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http://dx.doi.org/10.9708/jksci.2018.23.06.059

What is the Switching Intention from Existing Payment to Mobile Payment Service?  

Lee, Sae-Bom (Big Data Research Center, Kyung Hee University)
Lee, Joon-Young (Norookiban Systems Co., Ltd)
Moon, Jae-Young (Div. of Business Administration, Dongseo University)
Publication Information
Journal of the Korea Society of Computer and Information / v.23, no.6, 2018 , pp. 59-66 More about this Journal
Abstract
Recently, the use of mobile payment, called "Pay" payment, is increasing such as 'KakaoPay' and 'SamsungPay'. In Korea, various mobile payment services are running and emerging. The purpose of this study is to examine the intention to switch from using existing credit cards or check card to mobile payment service based on the two-factor theory. We empirically examined the effect of the two factors, the factors that enable switching and the factors that inhibit switching. Therefore, the study use switching cost and switching benefit as parameters to confirm the effect on the switching intention. In addition, this study intends to analyze the differences between two subgroups by the degree of personal innovativeness. We survey smartphone users and credit card or check card users, and analyzed the Smart PLS 3.0 using structural equation model to verify the significance of the research hypothesis.
Keywords
Mobile Payment Service; Switching Intention; Two-Factor Theory; Switching Cost; Switching Benefit; Personal Innovativeness;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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