• Journal of Radiation Protection and Research
• /
• v.37 no.4
• /
• pp.181-190
• /
• 2012

Naturally occurring radioactive materials (NORM) in building materials are main sources of external radiation exposure to the general public. The objective of this study was to assess external radiation dose in Korean dwellings due to NORM in concrete walls. Reference room model for dose assessment was made by analyzing room structure and housing scale of Korean dwellings. In addition, dose assessments were made for varying room sizes. Absorbed doses to air and effective dose rates were calculated using radiation transport code MCNPX. Assuming a reference room of $3{\times}4{\times}2.8m^3$, absorbed dose rates in air were 0.80, 0.97, 0.08 nGy $h^{-1}$ per Bq $kg^{-1}$ for uranium series, thorium series, and $^{40}K$, respectively. Effective dose rates were 0.57, 0.69, 0.058 nSv $h^{-1}$ per Bq $kg^{-1}$, respectively. Radiation dose resulting from concrete of ceiling and floor increased with room area while radiation dose from concrete of walls decreased with room area. Therefore, total radiation doses were almost the same for the varying room area from 5 to $30m^2$. Effective dose in Korean dwellings was calculated based on measurement data of NORM concentration in concrete and occupancy fraction of Korean population by location. Annual effective dose was 0.59 mSv assuming that indoor occupancy fraction was 0.89 and concentrations of uranium series, thorium series and $^{40}K$ were 26, 39, 596 Bq $kg^{-1}$, respectively. Finally, annual effective dose in Korean dwellings can be calculated by the following equation: Effective dose=indoor occupancy fraction${\times}8760\;h\;y^{-1}{\times}(0.57C_U+0.69C_{Th}+0.058C_K)$.

• Journal of Intelligence and Information Systems
• /
• v.25 no.2
• /
• pp.167-194
• /
• 2019

This research starts from the four basic concepts of incentive incompatibility, limited information, myopia and decision variable which are confronted when making decisions in keyword bidding. In order to make these concept concrete, four framework approaches are designed as follows; Strategic approach for the incentive incompatibility, Statistical approach for the limited information, Alternative optimization for myopia, and New model approach for decision variable. The purpose of this research is to propose the statistical optimization model in constructing the portfolio of Sponsored Search Advertising (SSA) in the Sponsor's perspective through empirical tests which can be used in portfolio decision making. Previous research up to date formulates the CTR estimation model using CPC, Rank, Impression, CVR, etc., individually or collectively as the independent variables. However, many of the variables are not controllable in keyword bidding. Only CPC and Rank can be used as decision variables in the bidding system. Classical SSA model is designed on the basic assumption that the CPC is the decision variable and CTR is the response variable. However, this classical model has so many huddles in the estimation of CTR. The main problem is the uncertainty between CPC and Rank. In keyword bid, CPC is continuously fluctuating even at the same Rank. This uncertainty usually raises questions about the credibility of CTR, along with the practical management problems. Sponsors make decisions in keyword bids under the limited information, and the strategic portfolio approach based on statistical models is necessary. In order to solve the problem in Classical SSA model, the New SSA model frame is designed on the basic assumption that Rank is the decision variable. Rank is proposed as the best decision variable in predicting the CTR in many papers. Further, most of the search engine platforms provide the options and algorithms to make it possible to bid with Rank. Sponsors can participate in the keyword bidding with Rank. Therefore, this paper tries to test the validity of this new SSA model and the applicability to construct the optimal portfolio in keyword bidding. Research process is as follows; In order to perform the optimization analysis in constructing the keyword portfolio under the New SSA model, this study proposes the criteria for categorizing the keywords, selects the representing keywords for each category, shows the non-linearity relationship, screens the scenarios for CTR and CPC estimation, selects the best fit model through Goodness-of-Fit (GOF) test, formulates the optimization models, confirms the Spillover effects, and suggests the modified optimization model reflecting Spillover and some strategic recommendations. Tests of Optimization models using these CTR/CPC estimation models are empirically performed with the objective functions of (1) maximizing CTR (CTR optimization model) and of (2) maximizing expected profit reflecting CVR (namely, CVR optimization model). Both of the CTR and CVR optimization test result show that the suggested SSA model confirms the significant improvements and this model is valid in constructing the keyword portfolio using the CTR/CPC estimation models suggested in this study. However, one critical problem is found in the CVR optimization model. Important keywords are excluded from the keyword portfolio due to the myopia of the immediate low profit at present. In order to solve this problem, Markov Chain analysis is carried out and the concept of Core Transit Keyword (CTK) and Expected Opportunity Profit (EOP) are introduced. The Revised CVR Optimization model is proposed and is tested and shows validity in constructing the portfolio. Strategic guidelines and insights are as follows; Brand keywords are usually dominant in almost every aspects of CTR, CVR, the expected profit, etc. Now, it is found that the Generic keywords are the CTK and have the spillover potentials which might increase consumers awareness and lead them to Brand keyword. That's why the Generic keyword should be focused in the keyword bidding. The contribution of the thesis is to propose the novel SSA model based on Rank as decision variable, to propose to manage the keyword portfolio by categories according to the characteristics of keywords, to propose the statistical modelling and managing based on the Rank in constructing the keyword portfolio, and to perform empirical tests and propose a new strategic guidelines to focus on the CTK and to propose the modified CVR optimization objective function reflecting the spillover effect in stead of the previous expected profit models.

