• Asia pacific journal of information systems
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• v.14 no.2
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• pp.61-86
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• 2004

Despite their potential value, the mobile Internet services in the domestic market have not been widely accepted as industry experts have expected. To understand why, this study uses the TAM, Technology Acceptance Model, and explores the factors affecting the usage behavior of the end-users. Based on statistical analysis of survey data, we show that social influence and perceived ease of use affect perceived usefulness, and that self-efficacy and focus significantly influence perceived ease of use. Furthermore, perceived usefulness is shown to play a significant role in explaining actual usage of the mobile Internet services. However, contrary to the hypothesized relationships, service quality, focus, and innovativeness of users turn out to have little impact on the traditional endogenous TAM variables such as perceived usefulness, perceived ease of use, and actual usage behavior. Based on these results, we attempt to provide managerial implications for the domestic mobile Internet service providers and to suggest future research directions in this domain of research.

• International journal of advanced smart convergence
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• v.7 no.2
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• pp.47-54
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• 2018

This paper is a study on implementation of the golf play advice system which provides advice to golfers through mobile devices. The system consists of a mobile unit consisting of a GPS receiver, a data transmitter and receiver, and a display unit, and a server unit composed of a database and advice generator. The advice generator that provides advices to the users, generates advices with IF-THEN rule-based reasoning method. The reasoning module utilizes golfer's personal records and various information in the database of the server unit. This system provides the advice to the users who play on the golf course through mobile devices, so that it is possible to provide various information similar to the screen golf using the computer simulating technology in the outdoor golf course.

• Journal of Information Technology Services
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• v.9 no.1
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• pp.157-172
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• 2010

Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.237-250
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• 2010

The present paper focuses on the comparison of user experience of mobile phone keypad and touchpad. Mobile phone has recently adopted a touchpad keyboard style and it gives users advantages and disadvantages as well. This paper examined usability, usefulness, affect and attitude of those two keyboard styles and disclosed interesting outcomes. First, keypad is better than touchpad in usefulness and usability. Second, touchpad is better than keypad in affect. Finally, touchpad is better than keypad in attitude. Overall, although touchapd is evaluated as worse keyboard in usability and usefulness, test subjects favored touchpad keyboard because it is more emotional and affective. It implies new digital device including mobile phone has to get more affective appeal to the young users and emotion will be a key point in digital consumption.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.12
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• pp.3135-3148
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• 2013

The popularization of streaming networks and mobile devices brings a new kind of network called mobile peer-assisted streaming network. In this network, service provider not only offers downloading services, but also pre-pushes resources to users for caching. Users can download their demanded resources while working as servers for uploading the cached data. Also the mobile characteristic makes high package losing probability in this network. So we study how the service provider pre-pushes or the user downloads resources efficiently and effectively while considering the package losing in this paper. We build utility models for service provider and user, and solve the models using Bellman's theory to achieve Nash Equilibrium which shows the service provider's optimal pre-pushing speed and user's optimal downloading speed. The numerical simulation demonstrates the efficiency and effectiveness of our proposed pre-pushing and downloading scheme by comparing to the traditional scheme.

• Journal of the Korea Society of Computer and Information
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• v.23 no.6
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• pp.59-66
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• 2018

Recently, the use of mobile payment, called "Pay" payment, is increasing such as 'KakaoPay' and 'SamsungPay'. In Korea, various mobile payment services are running and emerging. The purpose of this study is to examine the intention to switch from using existing credit cards or check card to mobile payment service based on the two-factor theory. We empirically examined the effect of the two factors, the factors that enable switching and the factors that inhibit switching. Therefore, the study use switching cost and switching benefit as parameters to confirm the effect on the switching intention. In addition, this study intends to analyze the differences between two subgroups by the degree of personal innovativeness. We survey smartphone users and credit card or check card users, and analyzed the Smart PLS 3.0 using structural equation model to verify the significance of the research hypothesis.

• Journal of Industrial Technology
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• v.27 no.A
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• pp.141-147
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• 2007

In this paper, we define the multi-states exponential cell resident time mobility model for describing the mobility characteristics of mobile user and analyzed the total cost of the hybrid method using multi-states cell resident time. Generally, the mobile user has three states for its movement, such as staying, walking and driving. This multi-states cell resident time based hybrid method reflects the movement characteristics of mobile user and adapts the location update period according to the states of mobility speed. As a results of the performance analysis, we can get the optimum parameters of the hybrid method for multi-states based mobile users.

• Journal of the Ergonomics Society of Korea
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• v.29 no.3
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• pp.287-296
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• 2010

The purpose of this research is to analyze priority of the elderly user interface (UI) evaluation criteria based on user's lifestyle. Since the elderly population will occupy over 20% of the all Korean population in the near future, we need to know older users' needs and information because elderly users will be main customers in the super-aged society. This paper investigated the definition of elderly users and characteristics demographically, socio-economically, and physically/cognitively. A total of 238 questionnaires from older users were analyzed based on a segmentation table for the elderly developed by the previous study. According to factor analysis and cluster analysis, 6 types of lifestyle and 4 groups of the elderly users were classified, respectively. The priority of UI evaluation criteria for large electronic home appliances and mobile products was analyzed by analyses of variance (ANOVAs). The results indicated that the priority of (physical, emotional, and cognitive) UI criteria was significantly different among elderly users' lifestyles for both home appliances and mobile products. Consequently, the results of this study may help the company develop some competitive silver products and give higher satisfaction to the elderly users by suggesting different priority of UI evaluation criteria according to the target elderly group. The results may also contribute to revitalize national economy by significantly increasing senior market shares.

• Journal of Korea Multimedia Society
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• v.11 no.2
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• pp.214-227
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• 2008

As cellular network technologies continue to evolve, various network standards coexist in most CDMA-based cellular networks. This means that mobile device users access mobile services over different network bandwidths according to the users' positions or the mobile devices' network access capabilities. Such differences of network bandwidths cause big differences in service response times. To address this problem, we present a framework called CANS (Context-Aware framework for mobile Navigation Services), which takes into account the user's network profile to adapt the contents for CDRG(Centrally Determined Route Guidance) navigation services for cellular phones. To the best of the authors' knowledge, CANS is the first context-aware framework to make mobile navigation services more feasible. The experimental results under commercial CDMA network show that CANS is able to provide similar service response times regardless of type of wireless network to which users connect by adapting the contents to network bandwidths.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.639-648
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• 2011

Since the emergence of the smartphone and tablet PC whose wireless internet accessibility has improved, personal computing environment has shifted from PCs to mobile web based mobile devices, and therefore the use of information and the communication method have been changing rapidly. Under the circumstance, domestic universities have actively been establishing mobile websites for smartphone users. Such mobile websites, however, focused on diverse functions and a showy design rather than on usability or accessibility, and were developed simply for the purpose of public relations. For this reason, students are now faced with difficulties in using the websites. Therefore, this paper proposes a novel web interface with the consideration of usability and accessibility in order for users to easily use and assess proper information. The matters to be taken into account in developing a mobile website are an intuitive interface design, user experiences, a user customized interface and compliance with web standards.