for using in construction project. Due to the high-cost of BIM infrastructure development, lack of regulations, lack of process and so forth, usage of BIM has been delayed than initial expectations. In design phase, especially, collaboration based on BIM system has been a key factor for successful next generation building project. Through the analysis of current research trends about IT technologies, virtualization and BIM service, data exchange such as drawings, 3D model, object data, properties using cloud computing and virtual server system is defined as a most successful solution. The purpose of this study is to enable the cloud computing BIM server to provide several main functions such as editing models, 3D model viewing and checking, mark-up and snapshot in high-performance quality by proper design of VDI system. Concurrent client connection performance is a main technical index of VDI. Through testing of test-bed server client, developed VDI system's multi-connect control is evaluated. Performance-test result of BIM server VDI effect to development direction of cloud computing BIM service for commercialization.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.36 no.3
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• pp.343-350
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• 2012

A planar solid oxide fuel cell (PSOFC) is studied in its application in a high-temperature stationary power plant. Even though PSOFCs with external reformers are designed for application from the distributed power source to the central power plant, such PSOFCs may sacrifice more system efficiency than internally reformed SOFCs. In this study, modeling of the PSOFC with an external reformer was developed to analyze the feasibility of thermal energy utilization for the external reformer. The PSOFC system model includes the stack, reformer, burner, heat exchanger, blower, pump, PID controller, 3-way valve, reactor, mixer, and steam separator. The model was developed under the Matlab/Simulink environment with Thermolib$^{(R)}$ modules. The model was used to study the system performance according to its configuration. Three configurations of the SOFC system were selected for the comparison of the system performance. The system configuration considered the cathode recirculation, thermal sources for the external reformer, heat-up of operating gases, and condensate anode off-gas for the enhancement of the fuel concentration. The simulation results show that the magnitude of the electric efficiency of the PSOFC system for Case 2 is 12.13% higher than that for Case 1 (reference case), and the thermal efficiency of the PSOFC system for Case 3 is 76.12%, which is the highest of all the cases investigated.

• Journal of Korea Water Resources Association
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• v.36 no.6
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• pp.1047-1058
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• 2003

Seasonal occurrence of high ammonia nitrogen(NH3-N) concentrations has hampered chemical treatment processes of a water plant that intakes water at Buyeo site of Geum river. Thus it is often needed to quantify the effect of Daecheong Dam ouflow on the mitigation of $NH_3$-N contamination. In this study, multiple regression models were developed for forecasting daily $NH_3$-N concentrations using 8 years of water quality and dam outflow data, and verified with another 2 years of data set. During model development, the coefficients of determination($R^2$) and model efficiency($E_{m}$) were greater than 0.95. The verification results were also satisfactory although those statistical indices were slightly reduced to 0.84∼0.94 and 0.77∼0.93, respectively. The validated model was applied to assess the effect of different amounts of dam outflow on the reduction of $NH_3$-N concentrations in 2002. The NH3-N concentrations dropped by 0.332∼0.583 mg/L on average during January∼March as outflow increases from 5 to 50cms, and was most significant on February. The results of this research show that the multiple regression approach has potential for efficient cause and effect analysis between dam outflow and downstream water quality.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.49-69
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• 2006

The virtual community has been recognized as an effective marketing tool and has been an important motive of using internet to Internet users, but very few attempts have been done for the development of virtual community success. Although many studies have been made on influencing factors of virtual community success, the comprehensive studies have never been done so far. Therefore, this study focused on developing the comprehensive model and verifying empirically. This study proposed five influencing factors(Virtual Community Operational factor, Characteristics of Users, Usefulness, Trust, Commitment) that affect virtual community success and three success factors(Sense of Virtual Community, Loyalty, Purchasing Intention) by carrying out literature review extensively and suggesting the relationship among factors. The relationship among factors were empirically validated by structural equation modeling. The data used in this study were collected from 292 users of the existing virtual communities. As the result of statistical analysis. It was found that Virtual Community Operational Factor and Characteristics of Users statistically significantly influenced Virtual Community Success. Also, it was shown that the intervening effects of Usefulness, Trust and Commitment were statistically significant, but that the relationship between commitment and Loyalty was not statistically significant. Finally, it turned out that the causality among success variables of Virtual Community was supported, but that sense of Virtual Community was required to be measured by new measurements.

• Korean Journal of Agricultural and Forest Meteorology
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• v.4 no.2
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• pp.95-102
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• 2002

Spatial interpolation has become a common procedure in converting temperature forecasts and observations at irregular points for use in regional scale ecosystem modeling and the model based decision support systems for resource management. Neglection of terrain effects in most spatial interpolations for short term temperatures may cause erroneous results in mountainous regions, where the observation network hardly covers full features of the complicated terrain. A spatial interpolation model for daytime hourly temperature was formulated based on error analysis of unsampled site with respect to the site topography. The model has a solar irradiance correction scheme in addition to the common backbone of the lapse rate - corrected inverse distance weighting. The solar irradiance scheme calculates the direct, diffuse and reflected components of shortwave radiation over any surfaces based on the sun-slope geometry and compares the sum with that over a reference surface. The deviation from the reference radiation is used to calculate the temperature correction term by an empirical conversion formula between the solar energy and the air temperature on any sloped surfaces at an hourly time scale, which can be prepared seasonally for each land cover type. When this model was applied to a 14 km by 22 km mountainous region at a 10 m horizontal resolution, the estimated hourly temperature surfaces showed a better agreement with the observed distribution than those by a conventional method.