• Journal of Distribution Science
• /
• v.10 no.4
• /
• pp.47-53
• /
• 2012

Businesses make use of advertising strategy using models to give consumers efficient product information. Modern advertisements often make use of models for greater reminiscence to create messages and remind viewers of the product. The purpose of this study was to examine the characteristics of each type of model. The subjects were 230 college students in their twenties or older, and the material was collected from October 20, 2011 to November 5, 2011 to examine the effects of model characteristics on buying intention as well as attitude toward a brand. A questionnaire survey was used; investigators gave one copy to each interviewee. The study investigated the characteristics of each model using a questionnaire of each 40 copies with five kinds of photographs. The characteristics of models had great influence on buying intention and attitude toward the brand: First, factor 2 (being honest and virtuous and having good credit and a good press assessment) and factor 3 (being interesting and a good communicator and creating good memories) had great influence on buying intention. Factor 2 was explained by reliability, and factor 3 by the efficiency of the model in creating a feeling. Second, factors 1 (being attractive, smart, unique, friendly, loved by others, and popular), 2, and 3 influenced attitude toward brand. Factor 1 encapsulated the outgoing characteristics of a model, factor 2 was based on reliability, and factor 3 was based on the efficiency of the model in creating a feeling. The model's positive effects on buying intention and attitudes toward brand shall be examined. For their positive influence on buying intention, reliability and efficiency shall be given attention. For their positive influence on attitude toward brand, creating a good impression, having outgoing characteristics, being reliable, and efficiency shall be given attention. The findings were as follows: Model characteristics influencing buying intention were similar to those influencing attitude toward brand. The differences were as follows. First, reliability and efficiency influenced buying intention. When customers were asked to consider the influence on buying intention of an advertisement, regardless of the strength of the buying intention, they considered these two characteristics. Customers decided to buy based not only on the credibility of the product as presented in the advertisement but also the transmission of the contents of the advertisement. Second, outgoing characteristics, reliability, and efficiency influenced attitude toward a brand. The attitude toward a brand was said to be the attitude toward the business. The attitude is produced even after buying, so businesses view it as very important. The attitude might vary depending upon the model used rather than the brand. Therefore, a model with outgoing characteristics was thought to be important. Therefore, attitude toward a brand whose model influenced buying intention as well as attitude toward brand had outgoing characteristics. The result is that an image the model was related to attitude toward the brand. As such, customers would buy the goods advertised. However, an outgoing image of a model was also important to create a positive attitude toward a business brand. For instance, talent Park Gyeong-Rim's photo was used to promote cosmetics about 10 years ago. When she worked as a model of cosmetics products, she had to make compensation for losses and damages because she made a mistake on a talk show program. At that time, customers who had bought the cosmetics product asked for refunds of several billion won. As such, models who are said to be the face of the businesses they represent can play an important role. To advertise in the most attractive and effective way, the current image of a model should be investigated by examining current activities and news articles after selecting the model, and the model's efficiency and attitude toward the brand should be examined. Factors that stimulate customers' buying decisions can be used to plan advertisement that have positive influence on a brand. This study had the limitation of investigating mainly college students and there were insufficient copies of the questionnaire. The investigation was not done widely but in detail so that a concrete investigation could not be done. Further studies shall supplement these shortcomings and discuss new directions.

