• 한국의류산업학회지
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• 제15권3호
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• pp.393-405
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• 2013

This study considers the effect of smartphone involvement for purchase intentions in fashion shopping malls based on mobile web apps and on PC web apps; in addition, it investigates the correlation between purchase intention in fashion shopping malls (based on activated PC web apps) and those of fashion shopping malls (based on newly created mobile web apps). The results of this study are: First, the analysis of smartphones factors showed that smartphones consist of 6 kinds of dimensions of 'appearance involvement', 'time and information search involvement', 'application involvement', 'entertainment involvement', 'communication involvement', and 'transaction involvement'. Second, the higher the entertainment and transaction involvement among descriptive variables for smartphone involvement were due to the positive responses displayed towards fashion shopping mall purchases based on mobile web apps. Third, a higher application and entertainment involvement in the descriptive variables for smartphones resulted in a positive response displayed for purchases in fashion shopping malls based on PC web apps shown in a regression analysis that verified the smartphone and purchase intention relationship in fashion shopping malls based on PC web apps. Fourth, consumers with high purchase intention in the existing PC web app based fashion shopping malls were shown to have a high purchase intention in mobile web app based fashion shopping malls due to the results of a correlation analysis that analyzed the relationship between purchase intention in PC web app based fashion shopping malls and mobile web app based fashion shopping malls.

• 정보처리학회논문지A
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• 제19A권4호
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• pp.195-204
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• 2012

최근에 WCDMA, LTE 등 이동통신망의 기술 발달과 모바일 폰의 성능 향상과 보급 확대로 모바일 폰을 이용한 M-commerce가 급속도로 확산되고 있다. 모바일 쇼핑몰은 보통 인터넷 쇼핑몰과는 다른 별도의 사이트로 구축되어 운용되고 있다. 이는 별도 사이트 구축에 따른 비용 추가는 물론, 유 무선 환경간의 콘텐츠 비연동으로 인하여 사이트 운영의 비효율성을 초래한다. 본 논문에서는 인터넷 쇼핑몰로부터 사용자에게 관심 있는 상품 항목을 추출하여 모바일 쇼핑몰 콘텐츠를 구성하는 M-commerce 콘텐츠 제공자 시스템을 개발하고, 인터넷 쇼핑몰에 적용하고, 평가한다. 평가 결과는 사용자의 모바일 폰에 전송되는 데이터가 일반 웹브라우저를 사용한 경우와 비교해서 크게 감소된다는 것을 보여준다.

• Journal of Information Technology Applications and Management
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• 제27권3호
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• pp.77-92
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• 2020

As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

• 한국정보시스템학회지:정보시스템연구
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• 제21권3호
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• pp.71-97
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• 2012

There has been an upward trend in smartphone sales in Korea as well as the rest of the world. Even though smartphones are now at the peak of their popularity, the fact that they are somewhat limited in terms of their usages for certain purposes is unexpected. Precisely, compared to PC, smartphones typically have smaller display screens with a lower resolution, which make them difficult to use in general. For instance, when customers search the information about products in mobile shopping malls, due to the smaller screen with a low resolution smartphone users may realize that it is not easy and convenient not only to search the information, but also to read the information they found in the shopping malls. This restriction could become one of reasons that lowers the perceived quality of information in the shopping malls, which in turn leads to the reluctance to use the shopping malls. A comprehensive information systems (IS) literature review found that there has been little empirical evidence on perceived information quality that affects smartphone users' intention to use mobile shopping malls. The purposes of this study is to examine 1) the effects of perceived information quality on smartphone users' intention to use mobile shopping malls and 2) the relationships among behavioral beliefs in the middle of independent and dependent variables, such as information satisfaction, perceived usefulness, and customers' attitude toward mobile shopping. A survey was conducted in March 2012. College students and practitioners took participated in the survey. Structural Equation Modeling(SEM) was used for all data analysis. The results found that there is a strong relationship between perceived information quality and smartphone users' intention to use mobile shopping malls. In addition, this study also showed that there are strong relationships among behavioral beliefs. Further research is expected to validate the findings of this study and apply them in specific contexts.