• Journal of the Computational Structural Engineering Institute of Korea
• /
• v.28 no.1
• /
• pp.19-27
• /
• 2015

Recently, the most of domestic high-rise residential complex buildings are constructed with reinforced concrete structures, which may bring structural problems during construction. This study is aimed to analyze structural safety and lateral load-resisting performance of RC high-rise residential complex building under construction. The tower-typed building with 60 floors is selected as a sample model, and numerical analyses are performed. The structural performances of building structures at construction stages, which are resulted form the analyses of numerical models completed up to 10th, 20th, 30th, 40th, 50th, or 60th floor, are compared to those of the completed building structure. For the comparisons of structural performances, modal shapes and fundamental periods of building structures, lateral load-resisting performances, and structural design performances of structural members are considered. The lateral displacement and story drift ratio are analyzed for lateral load-resisting performances, and comparisons of design ratios at construction and design stages are performed for structural design performances of structural members. The guideline of design loads and structural analysis schemes for checking the safety of RC high-rise building under construction is presented.

• Journal of Korean Academy of Nursing Administration
• /
• v.4 no.2
• /
• pp.439-455
• /
• 1998

This is the descriptive investigation study intended to provide basic informations to develop concrete method of nurse arbitration which can improve the quality of nursing care on family by investigating and analyzing the perception and practice on family nursing of clinical nurse. 332 nurses working in 4 university hospitals in Seoul have been the object and the collection of data have been conducted by visiting cooperated by the department of nursing in university hospital from April 4th through April 17th 1998. The measuring instrument of the perception and the practice on family nursing which was written by the researcher was used based on the family nursing arbitration by recently amending Calgary Family Arbitration of the Model of Wright & Leahey. Cronbach's a value of this instrument was .9288 in the perception and .9168 in the practice the collected data have been analyzed by frequency percentage, averaged value. t-test, F-test(ANOVA), Duncan's Multiple Range, Pearson's Correlation Coefficient, and the results are as the follows: 1. The perception on patient's family nursing of clinical nurse showed comparatively high by 3.22 in average(maximum 3.52, minimum 2.82) on the basis of 4 point but the practice showed low by average 2.47(maximum 3.02, minimum 2.11), By providing the patients and their family with "The information about the health problem of the which is the role of giving explanation and information about the disease. the nurse presents the method of their helping patient and in case that the family lack of knowledge about the health problem and crisis of the patient which is the role of education about the method of solving the crisis and change. the nurse educates about the necessity and method of taking care of the crisis and the changes. The third question that the relation of recognizing the difficuly of family and cooperating with them in supporting the patient for mutual function is to be formed showed high in the degree of perception and practice of the necessity. 2. General characteristics of perception about patient's family nursing of the object showed no significant difference except the concerns about the family usually(F=5.472. p<.001) and general characteristics which showed significant difference in the degree of practice were educational background (F=3.177, p<.05), clinical experience (F=2.462, p<.05) and position(F=7.029. p<.001), and attention about patient's family(F=10.603, p<.001), 3. The relation between perception and practice about the nursing on patient's family showed pure correlation but the degree was very low(r=.188, p<.05). The above results showed that the clinical nurses has been high understanding about the necessity of patient's family nursing but the degree of practice has been very low due to the lack of education about the family nursing, having no ways of nurse arbitration for practical duty and lack of political administrative support. Therefore concrete and systematic family situation and arbitration method to be applied clinically are required to be developed and also the education about patient's family nursing and the development of the course for clinical practice are required and political and administrative support for clinical practice about patient's family nursing is required as well.

• Journal of the Korea Concrete Institute
• /
• v.18 no.2 s.92
• /
• pp.213-218
• /
• 2006

Meniscus, adsorbed layer thickness, capillary pressure and disjoining pressure was deduced in extended meniscus region in cement paste pore by hydrostatic equilibrium. From the results, the relationship between pore size and adsorbed layer thickness could be derived and adsorbed layer thickness represents $0.299{\sim}2.700nm$ according to pore size $1nm{\sim}1{\mu}m$. Especially, disjoining pressure rapidly Increased in less than 10 nm pore size according to adsorbed layer thickness. Therefore, it is interpreted that autogenous shrinkage of cement paste is highly increases in formation of less than 10 nm pore size. Predictions of autogenous shrinkage in cement paste considering driving force for autogenous shrinkage with capillary pressure and disjoining pressure was low in comparison with experiment values between $1{\sim}4$ days and high in later period. These tendency could be thought that pore damage by mercury injection in early age makes shrinkage driving force underestimate and assumption for unsaturated independent pore makes overestimate. These interactions might be needed corrections considering on hydration or pore replacement model.

• Journal of the Korea Concrete Institute
• /
• v.22 no.4
• /
• pp.575-583
• /
• 2010

This research investigated the influence of the number of twist on single fiber pullout behavior of Twisted steel (T-) fiber and tensile behavior of high performance cementitious composites reinforced with the (T-) fibers (HPFRCC). Micromechanical pullout model for T- fibers has been applied to analytically investigate the influence of various fiber parameters including the number of twist on single fiber pullout behavior; and, to optimize the number of twist to generate larger pullout energy during fiber pullout without fiber breakage. In addition, an experimental program including single fiber pullout and tensile tests has been performed to investigate the influence of twist ratio experimentally. Two types of T- fiber with different twisted ratios, T(L)- fiber (6ribs/30 mm) and T(H)- fiber (18ribs/30 mm), were tested. T(L)- fiber produced higher equivalent bond strength (larger pullout energy) although T(H)- fiber produced higher pullout stress during pullout since T(H)- fiber showed fiber breakage during pullout. Tensile test results confirmed that T(L)- fiber in high strength mortar generates better tensile performance of HPFRCC, e.g., load carrying capacity, strain capacity and multiple micro-cracking behavior.

• Journal of the Korean Recycled Construction Resources Institute
• /
• v.6 no.2
• /
• pp.123-129
• /
• 2018

The aim of the research is providing a fundamental idea of reducing viscosity of cement based materials by replacing powder based material. With developing concrete technology, high performance concrete with high solid volume fraction has been used widely. Under the conditions of the high solid volume fraction due to the low w/c and replacement of SCMs, decreased fluidity is one of the critical problem, and thus plasticizer has been used to improve fluidity of the mixture. However, in rheological aspect, the fluidity of cement based materials can be defined with yield stress and viscosity, and using plasticizer only decreases yield stress without least controlling on viscosity. Therefore, based on the idea of Krieger-Dougherty model, a feasibility of wasted limestone powder from cement manufacturing process was used to decrease the viscosity of the mixture by replacing cement powder. According to a series of experiment, by replacing wasted limestone powder solely, there was a possibility of reducing viscosity was observed. Thus, in this research scope, it is considered to contribute on providing a fundamental idea of reducing viscosity with powder replacement and it is expected to contribute on further research using various conditions of replacing powders for reducing viscosity of cementitious materials.

• Journal of Korean Society of Steel Construction
• /
• v.17 no.6 s.79
• /
• pp.737-747
• /
• 2005

The connection of the slab with the steel beam and thus, the transmission of shear force at the interface of the steel-concrete composite beams is achieved with shear connectors, in general, with shear studs. The composite action through these shear studs has a significant influence on the load carrying behavior of the composite beams. The load carrying capacity of studs is determined through push-out tests. At present, the transferability of this load carrying capacity of studs to composite beams, especially in cases of partial interaction, is being questioned by experimental and theoretical investigations. In this study, a finite element model for the simulation of the behavior of the standard push-out specimen and the composite beams without the implementation of the load-slip curve of the stud connectors from the push-out test is developed. The load carrying behavior of the studs in the composite beams is estimated and compared with the results of the push-out test. The reason for the difference in the load carrying behavior of the studs in the push-out test specimen and in the composite beams is found.

• Journal of the Korean Geotechnical Society
• /
• v.27 no.2
• /
• pp.91-101
• /
• 2011

In this study, a new design method of Pile-Bent structure considering plastic hinge was proposed on the basis of the beam-column model. To obtain the detailed informations, the optimized cross-section ratio between column and pile was analyzed to induce the plastic hinge at the joint section between the pile and column. Base on this study, the optimized diameter ratio of pile and column can be obtained below the inflection point of the bi-linear curve depending on the relations between column-pile diameter ratio ($D_c/D_p$) and normalized lateral cracking load ratio ($F/F_{Dc=Dp}$). Moreover, through comparisons with field cases to find out in-depth limit in which minimum concrete-steel ratio could be applied, in-depth limits ($L_{As=0.4%}$) normalized by the pile length ($L_p$) proportionally decrease as the pile length ($L_p/D_p$)increases up to $L_p/D_p=17.5$, and beyond that in-depth limit converges to a constant value (${\simeq}0.3$).