• 한국의상디자인학회지
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• 제22권4호
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• pp.25-38
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• 2020

Impulse buying occurs when consumers feel an urge to impulsively buy a product without thoughtful consideration of why and for what reason they need the product. However, few efforts have been made to identify the impacts of perceived scarcity on the impulse buying of fashion products in mobile shopping malls. This study's objectives were to estimate, using structural equation model analysis, the impact of a scarcity message on browsing, feeling the urge to buy, and impulse buying of fashion products on mobile shopping malls. Data was collected from 206 customers who experienced to impulse buying fashion products via objective sampling. Structural equation modeling was used to test the hypotheses developed for the study. Results found evident effects of the scarcity message on the impulse buying of fashion products directly and indirectly. Additionally, consumers felt the urge to buy had a significant impact on the impulse buying of fashion products, whereas browsing had little impact on the impulse buying of fashion products. This is an expanded study to examine structural equation modeling of impulse buying of fashion products on mobile shopping malls. These results will contribute to a better understanding of the mechanisms that underlie the operation of an effective scarcity strategy for fashion products on mobile shopping malls.

• 복식문화연구
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• 제31권4호
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• pp.519-532
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• 2023

The online shopping market is expanding, with online shopping malls now subdivided into personal computer(PC) and mobile versions. Meanwhile, various efforts to promote online sales are being carried out in a bid to improve performance, and detailed research is required to inform such strategies. The purpose of this study was to classify online shopping mall types into PC fashion malls and mobile fashion malls with the aim of assessing sales promotion satisfaction and investigating the relationship between sales promotion satisfaction and consumers' behavioral intentions. Data were collected by a survey firm in June 2023, and 248 copies of the data were used for analysis. SPSS 28.0 was used to process the data, and frequency analysis, factor analysis, reliability analysis, and regression analysis were performed. The satisfaction factors for various sales promotions used by PC and mobile fashion shopping malls were empirically subdivided in consideration of consumer perspectives, and potentially effective marketing strategies were presented. Differences were observed in the type of satisfaction with sales promotion between PC fashion shopping malls and mobile fashion shopping malls and in the effect of sales promotion satisfaction on behavioral intention. Based on the study's findings, effective sales promotion strategies that can increase satisfaction and enhance behavioral intention may be developed and implemented through the use of various and different sales promotion strategies in PC and mobile fashion shopping malls.

• International Journal of Contents
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• 제12권4호
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• pp.45-52
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• 2016

This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.61-70
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• 2020

As mobile device usage time increases thanks to the development of information and communication alongside the increase in the spread of smartphones, mobile shopping has become a common trend. While mobile shopping has the advantage of saving both time and money, it may also result in dissatisfaction with product differences after purchase. For online clothing shopping malls, in particular, if the size does not match after purchase, it is difficult for customers to return or exchange the goods. To address this problem, some mobile apparel shipping malls offer a virtual fitting service and a size comparison function; however, the number of such malls remains low. In this paper, a usability evaluation was performed on a mobile apparel shopping mall that provides a size comparison function. The three apps selected for evaluation have different size input methods, and a slightly different method of providing results after comparing the user's dimensions with the dimensions of the clothes to be purchased. In this paper, the evaluators were asked to select clothes at the shopping mall and perform the task of deciding the size of the clothes to be purchased through their own measurements and comparison while also evaluating the effectiveness, meaning, and satisfaction of the apps. Based on the analysis of the results, this paper aims to produce an improvement plan and help design the size comparison UI (User Interface) in the future.

• 한국콘텐츠학회논문지
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• 제11권10호
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• pp.77-84
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• 2011

스마트폰 보급이 증가하고 무선 인터넷의 사용이 증가함에 따라 온라인 쇼핑 역시 모바일 쇼핑으로 그 환경이 변화하고 있다. 그러나 유선 인터넷 쇼핑몰의 이용에 비해 국내 모바일 쇼핑 서비스는 기대에 미치지 못하고 있다. 이는 모바일 기기의 제한된 화면 크기 및 입력의 불편함, 느린 인터넷 속도 등과 같은 제약사항이 주요 원인이다. 따라서, 본 논문에서는 국내 주요 모바일 쇼핑몰에 대하여 사용성 평가를 실시하였다. 모바일 웹 사이트 제작을 위해 고려되어야 할 사항과 모바일 사용자 배려, 쇼핑몰의 주요 기능을 고려하여 평가 항목을 정의 하였다. 휴리스틱 평가 방법을 이용하여 국내 주요 모바일 쇼핑몰 3곳에 대한 사용성 평가를 수행하였다. 사용성 평가 결과를 분석하여, 모바일 쇼핑몰의 문제점과 개선방향을 제시하였다.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.49-59
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• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.